BRAND BIBLE

A C
ABOUT:CRYPTO

FONTS
A C

“Familjen Grotesk”
ABCDEFGHIJKMNLOPQRSTUVWXYZ
ABCDEFGHIJKMNLOPQRSTUVWXYZ
0123456789.?”/&%$!()=+*

Familjen Grotesk IS THE HEADLINE TYPEFACE USED MAINLY IN TITLES AND HIGHLIGHTS.

“hELVETICA Neue”
abcdefghijklmnLopqrstuvwxyz
abcdefghijkmnlopqrstuvwxyz
0123456789.?”/&%$!()=+*

Helvetica Neue is the main typeface used for paragraphs and large areas of text.

COLORS
A C

PRIMARY COLORS
ALMOND
F5F3EE
CHOCOLATE BROWN
54443C

GREY BLUE
638596 MIDNIGHT
2A3134
BLUE

SECONDARY COLORS
greyish pink FADED BLUE
E7A4B4

70A1DA
sea green
4B9664

sun yellow orange

F7D560
FA9155 coral
FB7070 purple
B271E5