AIO Build-Your-Own Agency Worksheet

I. Agency Foundations
My website will be: ______________________________________________________
Tip: as close to your brand name as possible, and as CLEAR as possible. If you offer
AIO writing services, AIOwriter.com is ideal. If you want to position this as a personal
brand on your name, you could do something like Sarahthewriter.com.

My service niche will be: _________________________________________________

Tip: Go broad, but deep. Example: I provide high-quality, done-for-you, AI assisted
writing and strategy services for tech businesses. See how we didn’t niche ourselves
in too small a niche, but we’re still focused on ‘tech.’

II. Agency Plan

I will hire _____ AIO writers.
Tip: One AIO writer recommended to every 50 pieces/month.

I will post a job for them at _____ per hour.

Tip: Hire a writer at $17-40/hour, or find complete AI newbies who are willing to
take on this work as an intern for free.

JOB POSTING COPY & RECOMMENDED INTERVIEW

PROCESS CAN BE FOUND IN OUR AIO WRITER’S KIT

I will give them the Content at Scale app and buy the _______ plan, and
recommend they follow the CRAFT framework when editing the content.
Tip: Choose the Agency plan for highest ROI.

I will ask them to take no more than _____ hours per piece.
Tip: Cap it at two hours, max.
III. Agency Service Packaging
Recommendation: Design a content marketing package that includes writing,
keyword strategy, Google Search Console tracking, and analysis. (You’re
going to spend an additional $40 per hour on the analysis/strategy tasks.)
You charge $3,500 for a core deliverable of 8 AIO long-form blog posts per
month (2/week). Offer this as entire package of strategy, analysis, writing,
and editing. Use Semrush or Ahrefs to run reports on your client’s keyword
rankings, and deliver that as your monthly or quarterly analysis. Ideally,
you should get clients to commit to 3-6 months at a time for real results.

Total out-of-pocket costs:

• AIO writer at $30/hour, two hours at $60.

• Content at Scale subscription for $15/post.
• Analysis and strategy work – 1 hour per client at $40.

Your out-of-pocket cost for every blog post is $115 in total.

• You charged: $3,500 for 8 posts.

• You make: $437.50 PER POST.
• You have a total of $115 out-of-pocket cost.
• This means you earn: $322.50 profit PER POST.

73% profit margin.

If you cover just 8 clients per month (at 2 articles/week PER client), that’s $247,680
a year of income.

What will you charge per plan? ____________________________

How many clients per month will you get? ____________________________

What will you commit to doing DAILY to get clients?

Example: Daily networking, daily working on my own blog and content strategy,
a daily LinkedIn post, daily work to send 3 emails/week to my list, etc. Even if it’s
just 30 minutes a day—commit. You don’t have clients if you don’t do marketing.

This will add how much in monthly income to your revenue? _____________

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