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Integrative case Innobus Assignments Part Two

1. Design for Innobus a practical planning and control system (specify into detail). 2. Prioritise problems and risks for Innobus making use of the SWOT-analysis, Porters 5 forces Framework 3. What answer to the problems can you give for the immediate future? What alternative strategies (growth, end-game, adaptive, differentiation) are there for Innobus for the future? (include corporate level, market and finance) 4. In what fields can Innobus gain sustainable competitive advantage? How can Innobus gain competitive advantage through the use of logistic concepts and tools? 5. Make a business plan that can help Innobus to get out of the critical situation, making use of the answers to the above questions (part 1 and 2).
Instructions to business plan Now you have considerable insight in the position of InnoBus, its strengths and weaknesses, its financial situation and its internal performance. You have information about the characteristics of the market and you know about the market developments. You learned about the competitors and the competitive forces. And finally you have a good view about the technological developments in bus manufacturing. You also made an assessment of the different strategic alternatives, which InnoBus possibly can proceed. The final assignment will be to advise the company about the future, which can be articulated in a business plan you present to the company. Make a business plan for InnoBus in which you advise about the formulation of a vision statement, strategic goals, strategic strengths, action plans for different functional areas, sales forecast and financial plan. Try to be as complete as possible, and support your advises with sound qualitative and (whether possible) quantitative data. Be aware that your advices are used to convince InnoBus stakeholders to go along with the future plans and that the action plans are realistic enough that they can implemented in a rather short period.

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