CPC stands for cost per click.

In youtube industry, it is the amount advertisers have to pay

everytime someone clicks on the ads that are displayed on a youtube video. Ads can be of
any type including banner ads, footer ads, skippable ads and non-skippable ads.

What is RPM on YouTube?

RPM( Revenue per Mille) simply means how much money you are making out of 1k views
on youtube. Unlike CPM, this metric is what you should be conerned of, as it is the amount
given to you as your share by youtube.

What are the Top 10 Countries with highest YouTube CPM Rates?

Highest YouTube CPM Rates

S.N. Country CPM Rate

1. Norway $43.15

2. Germany $38.85

3. Moldova $29.50

4. Algeria $24.50

5. South Korea $17.00

6. Sweden $18.18

7. Finland $14.90

8. United Kingdom $13.75

9. Canada $13.50
 S.N. Country CPM Rate

10. United States $13.00

Here is the detailed list of youtube CPM rates by countries 2023;

Countries CPM ($) CPM(€) CPM (£) CPM (₹)

Afghanistan $3.11 €2.83 £2.38 ₹237.51

Åland Islands $0.35 €0.32 £0.27 ₹26.73

Albania $0.74 €0.67 £0.57 ₹56.51

Algeria $2.57 €2.34 £1.97 ₹196.27

American Samoa $0.35 €0.32 £0.27 ₹26.73

Andorra $0.35 €0.32 £0.27 ₹26.73

Angola $0.15 €0.14 £0.11 ₹11.46

Antigua and Barbuda $0.45 €0.41 £0.34 ₹34.37

Argentina $0.77 €0.70 £0.59 ₹58.81

Armenia $3.91 €3.56 £2.99 ₹298.61

Aruba $0.00 €0.00 £0.00 ₹0.00

Australia $36.21 €32.96 £27.71 ₹2,765.39

Austria $16.86 €15.34 £12.90 ₹1,287.61

Azerbaijan $0.59 €0.54 £0.45 ₹45.06

Bahamas $0.35 €0.32 £0.27 ₹26.73

Bahrain $0.35 €0.32 £0.27 ₹26.73

Bangladesh $0.70 €0.64 £0.54 ₹53.46

Barbados $2.00 €1.82 £1.53 ₹152.74

Belarus $3.31 €3.01 £2.53 ₹252.79

Belgium $15.43 €14.04 £11.81 ₹1,178.40

Belize $3.00 €2.73 £2.30 ₹229.11

Benin $0.35 €0.32 £0.27 ₹26.73

Bhutan $6.30 €5.73 £4.82 ₹481.14

Bolivia $0.73 €0.66 £0.56 ₹55.75

Bosnia and Herzegovina $1.25 €1.14 £0.96 ₹95.46

Botswana $8.87 €8.07 £6.79 ₹677.41

Brazil $6.65 €6.05 £5.09 ₹507.87

Brunei Darussalam $0.80 €0.73 £0.61 ₹61.10

Bulgaria $6.83 €6.22 £5.23 ₹521.61

Burkina Faso $1.00 €0.91 £0.77 ₹76.37

Burundi $2.00 €1.82 £1.53 ₹152.74

Cabo Verde $1.50 €1.37 £1.15 ₹114.56

Cambodia $0.52 €0.47 £0.40 ₹39.71

Cameroon $1.78 €1.62 £1.36 ₹135.94

Canada $29.15 €26.53 £22.30 ₹2,226.21

Cayman Islands $1.00 €0.91 £0.77 ₹76.37

Central African Republic $1.00 €0.91 £0.77 ₹76.37

Chad $0.00 €0.00 £0.00 ₹0.00

Chile $0.54 €0.49 £0.41 ₹41.24

China $1.00 €0.91 £0.77 ₹76.37

Colombia $7.57 €6.89 £5.79 ₹578.13

Comoros $3.00 €2.73 £2.30 ₹229.11

Congo $0.35 €0.32 £0.27 ₹26.73

Congo $0.40 €0.36 £0.31 ₹30.55

Costa Rica $2.62 €2.38 £2.00 ₹200.09

Côte d’Ivoire $2.24 €2.04 £1.71 ₹171.07

Croatia $1.85 €1.68 £1.42 ₹141.29

Cuba $1.40 €1.27 £1.07 ₹106.92

Curaçao $0.35 €0.32 £0.27 ₹26.73

Cyprus $7.31 €6.65 £5.59 ₹558.27

Czech Republic $9.73 €8.86 £7.44 ₹743.09

Czechia $2.95 €2.68 £2.26 ₹225.29

Denmark $17.49 €15.92 £13.38 ₹1,335.73

Djibouti $1.00 €0.91 £0.77 ₹76.37

Dominica $0.45 €0.41 £0.34 ₹34.37

Dominican Republic $2.67 €2.43 £2.04 ₹203.91

Ecuador $1.53 €1.39 £1.17 ₹116.85

Egypt $0.29 €0.26 £0.22 ₹22.15

El Salvador $3.03 €2.76 £2.32 ₹231.40

Equatorial Guinea $0.35 €0.32 £0.27 ₹26.73

Estonia $0.35 €0.32 £0.27 ₹26.73

Eswatini $0.45 €0.41 £0.34 ₹34.37

Ethiopia $1.01 €0.92 £0.77 ₹77.13

Faroe Islands $0.35 €0.32 £0.27 ₹26.73

Fiji $1.00 €0.91 £0.77 ₹76.37

Finland $11.29 €10.28 £8.64 ₹862.23

France $4.51 €4.10 £3.45 ₹344.43

France $15.53 €14.13 £11.88 ₹1,186.04

French Guiana $0.00 €0.00 £0.00 ₹0.00

French Polynesia $0.35 €0.32 £0.27 ₹26.73

Gabon $0.35 €0.32 £0.27 ₹26.73

Gambia $2.14 €1.95 £1.64 ₹163.43

Georgia $3.46 €3.15 £2.65 ₹264.24

Germany $18.79 €17.10 £14.38 ₹1,435.01

Ghana $1.91 €1.74 £1.46 ₹145.87

Gibraltar $0.35 €0.32 £0.27 ₹26.73

Greece $6.23 €5.67 £4.77 ₹475.79

Grenada $4.25 €3.87 £3.25 ₹324.58

Guadeloupe $2.00 €1.82 £1.53 ₹152.74

Guam $2.38 €2.17 £1.82 ₹181.76

Guatemala $1.14 €1.04 £0.87 ₹87.06

Guinea $1.00 €0.91 £0.77 ₹76.37

Guinea-Bissau $2.00 €1.82 £1.53 ₹152.74

Guyana $4.50 €4.10 £3.44 ₹343.67

Haiti $3.00 €2.73 £2.30 ₹229.11

Honduras $3.32 €3.02 £2.54 ₹253.55

Hong Kong $17.23 €15.68 £13.18 ₹1,315.87

Hungary $0.90 €0.82 £0.69 ₹68.73

Hungary $6.52 €5.93 £4.99 ₹497.94

Iceland $4.33 €3.94 £3.31 ₹330.69

India $0.70 €0.64 £0.54 ₹53.46

Indonesia $0.20 €0.18 £0.15 ₹15.27

Iran $5.67 €5.16 £4.34 ₹433.02

Iraq $0.71 €0.65 £0.54 ₹54.22

Ireland $18.20 €16.56 £13.93 ₹1,389.95

Isle of Man $0.35 €0.32 £0.27 ₹26.73

Israel $14.08 €12.81 £10.77 ₹1,075.30

Italy $0.89 €0.81 £0.68 ₹67.97

Italy $13.66 €12.43 £10.45 ₹1,043.23

Jamaica $4.94 €4.50 £3.78 ₹377.27

Japan $10.53 €9.58 £8.06 ₹804.19

Jersey $2.00 €1.82 £1.53 ₹152.74

Jordan $1.50 €1.37 £1.15 ₹114.56

Kazakhstan $1.77 €1.61 £1.35 ₹135.18

Korea $8.88 €8.08 £6.79 ₹678.17

Korea (the Republic of Korea) $0.30 €0.27 £0.23 ₹22.91

Kuwait $6.56 €5.97 £5.02 ₹500.99

Kyrgyzstan $1.23 €1.12 £0.94 ₹93.94

Lao People’s Democratic Republic $5.09 €4.63 £3.89 ₹388.73

Latvia $6.60 €6.01 £5.05 ₹504.05

Lebanon $1.70 €1.55 £1.30 ₹129.83

Lesotho $0.35 €0.32 £0.27 ₹26.73

Liberia $2.00 €1.82 £1.53 ₹152.74

Libya $4.69 €4.27 £3.59 ₹358.18

Liechtenstein $1.00 €0.91 £0.77 ₹76.37

Lithuania $6.86 €6.24 £5.25 ₹523.90

Luxembourg $0.35 €0.32 £0.27 ₹26.73

Macao $1.25 €1.14 £0.96 ₹95.46

Macedonia $1.27 €1.16 £0.97 ₹96.99

Madagascar $0.50 €0.46 £0.38 ₹38.19

Malawi $0.35 €0.32 £0.27 ₹26.73

Malaysia $1.40 €1.27 £1.07 ₹106.92

Maldives $2.01 €1.83 £1.54 ₹153.51

Mali $8.41 €7.65 £6.43 ₹642.28

Malta $5.34 €4.86 £4.09 ₹407.82

Martinique $0.00 €0.00 £0.00 ₹0.00

Mauritania $3.80 €3.46 £2.91 ₹290.21

Mauritius $7.05 €6.42 £5.39 ₹538.41

Mayotte $3.00 €2.73 £2.30 ₹229.11

Mexico $9.51 €8.66 £7.28 ₹726.29

Moldova $3.80 €3.46 £2.91 ₹290.21

Mongolia $5.85 €5.32 £4.48 ₹446.77

Montenegro $0.35 €0.32 £0.27 ₹26.73

Morocco $0.34 €0.31 £0.26 ₹25.97

Mozambique $6.78 €6.17 £5.19 ₹517.79

Myanmar $1.22 €1.11 £0.93 ₹93.17

Namibia $2.00 €1.82 £1.53 ₹152.74

Nepal $2.14 €1.95 £1.64 ₹163.43

Netherlands $17.77 €16.17 £13.60 ₹1,357.11

New Caledonia $1.33 €1.21 £1.02 ₹101.57

New Zealand $28.15 €25.62 £21.54 ₹2,149.84

Nicaragua $1.92 €1.75 £1.47 ₹146.63

Niger $6.00 €5.46 £4.59 ₹458.23

Nigeria $2.89 €2.63 £2.21 ₹220.71

Northern Mariana Islands $0.45 €0.41 £0.34 ₹34.37

Norway $20.17 €18.36 £15.43 ₹1,540.40

Oman $3.78 €3.44 £2.89 ₹288.68

Pakistan $0.59 €0.54 £0.45 ₹45.06

Palestine $2.50 €2.28 £1.91 ₹190.93

Panama $1.73 €1.57 £1.32 ₹132.12

Papua New Guinea $2.27 €2.07 £1.74 ₹173.36

Paraguay $2.48 €2.26 £1.90 ₹189.40

Peru $1.24 €1.13 £0.95 ₹94.70

Philippines $0.48 €0.44 £0.37 ₹36.66

Poland $7.67 €6.98 £5.87 ₹585.76

Portugal $10.32 €9.39 £7.90 ₹788.15

Puerto Rico $8.05 €7.33 £6.16 ₹614.79

Qatar $1.11 €1.01 £0.85 ₹84.77

Réunion $0.35 €0.32 £0.27 ₹26.73

Romania $1.85 €1.68 £1.42 ₹141.29

Russian Federation $1.45 €1.32 £1.11 ₹110.74

Rwanda $1.09 €0.99 £0.83 ₹83.24

Saint Kitts and Nevis $0.45 €0.41 £0.34 ₹34.37

Saint Lucia $0.35 €0.32 £0.27 ₹26.73

Saint Pierre and Miquelon $1.67 €1.52 £1.28 ₹127.54

Saint Vincent and the Grenadines $1.33 €1.21 £1.02 ₹101.57

Samoa $0.00 €0.00 £0.00 ₹0.00

San Marino $1.50 €1.37 £1.15 ₹114.56

Saudi Arabia $0.33 €0.30 £0.25 ₹25.20

Senegal $0.80 €0.73 £0.61 ₹61.10

Serbia $1.20 €1.09 £0.92 ₹91.65

Seychelles $1.75 €1.59 £1.34 ₹133.65

Sierra Leone $3.50 €3.19 £2.68 ₹267.30

Singapore $17.75 €16.15 £13.58 ₹1,355.58

Sint Maarten (Dutch part) $0.50 €0.46 £0.38 ₹38.19

Slovakia $0.67 €0.61 £0.51 ₹51.17

Slovenia $8.28 €7.54 £6.34 ₹632.35

Solomon Islands $0.35 €0.32 £0.27 ₹26.73

Somalia $1.24 €1.13 £0.95 ₹94.70

South Africa $10.00 €9.10 £7.65 ₹763.71

South Sudan $2.00 €1.82 £1.53 ₹152.74

Spain $14.22 €12.94 £10.88 ₹1,085.99

Sri Lanka $4.06 €3.70 £3.11 ₹310.07

Sudan $2.82 €2.57 £2.16 ₹215.37

Suriname $7.03 €6.40 £5.38 ₹536.89

Svalbard and Jan Mayen $0.35 €0.32 £0.27 ₹26.73

Sweden $13.36 €12.16 £10.22 ₹1,020.31

Switzerland $23.13 €21.05 £17.70 ₹1,766.46

Syrian Arab Republic $1.32 €1.20 £1.01 ₹100.81

Taiwan $0.59 €0.54 £0.45 ₹45.06

Tajikistan $1.67 €1.52 £1.28 ₹127.54

Tanzania $1.96 €1.78 £1.50 ₹149.69

Thailand $0.27 €0.25 £0.21 ₹20.62

Timor-Leste $0.67 €0.61 £0.51 ₹51.17

Togo $1.87 €1.70 £1.43 ₹142.81

Trinidad and Tobago $2.39 €2.18 £1.83 ₹182.53

Tunisia $1.00 €0.91 £0.77 ₹76.37

Turkey $3.08 €2.80 £2.36 ₹235.22

Turkmenistan $1.00 €0.91 £0.77 ₹76.37

Turks and Caicos Islands $0.45 €0.41 £0.34 ₹34.37

 Uganda $2.22 €2.02 £1.70 ₹169.54

Ukraine $1.27 €1.16 £0.97 ₹96.99

United Arab Emirates $8.13 €7.40 £6.22 ₹620.90

United Kingdom $21.59 €19.65 £16.52 ₹1,648.85

United States $32.75 €29.81 £25.06 ₹2,501.15

Uruguay $3.17 €2.89 £2.43 ₹242.10

Uzbekistan $0.94 €0.86 £0.72 ₹71.79

Vanuatu $0.35 €0.32 £0.27 ₹26.73

Venezuela $3.75 €3.41 £2.87 ₹286.39

Viet Nam $0.25 €0.23 £0.19 ₹19.09

Virgin Islands (British) $1.00 €0.91 £0.77 ₹76.37

Virgin Islands (U.S.) $3.29 €2.99 £2.52 ₹251.26

Western Sahara $0.35 €0.32 £0.27 ₹26.73

Yemen $1.11 €1.01 £0.85 ₹84.77

Zambia $13.00 €11.83 £9.95 ₹992.82

Zimbabwe $3.00 €2.73 £2.30 ₹229.11

Youtube CPM Rate by Niche/Category 2023:

Targetting high CPC country is one part of optimizing youtube revenue. Another important
thing is to choose advertiser - friendly niche or category.

It's essential to choose a category for your YouTube channel that will bring in a significant
amount of income when it's monetized. Now, here is 2023 list of Youtube CPM rates by
niches.

Niche CPM Rate

Affiliate Marketing 12-22$

Stock Market / Investment 8-18$

Drop Shipping 7-14$

Content Creation 5-13$

Personal Finance 4-12$

Entertainment $0.50-$10

News and Politics $0.50-$30

Sports $2-$25

Pets and Animals $0.25-$5

Niche CPM Rate

Cars and Motorcycles $1-$10

Beauty and Fashion $2-$50