Mobile

Marketing
 Introduction
Mobile marketing refers to the use of mobile devices (smartphones,
tablets) as a channel to reach and engage with consumers. It
encompasses various strategies and techniques to promote products,
services, or brands through mobile apps, websites, and other mobile
platforms.

Significance Challenges

Ubiquitous Reach: Mobile marketing offers businesses
the ability to reach a vast and receptive audience with
their marketing messages. There are now more than 5
billion smartphone users worldwide, and this number is
expected to continue to grow.
Fragmented Landscape: The mobile landscape is
fragmented, with a wide variety of devices and operating
systems. This can make it challenging for businesses to
create mobile marketing campaigns that work on all
devices.

Real-Time Engagement: Mobile marketing allows Limited Attention Spans: People's attention spans are
businesses to engage with consumers in real time. This is getting shorter and shorter. This means that businesses
thanks to the fact that people are always connected to need to create mobile marketing campaigns that are
their smartphones. concise, engaging, and to the point.

Measurable Results: Mobile marketing campaigns can Data Security Concerns: Data security is a growing
be tracked and measured, which allows businesses to concern for consumers. Businesses need to make sure
see how effective their campaigns are and make that they are collecting and using consumer data in a
adjustments as needed. responsible way.
 Developing a Mobile Marketing Strategy

Define Your Define Your Target Optimize Your

Objectives Audience Website For Mobile
Clearly outline your goals for Create buyer personas based on Ensure your website content is
mobile marketing. real data and market research. easily viewable on mobile devices.

Specify whether it's for lead Consider demographics, Prioritize quick loading times, as
generation, increased sales, or behavior patterns, preferences, delays can impact customer
cross-selling/up-selling. and motivations. satisfaction and conversions.

Quick Facts:
According to the Aberdeen Group, a one-second delay in website loading can result in a 16% decrease in customer
satisfaction, a 7% loss in conversions, and an 11% drop in page views.
 Effective Rural Marketing Strategies

Target Audience Data-Driven Insights and

Segmentation Optimization
Utilizing data analytics to gain insights
Understanding and segmenting the
into user behavior, campaign
target audience based on
performance, and audience
demographics, interests, and behaviors
preferences enables continuous
allows for tailored messaging and
optimization and improvement of
increased campaign relevance.
mobile marketing strategies.

Personalized Content Measurable Results and

and Engagement ROI Evaluation

Delivering personalized content, Tracking key performance indicators

recommendations, and offers based on (KPIs) such as website traffic, app
user preferences and interactions engagement, and conversion rates
enhances engagement and fosters provides valuable data to measure
brand loyalty. campaign effectiveness and assess ROI.
 Mobile Marketing Strategies

Mobile Location-
Mobile-Optimized Based Marketing
SMS Marketing
Websites
Utilize SMS marketing Leverage location-based
Ensure websites are services to deliver relevant
for targeted and
optimized for mobile ads, promotions, and
personalized messages,
devices, providing a fast, recommendations based
such as promotional
seamless, and user-friendly on users' geographical
offers, reminders, and
experience. location.
customer support.
Mobile Social
Mobile Apps Media Marketing
Develop engaging and Engage with consumers
functional mobile apps on social media
to enhance brand platforms like Facebook,
loyalty, provide exclusive Instagram, and TikTok,
features, and facilitate tailoring content to
direct interactions with mobile audiences.
consumers.
 Real-Case Studies of Mobile Marketing
Domino's
Piece of the Pie Rewards
Domino's launched the Piece of the Pie
Reward program ahead of the Super Bowl
in 2019.
The campaign allowed customers to earn
points for ordering pizza online or through
the Domino's app. These points could then
be redeemed for free pizza toppings.
The campaign was a huge success,
resulting in a 20% increase in online orders
and a 10% increase in app downloads.
Ford
SMS text marketing campaign
Ford Motor Company ran an SMS text
marketing campaign in 2011 that had a
remarkable 15.4% conversion rate.
The campaign invited people to send an
SMS to receive more information about car
financing options.
Respondents were then asked to text the
vehicle model they were interested in, their
zip code, and their full name to be
contacted by a local dealer.
Burger King
Burn That Ad campaign
Burger King launched a mobile marketing
campaign in 2015 that allowed people to
burn Burger King ads in exchange for free
food.
The campaign was a huge success,
generating over 100 million impressions and
resulting in a 15% increase in app downloads.
 The Future of Mobile Marketing:
Trends and Emerging Technologies
Artificial Intelligence (AI)
AI-powered tools will enable hyper-personalized marketing campaigns,
tailoring content, offers, and recommendations based on individual
preferences and behaviors.

Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies will create immersive mobile marketing experiences,
allowing consumers to interact with products and services in virtual
environments.
Interactive Voice Recognition and Conversational Interfaces
Voice recognition and conversational interfaces will enable seamless
interactions with consumers through voice-based assistants and chatbots,
providing personalized support and recommendations.

Data-Driven Marketing and Analytics

Advanced data analytics will enable businesses to gain deeper insights into
consumer behavior, preferences, and trends, informing more effective mobile
marketing strategies.
Thank You
For Your Attention

BY:-
Dev Agarwal (222089)
Harshveer Singh (222050)
Praneet Singh (222053)
Pavneet Singh (222149)
Sukhraj Singh (222095)