7.

Product/Service development and quality assurance (US Bangla Airlines)

Product/Service development:

US Bangla is gradually focusing on expanding its chain and its network by a big margin. They are
expanding both domestic and international.

US Bangla could do this by:

 Launching new routes based on the demands by passengers

 Exploring new business opportunities and investing there
 Introducing a new set of cabin classes that is affordable and also luxurious to the passengers
(ex: Premium Economy)
 Developing ancillary services like in-flight entertainment or priority boarding for additional
revenue.
 Modernizing their fleet with newer sets of Airbus and Boeing and all of this should be more fuel
efficient
 Improving the level of comfort that passengers want.
 Invest in digital services like online booking and making the check in experience more seamless
and developing their mobile apps.

Quality Assurance:

US Bangla has a set of quality assurance and they should comply by with it to develop their standards
and try to reach the zenith of success. They can take it a further step by :

 Regularly monitoring passenger feedback through surveys and complaints of passengers.

 Ensuring that the staff has adequate knowledge about the process and also has adherence to
updated safety regulations
 Conducting audits and inspections of its aircraft and facilities to maintain safety and hygiene
standards.

8. Forecasting process and challenges (US Bangla

Airlines)
Forecasting process:

 US Bangla Airlines likely uses a forecasting process to predict future demand for its
flights. This might involve:
o Analyzing historical data on passenger numbers, booking trends, and seasonal
variations.
o Considering economic factors like fuel costs and exchange rates that can impact travel
demand.
o Monitoring competitor activity and new route announcements.
 This data is then used to:
o Optimize flight schedules and capacity allocation.
o Set ticket prices strategically.
o Make informed decisions about resource allocation (crew, aircraft)

Challenges:

 Forecasting in the airline industry can be complex due to various factors:

o External factors like economic fluctuations, political instability, and natural disasters can
significantly impact travel demand.
o Fluctuations in fuel prices can affect airline profitability and pricing strategies.
o The emergence of new competitors or changes in travel trends can disrupt forecasts.
 US Bangla Airlines, like other airlines, needs to be adaptable and constantly re-evaluate
its forecasts based on changing market conditions.