Mobile Marketing

Mobile marketing is more important than ever. With the majority of web traffic
now coming from mobile devices, it's essential that businesses optimize their
marketing strategies for mobile users.

Name: Sonia
Roll No: 3059
Course: Bcom Hons (B)
Mobile Marketing Overview
What is mobile
marketing?
Mobile marketing involves
targeting ads or promotional
messages to users on their
smartphones or other mobile
devices. It can take many forms,
from SMS to in-app advertising.
Why is mobile marketing
important?
Mobile marketing allows
businesses to reach customers
where they spend the majority
of their time: on their
smartphones. With mobile
marketing, businesses can create
highly targeted campaigns and
reach users with relevant
messaging.
What are some examples
of mobile marketing?
Examples of mobile marketing
include SMS campaigns, in-
app ads, mobile search ads,
and mobile video ads. Mobile
marketing can also involve
using location-based targeting
to send users push
notifications about nearby
deals or promotions.
Benefits of Mobile Marketing
1 Increased Engagement

Mobile devices are inherently more intimate than desktop devices. This makes mobile
marketing campaigns more effective at engaging users and eliciting responses.

2 Higher Conversion Rates

Mobile users are more likely to make a purchase or take other action after seeing a mobile
ad. Studies have shown that mobile click-through rates are higher than desktop click-
through rates.

3 Improved Targeting

Mobile marketing allows businesses to target users based on factors like location, interests,
and online behaviors. This can result in more effective campaigns and higher returns on
investment.
Mobile Marketing Strategies
SMS Campaigns Mobile-Optimized Websites

Send promotional messages or special offers Create mobile-optimized versions of your

directly to users' phones via SMS. website to improve user experience and
increase conversions.

Mobile Apps Behavioral & Location Targeting

Develop a mobile app to keep users engaged Use data on users' behaviors and locations to
with your brand and provide additional value. create highly targeted campaigns with
personalized content.
Benefits of SMS and MMS in Mobile Marketing
High open rates - SMS messages have an open rate of 98%, making it an effective way
to reach customers.

▪ Immediate delivery - SMS messages are delivered instantly, making them

ideal for time-sensitive promotions.
▪ Engaging content - MMS messages allow businesses to send multimedia
content that can capture customers' attention and increase engagement.

Personalization - SMS and MMS messages can be personalized with customers' names
and other information, making them feel more valued.
.
Best Practices for Mobile Marketing
Design Emails for Mobile
With the majority of users
checking their email on their
phones, it's essential that emails
be designed with mobile
devices in mind.
Keep Messages Concise
Users on mobile devices have
shorter attention spans than
those on desktop devices. Keep
your messaging short and to the
point, with clear calls-to-action.
Create Mobile-Friendly
Landing Pages
A mobile-friendly landing page
should load quickly, be easy to
navigate, and feature large,
easy-to-use buttons.
Mobile Advertising vs. Mobile Marketing
Mobile Advertising Mobile Marketing
• Focuses solely on ads • Focuses on building relationships with users

• Targets users based on demographics and • Incorporates many different channels,

behaviors such as email and SMS

• Can be done via mobile web or in-app • Uses data to create highly personalized
campaigns
Mobile Marketing Metrics and Analytics
1 Click-Through Rates (CTR)

Measures how many users clicked on an ad relative to how many users saw it.

2 Conversion Rate

Measures the percentage of users who took a desired action (like making a purchase) after
seeing an ad.

3 Cost Per Install (CPI)

Measures the cost of acquiring a new user who installs the mobile app in response to an ad.
Future Trends in Mobile Marketing
Voice Search

Voice search is becoming increasingly popular on mobile devices. Businesses should optimize
their websites for voice search to stay ahead of the curve.

Augmented Reality

AR can be used to create highly engaging mobile marketing campaigns that allow users to
interact with a brand in new and exciting ways.

Artificial Intelligence

AI can be used to create more personalized and effective mobile marketing campaigns.
Mobile Marketing Disadvantage
Limited Screen Size: Mobile
devices typically have smaller
screens compared to other
devices like desktop
computers. This limitation can
impact the user experience
and make it challenging to
convey complex messages or
Privacy Concerns: Mobile
designs effectively..
marketing often involves
collecting and using personal
data, such as location
information and browsing
habits. This can raise privacy
concerns among users, leading
to a negative perception of the
brand or service
THANK YOU!!