DIGITAL SEGMENTATION:

HOW DIGITAL SERVES

DIFFERENT CUSTOMER
SEGMENTS
SUBMITTED BY:
KANIKA DAHIYA
SHUBHAM LAHOTI
MADHULIKA
 CONTENTS
 WHAT IS CUSTOMER SEGMENTATION?
 TYPES OF CUSTOMER SEGMENTS
 BENEFITS OF CUSTOMER SEGMENTATION
 CUSTOMER SEGMENTATION BENEFITS IN CONTENT MARKETING
 HOW CUSTOMER SEGMENTATION HELPS AND IS USED IN DIGITAL
MARKETING?
 CUSTOMER SEGMENTATION IN PPC
 CUSTOMER SEGMENTATION BENEFITS IN SOCIAL MEDIA MARKETING
 CONCLUSION
 CUSTOMER SEGMENTATION

 It is a process of grouping customers based on shared

characteristics.
 They each have unique needs, traits, pain points, and expectations
for your business.
 Customer segmentation allows you to learn about your
customers.
 Customer segmentation will help you improve your targeting and
make the most of your digital marketing campaigns.
 TYPES OF CUSTOMER SEGMENTS

1. Demographic Segmentation- age, gender, income, education, and

marital status.
2. Geographic Segmentation- country, state, city, and town.
3. Psychographic Segmentation- personality, attitude, values, and
interests.
4. Technographic Segmentation-mobile use, desktop use
5. Needs-based Segmentation- product or service must-haves and
needs of specific customer groups.
 BENEFITS OF CUSTOMER
SEGMENTATION
 Your marketing communications are better received
 You spend less money on resources
 You get the right traffic to the right pages 
 You gain a competitive advantage
 You retain and attract the right customers
CUSTOMER SEGMENTATION BENEFITS
IN CONTENT MARKETING
 Targeted content is more effective 
 Audience segmentation improves your content strategy
 Eg- when customer lands on your website, you can ask them
enter information about themselves that can help you identify
which segment they may fall into and then they could be landed
to a page suitable for them.
 We get filters to choose from while searching on YouTube, such
as location wise.
 HOW CUSTOMER SEGMENTATION HELPS
AND IS USED IN DIGITAL MARKETING?

 Audience segmentation splits up your audiences into ‘easier-to-

manage’ groups. 
 Instead of running the same marketing campaign for all your
customers, you have option to tailor your campaigns
 Once you’ve segmented your audience, it’s important to
understand how and where people are consuming your content. 
 For different segments you can use different digital marketing
channels
 CUSTOMER SEGMENTATION IN PPC

 Customer segmentation is so essential in paid search because it

helps you to pick the right ad copy, create landing pages, and
assist with targeting.
 Segmentation can help you directly speak to multiple audiences
for the same product or service in your PPC campaigns.
 Eg- If you are advertising for a newly opened café in a particular
area, use geographic segment and consider advertising people
living near that area.
CUSTOMER SEGMENTATION BENEFITS
IN SOCIAL MEDIA MARKETING
 Tailoring your content to the right persona on social media
platforms
 Matching your audience segments with the right influencer 
 Optimizing and measuring your targeted content
 CONCLUSION

Customer segmentation is a revolutionary approach to digital

marketing that every business should start implementing. Since your
target audience is the priority, you can promote your products or
services in a way that will resonate with potential customers most
effectively. By targeting customers with high profitability, the
likelihood of boosting conversions and sales will increase over time.
THANK YOU!