A STUDY

OF
“RISK TAKING PATTERN OF DIFFERENT CUSTOMERS”

SUMMER TRAINING PROJECT REPORT

SUBMITTED FOR THE PARTIAL FULFILLMENT
OF
MASTER’S DEGREE
IN
BUSINESS ADMINISTRATION
SESSION (2007-2009)

SUBMITTED TO
-----------------

SUBMITTED TO: SUBMITTED BY:

- -

A REPORT
ON
“RISK TAKING PATTERN OF DIFFERENT CUSTOMERS”

1
 BY
Masters of Business Administration

A report submitted in partial fulfillment of the requirement of

Summer Training Project report
MBA program (class of 2007-09)

ACKNOWLEDGEMENT

The reporter of this project is grateful for the comments, suggestion, and assistance given by
a number of people. In particular I would like to thank, ---------- (Regional Head),
----------------(Branch Head) that he always holds a lamp for me and I have done my summer
internship under the light of that lamp.

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And one more name is there. Who is the real director of this movie, which I have completed
in these two months? The name is --------------------Company guide).

I would like to say thanks by heart to ----------------- my respected Faculty guide for their
invaluable guidance.

I was quite fortunate to get this project since I got an opportunity to do my summer
internship in the subsidiary of India’s leading financial Institution – Kotak Mahindra.

As I have completed my internship in Kotak Securities Ltd. Which is the India’s leading
broking house and there I have got good and positive support from each and every employee
of the group.

Finally I would like to say thanks to all those who helped me directly or indirectly………
THANKS.

PREFACE

Masters of Business Administration (MBA), one of the most reputed professional courses
includes both theory and practical as a part of two-year programme.

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In this course each student is required to undergo practical Summer Training in an
organization of repute. Summer Training is an exercise by means of which student learn
many things, which cannot be taught in classroom.

During summer training students understand the real Modus Operandi of the concerned
areas of interest in the real life situation.

The summer training process is endeavourer to convert all that is virtual into a real image
i.e. it helps in applying all the theoretical concepts into real corporate world.

It helps in developing the managerial skill using, which we can convert, abstract into
language and convey the thoughts and ideas from our mind to others.

In this regard I have undergone Summer Training of 45 days at the renowned and prestigious
Kotak Securities, the subsidiary company of Kotak Mahindra Group

DECLARATION

4
I hereby declare that my project report “RISK TAKING PATTERN OF DIFFERENT
CUSTOMERS” doesn’t have any resemblance to any other person’s report. If it has any
resemblance to any project report or person’s report I would not be responsible for that. It
would be just a coincidence.

(shailender kumar)

REPORT FLOW
Acknowledgement
Preface
Certificate
Declaration

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 List of Tables, Figures & Charts
Target / Tasks
Strategy
Indian Stock Market An Overview
Company Profile: Organization at a Glance
Genesis
Overview
Kotak – Group structure
Brand & Logo
Vision
Milestones – Journey so far
Think Investment Think Kotak – Kotak advantages
Kotak Securities – Leadership in Indian Markets
Products and Services – Kotak Securities
Demat account and its facilities
Facilities offered in a Demat Account
Dematerialization of Securities
Rematerialization of Securities
Benefits of opening Demat Account
Advantages of Scrip-Less Trading
Convenient Process of Transmission
About Customers
About Competitors of Kotak Securities Ltd.
SWOT analysis of Kotak Securities Ltd.
Project Profile: Introduction
Objective of the Study
Research methodology

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 Limitation of the study
Risk
Non-Diversifiable Risk
Diversifiable Risk
Major findings of the Project

Analyzation:
Conclusion & Recommendations
From the data of Employed / Self Employed People
Mantra of getting business from Employed / Self Employed People
From the data of Businessman
Mantra of getting business from Businessman
From the data of other Customers
Mantra of getting business from other Customers
General Conclusion
Recommendation

References and Bibliography

Appendix: questionnaire

List of Tables:

Chart of Employed / Self-Employed people.

Chart of Businessman people.

Chart of Other customers.

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 List of Figures:

Regularity of investing in share market.

What makes a customer trade in shares?

Comprehensive features of kotak securities ltd.

Safest market according to customers of kotak.

Average time period of holding securities.

Tips of kotak – Effective or not.

List of Charts:

Process of Dematerialization of securities.

Process of Rematerialization of Securities.

TASK / TARGET

The target of the company differs every month.

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1. The very first step, we got a target of maximum data collection from target
customers.
2. The target for the next step is to follow-up the customers with the help of the
collected data.

3. In the next step of the SIP is to convert the data into fruitful result.

4. To generate as more as calls as possible.

5. I got target to open 5 Demat account.

STRATEGY

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The different strategies which are involved in the fulfillment of our targets are:

The strategy I have adopted to complete the targets assigned by the company in time is
that, I have divided my work into different steps,

Step 1: The first step is to collect the data of customers.

Step 2 : The second step is after collection of data to follow-up the customers whose name
have collected in the first step by calling them and arranging the meetings with them.

Step 3 : the third step is use my past contacts and told them share market benefits.

Data collection methods:-

1. Tele callings
2. Through references

3. Door to door marketing

4. Mutual fund investor’s

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 Indian Stock Market Overview

The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Ltd (NSE)
are the two primary exchanges in India. In addition, there are 22 Regional Stock
Exchanges. However, the BSE and NSE have established themselves as the two leading
exchanges and account for about 80 per cent of the equity volume traded in India. The
NSE and BSE are equal in size in terms of daily traded volume. The average daily turnover
at the exchanges has increased from Rs 851 crore in 1997-98 to Rs 1,284 crore in 1998-99
and further to Rs 2,273 crore in 1999-2000 (April - August 1999). NSE has around 1500
shares listed with a total market capitalization of around Rs 9,21,500 crore (Rs 9215-bln).
The BSE has over 6000 stocks listed and has a market capitalization of around Rs 9,68,000
crore (Rs 9680-bln). Most key stocks are traded on both the exchanges and hence the
investor could buy them on either exchange. Both exchanges have a different settlement
cycle, which allows investors to shift their positions on the bourses. The primary index of
BSE is BSE Sensex comprising 30 stocks. NSE has the S&P NSE 50 Index (Nifty) which
consists of fifty stocks. The BSE Sensex is the older and more widely followed index. Both
these indices are calculated on the basis of market capitalization and contain the heavily
traded shares from key sectors.

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The markets are closed on Saturdays and Sundays. Both the exchanges have switched over
from the open outcry trading system to a fully automated computerized mode of trading
known as BOLT (BSE On Line Trading) and NEAT (National Exchange Automated
Trading) System. It facilitates more efficient processing, automatic order matching, faster
execution of trades and transparency. The scrips traded on the BSE have been classified
into 'A', 'B1', 'B2', 'C', 'F' and 'Z' groups. The 'A' group shares represent those, which are in
the carry forward system (Badla). The 'F' group represents the debt market (fixed income
securities) segment. The 'Z' group scrips are the blacklisted companies. The 'C' group
covers the odd lot securities in 'A', 'B1' & 'B2' groups and Rights renunciations. The key
regulator governing Stock Exchanges, Brokers, Depositories, Depository participants,
Mutual Funds, FIIs and other participants in Indian secondary and primary market is the
Securities and Exchange Board of India (SEBI) Ltd.

Rolling Settlement Cycle:

In a rolling settlement, each trading day is considered as a trading period and trades
executed during the day are settled based on the net obligations for the day. At NSE and
BSE, trades in rolling settlement are settled on a T+2 basis i.e. on the 2nd working day. For
arriving at the settlement day all intervening holidays, which include bank holidays,
NSE/BSE holidays, Saturdays and Sundays are excluded. Typically trades taking place on
Monday are settled on Wednesday, Tuesday's trades settled on Thursday and so on.

Concept Of Buying Limit

Suppose you have sold some shares on NSE and are trying to figure out that if you can use
the money to buy shares on NSE in a different settlement cycle or say on BSE. To simplify
things for ICICI Direct customers, we have introduced the concept of Buying Limit (BL).
Buying Limit simply tells the customer what is his limit for a given settlement for the
desired exchange. Assume that you have enrolled for a ICICI Direct account, which
requires 100% of the money required to fund the purchase, be available. Suppose you have
Rs 1,00,000 in your Bank A/C and you set aside Rs 50,000 for which you would like to
make some purchase. Your Buying Limit is Rs 50,000. Assume that you sell shares worth
Rs 1, 00,000 on the NSE on Monday. The BL therefore for the NSE at that point of time
goes upto Rs 1,50,000. This means you can buy shares upto Rs 1,50,000 on NSE or BSE.
If you buy shares worth Rs 75,000 on Tuesday on NSE your BL will naturally reduce to Rs
75,000. Hence your BL is simply the amount set aside by you from your bank account and
the amount realized from the sale of any shares you have made less any purchases you
have made.

Your BL of Rs 50,000, which is the amount set aside by you from your Bank account for
purchase is available for BSE and NSE. As you have made the sale of shares on NSE for

12
Rs.100000, the BL for NSE & BSE rises to 1,50,000. The amount from sale of shares in
NSE will also be available for purchase on BSE. ICICI Direct makes it very easy for its
customers to know their BL on the click of a mouse. You just have to specify the Exchange
and settlement cycle and on a click of your mouse, the BL will be known to you.

Shares And Trading:

What is a share?

 Having a share of a company means you own a part (SHARE) of the company

 When a company wants to sell its Shares it comes out with an IPO – Initial Public
Offer

 Investors can fill in Forms and apply for buying the shares

 Post IPO the shares are listed on a Stock Exchange – a stock

 exchange is a place where the shares of a company are bought and sold

 The everyday buying and selling, demand-supply determines the price – and
therefore the value of the share.

Working of a stock market

• A person desirous of Buying/Selling shares in the market has to first place his order
with a broker

• The broker routes the order through his system to the stock exchange

• The order is in the queue in the exchange's systems

• It gets executed when the order logs on to the system within buy limit that has been
specified

• The shares purchased are sent to the purchaser by the broker either in physical or
demat format.

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The stock Exchanges

• India has: 24 Regional Stock Exchanges

• 2 Leading Exchanges : Bombay Stock Exchange (BSE) & National Stock

Exchange of India Ltd (NSE)

• The Indices:
– BSE : BSE Sensex comprising 30 stocks
– NSE : S&P NSE 50 Index (Nifty) which consists of 50 stocks

Bombay Stock Exchange

Of the 22 stock exchanges in the country, Mumbai's (earlier known as Bombay), Bombay
Stock Exchange is the largest, with over 6,000 stocks listed. The BSE accounts for over
two thirds of the total trading volume in the country. Established in 1875, the exchange is

14
also the oldest in Asia. Among the twenty-two Stock Exchanges recognised by the
Government of India under the Securities Contracts (Regulation) Act, 1956, it was the first
one to be recognised and it is the only one that had the privilege of getting permanent
recognition ab-initio.

Approximately 70,000 deals are executed on a daily basis, giving it one of the highest per
hour rates of trading in the world. There are around 3,500 companies in the country which
are listed and have a serious trading volume. The market capitalization of the BSE is Rs.5
trillion. The BSE `Sensex' is a widely used market index for the BSE.

The main aims and objectives of the BSE is to provide a market place for the purchase and
sale of security evidencing the ownership of business property or of a public or business
debt. It aims to promote, develop and maintain a well regulated market for dealing in
securities and to safeguard the interest of members and the investing public having
dealings on the Exchange. It helps industrial development of the country through efficient
resource mobilization. To establish and promote honorable and just practices in securities
transactions

BSE Sensex

The BSE Sensex is a value-weighted index composed of 30 companies with the base April
1979 = 100. It has grown by more than four times from January 1990 till date. The set of
companies in the index is essentially fixed. These companies account for around one-fifth
of the market capitalization of the BSE. We can use information from April 1979 onwards
in estimating the long-run rate of return on the BSE Sensex and that comes to 0.52% per
week (continuously compounded) with a standard deviation of 3.67%. This translates to
27% per annum, which translates to roughly 18% per annum after compensating for
inflation.

New Developments

In November, 1996, as a move to reduce the counter party risk, the Exchange set up a trade
guarantee scheme i.e. all trades carried out on the BOLT are guaranteed by the Clearing
House of the Exchange.

A depository has been set up as a joint venture by the Bank of India and the Exchange.
However, it will be a subsidiary of the Bank of India. The Exchange introduced trading in

15
fixed income securities under a separate group to give impetus to trading in debentures and
other corporate debt instruments, to increase trading in government dated securities.

National Stock Exchange

The National Stock Exchange (NSE), located in Bombay, is India's first debt market. It
was set up in 1993 to encourage stock exchange reform through system modernization and
competition. It opened for trading in mid-1994. It was recently accorded recognition as a
stock exchange by the Department of Company Affairs.

The instruments traded are, treasury bills, government security and bonds issued by public
sector companies.

The number of members trading on the exchange has been on a steady increase, helping
integrate the national market and providing a modern system with a complete audit trail of
all transactions.

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Membership

 1026 trading members on the Capital Market segment, of which around 86%
account for corporates and the remaining individuals and firms.
 113 trading members on the Wholesale Debt Market segment, all of which account
for corporates. (Out of these 113 trading members, 106 are members of the Capital
Market segment also and are included in the 1026 members indicated above).

Geographic Distribution

 Over 2600 trading terminals

 Over 1500 VSAT’s across the country with a 24 hour Network monitoring system
in over 160 cities as of December 31st, 1997.

Number of Companies

 On the Capital Market segment, 600 securities are listed and 762 securities are
permitted to trade as of December 31st, 1997.
 On the Wholesale Debt Market segment, 470 securities are listed and 369 securities
are permitted to trade as of December 31st, 1997. Of the 470 securities listed, 267
are Government Securities, T-Bills and the balance account for other securities.

Stock Exchange Working…..

17
Buyer of Share Seller of Share

Broker Broker

ONLINE TRADING A/C

Stock Exchange

Problems In Traditional Way Of Trading

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– Problem 1: Broker is not available in place.

– Problem 2 : Broker takes a wrong order by mistake.

– Problem 3 : Broker takes a right order. But before he puts the order to the
exchange , the price of share changes. Your order is placed at the wrong
price.

– Problem 4 :The broker may not inform the investor of the trade.
– Problem 5: Broker is supposed to send contract notes ,many brokers do not
send such notes.

– Problem 6 : So, investor can’t track pay-in and payout dates and write
cheques / transfer instructions for transfer of monies and shares.

– Problem 7 : Investor will therefore transfer monies/shares to his broker’s

pool account.

– Problem 8 : On the payout date, broker needs to give monies/shares to the

investor. Normally, investors will chase brokers for receiving monies and
shares.

Introduction of Mutual Fund

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A Mutual Fund provides a way for people with common financial goals to pool their
resources together. The money that is brought in is invested by a professional financial
manager in a number of different securities. Potentially, the investors can reap more
rewards investing together than alone. Mutual funds typically invest in securities such as
stocks, bonds or other specialized types of investments
.

What are stocks? It represent units of ownership or shares in a company. Also referred to
as equities, they are traded in this country in stock markets like the New York Stock
Exchange or on similar markets abroad, or they may be traded among dealers via the
NASDAQ. Stock prices go up and down on a daily basis, which can be unnerving. But
compared to other types of investments, stocks have produced the highest long-term
returns over the past several decades.

What are Bonds? Bonds are essentially IOU's issued by corporations or governments in
exchange for a loan of money to them. They promise to pay interest on that loan, usually
every six months. And they promise to repay the principal amount of the bond itself on a
specific maturity date–up to 30 years in the future. Like stocks, bonds are traded on
exchanges or in markets here and abroad.

What are the benefits of professional management? Few investors have

the time, the expertise or the technology to follow the financial
markets, not to mention individual securities. When you invest in a
mutual fund, the fund is managed by a professional with the skills,
background and resources necessary to make investment decisions.

Keeping Recent Investment Returns in

Perspective: Successful investors base their
performance expectations on historic average
returns, and keep short-term market
movements in perspective. If your investment
expectations are too high, and the market
reverts to historic levels, you may fail to reach
your financial goals. To achieve your goals, it
helps to follow a few basic rules of investing:
 Diversify your investments.
 Understand the relationship between risk and reward;

20
  Maintain realistic expectations about investment performance.
 Keep short-term market movements in perspective.
 Consider the impact that fees and taxes will have on your investment return.
 Remember that an investment's past performance is not necessarily indicative of its
future results.

Types of mutual fund

There are two basic types of mutual funds. "Open-ended" or "Open" mutual funds
are the most common type of mutual funds. Investors may purchase units from the
fund sponsor or redeem units at the valuation promised in the fund documents,
usually on a daily basis. "Closed-ended" or "Closed" mutual funds are traded as
financial securities, once they are issued, and holders must sell their units on the stock
market to receive their funds back.

Open mutual funds

Open mutual fund are established by a fund sponsor, usually a mutual fund company. The
sponsor has promised in the documents of the fund that it will issue and refund or units of
the fund at the fund unit value. This type of fund is valued by the fund company or an
outside valuation agent. This means that the investments of the fund are valued at "fair
market" value, which is the closing market value for listed public securities. Essentially,
the fund company prices all of the fund's holdings at the market close and adds up their
value; it then subtracts amounts owing and adds amounts to be received by the fund; and
finally it divides this net amount by the number of units outstanding to "strike" the unit
value for that day. Any participants withdrawing funds from the fund that day receive this
unit value for their funds withdrawn. Any new purchases are made at the same unit value.
Open mutual funds keep some portion of their assets in short-term and money market
securities to provide available funds for redemptions. A large portion of most open mutual
funds is invested in highly "liquid securities", which means that the fund can raise money
by selling securities at prices very close to those used for valuations. Funds also have the
ability to borrow money for short periods of time to fund redemptions. The documents of

21
open mutual funds usually provide for the suspension of unit redemptions in "extraordinary
conditions" such as major interruptions to the financial markets or total demands for
redemptions forming a substantial portion of the fund assets in a short period of time.
These clauses were invoked in October, 1987, when the stock market crashed 30% in a few
days and the volume of stock transactions caused trading activity to be hours out date.
lliquid investments, those not actively traded on the public markets, are restricted by
government regulators because they are difficult to dispose of in a short period of time. A
fund holding an illiquid investment might not be able to sell it in a short period of time or
would have to take a significant discount to the valuation level the fund was using. In
Canada, most open real estate mutual funds suspended redemptions during the real estate
debacle of the early 1990s. Fund participants did not obtain redeemed funds until these
funds were restructured into closed-end funds in the mid 1990s and they could sell their
units on the stock market.

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Closed Mutual Funds
Closed mutual funds are really financial securities that are traded on the stock market. A
sponsor, a mutual fund company or investment dealer, will create a "trust fund" that raises
funds through an underwriting to be invested in a specific fashion. The fund retains an
investment manager to manage the fund assets in the manner specified.

A good example of this type of fund is the "country funds" that were underwritten during
the international investment euphoria of the early 1990s. An investment dealer would
decide that a "Germany" or "Portugal" or "Emerging Country" fund would sell given the
popular consensus that these were "no lose" investments. It would then retain a well
respected investment advisor to manage the fund assets for a fee and underwrite a public
issue that it would sell through retail stock brokers to individual investors. It is interesting
to note that many of these funds were caught in the sell-off of the stock market of 1994 and
have languished ever since. This has led to the phrase "submerging country" replacing
"emerging market" for many of these funds. This is wry proof of the fickleness of investor
fashion! Once underwritten, closed mutual funds trade on stock exchanges like stocks or
bonds. Their value is what investors will pay for them. Usually closed mutual funds trade
at discounts to their underlying asset value. For example, if the price of the fund assets less
liabilities divided by the outstanding units is $10, the fund might trade on the stock market
at $9. This fund would be said to be trading at a "10% discount to its net asset value". The
reason for this discount is debated by academics, but is due in large part to the lack of
liquidity of the fund units and the presence of the management fee.
Other Types of Investment Funds: There are many other types of investment funds that are
quite similar to mutual funds. These look and act like mutual funds but differ in their legal
status and nature of their investments. "Pooled funds", for large and sophisticated
investors, are unit trusts like mutual funds but fall under prospectus exemptions from
securities legislation. "Segregated funds" are really insurance contracts that depend on the
value of a portfolio of investments and are legally "variable rate insurance annuity
contracts". "Labour Venture Funds" are pools of capital that take advantage of special tax
incentives for labour unions to establish investment funds that invest in smaller and start-
up businesses. "Royalty Trusts" are closed-ended unit trusts which take the income from a
pool of income producing assets and pass this through to investors.

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 ORGANIZATION AT A GLANCE

Genesis of Kotak:

When I first visited the USA many years ago, I was fascinated by the imposing presence of
financial giants such as JP Morgan, Goldman Sachs, Merrill Lunch and Morgan Stanley.

They started Small, took their names from their founders and went to become global
financial institutions that far outlived the founders.

I believed then, as I do now, that one day, India and Indian Financial Institutions would
have their place in the sun.

Kotak Mahindra was born out of this belief.

- Uday Kotak

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 OVERVIEW

About Kotak Mahindra Group:

Kotak Mahindra is one of India’s leading financial conglomerates, offering wide range of
financial services that encompass every sphere of life, from commercial banking, to car
finance, to stock broking, to mutual funds, to life insurance, to investment banking, the
group caters to the financial needs of individuals and corporate.

The group has a net worth of over Rs.34 billion, employs over 12,300 people in its various
businesses and has a distribution network of branches, franchisees, representative offices
and satellite offices across 320 cities and towns in India and offices in New York, London,
Dubai, Mauritius and Singapore.

About Kotak Securities Ltd.:

Kotak Securities Ltd. is the INDIA’S LEADING STOCK BROKING HOUSE, which allows
investor to invest in Equity, Derivatives (Futures and Options), Mutual funds, IPO’s Margin
Trading, Depository Services and other financial products.

Kotak securities Ltd.is a subsidiary company of Kotak mahindra group.

Its nationwide presence is reflected by a strong retail distribution network that spans
india’s top 277 cities with 167 branches, 900 sub-brokers & over 20,000 coordinators. This
facilitates process over two lakh secondary market trades everyday with help of 3,15,000
customers.

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Kotak – Group Structure

26
 BRAND & LOGO

The symbol of Infinite Ka reflects our global Indian personality.

The Ka is uniquely Indian while its curve forms the infinity sign, which is universal.

One of the basic tenets of economics is that man’s needs are unlimited.

The Infinite Ka symbolizes that we have an Infinite number of ways to meet those needs.

27
 VISION

Kotak Group wants to be:

A globally Indian financial services brand.

One of the most trusted financial service company.

The most preferred employer in financial services.

28
MILESTONES – A Journey so far

29
 Think Investment Think Kotak

 Two decades of experience in financial services.

 Complete range of financial products and services.

Kotak Securities Ltd. Advantages:

An enviable financial service company.

Flat hierarchy and easy accessibility to senior management.
Young and energetic workforce.
Strong emphasis on learning and development.

What so unique about Kotak securities Ltd.???

A Unique account that gives investor:
Convenience: The account integrates investor’s banking, broking and demat accounts. This
enables investor to trade in shares.

Centralized Risk Management: At Kotak Securities Ltd. Risk management team comprises 30
members who have implemented systems in different areas and structured the Risk management
cell primarily managing online risk, Market risk and Operational risk.

Centralized Back Office: To handle large operations most broking firms worked with
decentralized back offices, Kotak the ones to set a trend of a centralized back office in Mumbai,
which has a work force over 500 dedicated people.

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Trust: Kotak Securities Ltd. comes to the investor from Kotak Mahindra Group the organization
trusted by millions of Indian

31
 LEADERSHIP IN INDIAN MARKET

Kotak Securities Ltd. is India's leading stock broking house with a market share over 9 %
as on 30th June 2007. Kotak Securities Ltd. has been the largest in IPO distribution.

The accolades that Kotak Securities has been graced with include:

# 1 Book runner/ Lead Manager in terms of value of Indian equity offerings

(PRIME Database) 2006, 2005, 2004, 2003

Euro money Award (2006 & 2007) - Best Provider of Portfolio

Management: Equities.

Best Equity House in India: 2006, 2005, 2004, 2002-2003

Best Domestic Equity house: 2004, 2002-2003

32
IFR Asia's India Equity House Award for the year 2004.

Best Broker - Kotak Securities: 2005

Best Domestic Investment Bank and the Best Equity House: 2006

33
 PRODUCTS AND SERVICES

A product for every need: Kotak Securities Ltd. is the INDIA’S LEADING STOCK
BROKING HOUSE, which allows investor to invest in Equity, Derivatives (Futures and
Options), Mutual funds, IPO’s Margin Trading, Depository Services and other financial
products.

1. Equity:

Cash Trading: This is a delivery based trading system, which is generally done with the
intention of taking delivery of shares or monies.

Margin Trading: To help you invest in your dream stocks, Kotak Securities Ltd. brings to
you Margin Trading facility of up to 50%*. In other words, you can buy scrip’s by paying
a part of the total sum, while the balance will be funded by Kotak Securities.

2. Derivatives:

Constant risks have stimulated market participants to manage their risks through various
risk management tools. Derivative is one such risk management tool. Kotak Securities
offers you insight into the world of derivatives, enabling you to cope with market
volatility.

34
3. Mutual Funds:

Kotak Securities offers a wealth of mutual fund choices along with competitive research
and advice to help you invest wisely.

4. IPO’s:

Kotak Securities enables clients to invest wisely in the potential and lucrative IPO’s.

5. Depository Services:

Kotak Securities is a corporate member of NSE and BSE, and depository participant with
NSDL and CDSL. Even as a non-trading member client can open a Demat account with
Kotak Securities and receive regular account reports and an efficient service at all times.

6. Leading through Research:

Kotak Securities has a strong research team that is involved in macro-economic studies,
and industry and company specific equity research. Research from Kotak Securities
constantly helps investors take informed investment decisions.

35
 DEMAT ACCOUNT AND ITS FACILITIES

Since the inception of the new system of electronic scrip less trading, if a investor
wants to avail all the depository services offered by the depository, he/she is required to
open a demat account with a depository through a DP.

This demat account is very much similar to saving/current account of a bank, with the only
difference being that it deals with securities in electronic form and not in money.

At the time of opening an account, the investor has to sign an agreement with the DP in the
depository’s prescribed standard agreement, which details the rights and duties of both the
investor and the DP.

For this purpose, the investor has to submit a proof of identity and proof of address along
with the prescribed account opening form.

There is no restriction on the number of DPs an investor can open an account with, but the
account should be opened in the same ownership pattern in which the securities are held in
physical form.

36
 FACILITIES OFFERED IN A DEMAT ACCOUNT

Dematerialization of securities:

“Dematerialization” is the process by which physical certificates of an investor are

converted to an equivalent number of securities in electronic form and credited in the
investor’s account with its DP.

In order to dematerialize certificates, an investor will have to first open an account with a
DP and then request for the dematerialization of certificates by filling up a
Dematerialization Request Form (DRF), which is available with a Dp and submit the same
along with the physical certificates.

The investor has to ensure that before the certificates are handed over to the DP for
demat, they are defaced by marking “Surrendered for Dematerialization” on the face of the
certificates. After this, the registrar of the companies takes the existing physical certificates
of the investor back and destroy them and an equivalent number of securities are credited
in electronic form in investor’s demat account.

Similarly, when an investor buys or is issued new securities, he/she will not get
physical share to confirm proof of ownership but only a confirmation receipt as proof of
ownership and his/her shares get credited in an electronic form in his/her demat account.

37
 Process of Dematerialization:

 Submit a formal request for dematerialization on a DRF along with duly cancelled
“Surrendered for Demat” share certificates.

 The DP verifies the signature of all account holders and the order of the names in
the demat account and the certificates to ensure that the pattern of holding is same.

 It later processes the certificates and forwards them to the Registrar/company.

 The Registrar or the Company receives and processes these certificates, i.e., checks
and verifies the records

 On electronic confirmation from the company, the depository credits the investor’s
demat account and intimate it to the DP.

Once the investor gets a credit in the account, the scrip will be reflected as free balance in
his/her demat account statement.

38
 Dematerialization Process

Investor

Demat request form and

Share certificate

Depository Participant

Intimates to

Demat Request Forwarded Demat Request Credit the

Demat securities

Registrar and Transfer

Agent

Depository

Checks and verifies the record

If in order Electronic
Confirmation

39
 Rematerialization of Securities:

‘Rematerialization’ is the term used for converting electronic holdings back into physical
paper share certificates. If an investor wishes to get back his/her securities in physical
form, all he/she has to do is to request his/her DP for rematerialization of the same. The DP
will forward his/her request to NSDL, after verifying that for the necessary balance. NSDL
in turn will intimate the registrar who will print the certificates and dispatch the same to
you.

Process of Rematerialization

 Submit a formal request for rematerialization on a Remat Form duly signed by all
account holders to the depository.

 The DP will intimate the remat request to the depository after proper verification
and checking.

 The depository will confirm this remat request and finally forward its details to the
Registrar.

 The Registrar will update its records and will print and issue a new scrip certificate.

 The Registrar then forwards it to the shareholder’s address as given in the account
Demat Account opening form.

40
 Rematerialization Process

Investor

Submits request for

Rematerialization

Depository Participant
Certificates
Dispatching

Remat Request Intimated

Updating Records and
Printing Scrip
Certificates

Depository

Registrar

Confirmation of Remat Request

41
 BENEFITS OF OPENING A DEMAT ACCOUNT

 Demat account has become a necessity for all categories of investors for the
following reasons/ benefits:

 SEBI has made it compulsory for trades in almost all scrips to be settled in demat
mode. Although, trades up to 500 shares can be settled in physical form, physical
settlement is virtually not taking place for the apprehension of bad delivery on
account of mismatch of signatures, forgery of signatures, fake certificates, etc.

 It is a safe and convenient way to hold securities compared to holding securities in

physical form.

 No stamp duty is levied on transfer of securities held in demat form.

 Instantaneous transfer of securities enhances liquidity.

 It eliminates delays, thefts, interceptions and subsequent misuse of certificates.

 Change of name, address, registration of power of attorney, deletion of deceased's

name, etc. - can be effected across companies by one single instruction to the DP.

 Any number of securities can be transferred/delivered with one delivery order.

Therefore, paperwork and signing of multiple transfer forms is done away with.

 Each share is a market lot for the purpose of transactions - so no odd lot problem.

 It facilitates taking advances against securities on low margin/low interest

42
 ADVANTAGES OF SCRIP-LESS TRADING

 It provides for protection against loss, theft, forgery or mutilation of share

certificates in transit.

 It provides protection against bad deliveries and likelihood of fake certificates in

the market.

 It results in immediate transfer and registration of securities in an electronic form.

 Shorter settlement period especially after introduction of T+2 system w.e.f. April
1,2003.

 There is no need to pay any stamp duties as required in case of physical transfer of
shares.

 Faster disbursement of non- cash corporate benefits like rights, bonus etc.

 Reduction of brokerage by many brokers for trading in dematerialized.

 Reduction of handling huge volume of papers.

 Investors need to maintain only a single account for all types of securities.

 Periodic status reports to investors.

 Elimination of problems related to change address of investor, transmission, and

etc.

43
 CONVENIENT PROCESS OF TRANSMISSION.

 Elimination of problems related to selling securities on behalf of a minor.

 Ease in portfolio monitoring

 Indemnification of certain losses.

 Costs are reduced substantially are compared to the highly expensive paper-based
trading

 Shareholders can buy or sell just one share and not market lots.

 Problems or hurdles in providing Depository Services

 Hidden cost like opening of a current saving account with DP.

 Exposure to DP charges for custody or administration

 Custody charges are annual recurring feature.

 Risk of failure or fraud by the broker administering the account.

 Proper infrastructural facilities are not available.

44
 Millions of small investors are spread across remote villages where DPs are not
accessible.

 Sometimes the system may be time consuming.

 Wrong DP ID entered by the brokers or investors.

 Companies may reject the request due to a signature mismatch.

 Effective loss of name on register, and rights as a member of a company.

 A DP handling the account and a broker selling the shares are two different
identities.

 Inability to trade a holding via any brokers other than the broker administering the
account.

 Exit fees and other barriers to transferring holdings away from a DP.

45
 ABOUT CUSTOMER

Kotak Securities Ltd. a leading stock broking house of India is working as per the
guidelines provided by the SEBI (security exchange board of India) where in any body can
open a demat account but he/ she should have PAN card which is being issued by the
INCOME TAX DEPARTMENT of India.

Although this is being come into existence by this year but Kotak Securities Ltd. is the
only company, which is following it strictly.

This is the tradition at Kotak Securities Ltd. that they are walking only and strictly on the
way, which is being set by the authorities.

Kotak Securities Ltd. is mainly known with Kotak Mahindra group and this is the second
largest bank of India.

If we talk about kota where I am working here Kotak Securities Ltd. is working from last
few months but the customer base we are acquiring is kind of threat for the online brokers
because they are now loosing their position. People are taking transfer from online to
offline share trading and Kotak Securities Ltd. is the only popular name in offline share
trading.

In Kota mainly the people from big corporate are the regular customer of Kotak Securities
Ltd.

Kota is emerging as one of the biggest science institute’s hub of India where in the people
who are working in these institutes have great amount to invest.

46
 COMPETITORS

Kotak Securities Ltd. is an offline share-trading firm, which is mainly competing with the
online broker’s because in Kota online brokers are working from last few decades and they
have strongly captured the market of Kota. They were strong just because of mentality of
Kota people as well as the infrastructure available for trading but the scenario is changing
day by day.

Presently a number of terminals are working in Kota and the people wants to join
the Kotak Mahindra group.

This is not the thing which makes worry (Kotak Securities) Kota. But the thing,
which is kind of, threats for the Kotak Securities Ltd. Kota especially that is the brokerage
criteria. Because we have a fix criteria of brokerage where in broker’s negotiates according
to the customer this is what I feel after spending almost one and half month in Kotak
Securities Ltd.

For this we are targeting the premium customer’s and making them aware of offline as
well as giving them information about IPO scam which is being happened a month before.
And this is the right thing to do at this time because except Kotak Securities Ltd. every
body is under scrutiny although many of them got the clean chit. But still we can use it as a
competitive strategy.

47
 MAJOR COMPETITORS OF KOTAK SECURITIES

ICICI direct.com

Share khan

Karvy Broking

Suresh rathi

Anand rathi

Angel Broking

Bonanza Online

Religare

Zuari Investment

India Infoline

48
 SWOT ANALYSIS OF KOTAK SECURITIES LTD.

STRENGTHS:
 Credibility of Kotak Mahindra group in market.
 Loyal and lasting customer relationship.
 Wide Marketing network consisting Rawatbhata, Bundi, Baran and Kota itself.
 Features of our products and services
 Quality of product is up to global standards.
 Strategic thinking.
 Global thinking and acting.

WEAKNESS:
 High dependency on corporate customers.
 Lack of manpower as far as NST is concerned.
 Lack of sales promotion schemes.
 Kotak Securities Online.

OPPURTUNITY:
 Sensex is not doing well now days but for long time purpose it will give good returns.
 Kotak Mahindra is the associate bank of DLF.

THREAT:
 Sensex is affecting by a number of activities other than business

49
 INTRODUCTION OF THE PROJECT

This project is related to the risk taking abilities or habits of different customer’s. And I have
done this research in the city like Kota. Kota is having customer with all types. The member’s
from each group is interested in share trading this is what I have felt after completing the
summer training consisting of 45 days.

Before joining Kotak Securities Ltd., I personally feel that this product is only and only for those
who have great knowledge about Share market and mainly about offline trading. But scenario is
quite a bit different from what I felt.

My project is having a clear goal. I have tried to find out the habits of taking risk of customer’s.
This thing will surely help Kotak Securities Ltd. Kota in finding the new customer’s. This
project will make easy the targeting activity.

The conclusion of this project will provide a data and that data will help web trade Kota in
planning the things. I have done this project mainly in the reference of Kota so this data will
only and only help in capturing the Kota market.

The problem of targeting customer with right time and right place is being occurred because the
market of Kota is changing day by day according to sensex.

If we talk about competition in Kota it is on its peek and mainly the competition is between the
online broker’s and in offline share trading companies.

Many people having their demat account in the depository of offline broker’s (Anandrathi,
Anagram, and Zuari) & online brokers (Reliance Money, ICICI).

50
Now conclusion of this project can provide an idea of targeting.

51
 OBJECTIVE OF THE STUDY

 To undertake a study for collecting primary data about prevailing work values with
respect to management processes in private sector undertaking.

 To estimate the correlation ship between the nature of work area and managerial work
values.

 To estimate the correlation ship between the qualification and managerial work values.

 To estimate the risk taking ability of the customer’s.

 This is a step towards commitment to excellence.

An only thing for a budding professional, which influence him to think out of box.

52
 RESEARCH METHODOLOGY

 Selection of frame of reference.

 Instrument Used.
 Sample Design.
 Technique used.
 Data collection.

Sampling Unit
 This project is mainly based on primary data, which I have collected through
questionnaires. As this questionnaire is the way of knowing the risk taking ability of the
existing customer of Kotak Securities Ltd.

Sampling Size
 Sample size, which I have decided that is 100 customers for this project.

Research Procedure
 Firstly I have collected the list of existing customers of Kotak Securities Ltd. Kota and
than I have started the activity of spreading questionnaires to those customers.

53
Definitions of sample
A small part of something intended as representative of the whole sample distribution.

Sampling Techniques: Random Sampling

Random sampling techniques is sampling in which all items have some chance of selection
that can be calculated.

A sample is a subject chosen from a population for investigation. A random sample is one
chosen by a method involving an unpredictable component. Random sampling can also
refer to taking a number of independent observations from the same probability
distribution, without involving any real population. A probability sample is one in which
each item has a known probability of being in the sample.

Types of Random Sample

 Simple random sample.
 Stratified sampling.
 Cluster sampling
 Systematic sampling

Data Collection Sampling

1. Primary Data:
Primary data collected from directly to the
Respondents the researcher is directly involved in the collection of information.
With the collected by questionnaire, survey interview, measurement, direct
observation.

2. Secondary Data:
That are already exists. Secondary data can help Identify, clarify and redefine the
research problem. It might also hold a solution to the problem; secondary data may
provide alternative methods that can be used for primary research. Sources of
secondary data include web site, trade association, journals, books etc .with the
help of internet and employee handout book.

54
 LIMITATIONS OF THE STUDY

 Limited sample size of Kotak securities customers.

 Limited data.

 Data discrepancies.

 Different scales for different parameters.

 Entire process of project calculation may not be exact – averages of averages.

55
 RISK..

One cannot talk about returns without talking about risk, because investment decisions
always involve a trade-off between risk and return.

Risk can define as the chance that the actual outcome from an investment will differ from
the expected outcome.

Being an investor or trader a person always have two type of risk that is as follows.

1. Non –diversifiable risk:

 Major changes in tax rates.
 War & other calamities.
 An increase or decrease in inflation rates.
 A change in economic policy.
 Industrial recession.
 An increase in international oil prices, etc.

2. Diversifiable risk:
 Company strike.
 Bankruptcy of a major supplier.
 Death of a key company officer.
 Unexpected entry of a new competitor.

56
 MAJOR FINDINGS OF THE PROJECT

1. People are regular investor / trader of share market?

Findings:
37 % Regular investor / trader.
63 % People are Irregular investor / trader.

57
2. What makes influence people to trade in share market where uncertainty on its
peek?

WHAT MAKES A CUSTOMER TRADE

IN SHARES
NO. OF PEOPLE

150
100 100

50
0 0 0
PROFITABILTY PASSION PRESTIGIOUS

Findings:
100 % People Trade For Share Only For Profitability, not for passion or
Prestigious.

58
3. Liking of people in these comprehensive features of Kotak Securities Ltd

Comprehensive features of
Kotak Securities Ltd.

19% Equity trading

IPO
21% 60%
Mutual Fund

Findings:
 60 % of Customers are Interested In Equity trading with Kotak
Securities.
 21 % of Customers are Interested In Mutual Funds with Kotak
Securities.
 19 % of Customers are Interested In IPO’s with Kotak Securities.

59
4. Safest market according to customer’s of Kotak Securities Ltd.

percentage

secondary 46
Share markets

primary 54

40 45 50 55
percentage

Findings:
 54 % of People Says that Primary market is the safest market with
Kotak Securities.
 46 % of People Says that Secondary market is the safest market with
Kotak Securities.

60
5. Average holdings period of securities for the customers of Kotak Securities Ltd.

average time period of holdings

30< days 46
Days

10-30 days 41

5-10 days 13

Findings:
 13 % People hold the securities for 5-10 days.
 41 % People hold the securities for 10-30 days.
 46% People hold the securities for more than 30 days.

61
6. Tips available on Kotak Securities Ltd. are how much effective as far as risk
taking ability is concerned of the investor / trader are they able to change their
risk taking ability?

Tips of Kotak Securities Ltd. are effective or not

Yes
44
% 56 No
%

Findings:
 56 % people say that tips are effective.
 44 % people say that the tips are not effective.

62
 ANALYZATION

The data I have collected have a number and the number is one hundred.

 Employed/self employed - 30
 Businessman - 18 TOTAL 100
 Others -52

The basic idea, which my project had that as, follows.

I have to find out the risk taking ability of the different age group.

I have to find out the risk taking ability of the person of the different
occupations.

63
 EMPLOYED / SELF EMPLOYED PEOPLE

AGE GROUP 20-30 30-50 50 <

REGULARITY OF THE Regular investor 5 14 3
INVESTORS Irregular investor 2 5 1
WHY THEY ARE DOING
SHARE TRADING Profitability 7 19 4
Equity trading 6 15 3
FEATURE OF INVESTOR LIKE Mutual fund 0 2 1
MOST IPO 1 2 0
Primary 7 10 3
SAFEST SHARE MARKET Secondary 0 9 1
5-10 days 4 9 0
AVERAGE HOLDING PERIOD 10-30 days 2 8 0
OF INVESTOR 30< days 1 2 4

64
 CONCLUSION FROM THE DATA OF EMPLOYED PEOPLE

 I have collected data of 100 people out of that 30 are employed and surprisingly 22 are the
regular trader of the share market. Now the general age, which we find of an employed
person, is below 50.now regularity of doing share trading is a complete showcase of
targeting them when they are entering into job.

 Kotak Securities Ltd. is a famous name in the corporate and the people of big corporate
like our portal just because they have great knowledge of share market.

 In Kota there are not so much companies have there setup but still most of the companies
are about to come like Reliance Fresh, Reliance Retail, and SAMCOR is also about to
setup it’s one more unit in Kota. So there is ample of opportunity of getting business from
employed people.

 Most of the Employed people believe in equity trading rather than in mutual fund or
IPO’S.

 All 30 people are interested towards share market because they want to earn something,
which can give additional income nothing else.

 Most of them believe in the rotation of money. Out of 30 people 24 have the average time
period of their holdings below 30 days.

 This is also a profitable thing for the company because the more the customer trades the
more will be the revenue generation through brokerage.

65
MANTRA OF GETTING BUSINESS FROM EMPLOYED PEOPLE

 As I come to know through questionnaires that the employed people are our most
important and profitable customer’s so Kotak Securities Ltd. Kota has to start giving
presentations in corporate on regular basis.

 Regular portfolio management by the experts because they want something which help
them in booking profit. This is not an easy task. But this is not impossible activity also and
Kotak Securities Ltd. should also have some experts in a particular region and those
experts organize portfolio and make whole market watch or sector wise and this is the only
thing, which will make kotaksecurities.com unique in real sense.

 There should not be any misconception related to services in the mind set of the customer
because this can be a barrier of getting further business from them. Their problem has to be
solved immediately by Kotak Securities Ltd.

66
 BUSINESSMAN

AGE GROUP 20-30 30-50 50 <

REGULARITY OF THE Regular investor 7 4 2
INVESTORS Irregular investor 1 3 1
WHY THEY ARE DOING SHARE
TRADING Profitability 8 7 3
Equity trading 6 4 1
FEATURE OF INVESTOR LIKE Mutual fund 1 2 2
MOST IPO 1 1 0
Primary 5 6 1
SAFEST SHARE MARKET Secondary 3 1 2
5-10 days 0 0 0
AVERAGE HOLDING PERIOD 10-30 days 5 2 0
OF INVESTOR 30< days 3 5 3

67
 CONCLUSION FROM THE DATA OF BUSINESSMAN

 As I come to know that out of 18 people 13 are the regular trader of share market and it is
an about 72%. It is showing that businessman who is with, Kotak Securities Ltd. doing
share trading so much.

 Most of them like to trade in equity because of pricing trend, technical analysis and other
information in research section makes or influences their decision.

 70% of them feel that primary market is the only market, which is quite safe as far as
investment is concerned.

 Their average holding time is above 30 days and this clearly shows that they believe in
investing rather than in trading.

68
 MANTRA OF GETTING BUSINESS FROM A BUSINESSMAN

Equity trading is the thing which a businessman like most regular share trading add an
edge to this.

Most of the businessman of Kota city are not as much educated as they should be so for
them we have to organize presentations which will be totally based on Research because
they all have their demat account but at broker where they have to say what to sell and
what to purchase and on when. That’s all

Providing better services and make them confident that they can also do this by their
hand is only thing which can help Kotak Securities Ltd. Kota to grape the further business
from them.

69
 OTHER CUSTOMERS

AGE GROUP 20-30 30-50 50 <

REGULARITY OF THE Regular investor 0 2 0

INVESTORS Irregular investor 20 17 13
WHY THEY ARE DOING SHARE
TRADING Profitability 20 19 13
Equity trading 17 5 3

FEATURE OF INVESTOR LIKE Mutual fund 0 6 7

MOST IPO 3 8 3
Primary 8 6 6
SAFEST SHARE MARKET Secondary 12 13 7
5-10 days 0 0 0

AVERAGE HOLDING PERIOD OF 10-30 days 5 11 8

INVESTOR 30< days 15 8 5

70
 CONCLUSION FROM THE DATA OF OTHER CUSTOMER’S

 Others consist of the Housewife, Retired personnel and many more.

 Only 2 people out of 52 are regular trader of share market.

 An about 15 are interested in investing Mutual Funds.

 13 are those who only like to invest in IPO’S just because they don’t have market
knowledge and they invest in IPO’S just because of they want to invest somewhere and
they want to check their luck nothing else.

 Another thing which comes out after doing research that on the behalf of them their
relatives are investing.

 This is showing that they only have their name with Depository.

71
 MANTRA OF GETTING BUSINESS FROM OTHER CUSTOMERS

 As they don’t invest directly so there will be only one thing of covering them is
(investment in Mutual Funds or IPO’s) means whenever the new MF or IPO comes in
market, which can give them a safety of their money according to their portfolio.

 Kotak Securities Ltd. Kota has to Target these retired personnel mainly when IPO’s comes
in market otherwise getting cross sell is the only source of sales.

72
 CONCLUSION

General Conclusion

 As this data is showing that most of the people are not regular investor/trader of the share
market only 37% people have the habit of doing share trading on daily basis. The basic
reason behind not doing share trading on daily basis is not having complete market watch
which is quite necessary for trading.

 The people who are doing share trading on daily basis are having some different ideas in
their mind like they have selected company on sector basis. Top three company of that
particular sector are in their portfolio.

 This we know that if one has selected companies on ranking basis of that sector. There are
very less chances of not performing well of each sector so trader always have a 50-50 ratio
in his portfolio.

 Another which is really very interesting that sensex is also dependent on most of these
companies so if there is any movement in sensex will definitely effect the companies share
value in the market and by this way a trader can survive in the market and if a person is
able to survive than only he can book profit from the market.

73
  Behind share trading there is only single idea in customer mind is to book profit this I have
come to know through questionnaire where I have given two more option like is this
passion, prestigious thing which is influencing you surprisingly all the people have only
single idea that is profitability…

 Out of 100 people more than 60% people are interested in equity trading just because of
easy and prompt liquidity.

 As most of the people are interested in equity trading and another side they are feeling that
safest market is primary rather than secondary because of the people who are investing in
primary market have there different segment because they don't have so much of market
knowledge and mainly they are the one who is emerging player in this market or the one
who wants to invest his money somewhere.

There is huge difference in investment and trading and trader always have high risk but he is the
one who is always having high profit.

 Equity trading can be a profitable instrument when traders have the capacity of holdings
the securities for a very long period. Findings are showing that an about 46% people have
there average time period of there holdings is more than a month.

74
 RECOMMENDATION

 Documentation Process should be made much more easier and faster.

 Collaboration with more Bank for Online money transfer in demat A/c.

 Be in touch with the current investor’s and guiding them regarding the

most profitable investment opportunities.

 Listening to the grievances and complaints of the current investors and

solving them as and when they arise.

75
 REFERENCES & BIBLIOGRAPHY

Books:
 Bhalla V.K.: Investment Management; Security Analysis and portfolio
Management, S.Chand & Company Ltd., New Delhi.
 Kotler Philip, Keller Kevin Lane: Marketing Management, Dorling Kindersley (I)
Pvt. Ltd. New Delhi, 2007.
 Kothari C.R.: Research Metholodgy, New Age International (P) Ltd., New Delhi,
2005.
 “Project Management” By P. Chandra.
 “Financial Management” By P. Chandra.

Websites:
 www.kotak.com
 www.kotaksecurities.com
 www.nseindia.com
 www.google.com
 www.prakashgabba.com

Research Reports, Magazines, Newspapers & Other Literature:

 Research Reports of Kotak securities: month of May, June & July, 2007
 Outlook Money
 Dalaal Street
 Economic Times
 NSE Publications
 SEBI Guidelines
 NCFM Study Material

76
 ANNEXURE

Questionnaire for Investors perception

SURVEY ON INVESTORS PERCEPTION IN EQUITY MARKET

“Questionnaire for investors”

NAME AGE
ADDRESS
PHONE NO. MOBILE NO.
OCCUPATION GENDER

Income
(a) Less than 10000 (b) 10000 - 20000
(c) 20000-30000 (d) More than 30000

Profession
(a) Service
(b) Business
(c) Others

77
Q1. Do you know about stock market?
(a) Yes (b) No

Q2. Are you investing some part of your income in stock market?
(a) Yes (b) No

Q3. What is your perception about stock market?

(a) 100% risk
(b) 100% Return oriented
(c) Less return, high risk
(d) High return, less risk
(e) 50-50

Q4. Are you a regular investor / trader of share market?

(a) Yes (b) No

Q5. What makes influence you to trade in share market?

(a) Profitability
(b) Prestigious
(c) Passion

Q6. In which feature of kotak securities you have invested your money?
(a) Equity trading
(b) IPO
(c) Mutual funds

78
Q7. Which market is the safest market with kotak in your opinion?
(a) Primary market
(b) Secondary market

Q8. If you have invested in equity then what is your average holding period of securities?
(a) 5 to 10 days
(b) 10 to 30 days
(c) More than 30 days

Q9. What you have felt that the research tips available with kotak securities are?
(a) Effective
(b) Not effective

Q10. How much you are satisfied with your investment plan with kotak?
(a) Very much satisfied
(b) Satisfied
(c) Indifferent
(d) Less satisfied
(e) Not satisfied

Q11. Mode of dealing for share market?

(a) By Telephone
(b) By Visiting the office
(c) Online Trading

Any Suggestions

79