How To Grow Followers On Instagram Organically

HOW TO
GROW
FOLLOWERS ON
INSTAGRAM
ORGANICALLY
Grow from zero to 5k
followers & beyond
organically on Instagram
Created by Rahman Ashiq

@therahmanashiq
INTRODUCTION
This book is created for “YOU” to show my gratitude for
all the support “YOU” have given me so far.
This book is for you if you want to build a personal brand

on Instagram and grow an engaging community.
This book will answer your burning questions about

growing a brand on Instagram.
How to get started, create content, connect with people,

collaborate with others, build an audience, etc.
My only advice for you is to don’t sleep on this book.

Implement as soon as possible whatever you learn from
this book. The results will come sooner or later.
See you on the other side!
- Ashiq (@therahmanashiq)
How to grow followers on Instagram @therahmanashiq PAGE 01 OF 29

MINDSET
Everything takes place in our heads.
Building a strong personal brand requires a lot of time,

and it’s worth it.
Your mentality/mindset is very crucial to achieve

success on Instagram.
You have to put in the work consistently to get results.
It’s crucial to start with the right frame of mind.
So, if you don’t have the mentality to work hard for your
brand, I suggest you stop reading this book.

YOU ARE STILL HERE?
Then I believe you are one of those who likes to take
action!
So, save the below-given 10 rules in your head.
1. I will give as much value as possible without any

expectations.
2. I will not overthink, overanalyze, or overconsume.
3. I will help people without any expectations.
4. I will put aside my ego and be approachable while

talking with people.
5. I won’t compare my journey with others.
6. I will experiment, and I’m ready to fail.
7. I will put in the work consistently.
8. I will try to overcome my fear if there is any.
9. I am going to enjoy the process/journey.
10. I will not hesitate to ask for help If I need it.

MAGIC QUESTIONS
There are some “magic” questions that you need to ask
yourself before you start building your personal brand.
It’s time for your first exercise.
Take a piece of paper (better) or open notepad/word/

docs on your computer. Write down these questions -
1. What’s your strength? Or what are you good at?

2. What do you want to be known for?
3. What change/impact are you seeking to make?
4. Who are you looking to change/help?
5. How are you going to change/help them?
6. How are you going to differentiate yourself from the
rest?
Write down the answers to all these questions.
The answers will help you stay aligned with your brand
in whatever you do.
The answers will help you stay motivated and do the

NICHE
A niche is a focused, targeted area that you serve
particularly well.
It is small (The smaller, the better).
It is specific.
It is known to you.
It is one thing.
Suppose you have around 20 competitors in a particular

niche. In that case, you can choose that as your niche
because other people are running their businesses in
that niche and finding opportunities. (I have learned this
from author David C. Baker)
It’s (the niche) not too big that you, as a newcomer,

can’t set your foot in it. Also, it’s not too small.
So, you have a chance to grow your brand and find

opportunities in that niche.

NICHE (EXERCISE)
1. Make a list of 5 topical interests and passion areas.
2. Identify problems you can solve. Choose one or two

problems that you can solve confidently.
3. Research your competition. Try to find out the market

gap, such as content quality, content topic, and lack of
transparency.
4. Decide how you want to monetize. You can monetize by

selling coaching or mentorship, selling E-books, courses,
templates, selling your services, etc.
Niche Down Example - Digital Marketing (broad)

|
Social Media Marketing (sub-
market)
|
Instagram Marketing (niche-down)
Everybody can grow their account in their respective

niche, but the growth rate will not be the same for
everyone. It depends on the total amount of people
interested in a niche.

OPTIMIZE PROFILE
By optimizing your profile, you can convert your profile
visitors to followers, fans, and clients.
Your profile consists of your picture, username, name,

bio, link in bio, story highlights, and feed.
Let’s look at an example of an optimized profile -
Username - @therahmanashiq
Name + Expertise - Ashiq | Instagram Marketing
Bio -
What you do & for whom - Helping creatives build their
personal brand on Instagram & monetize.
How you do it/authority statement - Through organic
strategies that work for everyone/ 5+ years in ‘the’ field.
Your call-to-action - DM for coaching options or book a
discovery call
Link in bio - rahmanashiq.com/links

HOMEWORK
1. Choose a username. It should be short and memorable.
You can use your niche keyword and name (themarketing
+ ashiq) or your actual name.
2. In the ‘name’ section, add your ‘name + expertise/

niche.’ This is searchable. You must add your expertise/
niche to get found.
Example- Ashiq | Instagram Marketing
3. Bio 1st line - What you do & for whom

Bio 2nd line - How you do it/help them/your authority
statement
Bio 3rd line - Add a strong CTA (call-to-action)
4. Give extra attention while writing CTA. Tell them to

perform a particular action.
5. Link in bio - You can use your website to create a

landing page and add all the links. You can also use
third-party services to include multiple links under one.
6. Use branded color story highlights to showcase your

work, client testimonials, etc.

NICHE RESEARCH
Before choosing a niche, you need to find the “key
players.” Here “players” mean competitors, influencers,
and curators in a niche.
You can find out the “players” with a direct search

using the ‘niche keyword,’ or you can go through niche-
related hashtags to find them.
This is how I do niche research -
1. Follower count (Roughly)

2. Avg engagement (Avg likes+comments - Use
Ninjalitics)
3. Engagement rate (Use Ninjalitics)
4. Posting frequency
5. Content topic
6. Content style (photos, videos, carousels)
7. Content quality
8. Who they serve/how they help (check their bio)

HOMEWORK
Account Followers Avg. Avg. Posting Content Content Content
Engage- Engage- frequency topic style quality
ment ment rate
@someone 27.5k+ 985 3.61% 6/week Instagram Carousels/ It’s up

Reels/ to you
Single-
Image
After niche research, you will find out the market gap.
All you have to do is fill that gap with your expertise. Use
tools like Ninjalitics to find out the engagement rate.

DEFINE TARGET AUDIENCE
Before creating content, you must find out who you will
create content for.
Everyone won’t be interested in the type of content you

create, and everyone won’t buy your services.
Your target audience is your immediate inferior. That

means they are in a place where you were a few months
ago, perhaps!
Suppose you struggled with a problem and overcame it

by finding a solution.
There are tons of people who are still struggling with the
same problem. You will help them overcome the problem
with your solution.
In this way, you will able to define your audience easily.

HOMEWORK
Find out the answers to these questions to define your
target audience.
# Who are they?

1. Where are they in life?
2. What do you know about them?
3. Who do they look up to?
# What do they need/want?

1. What’s their current struggle?
2. What do they want to achieve?
3. What are their pain points?
# Why do they need/want these?

1. What do they aspire to be?
2. Why are they facing that particular problem?
3. Why are they stuck?

VISUAL REAL STATE
Fonts - Oswald (Headline), Merriweather (Body)

Colors - Cyan, Black & White
Texture - Grunge texture
Pictures - Self/Emojis/Stock
Visuals play an important role in everything you do on

your Instagram page.
Millions of accounts are out there, and many people are

posting about the same thing. You are competing with a
tremendous amount of noise.
You need to think about how to position yourself

dramatically unique against everyone else to become
more recognizable and make a better first impression.
When someone lands on your page, the visuals are

immediate. It’s the first thing they notice besides the bio
and story highlights.
Depending on the visual aspect, you will grab their

attention or lose them. The attention span is about 3
seconds. So make it count!

HOMEWORK
Staying on brand is important when creating content for
your page. Use your brand color in your profile picture,
story highlights, and content.
Do this homework before you start -
1. Pick one font for headlines and another for body text.
2. Pick colors that go with your personality (search color

psychology on Google) or whatever you like. Choose
between 2-4 colors, not more than that.
3. You can add other graphical elements, such as

background textures, to stand out from the crowd.
4. For pictures, you can use your images to stand out, or

tons of free stock photo sites you can use.
Whatever color and fonts you use, try to stick with those
throughout all the social media platforms. It will help
people recognize you instantly.

TYPE OF CONTENT
Different people like to consume different types of
content. You should try to create as many types of
content as possible to see what your audience likes and
what you enjoy making.
Single-Image: This format is best for sharing quick

hacks/tips, quotes, your photos, infographics/diagrams.
Carousel: You can add a maximum of 10 photos/slides,

and it’s called a carousel. This format generally gets
more engagement (likes, comments, shares, saves).
You can use this format to create content like a story and
share how-to’s; I think it’s an excellent way to educate
your audience.
Reels: Instagram is pushing video content more than

ever. I’ve seen people get thousands of followers only
with Instagram Reels. You can share short tutorial-type
content, share a quick tip, show behind the scenes, share
your resources and strategies in a creative way, etc.
Pick one format and experiment along the way. Don’t

just focus on one content format. If you are comfortable
in front of the camera, create video content. Don’t forget
other formats, such as stories and Lives.

CONTENT CREATION
What you love What your

& enjoy audience wants
What will give

you clients
YOUR CONTENT
Create content for your audience because they are the

ones who will engage with your content. Create content
hitting the pain points of your potential clients.
Sometimes you should create content for yourself, and

that’s completely okay. People would love to get to know
you personally. Hence share your personal story.
If you can incorporate all these three elements in your

content, then that’s wonderful. Create content keeping
in mind the end result.

BATCH CONTENT CREATION
If you are new to the content creation game, you might
get burned out pretty soon if you try to create content
daily.
An excellent way to avoid burnout and post daily is by

focusing on batch content creation.
Follow this below-given schedule -
Day - 1
Write down all the content ideas. Most ideas should
come from your experience and audience. Still, you
can take help from sites like Quora, Answer The Public,
Buzzsumo, and Feedly.
Day - 2
Write down the copy of your content slide by slide (if you
create carousels)/script (if you create videos)
Day - 3
Design your content/record your videos.
Day - 4
Schedule all your content for the whole week.
Voila! You have content for the whole week and don’t
have to spend the entire week creating content.

POSTING SCHEDULE
Is posting every day necessary?
My answer would be yes and no! Let me explain -
There are so many benefits of daily posting. For

example, you’ll get more exposure/reach and have
more data to make decisions. You’ll find out faster what
works. You’ll become a better content creator.
The only downside is that you might get burned out by

creating content daily. You can follow my batch content
creation strategy mentioned in this E-Book to avoid
that.
If you post daily, there is a good chance that you will

experience faster growth. Instagram wants to keep its
users on the platform for longer times.
By posting daily, you are helping Instagram keep its

users on the platform, and that’s why the algorithm will
be on your side. And you will grow faster than usual.
If you can’t post daily, try to post at least 3-4 posts

per week and do that consistently. Consistent posting
and engagement (more on that later) will help you get
success on Instagram.

SIMPLE GROWTH RULE
SLOW
KILLER GROWTH
CONSIS-
CONTENT TENCY
FAST
GROWTH
SLOW SLOW
GROWTH GROWTH
COMMUNITY
ENGAGEMENT
TRUE GROWTH
Spend time doing the right things to get fast growth

DEFINE CONTENT PILLARS
You can stay organized & create relevant content If
you have content pillars. You can create specific, laser-
focused content for your audience if you have content
pillars.
Content pillars help you get more content ideas easily.

But how can you define your content pillars? Suppose
your niche is social media marketing.
Your content pillars would be ‘social media growth

strategies,’ ‘social media trends,’ ‘resources & tools,’
‘social media content creation,’ and ‘your personal
experiences/mistakes.’
Now you have 5 content pillars. All you have to do is

divide these five main topics into sub-topics. You will
generate more content ideas from each sub-topic and
never run out of content.
YOUR NICHE
YOUR 5
CONTENT
PILLARS
Save this slide and fill in the boxes as per your niche.

ENGAGEMENT STRATEGY
You shouldn’t expect to get followers only by posting
content. When you are starting out, you have to try to get
noticed. One way to get noticed is through content, and
another way is through engagement.
You have to go and engage with people actively, and then

people will come to your page.
You need an engagement strategy to work effectively

and get the highest return. You can use my below-given
strategy-
You should be engaging at least -
1-2 hours per day

(people with free time)
20 - 30 mins per day

(busy people)
You can spend less or more time than this too!

ENGAGEMENT STRATEGY
(10-40) MIN
OUTREACH
You have to make connections on this platform. For that, you have to do
outreach.
Step-1: Find people in the same niche through search/hashtags.

Step-2: Leave a thoughtful comment on their post that resonated with
you.
Step-3: Follow the person.
Step-4: Send them a genuine DM. Never ask for a follow back. Talk more
with them to build a strong connection.
*** Busy people can follow the same process for 10-15 minutes or as
much as possible.
(10-40) MIN
COMMUNITY ENGAGEMENT
Step-1: Turn on post notifications for top creators’ posts.

Step-2: Try to leave a genuine comment as soon as they post.
Step-3: Engage with people in the stories.
Step-4: Welcome your new follower and talk more with them.
Step-5: Share some posts on your story (give a shoutout writing
something about the content) you loved most.
Step-6: Follow niche-specific hashtags, and some posts will appear on
your home feed. You can engage with them.
much as possible.

ENGAGEMENT STRATEGY
(10-40) MIN
YOUR PAGE
Step-1: Reply to all the DMs you get and ask more questions.
Step-2: Reply to all the comments you get on your posts.
Step-3: Go and drop comments on some posts of people who are
engaging with your post.
Step-4: If you can save time after doing all of these, you can use that
time to do more community engagement and outreach.
much as possible.
If you don’t engage, there is a chance that nobody

will even find your content. So, consistently engage
with people every day (even for a few minutes) to get
discovered by others.
It may seem daunting initially, but it will become second

nature if you do it consistently.
If the situation gets overwhelming, take a step back and

come back with an engagement strategy that will suit
your schedule.

CONSISTENCY
The compound effect is real. The growth is exponential,
not linear. Once you get the momentum, everything
will become much easier, and you have to build the
momentum.
To build momentum, you have to put in the work

consistently. That means you should post and engage
consistently to get the best result.
Consistent posting doesn’t mean you have to post daily,

but the more you post, the better it’s for you.
Posting a week thrice for 6 months is also a kind of

consistency. You get the idea about consistency, right?
End of the day, it becomes a priority thing. If growing

your brand on Instagram is a priority for you, you will
find time to post daily and engage daily.

TEMPLATES YOU NEED
When someone asks for a follow back -
Hello “Name”, I’m really happy to meet you, and I hope you enjoy my
content. I truly hope it helps you with your career and your goals.
Me following you back won’t help your page. But I hope the lesson I am
about to share with you will:
Don’t ask for follows. They are earned. Seeking short-term vanity
metrics is pointless and will only bring your short-term results.
Focus on being genuine, coming from a place of abundance, and being

patient. This will help you grow your page faster than me following you
back.
Hope you understand. I’d love to follow you when you earn it.
Sincerely,
“Your Name”
P.S- I got this from my dearest friend @therobbiemurray
When you get a new follower -
Hello “Name”, How are you doing? Thanks for the follow, and welcome
to the community. I’m curious how did you find my page? If you ever
need any help regarding “Your Niche,” just hit me up, and I’ll try to help
you.
Cheers,
“Your Name”

TEMPLATES YOU NEED
When you want to collab with someone -
First, build relations in the DMs and then -
Hello “Name”, We both are in the same niche and have the same kind of
audience. I found a great idea that we can use to collaborate and bring
more value to our audience. Would you like to do a collab with me? Let
me know!
When you are looking for a guest post opportunity -
See previous posts to find out whether they accept guest posts or not.
Then-
Hello “Name”, I love the content you put out and also love engaging
with them. I have a content idea that fits your page/niche. I wanted to do
a guest post on your page if you would allow me. I can send you the idea
so that you can have a look. Looking forward to hearing from you soon.
Thanks!
When you want to get featured on a curation page -
Hello, first, I want to say that I absolutely enjoy the highly curated
content you put up on your profile. You have featured some fantastic
creators who inspire me as (@someone) and some of my good friends
such as (@yourfriend).
I was wondering if I would be eligible for a feature on your page. I have

created a unique style for my page, which I believe would be a great
addition to your page. I also have several unicorn posts that have gotten
tons of shares and a good engagement rate that surely will resonate with
your audience and add value to them. I am excited to hear back from you!
Keep up the fantastic work, and have a great day!
Sincerely,
“Your Name”

WRAPPING UP
Kudos to you if you came this far! Read this book again
and again and apply the tips/method I have shared with
you. Hopefully, you will start seeing results once you
apply these.
Remember! Starting is the hardest part. You should

give a pat on your back because you started your brand-
building journey.
There will be many difficulties, and you must keep going

if you want to succeed with your brand.
You have the necessary materials to build your brand.

Now go and crush it!

RESOURCES
The tools and resources I have been using to create
content and run my business on Instagram.
Content Creation Software - Adobe Illustrator (paid),

Adobe Photoshop (paid), Canva (free and paid) [Affiliate
Link]
Fonts - Google Fonts (free), Envato Element (paid)

[Affiliate Link], Creative Market (paid)
Stock Image - Freepik (free and paid), Envato Element

(paid), Unsplash (free), Pexels (free), etc.
Content Scheduling Tool - Meta Business Suite
Textures - Freepik, Creative Market (paid), Envato

Element [Affiliate Link]
For Email List - Flodesk
To Schedule Meetings - Calendly
To Sell Digital Products - Gumroad

THANK YOU!!!
I have shared my knowledge; now it’s your turn to put in
the work and build an impactful personal brand.
DM me on Instagram, and let me know if you learned

something from this book. Don’t forget to tag me
(@therahmanashiq) in your Instagram story when
you’re reading this book, and I’ll re-share the story to
celebrate your journey.
If you need help regarding your Instagram, there are 3

ways I can help -
1. Custom Instagram Strategy specifically made to meet

your needs and reach your goals on Instagram. Click
here to learn more!
2. Complete Social Media or Instagram Management (We

will build your brand/business while you relax). Click
here to learn more!
3. If you want to take your brand on Instagram to the

next level, click here to get my “300+ Canva Templates
Bundle (Carousel, Single-image, Reels, Stories, and
more templates & Gifts) - Use code “DISCOUNTED”
for 50% off) [You can use the templates even with your
Canva free account]
Cheers!
Ashiq (@therahmanashiq)

How To Grow Followers On Instagram Organically

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

How To Grow Followers On Instagram Organically

Uploaded by

Copyright:

Available Formats

HOW TO

Created by Rahman Ashiq

This book is for you if you want to build a personal brand

This book will answer your burning questions about

How to get started, create content, connect with people,

My only advice for you is to don’t sleep on this book.

See you on the other side!

How to grow followers on Instagram @therahmanashiq PAGE 01 OF 29

Building a strong personal brand requires a lot of time,

Your mentality/mindset is very crucial to achieve

You have to put in the work consistently to get results.

It’s crucial to start with the right frame of mind.

How to grow followers on Instagram @therahmanashiq PAGE 02 OF 29

So, save the below-given 10 rules in your head.

1. I will give as much value as possible without any

2. I will not overthink, overanalyze, or overconsume.

3. I will help people without any expectations.

4. I will put aside my ego and be approachable while

5. I won’t compare my journey with others.

6. I will experiment, and I’m ready to fail.

7. I will put in the work consistently.

8. I will try to overcome my fear if there is any.

9. I am going to enjoy the process/journey.

10. I will not hesitate to ask for help If I need it.

How to grow followers on Instagram @therahmanashiq PAGE 03 OF 29

It’s time for your first exercise.

Take a piece of paper (better) or open notepad/word/

1. What’s your strength? Or what are you good at?

Write down the answers to all these questions.

The answers will help you stay motivated and do the

How to grow followers on Instagram @therahmanashiq PAGE 04 OF 29

It is small (The smaller, the better).

Suppose you have around 20 competitors in a particular

It’s (the niche) not too big that you, as a newcomer,

So, you have a chance to grow your brand and find

How to grow followers on Instagram @therahmanashiq PAGE 05 OF 29

2. Identify problems you can solve. Choose one or two

3. Research your competition. Try to find out the market

4. Decide how you want to monetize. You can monetize by

Niche Down Example - Digital Marketing (broad)

Everybody can grow their account in their respective

How to grow followers on Instagram @therahmanashiq PAGE 06 OF 29

Your profile consists of your picture, username, name,

Let’s look at an example of an optimized profile -

How to grow followers on Instagram @therahmanashiq PAGE 07 OF 29

2. In the ‘name’ section, add your ‘name + expertise/

3. Bio 1st line - What you do & for whom

4. Give extra attention while writing CTA. Tell them to

5. Link in bio - You can use your website to create a

6. Use branded color story highlights to showcase your

How to grow followers on Instagram @therahmanashiq PAGE 08 OF 29

You can find out the “players” with a direct search

This is how I do niche research -

1. Follower count (Roughly)

How to grow followers on Instagram @therahmanashiq PAGE 09 OF 29

@someone 27.5k+ 985 3.61% 6/week Instagram Carousels/ It’s up

How to grow followers on Instagram @therahmanashiq PAGE 10 OF 29

Everyone won’t be interested in the type of content you

Your target audience is your immediate inferior. That

Suppose you struggled with a problem and overcame it

In this way, you will able to define your audience easily.

How to grow followers on Instagram @therahmanashiq PAGE 11 OF 29

# Who are they?