Unit B7: Branding a Product

Learning aim, A: Create a brand logo and strapline for a product for a target market.

P1 Develop a basic brand logo and strapline for a product that shows some consideration of design
features.

M1 Develop an appropriate brand logo and strapline for a product that considers most of the
features of design.

D1 Develop a creative brand logo and strapline for a product that considers most of the features of
design.

Brand Logo

Strapline

"Luxury In Every Whiff"

P2 Show limited consideration of the target market when developing a brand logo and strapline for a
product.

M2 Show some consideration of the target market when developing a brand logo and strapline for a
product.

D2 Show consideration of the target market when developing a brand logo and strapline for a
product.

Who will be your target market for your product and why?

My target market will be perfume collectors, celebrities or anyone that just wants to stand out from
the crowd and have a reason to be remembered as my perfume line will have a unique scent
differentiating it from other popular fragrances in the market such as Dior Sauvage, bleu de Chanel
How are you going to capture your target market attention?

I will make full use of social media platforms such as instagram,facebok to launch ads and create
posts that draw attention and increase online traffic to my brand this will mean that my brand will go
viral online and will come across to perfume collectors, celebrities that would like to test my product
and make a review of it online giving their opinion which means that more and more people will
come across my brand making it more popular and increasing sales