Social Media and Communications Keeping it Classy in the Modern Workplace ee RESOURCE NETWORK RE-ENGINEERING FOR GEORGIAObjectives e Knowledge: Students will be able to: e Write a professional e-mail e Evaluate the pros and cons of social networking e Explain the importance of inflection, and how the lack of inflection affects the meaning of a message e Explain why it is important to review an online post prior to posting e Define and discuss unit vocabulary e Skills: Students will be able e Analyze social media and communications to determine their appropriateness Communicate through e- mail, social networking sites, text and instant messaging, blogs and discussion boards in a business-appropriate mannerUnit Vocabulary e Attachments e Blog e Sexting e Cyber Bullying e Signature e E-mail e Snail Mail e Emoticon e Social Networking e Flaming e Social Norms e Inflection e Spam e Instant Messaging Tagline e Search Engine e Texting Optimization e ThreadsLesson 1: 333E-mail Overvie e Why is e-mail etiquette important when writing or responding to an e-mail? e What is e-mailing? e How many of you use e-mail? e Why are e-mails important? e What is e-mail etiquette? e Why is e-mail etiquette important? e What makes an e-mail different from snail mail?Elements to Consider... e Format: e Keep e-mails brief e Proper grammar e Greeting e To-the-point subject e Who's reading your e-mail? e Respond in a timely manner e When can you use humor, sarcasm, and ©? e Don't let signatures and taglines overpower your e- mailSignatures and Taglines e What's the difference? e What makes a tagline offensive? e Write a sample signature and tagline. Signature Components Tagline Components Name: Title: Company Motto Street Address: City, State, Zip Code: Inspirational Quote: E-mail Address: Phone Number: Other Tagline:Editing an E-mail e Why is editing important? e Editing Guidelines: e Gets your message across e Poor grammar can reflect poorly on the writer e Type your e-mail into a document program first to make it easier to edit e Complete the E-mail Etiquette Activity’. “See supplementary tiles tor this activityWhat Did You Learn? e Be careful with humor and sarcasm e Be brief, but include all pertinent information e Don’t overdo signatures and taglines e Use minimal slang and acronyms e Don't be too informal e Don’t use all capital letters when typingLesson 2: Social NetworkingYou, Yourself, and Your Online | Reputation e How can social networking help or hurt a person’s reputation? e How would you define social networking? e What are some social networking sites? e Which of these sites do you use? e Why did you choose these sites? You sims e Why do you not use social networking?The Good “a and the Bad e What are some pros and cons of social networking? e Additional examples can be found on the next slide... Pros ConsThe Good “a and the Bad e What are some pros and cons of social networking? Pros Cons Keep up with friends Your friends cites may contain offensive material Having a Web site shows employers you're technologically savy Parents and employers can see your every move Anyone can use them, for free Distraction during class and homework time Easy to communicate with peers and adults Other people can post pictures of you Breaking news is easily visible Predators can find online profiles It's fun Cyber bullyingWhy Worry About Po. e If used incorrectly, social networking €an get a user into trouble. e Examples: e Being fired for inappropriate posts or pictures Posting rude and offensive comments Getting caught having a house party because someone posted pictures online Losing insurance benefits because of postings and pictures Losing employment because your “friend” posted something racist on your profilePersonal Benefits of Social Networking e Personal “brand” e Unique username e One profile is better than none e Help to “sell” yourself to emplo) e Chance to practice writing e Technologically savvy e Employers get to know youGuidelines e Some things to keep in mind...) e Once something is put online, it may be there indefinitely and be difficult to remove e Potential employers can and probably will check your internet reputation e Employers can fire people for things posted online e What are other examples of guidelines?If Your Grandma Won’t Like s8Sse it... : iv e Then it shouldn't be online! e What are some things that should not be posted on a social networking profile? e Nudity, drugs, alcohol e Anything that could compromise your job or Insurance e Complete the Social Media Collage* activity. “See supplementary files for this activityWould you hire someone who had these elements on their Facebook?Professional Networking VM e Have you heard of professional networking sites such as LinkedIn? e What are some benefits of sites like this? e Upload resumes and recommendations e Network with professionals e “Online resume” employers can see e How are these sites different from the ones discussed previously?What Did You Learn? e What do you think about social networking? e What one thing in this lesson made the biggest impact on you?Lesson 3: Texting and Instan MessagingShort and Sweet (Most of the Time) e Why is it important to be careful what you say in a text or instant message? e What are the differences between texting and instant messaging? e How many of you text? e How many of you use instant messagi e Why do you use these services?Weighing the Options e What are some pros and cons of using text and instant messaging? e Additional examples can be found on the next slide... Pros ConsWeighing the Options e What are some pros and cons of using text and instant messaging? Pros Cons Immediate communications Can get you in trouble Tell people something when they can't talk Sometimes things don’t come out right Can ask a quick question instead of having an entire conversation Not everyone has the service; some cost money Mass information alert Could send a text to the wrong person© IDK my BFF Jill © e Is grammar important in text and instant messaging? e Do you use abbreviations and emoticons? af =Inflection Es S e What is inflection? e Face-to-Face Inflection e How can inflection e Body Language change the meaning of e Changing your voice in a face-to-face tone or volume conversation and an e Electronic Inflection electronic message? e Writing in all capital e Is voice inflection ners | important? . punctuation marks at the e Can people tell what end of a sentence you mean and how you mean it?Sexting e What is sexting? e Gan you get in troub for this?What Did You Learn? e What is the most important guideline about texting and instant messaging? e Remember...once you've sent it, there’s no going back. e Are grammar and inflection important? e Sexting can get you into trouble.Lesson 4: Blogs and Discussion BoardsTo Blog, or Not to Blog... e How are discussion boards and blogs forms of social media and communication? e What is a blog? e What does it mean “to blog?” e What is a discussion board? e What are threads?Basics of Blogging e Why have a blog or discussion board? e What kinds of blogs and discussion boards exist? e Once you write on a discussion board or blog, can you remove your post? e What should you not write about online, no matter where you post it?eoee eecce ecoe Lesson 5: Ethics of Social Media and CommunicationWhat’s Right and What’s Wrong? e Are there rules and consequences associated with electronic communication? e Do you know anyone who has gotten into trouble for using social networking sites at work? e Should social networking be used on the boss’s time? If a company pays for you to have internet or a cell phone, should you use them for non-work related communication? e Is it okay to post, blog, or write on a discussion board anything regarding work-related drama at your company? e Complete the Social Media Guidelines* worksheet. “See supplementary files for this activityGoogle Yourself! e Your teachers, parents, and employers will! e How would you feel if a prospective employer Googled you? e What are some examples of incorrect information they could find, especially if you have a common name? e Now you try. Google yourself and see what comes up. e Find one example of information that is actually about you. What page of the search is it on? e List the top five links that come up. What makes them correct or incorrect?Optimize Yourself! e What is Search Engine Optimization? e SEO can determine what information comes up in a search, and in what order it appears e How can you maximize your personal SEO? e Linking your profile information to other Web sites e Create profiles on as many social networking sites as you can e Use your first and last name on your profiles, and your middle name or initial if you have a common name e Put your name in the title of your Web sites or blogsHow Private is Online Privacy? e How can privacy be controlled? e Why should privacy be controlled? e What are some privacy control guidelines? e Can people still view your information and profiles, even with privacy settings?What’s “Normal” Mean? e What is a “social norm?” e What are some examples of social norms? e How can an online posting violate a social norm? e What impact can this have on your reputation? e What are some examples of someone acting outside social norms?Do’s and Don’ts of Social Media e List some do's and don'ts. Which is the most important t ing to remember from each category? e Additional examples can be found on the next slide... Do’s of Social Media Don’ts of Social MediaDo’s and Don’ts of Social Media e List some do’s and don'ts. Which is the most important thing to remember from each category? Do’s of Social Media Don’ts of Social Media DO check your friends’ links DON’T list personal contact information DO assume that whatever you write will be seen by everyone DON’T post anything in anger: “Post in haste, repent in leisure” DO be careful about how you joke online DON’T put social media accounts on your resume unless they're directly related DO post photos that won't get you in trouble DON’T put inappropriate things in your “about me” or “info” sections in a profile DO adjust privacy settings DON’T use questionable usernames DON’T write anything bad about your job DON’T post inappropriate photos of you or your friendsLesson 6: Social Media—Bad for Business?Actually, it could be good. e How can businesses use social media to their benefit? e Advertising on social networking sites: e Facebook: Groups and fan pages e Iwitter: Create an account for the company e YouTube: Upload commercials on a company “channel” e Blogs: Write entries about promotions or products e What benefits do social network advertising have for businesses?That’s Not All, Folks! e What are some additional benefits companies can reap from using social media? e Able to research consumers who post product reviews on the Web e Able to scope out competitors by looking at their social networking sites e Increasing the number of links your site has means it will show up higher on a search engine page e Using LinkedIn and other professional sites are cheap, easy ways to look for prospective employeesAssessment e Exam: the following slides contain an exam covering this PowerPoint. e Key: a key to the exam is included in the last slides.Unit Test Name: Dat Social Media and Communication Unit Test Mukiple Choice 1. Which of the following shoul NOT be in a tagline? ‘A. Inspirational quotes, B, Racial references Company motto D._Allof the above ean be ina tagline Which of the following are benefits of a personal social networking profile? A. Creating a personal “brand” B, Shows employers you're technologically savvy C. Free product advertising D. Aand Bealy gine Optimization, A. Deteemines what infirmation appears in what order on a search engine B. Means to type easily searchable phrases Can be maximized by putting your name on the tile of your blog DB. AandC only 4, All of these are social networking stes except ‘A. Facebook B. Linkedin C._Tests tom Last Nighe D. YouTube5, When writing a professional e-mail, you should consider "A, Checking your grammat and spelling etsor8 in a document programm B, Who wil be reading your e-mail C. Timeliness of your response 1D. Allof the above 6. eis okay to post oline. ‘A. Pictures of ilegal activities, as long as they"+e B Updates complaining about your boss or jl C.Alistof extracurricular activities andl interests D.__ Song lyrics containing rude or racist quotes ‘7. Which of the following are examples of inflection? A. Bods language B Altering the volume of your voice Writing in all expita letters D. Allof the above {8 Businesses can use the following sites to advertise for free online: aside jokes” A. Facebook B. GreenDog C YouTube D. Aand Conly 9. The following are pros of instant and text messaging EXCEPT: ‘A. Can asl quick question instead of having an entire conversation B._Mass information alert C.__Able 10 tll people something when they ean’e talk D, Not everyone has these services 10, The term “threads” is defined as AL People tied ropether by interest B.A series of newsgroup messages dealing with the same subject C. An c-amal that is seat over and over again to different people D. Telling a story‘True and False 1 Always post your eontaet information on your social networking profiles 2, Social networking. the use of a Web space ro connect with people who share some sore of interest 3 Professional networking sites et you upload a resume, 4 ‘Once you send a text message, it is gone forever and cannot be retrieved. Once you delete an e-mail itis also gone forever. A Web sito can also be deleted and cannot be retrieved, (On professional emily always ist personal contact information so your recipients can find you 6,___Baletin hoards ate another way to refer ra diseusion hoards. 7. Blecttonie communication and social media have changed the amosphere of the modern business environment 8, __Sestng is a erminal offense punishable by bt 9,__tis easy co tell when something on an e-mail is a joke 10, __You cannot be fired for anything posted online, because itis protected under the First Amendment Short Answer 1. Define the term “flaming” and give an example 2, List tee benefits social media can have for businesses other than advertising, 53, Create a personal e-mail signature in the space below sing the guidelines and all parts discussed in class 4, List three items that should not be posted on an enline profile,5, Describe three pros and three cons of using.a personal social networking sire Pros. ‘Cons 6. What are two of the ethical concerns abour social media? 7. Explain the difference between the noun and verb forms of the word 8. Choose three of the social media sites talked aboue in the nit and explain how businesses can use them to advertise to thele benefit. Be specific. 9, Explain why inflection is important in commonication. 10. Suppose a personnel dircetor comes ro cass asa guest speaker. They say, “IF you apply at most companies you will be Googled.” What does that mean? FxplainKey Social Media and Communication Unit Test Date: Multiple Choice ‘Which of the following should NOT be in a tagline? AL Inspirational quotes, B_ Racial rferences C. Company motto D. Allof the above can be in a tagline 2, Which of the following ate benefits of a personal social networking profile? A. Creating a personal “brand” B. Shows employers you'te technologically savvy C._ Free product advertising 1D. Aand B only 3, Search Engine Optimization... A. Determines what information appears in what order on a search engine Means to type easly searchable phrases Can be maximized by putting your name on the ttle of your blog D. Aand Conly4, All of these ate social networking sites excep A. Facebook B LinkedIn Tests from Last Night D. YouTube 5, When writing a professional e-mail, you should consider "A. Checking your grammar and spelling ersors in a document program B. Who will be reading your e-mail Timeliness of your response D._ Allof the above 6. 1cis okay 1 post caline, |A. Pictures of illegal activities, as long as they're “inside jokes” Updates complaining about your boss o¢ job GAllist of extracurricular activities and interests D, Song lyrics containing rude or racist quotes T.Which of the following are examples of inflection? AL Body language B. Aktering the volume of your voice C. Witing in all eapital ewes D._Allof the above 8, Businesses can use the following sites to advertise for free online: ‘A Facebook B, GreenDog C. YouTube D. Aand Conly 9. The following are pros of instant and text messaging EXCEPT: Can ask a quick question instead of having an entire conversation B_ Mass information alert C._Able to tell people something when they ean’e talk D._ Not everyone has these services 10."The term “thread” is defined as: A. People tied together by interest BA scties of newsgroup messages dealing with the same subject C. An e-mail thats sent over and over again to different people D. Telling astoryTrue and False 11,__F__ Always pose your contact information on your social networking profiles. Social networking is the use of « Web space to connect with people who shaze some sort of interest. +__ Professional networking sites let you upload a resume. 14.__F__Onee you send a text message, ic is gone forever and cannot be retsieved, Once you delece wn e-mail itis also [gone forever. A Web site can also he deleted and cannot be retrieved. 15.__T__On professional e-mails, always list personal contact information so your recipients can find you. 16. __T__ Bulletin hoards are another way to refer to discussion boards, 17.__T_ Hlectronie communication and social media have changed the atmosphere of the modern business environment. 18 -_ Seating is a eximinal offense punishable by lav 19,__F__I is easy to tell when something on an e-mails a joke. 20.__F__ You eannot be fired for anything posted online, heeause its protected under the First Amendment. Short Answer Answers may vary. Here are some suggested anssvers. 1. Define the term “flaming” and give an example Flaming isa term for veating emotion or sending inflamanatory e-mail, Example: “This project sucks! This teacher needs to get a life!” 2. List three boneiits social media can have for businesses other than advertising Able to research comsuimers who post things on Web sites Businesses can research competitors by looking at their Web sites ‘The number of links your sie has, the higher it will appear on a search engine Using professional sites is a way to find employeessate a personal e-mail signature in the space below using the puidelines and all parts discussed in class Name: Anne Bradley Tide: Language Arts Teacher Street Address: 5166 Balderdash Courr City, Sate, Zip: Evans, GA 30889 E-mail Address: ABradley@Yahool com, Phone Number: 706-334-3218 4 List thtee items that should not be posted an an online profile Photos of nudity, alcohol or drug use Racist, ude, or offensive comments, remarks, oF “wall posts” Updates posted during work ho Photos taken on sour “sick days” while you were actually on vacation Photos of you doing something hazardous to your health 5, Deseribe three pros and three cons of using a personal social nerworking site. Pros Cons Tmmesiate comnmunications ‘Can get yon ia trouble ‘Tell people something when they can’ talk Sometimes things don't come aur right ‘Can ask a quick question instead of having an entire | Noc everyone has the service; some cost money ‘Mass infarmation alert Could send a text to the wrong person 6. What are rwo of che eth Should social networking sites he used at work or on the boss's time? If a company’ pays for you to have cell phone oF the internet, should you use them to sead non-work related al concerns about social media? Is it okay to post, blog, oF discuss on a diseussion board anything about work-related drama at your company7. Exphin the difference between the noun and verb forms of the word “blog” ‘Noun: A blog is a Web sire that displays postings by one or more individuals in chronological order: Ir can also show Tinks to comments ‘Verbs: Blogging means to write entris in or maintain a blog, 8. Choose three of the social media sites talked about in the unit and explain how businesses ean use them 1p advertise to ‘heir henetit. Be specific. Facebook: Groups and fan pages ‘Twitter: Create an account for your company ‘YouTube: Upload commercials on a company “channel” Blogs: Waite entries about new products and promotions 9, Explain why inflection is important in communication, Body language and voice alteration ip tone and volume make itcasy to tell a persoa’s meaning in face-to-face ‘Because social media communication doesn’t allow for the use of body language and voiee, ic is harder to determine « person's meaning Emoticons can allow for some indication of humor and joking, but not everyone understands how to use them 10, Suppose « personne recor comes co cass as a guest speaker. They sy, “If you aply at most companies you will be PP Googled” What does that meses Expl. vere “oe Companies will use Google searches to find profiles and information about prospective employees ‘The idea of being Googled is what makes Search Engine Optimization important—you want to get the most ‘accurate and reputable information about you online for employers to see IF company sces something unflateting shout you on a Google search, they might not hire yeu