Micromarketing

is the art of
reaching the
right people, in
the right place,
at the right
time, with the
right message.
Benefits of
Micromarketing
Better understanding of customer
needs.

Increased customer loyalty and

satisfaction.

More efficient use of marketing

resources.
Understanding
your
customers
Effective marketing requires
understanding your audience's
demographics, psychographics, and
behavior. Use surveys, analytics, and
social media to gain insights.
Personalization
Customized marketing messages and
offers based on customers' preferences
and behavior increase engagement and
sales. Personalization is key!
Importance
of Data
Data-driven marketing enables
micromarketers to deliver personalized
messaging, gain customer insights, and
drive higher engagement and
conversions.
Micromarketing
Strategies

Gather and analyze customer data to identify

specific demographics.

Create personalized marketing messages

that resonate with each target audience.

Utilize social media platforms and other digital

channels for hyper-targeted ad placements.
What is Zomato?
Zomato is a foodie community app that helps users
find and rate restaurants, as well as order food online
from nearby restaurants.
Zomato's Targeting
Strategies
Zomato uses data to create micro-segments to target specific
audiences.

Their targeting strategies include location, demographics, and

psychographics.

They also use personalized recommendations and offers to

retain customers.
Zomato's
Customized
Campaigns
Zomato's micromarketing strategy creates customized
campaigns based on user data such as location,
cuisine preferences, and order history.
Benefits of
Micromarketing
for Zomato
Micromarketing allows Zomato to reach
specific audiences with personalized
messages, resulting in higher engagement
and conversion rates.
Conclusion:
Zomato's
Success with
Micromarketing
Zomato's personalized recommendations,
social media engagement, and targeted ads
helped them reach a wider audience and
drive business growth.
QUESTIONS
 Q- How does Zomato's micromarketing strategy contribute to its
customer acquisition efforts?

A: Zomato's micromarketing approach helps acquire customers by delivering personalized and

relevant content. By tailoring ads to viewers' locations and cravings, featuring a popular Bollywood
actor, and promoting local restaurants, Zomato engages potential customers effectively. This
approach creates a differentiated experience, fosters trust, and encourages sharing, ultimately
driving conversions and enhancing customer acquisition.
Q: How could Zomato benefit from micromarketing? Can you provide examples of
how tailoring promotions and content based on specific locations or user
preferences could be advantageous for the platform?

A- Zomato's micromarketing strategy plays a crucial role, by creating personalized and relevant
experiences. Here's how Zomato's micromarketing approach helps Zomato:
1. Localized Relevance- By tailoring ads and recommendations based on viewers' GPS locations,
Zomato makes its marketing messages highly relevant to individual customers.
2. Enhanced Engagement- : Personalized content grabs the attention of potential customers.
3- Differentiated Experience: Personalized content using deepfake and AI technology sets Zomato
apart from traditional advertisements.
4- Word-of-Mouth and Virality: When customers experience personalized content that matches
their location and cravings, they are more likely to share their excitement with friends and family
 Q: How does Zomato use micromarketing in its neighbourhood-specific
promotions?

A- Zomato utilizes micromarketing by tailoring its promotions to match the unique food
preferences and demographics of different neighbourhoods. They analyze data about
customer orders and restaurant reviews to understand the types of cuisine that are
popular in each area. Based on this information, they create targeted promotions that
cater to the specific tastes of each neighbourhood.
Q: How does Zomato's AI-powered ad campaign featuring Hrithik Roshan
demonstrate micromarketing?

A: Zomato's AI-powered ad campaign uses deepfake technology to dynamically

personalize the ad based on the viewer's GPS location. Hrithik Roshan engages with
the viewer, mentioning local restaurant names and dishes specific to their city. This
approach showcases Zomato's understanding of local preferences and resonates
with viewers' desires for favourite local Flavors, making it a prime example of
micromarketing
Q: What is the significance of Zomato's AI-powered ad campaign for its
brand and audience connection?

A: Zomato's AI-powered ad campaign enhances the brand's connection with its

audience by tailoring content to individual viewers' locations. This personalized
approach fosters a stronger connection between the brand and its audience, as it
highlights nearby dining options that resonate with viewers' desires. The use of
deepfake technology ensures a convincing and engaging experience, making the ad
campaign memorable and effective.
Thank you.