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    A detailed step by step plan document.

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    6 views8 pages

    Forbes

    Uploaded by

    niloy.bhattacharjee
    A detailed step by step plan document.

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 8
    sir7i24, 1:25 PM 10 Golden Rules OF Personal Branding FORBES > LEADERSHIP > CAREERS 10 Golden Rules Of Personal Branding Goldie Chan Senior Contributor © Lexplore personal branding and storytelling in the [rotow ] digital age. a Nov 8, 2018, 1:30am ES} 3X the difference between “Who are you?" and “Thank you for being here” in your career y¢_ the difference between “Who are you?” and “Thank you for being here” in your career Oprah Winfrey, the chief executive officer of Oprah Winfrey Network LLC, has defined her own... [4] hitps sw forbes. comisites/goldiechan/2018/11/08/10-golden-rules-personal-branding/7sh=348bo16188a7 18 srr, 125 Pa 10 Galen Rules OF Personal Branding Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential personal brands in the world. In both our look-at-me cultural shift and evolving job market, it’s both helpful and necessary to stand out when applying for a job or starting your own company. A personal brand is for (almost) everyone. So here are 10 golden rules for creating an engaging, unique, and inviting personal brand. 1, Have a focus. “Too many people are unfocused when it comes to press and coverage, trying to be "everything to everyone." Decide what your key message is and stick to it,” says Cooper Harris, founder and CEO of Klickly, Her personal brand has undergone a dramatic shift —from working actress to respected tech entrepreneur and she has handled this shift by only focusing on one message at a time. Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you. In fact, Adam Smiley Poswolsky, millennial workplace expert and author of The Breakthrough Speaker, takes it one step further when he’s advising speakers: “Carve a niche, and then carve a niche within your niche, The best personal brands are very specific.” And Juan Felipe Campos, VP of tech and partner at Manos Accelerator, goes one step further to focus on communities that he targets with his large-scale clients. “Keep your message and content consistent to one niche topic to become memorable within a targeted community.” The narrower and more focused your brand is, the easier it is for people to remember who you are. And when it comes ntps:www forbes.comstes/goldlechan’2018/11/080-golden-

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