DIGITAL MARKETING LABORTATORY

RESEARCH ON SKIN CARE HOSPITAL

REPORT
EX.NO:2
INTRODUCTION:
This keyword research report is meticulously crafted to provide comprehensive
insights into identifying high-impact keywords tailored specifically for a skincare
hospital website. By leveraging tools such as Google Keyword Planner tool,
SEMrush, and google analytics this report aims to pinpoint keywords with
optimal search volume and manageable competition, aligning with the website's
objectives of enhancing visibility and attracting potential patients.

OBJECTIVE:
The objective of this keyword research is to identify high-volume keywords
relevant to a skincare hospital website. The focus is on finding keywords with
substantial search volume and manageable competition to enhance the website's
visibility on search engine results pages (SERPs).

PROCEDURE:
 Describe the process of conducting keyword research using Google
Keyword Planner.
 Explain the criteria used to evaluate keywords, such as search volume and
competition.

KEYWORD RECOMMENDATION:
SKINCARE HOSPITAL (Radiant Skin Hospital):
 Moderate search volume and low competition indicate a good potential for
targeted traffic without facing too much competition.
 It's a straightforward and directly relevant keyword, likely to attract users
specifically looking for skincare services offered by hospitals.
DERMATOLOGY CLINIC (Clear Dermatology Clinic):
 High search volume suggests significant interest in dermatology services.
 While competition is moderate, the broadness of the keyword might attract
a wider audience, including those seeking skincare services beyond
hospitals.
SKIN TREATMENT HOSPITAL (Skin Vitality Hospital):
 Moderate search volume and low competition make this keyword
promising for targeting individuals seeking treatment for skin issues
specifically in a hospital setting.
 Its highly relevant and likely to attract users with specific skincare concerns
seeking medical-grade treatment.
COSMETIC DERMATOLOGY CENTRE (Lumina Dermatology Centre):
 Moderate search volume and competition indicate a decent potential for
attracting users interested in cosmetic procedures.
 This keyword might appeal to individuals seeking specialized cosmetic
treatments, although it's slightly broader than focusing solely on
medicalgrade skincare.
ADVANCED SKINCARE SERVICES (Elite Skin Treatment Hospital):
 While the search volume is low, the low competition offers an opportunity
to target users specifically interested in specialized skincare treatments.
 This keyword emphasizes the advanced nature of the services offered,
potentially appealing to users seeking cutting-edge skincare solutions.
MEDICAL SKINCARE CLINIC (Renew Medical Skincare Clinic):
 Low competition combined with moderate search volume makes this
keyword suitable for targeting users seeking medical-grade skincare
treatments.
 It highlights the medical aspect of skincare services, likely attracting users
with specific dermatological concerns requiring professional attention.
SKIN REJUVENATION HOSPITAL (Revive Skin Rejuvenation Hospital):
 Despite low search volume, moderate competition suggests a niche market
for users interested in skin rejuvenation procedures.
 This keyword targets users seeking specific rejuvenation treatments,
indicating a potential for attracting a focused audience.
DERMATOLOGICAL SURGERY CENTRE (Derma Care Surgical Centre):
 Low search volume and high competition suggest a more specialized
audience interested in surgical dermatological treatments.
 While the competition is high, this keyword may still be relevant for
attracting users specifically seeking surgical solutions for dermatological
issues.
REFERENCES:
 American Academy of Dermatology (AAD): Provides authoritative
information on dermatological treatments, skincare practices, and patient
resources.
 Dermatology Times: A reputable source for news, trends, and insights in
the dermatology industry, including articles on skincare treatments and
cosmetic procedures.

CONCLUSION:
The recommended keywords offer a balance between search volume and
competition, ensuring the website can attract relevant traffic effectively.
Incorporating these keywords into the website's content and SEO strategy can
enhance its visibility and attract potential clients seeking skincare hospital
services. Regular monitoring and optimization based on evolving search
trends are advised for sustained performance.