Nitaj Annual Report

Scope of the Report

Governance

Human Capital

Financial Performance

Community Integration

Success Partners 6

2 3
 Scope of the Report

01 Year Terminology 03 Financial 05

performance
This Annual Report The term Group is used to The Financial performance
(“Report”) encompasses the reflect all companies under covers Nitaj Group of
period from January 1st, Oman Food Investment companies, including its
2022 to December 31st, Holding Company S.A.O.C subsidiaries and associate
2022. Unless otherwise (“Nitaj”) including all of its companies.
specified. subsidiaries and associate
companies.

Monetary Geographical
values reach
The currency used for This Report covers our
all monetary values operations in the Sultanate of
in this Report is the Oman, the Gulf Cooperation
official currency of Countries (“GCC”), and in Jordan,
Sultanate of Oman (the Lebanon, Tunisia, Morocco,
“Omani Riyal”), unless Tanzania, Kenya, Somalia,
otherwise specified. Rwanda, India, Pakistan,
Bangladesh, Malaysia,

02 Singapore, Uzbekistan,
and Switzerland.
Unless otherwise specified.
04

4 5
Nitaj in Numbers Dairy

Fruits and vegetables

1 1 1 Grains and flour
Food
First First First Feed
Sectors
Agriculture Commercial In Oman Red meat
laboratory brand of For flour, pastries,
and dairy produce.
to operate in tissue culture Camel milk in Oman. Poultry
in The Sultanate of Oman
in association with the Packaging and
University of Arizona. distribution of dates

+2200 Employees
Compost Circular Animal feed
Economy
11 Companies 21 Brands
subsidiaries and associates

457 +400
Million

+600 SMEs
OMR

Investment capital Products

Contracted with

Geographical New Projects

reach Grain Silos Project by Gulf International Poultry
We operate in 24 countries Sohar Flour Mills
in Sohar
Farm project
in Ibri
6 7
Chairman’s Message
Dear Nitaj team and stakeholders,

It is with great pleasure that I present to you the Annual Report of Nitaj, demonstrating
our achievements and progress during the year 2022. In my capacity as the Chairman
of the Board of Directors of Nitaj, I take great pride in leading an organisation
dedicated to the promotion and development of food security in Oman and achieving
our country's development goals.

In the past year, we not only have devoted ourselves to meeting the local demands for
food but also to the promotion and encouragement of sustainable food production
practices. Despite the challenges we faced during the global pandemic, we have
persisted and achieved significant strides in the mission to establish sustainable food
projects across numerous sectors throughout the Sultanate of Oman. According to
the global Food Security Index for the year 2022, Oman has ranked number (35) in
the world and achieved third place in the Arab world. Our investment capital has
increased to 440 million riyals by the year 2022, and we have established more than
ten projects in different food sectors.

At Nitaj, we recognise that food security goes beyond meeting immediate needs
to safeguarding the long-term viability of our food resources. Therefore, we are
dedicated to fulfilling our part in achieving Oman's 2040 vision. In our projects, we
have been keen to promote sustainable agricultural practices, reduce food waste, and
increase the efficiency of food products to support local food sufficiency. None of our
achievements would have been possible without the unwavering dedication and hard
work shown by Nitaj’s team and stakeholders. The contributions made by Nitaj team
have helped in the realisation of our goals, and our ability in achieving our vision. I am
beyond proud to work alongside this group of brilliant individuals.

We will continue to prioritise sustainability and innovation as we work towards

promoting food security in Oman. We eagerly anticipate another fruitful year at Nitaj,
marked by continued progress toward fulfilling our country's goals.

Thank you for your unwavering commitment to Nitaj and our shared mission.

Sincerely,
Tariq Al Amri
Chairman

8 9
CEO’s Message
Dear Nitaj team, stakeholders, and valued clients,

I am pleased to share that we at Nitaj, have demonstrated our commitment to providing

sustainable agricultural food products throughout last year. We have also recognised
the importance of meeting the local growing demand for food without sacrificing the
quality and sustainability of our products.

We are proud to work alongside our dedicated farmers and suppliers to ensure that
the manufacturing process of our products is environmentally and socially responsible.
As we at Nitaj aim to eliminate waste and promote sustainability by implementing the
latest technologies.

We look forward to the opportunities that the future holds, and we remain dedicated
to pursuing sustainable practices to produce agricultural food products of the highest
quality to our valued clients. We express our deepest gratitude to our pillars in realising
our goals: our clients, partners, and stakeholders. Thank you for your continuous
support.

I would like to take the opportunity to express our appreciation for Nitaj’s team, their
resilience and dedication have been the paramount factor in reaching milestones
throughout this period. We are committed to continuing our endeavours in promoting
food security in the Sultanate of Oman and ensuring our country’s long-term
development.

Thank you for your continuous support, together, we can achieve great
things.

Sincerely,
Mohammed Al Harthy
Chief Executive Officer

10 11
Nitaj’s Strategy House A Home for Bold Ideas and Visionary Minds

Strive towards a sustainable and

VISION innovative agrifood chain

Promote and invest in sustainable agrifood

MISSION projects with the aim of achieving food
security for Oman

Pioneering Devoted Agile Enabling Authentic Innovative

VALUES Lead the way in Show continuous Deliver faster results Build a culture of Fulfill our Encourage a culture of
realisation the potential commitment and care and adapt when empowerment to allow responsibilities and idea generation and
of the nation’s agrifood towards all our needed to excel in our stakeholders to duties with openness realization
sector stakeholders reaching our vision continuously develop and honesty

Maximize Contribute to the Contribute to achieving Strengthen sector

STRATEGIC shareholders national economy national food security & capacity
GOALS value sustainable development

STRATEGIES Financial sustainability Operational excellence Customers & Stakeholders

FOCUS AREAS Capacity building ESG

12 13
 A Glimpse Into Nitaj

We Nurture the Present

With Seeds of Tomorrow

Nitaj is the government arm for promoting food security in

the country, which takes the greatest care and responsibility
for maintaining and sustaining food.

The story of how Nitaj began its journey goes back to 2011
when HM Sultan Qaboos bin Said took personal attention
to this matter and gave the go-ahead to establish a food
investment holding company. As of today, Nitaj established
more than ten projects in various food groups distributed
around Oman, with an investment capital reaching more
than 457M OMR by 2022.

Nitaj mainly aims to fulfill the local demands by producing

the highest food quality while looking out for future
generations’ needs by sustaining the food resources locally
and internationally and contributing to Oman’s 2040 vision
within its field.

14 15
 Product Innovation
Fusion of Flavors
Watani
A product first of its
kind, fresh camel milk
is an innovative and
fresh product in
Oman’s markets
Where East and West
collide in a tasty treat.
Fresh Milk – Luban flavour
The first of its kind, extracted from
the purest frankincense trees in
Oman Mazoon Up Spicy
Spicy chips flavoured
milk to suit authentic and
adventures tastes

Organic flour
An excellent choice for a healthy diet.
Rich in vitamins and minerals, it delivers
all necessary nutrients required to
maintain a healthy body

Rosewater cupcake
A distinctive taste derived Halwa cupcake
from Al Jabal Al Akhdar
roses A delicious treat stuffed
with authentic Omani halwa

Frankincense cupcake
A mixture of Omani frankincense,
with a unique aromatic flavour
16 17
 Scope of the Report

Governance

Human Capital

Financial Performance

Community Integration

Success Partners 6

18 19
 Board of Directors

Eng. Tariq bin Ali Dr. Masood bin Suliman Dr. Abdulaziz bin
Al Amri Al Azri Mohammed Al Hinai
Chairman Board Member Board Member

Dr. Saif bin Mr. Soud bin Hilal Al Eng. Abdulqader bin
Ahmed Al Rawahi Yahmadi Salim Al Balushi
Board Member Board Member Board Member
Board Member Board Member
Board Member

20 21

Sheikh Mohammed Al Harthy is a prominent leading
figure in numerous institutions in the Sultanate of
Oman, with cumulative experience exceeding 25
years in leadership, management, marketing, and
entrepreneurship. Before joining Nitaj, Mohammed
Al Harthy held active and leading roles in multiple
organisations such as Omani Holding Company for
Environmental Services (“Be'ah”) and Oman Shell
Company for Marketing and E-Commerce.
Mohammed Al Harthy worked in many key areas,
notably, institutional restructuring, strategic planning,
enterprise management, business development, policy
and strategy design, institutional development, food
security, management of labs, crafting well-defined
development programs for the economic and financial
sectors, and establishing indicators to measure
performance. Mohammed Al Harthy holds an MBA
with a focus on marketing and entrepreneurship,
a Master's degree in computer engineering, and a
Bachelor's degree in electrical engineering.
With a sharp and distinguished ability to analyse
business and develop growth strategies, Mohammed
Al Harthy manage core operations and implement
critical changes for organisations under his
management. His extensive experience sculpted him
into an efficient leader in terms of developing marketing
strategies and improving the commercial performance
of the organisations under his management.
Mohammed Al Harthy
22 Chief Executive Officer
Executive Team
Hamood Al Rushaidi's professional journey exceeds
two decades in which he has made a notable impact
in significant economic sectors such as oil and
gas, petrochemicals, and real estate development.
Throughout his career, he has held various
leadership roles within government and private
institutions.As well as playing a pivotal role in the
advancement of multi-billion-dollar projects.
Hamood Al Rushaidi has extensive expertise in
leadership and decision-making across both public
and private sectors. His management of economic
initiatives in diverse sectors such as energy, mining,
information and communication technology,
the fourth industrial revolution, education, and
fisheries has led to the successful implementation
of numerous projects; totaling over 7 billion
Omani riyals. These projects have generated
approximately 15,000 direct job opportunities for
Omanis. Additionally, he has played a pivotal role
in enhancing the governance of certain economic
sectors, implementing new governance systems for
energy and mining, and promoting investment.
Al Rushaidi's educational background includes
a Bachelor's degree in Mechanical Engineering,
a Master's degree in Petroleum Engineering,
and a Master's degree in International Business
Administration. Furthermore, he holds a certification
as a project expert from the International Project
Management Institute (BMI).
Hamood Al Rushaidi
Chief Strategy Officer
Ali Al Shehhi has an outstanding track record in
financing, project evaluation, and management of
companies, with an accumulative experience exceeding
20 years. He started as a financial accountant at
A.S.A. Barka Co. and gradually climbed the ladder to
hold significant accounting and investment-related
positions in both the private and public sectors.
Before joining Nitaj, Ali Al Shehhi was an investment
expert at the Public Authority for Privatisation and
Partnership and was amongst the first to develop
partnership projects between the private and public
sectors in the essential sectors construing the
infrastructure of the Sultanate such as education,
health, and transportation.
Ali Al Shehhi majored in accounting and graduated
from Sultan Qaboos University in 2003. He completed
his postgraduate studies in investment management
in 2014. At the University of Strathclyde in Glasgow,
the United Kingdom.
Perched on his proven expertise in areas of governance
and project management, Ali Al Shehhi is a proven
manager in the field of project financing, restructuring,
increasing financial efficiency, and evaluating financial
and investment performance.
Ali Al Shehhi has achieved remarkable achievements
with Nitaj through the development of organisational
strategies, and the support of growth and development
efforts on the level of the parent company and its
subsidiaries.
Ali Al Shehhi
Acting Chief Financial Officer 23
 Scope of the Report

Governance

Human capital

Financial Performance

Community Integration

Success Partners 6

24 25
Diversity and Inclusiveness Learning and Refining Talent
62 training programs
Omanisation
pecentage %71 Food Safety
Audit

HSE induction

Promoting
training Basic Firefighting

16
Training
gender diversity Electrical Safety
in leadership: Rules
Internal Audit
Women leading the way in 7 of
our companies. training program

Board
Governance

%80.07
Youth workforce representation ICV in contracts of
Percentage of employees aged professional programs
40 and below. Institutional
Proficiency in Modern
Strategy Forum
Development
Management skills
Financial Statements
Audit, Risk Assessment
and Internal Control
IOSH Managing

+462
Safely

New Employee management

skills training for
recruits staffs
HRCPL 1
26 27
 Scope of the Report

Governance

Human Capital

Financial Performance

Community Integration

Success Partners 6

28 29
 Financial Performance

2021 2022
Growth in Revenue million Omani Rials million Omani Rials

Sale of flour 32,028 41,291

Sale of feed 60,455 73,379

Sale of milk and dairy products 29,730 29,678

Sale of bakery items 12,934 14,721

Sale of juices and ice creams 5,262 6,063

Sale of dates 190 1,028

Service income and miscellaneous 2,353 1,932

142,952 168,092

30 31
 Scope of the Report

Governance

Human Capital

Financial Performance

Community Integration

Success Partners 6

32 33
 ICV & CSR Social Investment Initiatives

01 02 03 04
Distribution of
Supporting Food basket National
Invested in Omani SMEs dates to the

+ 4,000,000
Local Plantation to covid-19 Products
regions affected
Programs vaccination Solution
by cyclone
OMR shaheen
volunteers Program

05 06 07 08
Honoring Honoring
Environmentally outstanding Mazoon Outstanding
Friendly Business Students of
Contracted by Morooj, Garden
students in
Al Buraimi Forum Al Sunainah
Nakheel Development Oman governorate School
and Oman Flour Mills.

09 10 11 12
Support charities
Support
This noteworthy accomplishment underscores the extensive Food Ghars families &
in need and
the National
reach and positive influence of Nitaj's endeavours. Bank Initiative individuals
Committee for
in need
the Disabled

Nitaj's remarkable business initiatives has led to

13 14 15 16
600 successful partnerships with SMEs in 2022
out of which 32 are Riyadah card holders. Support Support the Support Establish parks in
various
developing development health
the school sector hospitals and
of sports
environment activities regions of the
fields
Sultanate

34 35
 Scope of the Report

Governance

Human Capital

Financial Performance

Community Integration

Success Partners 6

36 37
Our Value Chain
Investing with Flavor:
Our Value Chain from Opportunity to
Operation
Imagine a vast network stretching across the country, a web
of interconnected stages that begins with the humble seeds
of agriculture and ends with a satisfied customer enjoying a
delicious meal.
From the fertile fields of agriculture to the bustling shelves
of grocery stores, every step in the process is an opportunity
to add value and generate profit. As an investment food
holding company, the key to success lies in identifying the
most promising areas of the value chain and investing in them
strategically.
From the latest research and development to the most
efficient distribution channels, every aspect of the value chain
can be optimized to ensure maximum returns.
38
The connected cycle begins with the
nourishment of seedlings and end with your
enjoyment of a delicious meal
Identifying Opportunities
01 The journey begins with the excitement of discovering
potential investment opportunities in the food industry. This
could involve research, networking, and exploring emerging
food trends.
Initial Screening and
Pre-Feasibility Phase
Once an opportunity is identified, it moves into the pre-feasibility phase,
where they conduct initial screening studies to determine the viability of
02
the investment. This could include analyzing the market, competition, and
consumer demand.
Investment Evaluation
03
If the investment opportunity is deemed viable, it then moves to
the investment evaluation stage, performing detailed financial
analyses and developing a comprehensive business plan.
This stage involves assessing risks and benefits, negotiating
contracts, and securing funding.
Execution
04
With the investment plan in place, the execution phase begins,
setting the plan into motion. This could involve providing funding,
overseeing the implementation of the investment plan, and
managing relationships with partners and stakeholders.
Managing and Operating
05
The final stage of the value chain involves managing and
operating the investment, providing ongoing support to
ensure its success. This could include monitoring financial
performance, providing guidance and advice, and adapting to
changing market conditions.
39
 Location Nitaj Share Established

Nitaj Investment Portfolio Al Sinainah

Location
%61.39
Nitaj effective
2015
Established
shareholding

Nitaj projects widely spread in Oman governorates, Salalah %59 2017

achieving Oman vision 2040's priority of development
of governorates Location Nitaj effective
shareholding Established

Thumrayt %42.85 2016

Balanced development
between the different
Location Nitaj Share Established
governorates of Oman
Ibri %62.23 2014

Nitaj effective
Location shareholding Established
Multiple locations %87.14 2020

Location Nitaj Share Established

Multiple locations %50 2021

Location Nitaj Share Established

Sohar Freezone %50 2019

Location Nitaj Share joined

Muscat %51.06 2016

Location Nitaj Share joined

Number of projects Multiple locations %57.14 2021

11 Project
Location Nitaj Share Established
DATE
Total investment capital FARMS Multiple locations %100 2021
457 Million
Location Nitaj Share joined
Excluding projects in feasibility
study phase Salalah %59.25 2016
40 41
 The Nitaj Network
Nitaj, through its activities, has managed to establish its presence in the following countries

24 Uzbekistan
Switzerland
Bangladesh
Malaysia
Rwanda
India
Kenya
Somalia
Tunisia
Morocco
Iraq
Jordan
Bahrain
Kuwait
KSA
UAE
Countries Australia Singapore Pakistan Djibouti Tanzania Lebanon Yemen Qatar

42 43
 Nitaj Group %62.23

Structure Meat Nitaj Share

A’Namaa Poultry

%42.85

Nitaj effective shareholding

Al Bashayer Red Meat
51.06

Nitaj Share Grains

Oman Flour Mills

%61.39

%59 Nitaj Share

Mazoon Dairy
Nitaj effective shareholding
Dairy
Al Morooj Dairy

44 45
 Nitaj Group %50
F&V
Structure Nitaj Share
Agritourism Development

%59.25

AgriEnablers Nitaj Share

%100
Oman National Livestock
Development Nitaj Share
Nakheel Oman
Farms

%57.14

%50 Nitaj Share

Nakheel Oman Development
Nitaj Share
%87.14
%50 National Veterinary
Vaccination
Nitaj effective shareholding
Nitaj Share

Food Techno Park Agricultural Production

&Marketing

46 47
 Oman Flour Mills S.A.O.G
Oman Flour Mills Company (“OFM”) was established in 1977, and was classified as the first flour milling
facility in Oman. By 1983, the company's activities expanded
to include the production of fodder.

Initially, the project had a it currently stands at 800 metric tons

production capacity of 150 of flour and 1500 metric tons of
metric tons per day for wheat animal feed per day.
flour and similar products. Over

%51.06
time, the production capacity
Nitaj shareholding
has significantly increased.

OFM Business Growth

OFM joined
Nitaj Group 650 1.1 730 6
in Mt/ Year M Mt/ Year Million / annually M birds/ Year

Mill Storage Table Eggs Chicken

2016

48 49
 Oman Flour Mills S.A.O.G

Accomplishments ISO(9001:2008)
Quality Management System
ISO(14001:2004)
Environmental Management System

ISO(9001:2008) ISO(22000:2005 HACCP)

The most powerful
Omani brand
HM Cup for
Industrial
9 Occupational Health and Safety Food Safety Management System

Dahabi was deservingly Excellence times

classified in a survey
conducted by (The World of
Economics) magazine
Grain Storage Silos
160,000
tons Storage capacity
His Majesty's Cup
As the Best Factory in Oman
Oman's most trusted
brand award 2022
Dahabi wins in the Category:
Oman Brand (B2C) in Oman

Production capacity Storage space

of flour mills
120 tons of
grain 2018 1993 - 1999
800 metric tons
2010 2009 2001
50 51
 Oman Flour Mills Subsidiaries

Atyab Investments was created as a strategic component of the diversification strategy

undertaken by OFM. It serves as a fundamental pillar in achieving food security in Oman.
Atyab's primary purpose is to align the objectives and policies of its subsidiaries, fostering
unity and providing robust management for its operations, ensuring strength and stability.

This company is responsible for the production of table eggs under the well-known
Dana brand. It holds a prominent position as one of the leading companies specialized
in egg production within the Sultanate of Oman. Established in 1989, the company
has diligently developed a widespread distribution network. This network has played a
crucial role in effectively promoting the Dana brand and ensuring the delivery of a high
standard of quality as promised. Dana eggs have witnessed a steady rise in popularity
over the years, both locally and internationally. The company has expanded its egg
production significantly in recent times, currently boasting an annual output of over 125
million eggs.

Sohar Poultry Company SAOC is a joint-stock company registered in 1983. The company
operates as an integrated poultry operation in Sohar and Barka to produce and market
high-quality fresh chicken for local and international consumption. It is a fully integrated
poultry project with its own feed mill, parent stock, hatchery, and commercial broilers.
The product is marketed under the brand name Aryaf.

52 53
 Atyab Bakery, affiliated with Atyab Investment Company, stands out as one of the top
bakeries in the Arabian Gulf region with over 300 high-quality fresh and frozen baked
goods, it offers an extensive and delicious selection to its customers.
Situated in the state of Barka, the bakery operates within industrial facility spanning
60,000 square meters. This facility serves as the hub for its operations.
Atyab Bakery prioritises customer satisfaction and aims to foster loyalty by consistently
delivering excellence and ensuring the utmost quality in its products.

Maintaining a healthy and well-balanced diet is crucial for the sustainable life and
overall well-being of individuals. Atyab Food Technology recognises the significance of
this and is dedicated to promoting a healthy life-style. Atyab Food Technology operates
as a global facility that primarily serves established companies in the food sector, as
well as new investors entering this industry.
The company specialises in the development of innovative and all-encompassing
solutions in food technology. It offers planning and development services in this field,
along with consulting services to support and guide businesses in the food sector.

Sohar Mills was established with an investment of 15 million OMR, driven by a forward-
thinking and strategic vision to enhance grain production across different regions of
the Sultanate of Oman through incorporating cutting-edge flour milling technologies.
During the initial phase, the wheat milling capacity will reach 550 metric tons per
day, subsequently increasing to 2000 metric tons per day. By leveraging its advanced
infrastructure, Sohar Mills will have the capability to produce a wide range of specizlised
flour to cater to the requirements of the diverse regions within Oman. Furthermore, the
company envisions developing exports to the GCC countries and other international
markets, thereby expanding its reach beyond local borders.
54 55
 2022 New Ventures

Gulf International Poultry Farm Grain Storage Silo Project

At an investment value exceeding 26 million Omani Riyals, the Gulf In a joint venture, OFM and Nitaj Group have established a grain
International Poultry Farm has been officially inaugurated by OFM storage silo project at Sohar Industrial Port, investing a total of
Group. The farm is located in the Al Subaikhi area in Wilayat Ibri, Al 21 million Omani Riyals. This project includes silos with a storage
Dhahirah Governorate. capacity of 160,000 tons.

Spanning 18 million square meters, this farm stands as one of the These silos hold significant importance as strategic national
largest egg farms in the GCC region. It has an impressive production projects, as they contribute to the absorptive capacity of grain.
capacity of 350 million eggs annually and is equipped with state-of- Their purpose is to ensure a plentiful supply of grain to meet the
the-art machinery and technology. long-term consumption needs of Oman.

The project aligns with the vision of the management of Sohar

Not only does this project enhance local technological capabilities, but
Port and freezone, which places great importance on the
it also plays a significant role in attracting international investments to
development of the food and agricultural sector. It is in line with
the region.
the broader efforts of Oman to achieve economic diversification,
enhance food security, and generate additional value in the
economy.

56 57
 OFM International Expansion
Enhanced milling capabilities Farming Operation
resulting in superior quality
performance.
Australian Expansion Food Security

Long term cost advantages OMAUS PTY LTD Cost of Wheat

through improved pricing. Trading
Prospects for venturing into
the agricultural sector.

Direct Land
Sourcing OMAUS PTY Acquisition
Company LTD

Australia Oman

Collaboration
Aims to explore opportunities in the
agriculture sector.

58 59
 OFM International Expansion
Uzbekistan: Agro & Food
)Techno center) FTC

The establishment of the FTC in Uzbekistan aims to It seeks to offer dependable and precise food consultancy,
enhance food security and food safety. analysis, and testing services to various stakeholders in
agriculture, food processing industries, retailers, farmers,
and consumers within Uzbekistan.

Main Services
Analytical Services IPM Services
Food Institutes,

1
Accredited & Certified
Laboratories
2 Food Security, Food
Safety & QHSE, Food 3
Integrated Pest
Management Services 2
Industries (IPMS)

Consultancy Services

Training
Halal Foundation
Food Ingredients,
Food, Non Food, and An islamic institution
4 5 Pesticides and
2
First Aid Etc. Agriculture Chemicals 6 which adheres to Islamic
teachings on food.
Trading

60 61
 Products Brands

BARAKAT: Cattle & Poultry Feeds.

DAHABI: Dahabi is our flagship brand for flour products.
ALPHA: Alpha Horse Feeds.

62 63
 Mazoon Dairy
Mazoon Dairy Company was established in 2015 and currently holds a production capacity of
208k liters of dairy products; to be raised to one million liters per day at future stages.

The company begun commercial production in October 2019, with a capital investment of
128 million Omani Riyals.

Year of
establishment 2015 %61.39 Nitaj shareholding

Mazoon Business Growth

7 10
Biogas generation plant, unique to
Oman the region.

Yemen Recycle of plastic bottles.

Sewage treatment for cleaning and
UAE & others irrigation works.
M Litters / year K Heads
Plantation 45 thousand trees.

Liquid Milk Cows Geographic Circular

Reach Economy

64 65
 Mazoon Dairy

95% Omanisation rate +10,000 Distribution fleet

logistics team cows 18,000 KM covered by 153 trucks.

ISO
Quality assurance Safety and quality The company is compliant with
25 employees and 5 laboratories of products ISO 9001:2015, ISO 22000:2018,
ISO 14001:2015 and ISO 45001:2018
100 daily checks

Al Roya Economic Award for Industrial Facilities

Oman's Most Trusted Brand Award 2022
for the second time in a row, in a survey of 900 000 people

66 67
 Mazoon Dairy

MDC Products

91
Products

68 69
 Al Morooj Dairy
Established in 2016, Al Morooj Dairy Company is a closed joint company with a capital of 3.2 million
Omani Riyal. Al Morooj is dedicated to the production of high quality, fresh pasteurized cow and
camel milk from local livestock breeders in Dhofar governorate.

The company implemented the first phase of the

project by establishing (3) milk collection and cooling The company started initial operations of
centers in: Salalah (Zeek, Hajif, Gedo) the project in January 2022

Year of
establishment 2016
Al Morooj Dairy
business growth
The production facility has a

%59
remarkable capacity of 120k
Nitaj effective liters per day, encompassing The " Watani " brand stands as
Shareholding 90k liters of pasteurized the first commercially available
milk along with an additional camel milk in the Sultanate of
30k liters of sterilized milk or Oman.
juices.

Production Watani
facility

70 71
 Al Bashayer Red Meat

Al Bashayer Red Meat Company is the first integrated red meat project in the region and the first of its kind
in Oman.This project was established to achieve self-sufficiency and ensure food security within Oman.

The integrated project focuses on livestock farming such as cattle, sheep, goats, As well as camels and the
slaughtering process.

%42.85
The company commenced commercial production in January
2021 and has made an investment of 44.5 million Omani riyals. Nitaj effective
Shareholding
Al Bashayer Company specialises in the production
of red meat, with a capacity of up to 1.2 million
heads of cattle.

AL Bashayer Red Meat Business Growth

Year of
65
K Heads / Year packed
4,449
MT/ Year
Oman, UAE, Kuwait,
Qatar, Bahrain
Use of all by-products
produced by the
slaughterhouse to reduce
waste to a minimum.
establishment
Live Packed & Geographic Circular
Animals Processed Reach Economy
2016
72 73
 Commercial Brands

01 02
Available in Released in Available in Released in
Oman and GCC 2021 Oman and GCC
countries
2021
countries

Brand for the range of fresh Omani meat, Brand for chilled meat such as beef, camel,
such as beef, goat, lamb, and camel lamb, and goat

03 04
Available in Released in Available in Released in
Oman and GCC
2022 GCC countries 2021
countries
Offers a selection of frozen meat such as Brand for chilled meat such as beef, camel,
beef, camel, lamb, and goat lamb, and goat

74 75
 A'Namaa Poultry
Established in 2014 with the primary objective of ensuring the Sultanate of Oman's self sufficiency in
white meat production. The goal is to achieve an annual output of 60,000 tons of poultry meat once
the project reaches its maximum capacity

The project is currently undertaking the final stage of review and evaluation by Oman Invest Authority
(“OIA”). That involves OIA and Nitaj working together to locate strategic investment partners through
their vast network of local and international investment relations to aid in the success of the project, and
ensure sustainability and the achievement of development goals.

Year of
establishment 2014 %62.23 Nitaj shareholding

76 77
 Nakheel Oman Development

Nakheel Oman Development Company ( NODC ) is positioned to become the leading date palm
producer in the Sultanate and one of the largest globally, with an annual capacity of 85,000 tonnes
and storage capacity of 30,000 tonnes

Joined
Nitaj Group
%57.14 Nitaj shareholding

2021

78 79
 NODC Business Growth

Agricultural projects and

Plant production and
operations
11 farms across the various governorates of
tissue culture
Oman with 420,000 palm trees. 160,000 palm seedlings annually.

Food Production
The Dates industrial complex in Nizwa
has been operating with a capacity of
35,000 tons annually, and a storage
capacity of 30,000 units.
Fertilisers
25 thousand metric tons
annually of organic fertiliser.

Geographical Reach Circular Economy

Oman, Uzbekistan, Kenya, Malaysia, Byproducts and dates that are not
India, Qatar, Bangladesh, Switzerland, suitable for human consumption
United Arab Emirates, Singapore, are used to produce animal feed by
Russia, China, Japan, Peru. Bioproducts Company.

80 81
 NODC's Contracted Farming
Nakheel Oman Development aims to work closely with
the agricultural community in the Sultanate in order to
advance the agricultural sector. Particularly, the date palm
sector. Al Wagan Farm 50 K

50K Al Qabil Farm Samail Farm 10K

The company encourages investment in the agricultural
sector by linking date purchase programs with the Ibri Farm K11
development of manufacturing and marketing capabilities Ibra Farm 10 K
to ensure financial returns for farmers through the 100K Al Safa Farm

application of best agricultural practices. Nizwa Farm 20K

100K Organic Farm

Nakheel Oman Development strives to establish six

collection centers for locally produced dates throughout
the Sultanate. In addition to collecting and sorting Al Kamil Wal Wafi Farm 100K
agricultural produce such as fruits and vegetables, in
association with the production and marketing company.

100K Al Najad Farm

Rahab Farm 55 K

The contribution of Nakheel Development Oman to the

promotion of the agricultural community in the Sultanate

82 83
 NODC's 2022 Venture in Circular Economy
BIO Products Oman Compost Facility
SAOC

Through partnership with Oman Flour Mills Group,
Nakheel Oman has established the Bio Products
Oman SAOC venture, which specializes in the
production of animal and aquaculture feed.
This venture aims to maximise the benefit extracted
from our various local raw materials available.
The objective of the Compost Facility Project is to
transform organic and agricultural byproducts into
superior quality organic compost for the benefit
of the companies farms. Some of the superior
quality organic compost is offered to local and
international markets.

By utilising its range of products to employ the
concept of a circular economy, the venture aims to
create a sustainable and cost effective production
methods simultaneously minimising ecological
footprint.
Once all four composting facilities are operational,
the project's total production capacity will be MT
100,000 per annum. The Raysut Facility in Dhofar
will be responsible for Phase I of the project,
producing 25,000 tons of Organic compost.

Upon completion of the project, the companies aim

to achieve a production capacity of 100,000 tons of
animal feed and 300,000 tons of aquatic feed.

The Omani Company for Bioproducts and the production of organic

compost project are being implemented in strategic cooperation
with the Omani Environmental Services Holding Company Be'ah
Collectively, more than 200 tons per day of agricultural residues are
converted into feed and fertilizers

84 85
 Commercial Brands

ZAAD . NIZWA . TAMRAH

86 87
 Agritourism Development
Agrotourism Development Company "Janaen" was established in 2021 as a limited liability company
established as a joint venture by Nitaj and Oman Tourism Development Company SAOC "Omran". The
Investment in the agritourism sector is considered to be part of Oman Investment Authority initiatives
to diversify national income resources in order to strengthen the economy and achieve revenues in line
with Oman Vision 2040.

Investment phases

Identifying Initial Screening Investment Managing and

and Pre Feasibility Execution
Opportunities Evaluation Operating
Phase

Year of
establishment 2021 %50 Nitaj shareholding

88 89
 Agritourism Development
Jenaen Al Jabal Al Akhdar project is an agricultural venture that offers a one-of-a-kind
experience which combines relaxation and benefit.

The primary objective of the project is to continue the cultivation of fruit trees that grow in
mediterranean environment, while simultaneously enriching the farms with diverse tourism.

The project seeks to accomplish the following outcomes upon its implementation

Achieving
Creating new environmental
employment sustainability by
opportunities for enriching the area
Increasing fruit Omani youth Achieving local value through plantation and Achieving financial
production in Al Jabal by introducing new reduction of carbon returns through
Al Akhdar to meet the products to the footprint the investment and
seasonal demands for market utilisation of the land
its fruits effectively

90 91
 Agritourism Development

Janaen Salalah is the first project of Agritourism Development Company LLC (JANAEN) in Salalah.

100,000 coconut trees

in Dhofar Governorate

120,000 50,000
Planting Planting
Papaya Coconut
The project Tree tree
elements
Constructing 250 housing units, a 5-star hotel, markets for selling various products, green
recreational spaces, and areas for adventurous activities

Space Job Opportunities Investment capital

5,565,253 400 Opportunity 93,000,000
Mtr OMR

92 93
 Agricultural Production & Marketing

Agricultural Production and Marketing Company was established in 2020 to promote the agricultural
sector in Oman by aiding the local farmers in marketing their produce.
The company's trademark (Basateen) was announced in 2022.

Two collection points were established in Al Kamil & Al Wafi and Al Suwaiq for Local
products. In addition to three collection and
processing centers in Khazaen: Thumrait and Al Mudhaibi.

Investment phases

Identifying Initial Screening Investment Managing and

and Pre Feasibility Execution
Opportunities Evaluation Operating
Phase

‫تاريخ تأسيس‬
Year of
establishment 2020 %87.14 Nitaj effective
‫الشركــــــــــــــــــــــــة‬
Shareholding

94 95
 Oman National Livestock Development

The Oman National Livestock Development company was established in 1998 as a public joint stock
company. The actual production of concentrated feed began in 2005, with a production capacity of
144,000 tons annually. A first of its kind in the Sultanate, a premix factory was attached to the premises
for poultry and laboratories. Its capital is 6.58 million Omani riyals.

The National Livestock Development Company launched its modern feed premix factory
in May 2015 in Raysut, Salalah, with a production capacity of 144,000 tons per year.

The systematic approach applied by the company strives for continuous improvement and growth.
By implementing and maintaining a quality management system, which conforms to ISO 9001 2015,
it increased sales of the “poultry feed” product by 18% from last year. 50,573 tons of poultry feed
were sold in 2022.

Joined
Nitaj Group 2016 %59.25 Nitaj shareholding

96 97
 Oman National Livestock Development

Quality assurance Product range

High nutritional quality does not only depend on good
formulas, but it also depends on purchasing high quality
raw materials. We assure quality by selecting pure raw
materials from different places of the world
Nami broiler grower Badi broiler starter

Oilseed
Grains
meals USA, Canada,
Chicken layer feed for
Nahi broiler finisher
egg production
USA, North Australia, North
America, India America, India

High fattening Dhofar range feed

Palm
Wheat bran kernel Concentrated feed for
Africa Thailand, Malaysia, goats Shamil camel feed
Vietnam

Multiple use feed

98 Dairy feed 99
 Oman National Livestock Development

Iran

Feed Export
kuwait Omani National Livestock Development
meets the needs of livestock
Bahrain internationally by exporting high-quality
feed to GCC countries and parts of Asia
aQ tar

kingdom of Saudi n
U ited Arab
of Emirates
and Africa.
Arabia
Sultanate
of Oman

Yemen

Somalia

100 101
 National Veterinary Vaccination
The National Veterinary Vaccination Company has a clear mission to meet the demand for veterinary
medicine in the local market and expand its presence in global markets through exports. Its goal is to
manufacture high quality veterinary products that ensure the health and well-being of animals while
contributing to the growth and development of the veterinary industry.

Project sales: Estimated market share

By the tenth year of production, the company The company is expected to capture a market
anticipates achieving an average annual sales share of around 12%, reflecting its competitive
figure of approximately USD 52.7 million. position and potential growth in the industry.

Investment phases

Identifying Initial Screening Investment Managing and

and Pre Feasibility Execution
Opportunities Evaluation Operating
Phase

%50.00 Nitaj shareholding Year of ‫تاريخ تأسيس‬

2019
‫الشركــــــــــــــــــــــــة‬
establishment

102 103
 National Veterinary Vaccination
Products range

Avian Influenza (AI) H9N2 Foot and Mouth Disease FMD

The production of To position vaccine H9N2
veterinary vaccines Oman as one
for animals and
poultry in accordance
with international
01 Project 04
of the leading
regional
countries in the
AI H9N2 and Newcastle
Disease Killed
standards and good
manufacturing
practices
goals manufacturing
of biological
product
Newcastle Disease (ND) Live
and Killed
Pest de Petit Ruminant PPR

Infectious Bronchitis (IB) Live

and Killed Lumpy Skin Disease LSD
Inclusion Body Hepatitis
Vaccine Killed
Sheep/Goat pox
Contribute to the
advancement of Trivalent ND+IB+IBD Killed
the food security Achieve self-sufficiency
system preserving in veterinary vaccines in Rabies
animal health and the Sultanate
Trivalent ND+IB+IBD Killed
implementing
biosecurity systems Tetravalent ND + IB + IBD
02 03 + Egg Drop Syndrome EDS

104 105
 Our house of Brands with a seat at every table
We trust our products We take pride in our companies

A T YA B

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108 109