A PROJECT REPORT ON

“A STUDY ON CUSTOMER EXPECTATION FROM ON-LINE MARKETING WITH

RESPECT TO FLIPKART.COM

INTRODUCTION
Flipkart was Founded in October 2007 by Sachin Bansal and Binny Bansal, two alumni of
the Indian Institute of Technology Delhi Andersen former employee at Amazon. The
company initially focused on online book sales with countrywide shipping. Flipkart slowly
grew in prominence and the receiving 100 orders per day by 2008.

Flipkart Private Limited is an Indian e-commerce established in 2007. It started with a

primary focus on online book sales and soon Expanded to lifestyle products, electronics ,
home essentials and groceries. Today, Flipkart is the biggest online Indian marketplace
competing with the World Leader Amazon.

Since 2010, the company has made a number of acquisitions including Letsbuy, Myntra,
Jabong, Ebay India,etc. In addition to its main office in Bangalore, Flipkart has branch offices
in Mumbai and Delhi. Apart from India, the frame is registered in Singapore in 2008 in the
US based retail chain, Walmart acquired majority stake in Flipkart.

Recently Flipkart has opened in R&D Centre at Israel. This is in line with the latest acquisition
of Israeli start-up Upstream Commerce. The centre is run by talented engineers from across
the world.

Through electronic marketing and Internet communication, business firms are coordinating
different marketing activities such as market research, product development, inform
customers about product features, Promotion, customer services, customer feedback and
so on. Online shopping is used as a medium for communication and electronic Commerce. It
is to increase our improved in value, quality and attractiveness of delivering customer
benefits and better satisfaction. That is why online shopping is more convenient and day by
day, increasing
Its popularity.

Not only benefits but also risk is associated with online shopping. Generally speaking,
Internet users about online shopping because of credit card fraud, lack of privacy, delivery
risk, lack of guarantee of quality of goods and services. Concerned authorities are devising
policies to minimize the risk involved in e-business.