Berco’s Beta-2 Greater Noida Marketing Plan
Quarter III (April, May, June)
Collaterals
Budget
Activity Descriptions
Aligned Remarks
Standee Happy Hour
Tent Cards Oriental Journey
3 generations Tent
Card
Happy Hour Tent Card
Berco's Guarantee
Delivery Activities
Platform Description Budget Aligned Remarks
Thank you Letters This will go with all Delivery orders
10k HD delivery flyers, should go
with all delivery orders and NPI
within 3kms and door hangings
within 1km.
HD Flyers
This will be in Cut Out Vouchers -
4 different Locations + 4 different
Colors – valid for dine in only.
Menu Optimization across Berco's
outlets. This is a paid property
Zomato Menu
while we have negotiated and
Optimization
further Zomato is not charging us
for the same.
Bos Product Trying at company
Owned outlets (screenshot
Zomato Product
attached) - Last month we ran for 1
outlet and got 9x ROI.
For company Owned Outlets - we
are running a pilot with 50%
increase in ad spend as compared
Zomato Clicks
to last month with a targeted
incremental sale of 30% wrt
January Sales.
Around 20k/ outlet for all Company
Swiggy Clicks
Owned outlets
1) WhatsApp Campaign monthly to
boost sales on website orders.
WhatsApp
Marketing
2) Birthday & Anniversary wishes
for all customers
Magic pin is providing us logistic
Magic Pin Logistics services for self-delivery orders.
0-3km at Rs. 50
Instore Activities
Item Description Budget Aligned
Remarks
April Focus: Appetizers V/N
May Focus: Beverage and Dessert
Suggestive Selling
Items with every order
June Focus: Dimsums
Getting Maximum
reviews on Google & 100% reviews from dine-in customers
Zomato Pro
Promotion of Beverage Menu & Dessert Menu to
Beverage & Dessert be promoted via social media
Menus campaigns
Table Visit
Every table can be visited/greeted by
Opportunities by
chef to tap customer touch points.
Chef
Scope of manager to interact with
each guest and make them aware of
Package Promotions
Special Packages – parties, birthday
Opportunity
celebrations(kids) and direct
deliveries.
Outdoor Activities
Budget
Item Description
Aligned
Billboards/hoardings
Billboards
display ads for awareness
Decorative Neon Glow
Signages
Signage - Bar open
Banners creatives as per
Banners
requirement
Loyalty Running loyalty with
Programme M’loyal.
Standing Digital or Light Board
Standees (image attached for ref)
Public
Display Ads on Metro
Transportation
Pillars
Ads
Cross Reliance Trends, Shoppers
Promotion & Stop,
Selling Pantaloons
Opportunities Vishal Megamart
(retail, Bata
cinema,
hospital)
Naveen Hospital,
Institutional G L Bajaj Institute of
Opportunities Technology
Corporate Initiatives
Budget
Item Description
Aligned Remarks
Zomato Weekly vibes updates on
Vibes Zomato
Beverage & Dessert Menu
Menu
promotion through social
promotion
media
Local SEO for Google
listing (best Chinese
restaurant near me)
Website
Generating website orders
through WhatsApp, SMS &
Social media campaigns
Generating leads and
Increasing
reservations through
Reservation
social media campaigns
Newspaper
Newspaper Adverts
Articles
We are onboarding on
ONDC via Magic Pin and
Magic Pin finalized commercials are
ONDC 8% all inclusive. They are
providing 90 days free of
cost marketing.
WhatsApp This will go to all dine-in
Message and takeaway customers
Paytm
Paytm ONDC with 3x ROI
ONDC
Reservations through
Reservations aggregators Zomato Pro,
& Discounts Dine out, Magic Pin &
EazyDiner
Instant
Discount &
Table
Reservations
Social Media Activities
Budget Remark
Activity Description
Aligned s
UGC Shareable + Trending reels
Paid Ads
Reels
Carousal posts featuring dishes/combos
Influencer Activity – 4 influencers for a month
Interactive Engaging Story
Stories
Customer Reposts
Quirky and shareable static posts
Static Posts Promoting Achievements or celebrating
Festivities
Customer
Reverting or liking to UGC
Interaction
YouTube
Content Creating content base for YT marketing
Marketing
Google sheet with details of every post,
Social Media caption, hashtag, date of posting and download
Worksheet link. Will be shared with all managers on a
weekly basis.
Week Wise Distribution
NPI/Door Hangings
Mont
Week Location Quantity
h
1 ATC Dolce 2500
2 Ace Platinum 2500
April
3 AVJ Homes 2500
4 AVJ Heights 2500
5 ATC Dolce 2500
6 Ace Platinum 2500
May
7 AVJ Homes 2500
8 AVJ Heights 2500
9 ATC Dolce 2500
June
10 Ace Platinum 2500
11 AVJ Homes 2500
12 AVJ Heights 2500
Instore Activity - Suggestive Selling
Mont
Week Category Item Names
h
1 Chilli Garlic Crispy Veg
2 Appetizers (Veg & Non- Burnt Garlic Tofu
April
3 Veg) Korean Fried Chicken
4 Dynamite Chicken
5 Watermelon Mojito / Raspberry Watermelon Spritz
6 Litchee Rose / Long Island Iced Tea
May 7 Cocktails OR Mocktails Peach Iced Tea /Yuzu Elderflower Spritz
Passionfruit Iced tea + Boba / Spicy Passionfruit
8
Margarita
9 Spinach Cheese Corn Dumplings
Dimsums
10 Chicken Chilli Oil Dimsums
June
11 Veg & Non-Veg Open Bao’s
Open Bao's
12 Veg & Non-Veg Open Bao’s
Attached Screenshots:
1) BOS product for Zomato 2) Thank you Letter
