Back Question Paper 2019 Set - …

in this case.
4. Give the meaning of ‘Physical Distribution’ as
an element of Marketing Mix.
OR
What is meant by 'Marketing Management'?
5. Define‘Workforce Analysis’.
OR
Define 'Selection'.
6. Appliances India Ltd. is engaged in
manufacturing and distribution of home
appliances since 1987. It has a good name in
the market as the company is producing good
quality appliances. It has separate
departments for manufacturing, finance,
sales, maintenance services and technical
services to achieve specialization. Since the
areas of operations of the company have
increased and customers have become more
demanding, the company decided to modify
the existing principle of management to meet
the changing requirements of the
environment. State the general principle of
management which the company wants to
modify to meet the changing requirements.
7. How does Financial Market facilitate 'Price
Discovery' of financial assets?
8. Biro Nandan, Chairman of Lalit group of
companies founded ‘Biro University’ for
undergraduate and postgraduate courses in