M RAMEEZ 17233 Company name: SUNRISE (PVT) Limited Company Company logo: < Providing high quality juice to the customers. > We will distribute our product on mass level so that we can maximize the profitability. 1. Positioning strategies Scanned with CamScannerWe want to put our image an on in the consumers mind as compare to competitor's product. We want to target the high schoof' collage and graduate students, and government sector that have to work hard and need to “Refresh” them an instant, 2. Segmentation We made the market segmentation on following basses > Geographic > Demographic > Psychographic > Behavioral Geographic segmentation * Region * City ¢ Rural and semi urban areas Demographic segmentation + Age © Family size © Gender Income * Occupation © Education Psychographic segmentation © Socioeconomic classification (SEC) + Life style * Personality Scanned with CamScannerBehavioral segmentation User status Usage rate Loyalty status Readiness stage Altitude towards the product 3. Targeting We wil target the following customers + Kids + Youngsters = Mature Old age persons Marketing Mix ‘% Product % Price Promotion * Place 1. Product strategy ‘© Develop the long term relationship ‘with customers * Give values to the customers to delighting them * Do whatever it task not satisfy the customers but retain our customers Scanned with CamScannerIn order to accomplish this objective, the company has established sales, marketing and support teams. Product variety Our product would be available in following flavors oo000000 133 3 Brand name The name of our product is “Fresh Vita” Sah. Vita Quality Ber ontunny 298urC8 Would be our fist priory. This would = ting high quali Implementing igh quality + Total quality may nagement Acquisition of high . igh quality raw Scanned with CamScanner7 Design Fresh Vita is the sweet, fresh juice with an eye catching tetra pack Features Here are some features of our product Fresh original fruit juice Provide proteins and minerals Provide vitamins Beneficial for kidney Excellent in taste Gives freshness Tetra pack protection packing vvvvvvY Quality High quality assurance would be our first priority-high performance would be: +. Implementing high quality standards +. Total quality management * Acquisition of high quality raw mat Packaging Product units are packed in 6-layered Tetra Brick Aseptic. Size ur product is available in 250 ml pack. 3. Pricing Plan Our price includes custom services and other expenses. Passage through its life cycle changes its price strategy. To Scanned with CamScannerattain large market share prices should be at moderate level to seek attraction of large number of consumer Pricing in Pakistan Rupees Fruits cost Rs 8/- Factory over head Rs 5/- Miscellaneous Rs 2/- Retailer margin Rs 2- Profit Rs5/- Total price Rs22/- ‘According to our above pricing plan we have decided to offer the product to customers at Rs.20. The price is very much competitive and offer is feasible enough to catch a large percentage of market shares PRICE AND QUALITY GRID: This grid shows what pricing strategy a firm is perusing; PRESENTATION PRODUCT DEVELOPMENT MARKET DEVELOPMENT DIVERSIFICATION Scanned with CamScanner‘According to the above grid we are offering high quality with low rate. Promotion: ‘Actually promotion is the first step when we are launching a product. But we make its strategy in last because we want, ‘ur good image in the mind of our customers. Criteria for promotion: Our main objective to provide: + Awareness + Knowledge = Liking + Preference © purchasing Core sources of promotion: + Electronic media + Print media + cable network + billboards + hoardings Scanned with CamScannerELECTRONIC MEDIA: a Sc a DUNIYA Prime time & Early day 180000 NEWS Ads Early day & Prime time NEWES SAMAA | Early day & Prime time 280000 NEWS ee Scanned with CamScanner21 PRINT MEDIA: lad NS ee | of | SIZE STANDARD SIZE Scanned with CamScannerBILLBOURDS: Sadder 2 a a 20°60 4 MONTH 215000 Air Port Road Naseerabad HOARDINGS: Setlight Town 20°60 1. MONTH 70000 i 115000 Scanned with CamScanner23 Air Port Road 4 MONTH | 1000000 30°90 + MONTH | 200000 TOTAL, 3400000 CABLE NETWORK: Naseerabad 6:00pm to 10:00pm Air Port Road BENEFITS: Following are the additional benefits which are offering to the ‘customers to give them values: + Give five rappers and get one juice pack + Purchase ten pack & get one free juice Scanned with CamScanner* Ifyou purchase one crate of juice then you would able to participate in lucky draw for following: PLACE: Distribution reviews To assure the availability of its product * Fresh Vita * juice hhas established affective dealer network ‘The main target of these juices is Rawalpindi. Scanned with CamScanner25 The end consumer would then purchase “fresh “from the retailer. The distributors are the most reliable distributor in the region. BUDGETING: Se Ck Pep eee me fe eens | | Pe CONTROL: Scanned with CamScanner26 This is the main and last element of the marketing planning by using this we can check the standard of our product for the purpose of correcting any error if occurs, There are three main functions are performed under this element of planning: = Measuring + Comparing + Correcting Measuring We can check marketing condition through meaning in which different type of task may be performed like + Surveys Survey for the future: In order to learn weather people would like to buy our product, we have decided to conduct a market survey in future so that we can assure that people like our product or rot. Comparing: In controlling process we compare our product with our standards Correcting If any problem occurs then correcting process will take place in which we found that from where the problem will arises. 1. Marketing organization: Fresh Vita’s chief marketing officer, hold overall responsibilty for all the company's marketing activities so. There are other subordinates with him to help the sales campaigns, trade and consumer sales promotion, and public relation efforts. Scanned with CamScanner27 2. Action programs: ‘The “Fresh Vita” willbe introduced in December following are summaries of the programs we will use during this ‘summer session to achieve our stated objectives. ‘May we wil initiate 80,00,000 rupees trade sales promotion ‘campaign to educate dealers and generate excitement for the product launch , and provide sample crates to our selected product reviewers, opinion leader and celebrities as part of our public relation strategy, June we will start with integrate prin television campaign. ‘The campaign will show how many features the "Fresh Vita” have for users to reenergize them. duly as the juice advertisement continues, we will add ‘consumer sales promotion by including them to our ‘message. We will also support or retailer to increase our sales. ‘August we plan to roll out a new advertisement having new views of customer through survey who have used our drink which ill help to promote our juice. Reference ‘SPECILY THANKS Scanned with CamScanner28 KHALID KHANFROM MARKETING DEPARTMENT EMAIL: LOVE.REAL312@YAHOO.COM ‘Saad AHMAD (MARKETING MANAGER) EMAIL: RRSPAB312@GMAIL.COM Please give me or guide me with your comments MISBAH ULLAH misbah312@hotmail.com contact no: +923129232531 Scanned with CamScanner