Welcome to the Professional Course

Digital Marketing
Specialized for Remote Jobs


Directed by

Ferdous Shareef
Certified Digital Marketing Analyst & Researcher
CEO & Chief Academic Staff (WhirlMark Academy)
Digital Marketing Manager (Remote)
Se7enCoders Inc. CA (2019-Present)
Google & Meta Certified Digital Marketing Expert
 Session 3: Audience Analysis & SMART Goals


What to Cover?
 Role As a Digital Marketer
 What is Audience Analysis and Its types?
 How to Find Target Audience?
 About Buyer Persona and Way to Create
 Define Marketing Funnels and Buyer Journey
 What is SMART Goals? Creating an effective SMART Goal!
 Key Role as a Digital Marketing Specialist


In a nutshell, a digital marketing specialist’s job is to develop and oversee online marketing campaigns. This sounds
simple, but what does it mean?

Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver
this content to the appropriate device or platform, to be seen by their chosen target audience.

This involves a variety of complex tasks. For instance, a digital marketing specialist’s first job is to collect data on
potential or existing customers. What are the customer’s interests? Where do they go online? What kind of content
might they connect with? After diving into the data, digital marketers will use this information to devise a strategy.
This could involve some or all of the following: email campaigns, online advertising and search engine marketing
(SEM), search engine optimization (SEO), content production (including videos and blogs), websites, and so on.

Carrying out these tasks effectively means taking a holistic view of a customer, their needs, and objectives. It also
means having the technical skills to execute such a campaign. While digital marketing specialists usually have a
team of designers, copywriters, data analysts, and other experts to support them, as the project lead, they’ll need
to have a broad understanding of all these areas so they can draw them together and deliver a successful campaign
that meets its goals.
 Day to Day Tasks as a Remote Job Holder!

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• Participating in Daily Meeting and Giving an Overview of Your Tasks
• Using Project Management Software promptly
• Completing Daily Assigned Tasks
• Following Seniors Instructions
• Guide Juniors
• Attending Discussions
• Report Daily
• Actively Learn New Things Regularly
 1.1 About the TERM “ Audience Analysis”

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An audience analysis is a process of collecting as much information as possible about an
audience to better understand who they are and what they care about. This helps
businesses, marketers and customer service experts identify, plan and implement
marketing campaigns and strategies. With data gleaned from audience analysis,
marketers can also execute audience segmentation, perform market research and guide
decision-making.
The questions you may try to answer with an audience analysis include:

 What platforms and channels do audiences engage with the most?

 What types of topics should our content cover?
 What values are most important to our audience?
 What kind of campaigns are competitors launching, and which of these work best
across audiences?
 1.2 Type of Audience Analysis

 Demographic Analysis: Examines gender, age, marital status, ethnicity, socioeconomic status, education, and
occupation.
 Psychographic Analysis: Explores values, beliefs, opinions, and attitudes, aiding in understanding audience
perceptions and preferences.
 Situational Analysis: Considers audience size, attitude toward the speaker, prior knowledge of the topic,
occasion, and digital media interactions.
 Ways to Find Your Target Audience

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 Analyze Your Customer Base and Carry Out Client Interviews
• Customer Base if Existing
• Conduct Interview or Surveys if new

 Conduct Market Research and Identify Industry Trends

• Find Demands and loopholes and latest trends that cover

 Analyze Competitors
• What services they offer to whom?
• How they engage with customer and their demographic

 Create Personas
• Create potential customer profile based on Demographics, geo location, behavior, interest, motivations and pain points

 Define Who Your Target Audience Isn’t

 Use Google Analytics and Social Media
Marketing Funnels & Buyer Journey

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 About Buyer/Customer Persona & How To
Create!

 A buyer persona is a semi-fictional representation of
your ideal customer based on audience analysis,
market research and real data about your existing
customers.
 It helps businesses understand their target audience
on a deeper level by identifying their demographics,
behaviors, motivations, preferences, and pain points.
 Creating buyer personas enables businesses to tailor
their marketing strategies, product development, and
customer service initiatives to better meet the needs
and expectations of their target audience.
 How To Create Buyer/Customer Persona?

1.

Define Your Products and Business Goals
2. Do User Research and Collect Data
3. Conduct Market Research and Analysis
4. Segmentation based on Demographics, Interest, Behaviors, Motivations, Pain
Points and Activates.
5. Choose Template and Input Results to create a profile.
 About SMART Goals and How to Create?

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SMART goals are a framework used to create specific, measurable,
achievable, relevant, and time-bound objectives.

This approach helps individuals and organizations set clear and actionable
goals that are more likely to lead to successful outcomes.

SMART goals were developed by George Doran, Arthur Miller and James
Cunningham in their 1981 article “There's a S.M.A.R.T. way to write
management goals and objectives”
 SMART Goals BREAKDOWN

Here's what SMART stands for:

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• Specific: Goals should be clear, well-defined, and focused on a specific outcome. They
answer the questions of who, what, where, when, why, and how.
• Measurable: Goals should be quantifiable and include criteria for measuring progress and
success. This allows for tracking and evaluating performance objectively.
• Achievable: Goals should be realistic and attainable within the resources, constraints, and
capabilities available. They should stretch individuals or teams but remain within reach.
• Relevant: Goals should be aligned with broader objectives, priorities, and values. They
should contribute to overall success and be meaningful to the individual or organization.
• Time-bound: Goals should have a defined timeframe or deadline for completion. This
creates a sense of urgency and helps prioritize actions and resources effectively.
 SMART Goals BREAKDOWN

Here's what SMART stands for:


• Specific: Goals should be clear, well-defined, and focused on a specific outcome. They
answer the questions of who, what, where, when, why, and how.
• Measurable: Goals should be quantifiable and include criteria for measuring progress and
success. This allows for tracking and evaluating performance objectively.
• Achievable: Goals should be realistic and attainable within the resources, constraints, and
capabilities available. They should stretch individuals or teams but remain within reach.
• Relevant: Goals should be aligned with broader objectives, priorities, and values. They
should contribute to overall success and be meaningful to the individual or organization.
• Time-bound: Goals should have a defined timeframe or deadline for completion. This
creates a sense of urgency and helps prioritize actions and resources effectively.
 STEP to Create SMART Goals

 Identify Your Objective & Be Specific:


 Start by clarifying what you want to achieve and why it's important. Be specific about the desired outcome.
 Make It Measurable:
 Define criteria for measuring progress and success. Determine how you will track your performance and know
when you've achieved your goal.
 Ensure It's Achievable:
 Assess whether the goal is realistic given your resources, skills, and constraints. Consider any potential obstacles
and how you can overcome them.
 Keep It Relevant:
 Ensure that the goal aligns with your overall objectives and contributes to your broader mission or vision. It should
be meaningful and relevant to your priorities.
 Set a Deadline:
 Establish a timeframe or deadline for achieving the goal. Determine when you want to accomplish it and create a
sense of urgency to stay focused and motivated.
 STEP to Create SMART Goals

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• Objective: Increase monthly sales revenue by 15% within the next six months.
• Specific: Increase sales revenue specifically by 15%, focusing on both existing and new customers
in our target market segment.
• Measurable: Track monthly sales revenue and compare it to the baseline to measure progress.
Implement a CRM system to monitor customer interactions and sales pipeline.
• Achievable: Conduct market research to identify growth opportunities and optimize sales
strategies. Invest in additional sales training and resources to support the sales team.
• Relevant: Increasing sales revenue aligns with the company's growth objectives and financial
targets. It will contribute to overall profitability and market competitiveness.
• Time-bound: Set a deadline of six months to achieve the 15% increase in sales revenue. Break
down the goal into monthly targets to track progress and make adjustments as needed.
 Summary

• Role As a Digital Marketing Specialist
• Breakdown of Day to Day Work Life as a Remote Job Holder
• What is Audience Analysis and Its types?
• How to Find Target Audience?
• About Buyer Persona and Way to Create
• Define Marketing Funnels and Buyer Journey
• What is SMART Goals? Creating an effective SMART Goal!
 Thank You!
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Next Class (Session 4): 02 April, 2024

10:30 PM – 12.30 AM
Market Research Basic for Digital Marketing
(Conducting Market Research for Digital Marketing. Analyzing
Competitors and Industry Trends)