Paid Media Plan

Facebook
Stage Source Spend Days Daily Spend
Lead generation FB ₦30,000 10 ₦3,000
Conversion FB ₦20,000 10 ₦2,000
Conversion FB ₦10,000 10 ₦1,000
₦60,000
Tax ₦4,500
Total ₦64,500
Estimated leads for FB is 250 - 300

Instagram
Stage Source Channel spend Days Daily Spend
Lead generation IG ₦100,000 20 ₦5,000
Conversion IG ₦30,000 10 ₦3,000
Conversion IG ₦20,000 10 ₦2,000
₦150,000
Tax ₦11,250
Total ₦161,250
Estimated leads for IG is 300 - 400

Google
Stage Source Channel spend Days Daily Spend
Discovery Search $200.00 10 $20.00
Lead generation Discovery $200.00 10 $20.00
Lead generation Performace Max $200.00 10 $20.00
$600.00
Tax $45.00
Total $645.00