MBA Part–I (Semester-II) 1

201 Management Information Systems & Decision Support Systems
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Course Overview
The objective of this course is to introduce the students to the managerial issues relating to information systems, its role in organization, support for decision-making and how information technology can be leveraged to provide business value.

Course Syllabus
Group I: MIS need and concepts, characteristics, Typology of MIS, Structure of MIS. Planning for MIS, System Development Methodologies, Conceptual and detailed designs of MIS, System Implementation strategies and process, System Evaluation and Maintenance. Advanced Concepts in Information Systems: Enterprise Resource Planning, Supply Chain Management, Customer Relationship Management, Data, Warehousing and Data Mining. Group II: Introduction to Decision Support Systems. Characteristics and Objectives, Role of Decision Support Systems and its applications, Components of Decision support Systems : Data Subsystem, Model Subsystem, and User-interface, Group decision support systems (GDSS), Expert systems, Executive Information. Systems and its integration with DSS, Decision-making: Concept, Process, Simon’s model, Information System support for Decision Making Phases, Decision making under assumed certainty, risk and uncertainty. Group III: Database Management with MS Access: Introduction to Database and MS Access Creating database, adding, editing and moving Records. Querying: Creating, Saving and Editing, Creating and using forms Creating and printing Reports and Labels. Building real life DSS practical through Excel.

Recommended Texts
James, A. O’Brien, Introduction to Information Systems, Tata McGrawHill Publishing Co. Ltd., New Delhi, 2005. • Efraim Turban, Jay E. Aronson and Ting-Peng Liang, Decision Support Systems and Intelligent Systems, Prentice-Hall of India, New Delhi, 7th Edition, 2004. • George M. Marakas, Decision Support Systems, Prentice-Hall of India, New Delhi, 2002. •Kenneth C. Laudon and Jane P. Laudon, Management Information Systems, Prentice-Hall of India, New Delhi, 9th Edition, 2006.

Instructions
1. Theory: Group-I and Group-II carry 30 marks each (External and Internal). 2. Practical: Group-III carries 40 marks which will be jointly evaluated by Internal and External experts. 3. Six questions to be set, three to be attempted, not more than two to be attempted from each group. 4. Duration of the paper will be two hours.
School of Management Studies, Punjabi University, Patiala

Written paper will be from Group-I and Group-II only. School of Management Studies. Punjabi University.MBA Part–I (Semester-II) 2 5. Patiala .

Diagrammatic and Graphical presentation of Data. Punjabi University. Errors in hypothesis testing. Patiala . 9th Edition. i. Pearson Education.. Course Syllabus Group I: Research Methodology: Objectives. The question paper will consist of nine questions. Ltd.. Role & Scope in Management Research. 3rd Reprint.. ANOVA – 1 way and 2 way. present and interpret research data. Measures of Central Tendency: Mean. Recommended Texts • • • • Amir D. Statistics & Business Research. etc.. Process of Research. Beri. Cooper & Pamela S. 6th Edition. Main body and Appendices including Bibliography. Tata McGraw-Hill Publishing Co. Descriptive & Experimental Research Designs and their Applications. 2nd Edition. Poisson and Normal Distributions.Mechanics of Report Writing. G. Probability Concepts: Permutations and Combinations. New Delhi. the major goal is for the students to develop a set of skills and tools which will be important in their management careers. Regression Analysis: Concept & Measures. Schindler. and (2) learn how to collect. t-test. Skewness & Kurtosis: Concept and Measures. Report Writing . Tata McGraw-Hill Publishing Co. Candidates will be required to attempt five questions in all. analyze. Business Statistics. Research Designs: Exploratory. 2005. types and their applicability. Sharma. degrees of freedom. Aczel & Jayavel Sounderpandian. Ltd. Linear Regression. The question paper will be divided into three groups. New Delhi.MBA Part–I (Semester-II) 3 202 Business Statistics & Research Methodology Course Overview The objective of this course is to have a general understanding of Research Methodology and Statistics as applicable to Business Management and its use and relevance in areas of Management Research. Correlation Analysis: Simple. Semantic Differential Scaling techniques. Ltd. Median and Mode. Definitions and Problems. III. II. selecting not more than two questions from each group. C. Statistical Tests: Chi-square test. Business Statistics. Group II: Introduction to Statistics. K. New Delhi. Scaling Techniques including Likert. Instructions The external paper will carry 50 marks and would be of three hours duration. Elementary Probability Theory: Concepts. Business Statistics. SPSS and Report Presentation: Use of Statistical Package for Social Sciences. At the conclusion of the course students should be able to: (1) develop the skills to identify the appropriate statistical techniques for the analysis of data. New Delhi. Thurston.e. Tata McGraw-Hill Publishing Co. Preliminary pages. three from each group.. Tools & Techniques of Data Collection: Primary & Secondary. Sampling Design: Concepts. While mathematical material will be covered. Testing of Hypothesis: Concepts like types of hypothesis. Coefficient of Variance. Group III: Probability Distributions: Binomial. Partial & Multiple (Elementary). The internal paper will carry 50 marks and it will be distributed as follows: School of Management Studies. J. Classification & Tabulation of Data. I. Measures of Dispersion. significance level. Procedure of testing hypothesis etc. Donald R. Business Research Methods.

Ltd. Hamton. Concepts in Valuation: Time value of money. Group II: Capital Investment Decision making: Principles of Cash Flows. Patiala . Goals and Functions of Finance. Recommended Texts • • • • J. New Delhi. Present Values. 7th Edition. Tata McGraw-Hill Publishing Co. Ltd. selecting not more than two questions from each group. Stephan A. 4th Edition. Financing Working Capital needs.. Corporate Restructuring: Mergers and Acquisitions. Working Capital Cycle. Markets. Brealey and Stewart C. Course Syllabus Group I: Financial Management: An Overview. Return from Stock Market Investments. 6th Edition. III. Randolph W. Ltd. considerations and regulations. Financial Management. Determinants. MM Hypothesis. Principles of Corporate Finance. Cost of Capital. Waterfield and Jeffery Jaffe. Candidates will be required to attempt five questions in all. New Delhi. Ross. Tata McGraw-Hill Publishing Co. This course also highlights the emerging issues of corporate restructuring. Management of Cash. The question paper will consist of nine questions. Meyers. New Delhi. motives. Optimization of Capital Structure. three from each group.. Dividend Policy in practice. Dividend Policy and firm’s value. New Delhi. II. Richard A. Tata McGraw-Hill Publishing Co. Group III: Leverage: Operating Leverage and Financial Leverage. mergers and acquisition decisions. Capital Market and Money Market. Bond returns. Risk Analysis in Capital Budgeting. School of Management Studies. The question paper will be divided into three groups. Khan and Jain..J. Financial Decision Making: Concepts. Prentice-Hall of India. Financial System: Assets.MBA Part–I (Semester-II) 4 Two Mid-Semester Tests each carrying 10 marks Assignments / Project work carrying 25 marks Class Participation and Attendance to be of 5 marks 203 Financial Management Course Overview The objective of this course is to acquaint the students of management with the basic knowledge of finance function in a corporate enterprise. IRR. 4th Edition. Punjabi University. Working Capital Management: An Overview. Intermediaries and Regulatory Framework.e. Corporate Finance. Receivables and Inventories. i. I. Discounted and Non-Discounted Cash Flow Techniques for appraising capital investments. Problems and Cases. Instructions The external paper will carry 50 marks and would be of three hours duration. Capital Structure and firm’s value: Theories.. Capital Structure Planning.

Patiala . Punjabi University.MBA Part–I (Semester-II) 5 The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks School of Management Studies.

Prentice-Hall of India Pvt. Human Resource Management – Gaining A Competitive Advantage. HR in: information technology firms. The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks School of Management Studies. Integrating HR strategy with Business Strategy. Analyzing Work and Designing Jobs. McGraw-Hill Book Company. Candidates will be required to attempt five questions in all. i. Retention of Talent. Personnel Management. importance of Personnel Management. environment scanning. Patiala . Performance Appraisal and Potential Evaluation. Edwin B. selecting not more than two questions from each group. Recommended Texts • • • Garry Desseler. Upon completion. III. Manpower Planning. Industrial Unrest and Remedial Measures. Tata McGraw –Hill Publishing Company Ltd. 10th Edition. Instructions The external paper will carry 50 marks and would be of three hours duration. New Delhi. 6th Edition. Socializing. the student should be able to indicate and explain various human resource management interventions that may be required when dealing with the work environment. Disciplining and Counseling of employees. Managing Separations and Rightsizing. scope. 5th Edition. Incentives. Global HRM. Induction. people. A brief idea of Trade Unionism... functions. Sharing Productivity Gains and Profits. and integrate the steps necessary for effective implementation. Flippo. Group II: Executive Development and Training Manpower. prescribe courses of action necessary for problem solving.e. three from each group. mergers and acquisitions. Personnel Policies. Methods of Manpower Search and Selection of Human Resources.MBA Part–I (Semester-II) 6 204 Management of Human Resources Course Overview The student should be able to critically analyze organizational situations. 2007. Organization of personnel department and its relationships with other departments. Employee Stock Option Plans. I. Motivation in Action: Empowerment. and problems. Ltd. Punjabi University. Quality of Work Life. II. Raymond Noe. Job Evaluation. The question paper will consist of nine questions. Problem Employees. Gerhart & Hollenbeck. Course Syllabus Group I: Concept. Managing Basic Remuneration. Concept and Present State of Industrial Relations. New Delhi. building up skills for effective HR manager. Human Resource Management. Promotion and Succession. Placement. Wright. Group III: Grievance Handling.. The question paper will be divided into three groups.

Nucleus Marketing. 3rd Edition. Principles of Marketing. II. The question paper will be divided into three groups. Pricing Methods and Strategies. Marketing Environment and Environment Scanning. III. The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks School of Management Studies. Cooperation. Buying Process.MBA Part–I (Semester-II) 7 205 Marketing Management Course Overview The objective of this course is to develop the ability in the students to define and analyze the marketing problems through the formulation of marketing objectives. 2005. Consumer Behaviour: Factors Influencing Consumer Buying Behaviour. Product Life Cycle. Targeting and Positioning. Sales Promotion. policies. Promotion Mix Decisions: Advertising. Ltd. New Product Developments. Marketing Logistics. Personal Selling. i. Branding and Packaging Decisions. New Delhi. Patiala . Understanding Consumer and Industrial Markets. Tata McGraw-Hill Publishing Co. New Delhi. programmes and strategies. New Delhi. Direct Marketing. Kotler Philip. Marketing Tasks. Conflict Management. Prentice-Hall of India. G. Holistic Marketing. Emerging Issues in Marketing: Green Marketing. selecting not more than two questions from each group. Selection. Managing the Sales Force. Principles of Marketing. 2006. New Delhi. Prentice-Hall of India. Kotler Philip & Keller.. Marketing Organisation. I.e. Recommended Texts • • • • Kotler Philip & Armstrong. Punjabi University. Group III: Channel Management: Types & Functions. Vertical Marketing Implementations and Systems. Modern Concepts of Marketing. Marketing Management. Scope and Concepts and Orientations of Marketing. Strategic Planning in Marketing Management. Prentice-Hall of India. Viral Marketing. The question paper will consist of nine questions. Marketing Management. Group II: Product Decisions: Product Mix. Market Segmentation. Course Syllabus Group I: Nature.. 2007. Candidates will be required to attempt five questions in all. 2007. Instructions The external paper will carry 50 marks and would be of three hours duration. Saxena Rajan. Event Marketing. Public Relations. three from each group. Marketing Information Systems and Marketing Research.. Network Marketing.

Operating. and Maintaining the facilities and processes. Plant Location: Factors & Quantitative Models. Fixed Order Cycle (FOC) and Fixed Order Quantity (FOQ) Systems. Applied Production and Operations Management. control of schedules. and providing the proper labour needed to produce a good or service so that customers' expectations are met. David R. Assignment. Operations Management as an Inter-Functional imperative. Plant Layout: Models & Techniques. I. scheduling in services. Anderson. Evans. The question paper will be divided into three groups. Planning and Control: Inventory concepts. PERT and CPM. Kanishka Bedi. Lee J. EOQ with Quantity discounts. The question paper will consist of nine questions. Inventory Control Models: Economic Order Quantity (EOQ) with & without shortages. Sweeney and Thomas A. Wiley Series. Types and Characteristics of Manufacturing systems. New Delhi. Oxford University Press. Prentice Hall-of India. EOQ under Fluctuating Demand. Forecasting Demand: Forecasting methods. Buffa. Operations Strategy. Production and Operations Management. Punjabi University. Scope. III. especially those needed for managing operating systems. II. Product Planning and Design: Operations and the Life Cycle. Classification of Inventories. Operations Management. Economic Production Quantity (EPQ). Materials requirement planning: procedure. School of Management Studies. Williams. Purchasing raw materials. 9th Impression. Prentice-Hall of India. John O. James R. West Publishing Company. Group II: Capacity Planning. Operations Management. Group III: Inventory Management. Recommended Texts • • • • Elwood S. Developing New Products. benefits and disadvantages. and (2) provide common-sense modelling concepts which can be used to help managers evaluate various management problems.e. Acquiring. Sequencing. Scheduling: scheduling jobs on machines. International Edition. McClain and L. Patiala . Modern Production/Operations Management. Course Syllabus Group I: Role and Scope of Operations Management. three from each group. Candidates will be required to attempt five questions in all. Introduction to Statistical Quality Control: Process Charts & Acceptance Sampling. New Delhi. 8th Edition.. 2006. Forecast Errors. Controlling and Maintaining Inventories. 2nd Revised Edition. Inventory costs concepts. 8th Edition. • Instructions The external paper will carry 50 marks and would be of three hours duration. Selective Inventory Control Systems. Minnesota. At the conclusion of the course students should be able to: (1) build both quantitative and qualitative analysis skills. Assembly Line Balancing. Dennis J. Objectives & Functions of Inventory Control. Krajewski. selecting not more than two questions from each group. i. Application of OR techniques to Operations Management such as Transportation. Joseph Thomas.MBA Part–I (Semester-II) 8 206 Operations Management Course Overview The objective of this course is to have an understanding of Operational issues in Manufacturing & Service Sector Organisations that include Designing.

Operation Management in International Firms. External Relations Approach. Offshore Financial Centres. Euro-currency Market. Anmol. Environment and Business. Determination of Trading Partner's Independence. Recommended Texts • • • Alworth.Types of International Business. The Human Cultural Environment. 1993 Instructions The evaluation will be as follows: • • Maximum Marks: 100 Internal Assessment: 100 School of Management Studies. V. London. Consortium Approaches. Issues in Asset Protection. Internationalisation of Service Firms .K. The Finance. Theories and Institutions: Trade and Investment . Non-Banking Financial Service Firms. International Economy: Liberalisation Process. The External Environment. Country Evaluation and Selection. Punjabi University. Multilateral Settlements. The Economic and Political Environment. International Banks. investment and Taxation Decisions of Multinationals. Export Management. World Financial Environment : Foreign Exchange Market Mechanism. Joint Ventures Technology and Global Competition.K. V. 1988. World Financial Environment Group II: Cross-national Cooperation and Agreements.MBA Part–I (Semester-II) 9 The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks 207 Seminar On International Business Environment & Management Course Syllabus Group I: International Business: An overview . Stock Markets Group III: Global Competitiveness. and S. Globalisation with Social Responsibility. Licensing .. Bhalla. Globalisation and Human Resource Development. New Delhi. Shivaramu. New Delhi.Government Influence on Trade Investment . Anmol. 1995. World Economic Growth and the Environment. Bhalla. International production. Julian S. International Business Diplomacy. Determinants of Exchange Rates. International Business.. Balance of Payments Accounts and Macro-economic Management. Interdependence and Dependence. Patiala .. Tariff and Non-Tariff Barriers . Basil Blackwell. Negotiating an International Business. Recent World Trade and Foreign Investment Trends. Influence on Trade and Investment Patterns. Regional Blocks.

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