Bba Syllabus

SCHEME OF EXAMINATION
&

SYLLABI

of

BACHELOR OF BUSINESS ADMINISTRATION

for

First to Sixth Semester

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
The image part with relationship !D r!dS was not found in the
file.
ASHMERE GATE, DELHI-110 006

SCHEME OF EXAMINATIONS

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

First Semester Examination

Code No. Paper L T/P Credits
BBA 101 Principles oI Management 4 - 4
BBA 103 Business Economics-I 4 - 4
BBA 105 Business Mathematics 4 - 4
BBA 107 Computer Fundamentals 4 - 4
BBA 109 Financial Accounting 4 - 4
BBA 111 Personality Development
& Communication Skills-I
4 - 4
PRACTICAL
BBA 113 Computer Lab 0 4 2
Total 24 4 26


Second Semester Examination

BBA 102 Business Organization 4 - 4
BBA 104 Business Economics-II 4 - 4
BBA 106 Quantitative Techniques &
Operations Research in
Management
4 - 4
BBA 108 Data Base Management
System
4 - 4
BBA 110 Cost Accounting 4 - 4
BBA 112 Personality Development &
Communication Skills-II
3 - 3
PRACTICAL
BBA 114 DBMS Lab 0 06 3
Total 23 06 26


Third Semester Examination

BBA 201 Organizational Behaviour 4 - 4
BBA 203 Indian Economy 4 - 4
BBA 205 Marketing Management 4 - 4
BBA 207 Computer Applications-I 4 - 4
BBA 209 Management Accounting 4 - 4
BBA 211 Personality Development &
Communication Skills-III
(Minor Project Report)
- - 6
PRACTICAL
BBA 213 Computer Application Lab-I 0 4 2
Total 20 4 28


Fourth Semester Examination

BBA 202 Human Resource Management 4 - 4
BBA 204 Business Environment 4 - 4
BBA 206 Marketing Research 4 - 4
BBA 208 Computer Application-II 4 - 4
BBA 210 Business Laws 4 - 4
BBA 212 Taxation Laws 4 - 4
PRACTICAL
BBA 214 Computer Applications Lab-II - 4 2
Total 24 4 26

Note: At the end of the Fourth Semester all the students shall have to undergo Summer Trainee
for Eight Weeks.

Fifth Semester Examination

BBA 301 Values & Ethics in Business 4 - 4
BBA 303 Marketing Management-II 4 - 4
BBA 305 Production & Operations
Management
4 - 4
BBA 307 Management InIormation System 4 - 4
BBA 309 Financial Management 4 - 4
BBA 311 Summer Training Report & Viva
Voce
- - 6
PRACTICAL
BBA 313 Computer Applications Lab - 4 2
Total 20 4 28


Sixth Semester Examination

BBA 302 Business Policy & Strategy 4 - 4
BBA 304 Project Planning & Evaluation 4 - 4
BBA 306 Entrepreneurship Development 4 - 4
BBA 308 International Business Management 4 - 4
BBA 310 Project Report and Viva-Voce - - 6
BBA 312 Environmental Science 4 - 4
Total 20 - 26

NOTES:

I. MINOR PRO1ECT

Prior to the beginning oI the End Semester Examination oI the Second Semester the subjects on
which each student shall be pursuing his / her Minor Project in relation to a business Iirm during
Summer Vacation and the respective internal supervisors shall be Iinalized by the concerned
Principal / Director oI the Institute wherein BBA Programme is being run. AIter completion oI
the assigned Project a Project Report in respect oI the same shall be submitted to the concerned
Director/Principal within two weeks oI the commencement oI the Third Semester. The Minor
Project shall carry 100 marks i.e., marks equivalent to one course and it shall be pursued by
every student under the supervision oI one internal supervisor to be appointed by the Principal /
Director oI the Institute Irom among the Faculty Members handling the various BBA courses. It
shall be evaluated jointly by the Internal Supervisor and the External Examiner. The Internal
Supervisor shall award marks out oI 50 and the External Examiner shall award marks out oI 50.
The External Examiner shall be appointed by the University.

II. SUMMER TRAINING PRO1ECT

Each student shall undergo practical training oI eight weeks during the vacations aIter Iourth
semester in an approved business / industrial / service organization and submit at least two
copies oI the Summer Training Report to the Director / Principal oI the Institution within two
weeks oI the commencement oI the FiIth Semester. The Summer Training Report shall Carry
100 marks. It shall be evaluated Ior 50 marks by an External Examiner to be appointed by the
University and Ior the rest oI the 50 marks by an Internal Board oI Examiners to be appointed by
the Director / Principal oI the Institution. This internal Board oI Examiners shall comprise oI a
minimum oI two Internal Faculty Members.

III. FINAL YEAR PRO1ECT REPORT
During the sixth semester each student shall undertake a project to be pursued by him / her under
the supervision oI an Internal Supervisor to be appointed by the Director / Principal. Both the
subject and the name oI the Supervisor will be approved by the Director / Principal oI the
Institution. The Project Report in duplicate along with one soIt copy in a Iloppy will be
submitted at least Iour weeks prior to the commencement oI the End Term Examination oI the
Sixth Semester. Project Report shall carry 100 marks. These shall be evaluated by an External
Examiner appointed by the University Ior 50 marks and Ior the rest oI the 50 marks by an
Internal Board oI Examiners to be appointed by the Director / Principal oI the Institution. This
internal Board oI Examiners shall comprise oI a minimum oI two Internal Faculty Members.

MAXIMUM & MINIMUM CREDITS OF THE PROGRAM

The total number oI the credits oI the BBA Programmes is 160.
Each student shall be required to appear Ior examinations in all courses. However, Ior the award
oI the degree a student should secure at least 150 credits.
BBA
GGS Indraprastha University
BBA 101: Principles of Management

L-04 T/P-0 Credits-4

Objectives:

The course aims at providing Iundamental knowledge and exposure to the concepts, theories and
practices in the Iield oI management.

Contents:

I. I. ntroduction Concept, nature, process and signiIicance oI management;
Managerial levels, skills, Iunctions and roles; Management Vs. Administration;
Coordination as essence oI management; Development oI management thought
classical, neo-classical, behavioral, systems and contingency approaches.

II. II. !,nning Nature, scope and objectives oI planning; Types oI plans;
Planning process; Business Iorecasting; MBO; Concept, types, process and
techniques oI decision-making; Bounded Rationality.

III. III. rg,nising Concept, nature, process and signiIicance; Principles oI an
organization; Span oI Control; Departmentation; Types oI an organization; Authority-
Responsibility; Delegation and Decentralization; Formal and InIormal Organization.

IV. IV. $t,11ing Concept, Nature and Importance oI StaIIing.

V. V. otiv,ting ,nd Le,ding Nature and Importance oI motivation; Types oI
motivation; Theories oI motivation-Maslow, Herzberg, X, Y and Z; Leadership
meaning and importance; Traits oI a leader; Leadership Styles Likert`s Systems oI
Management, Tannenbaum & Schmidt Model and Managerial Grid.

VI. VI. Controing Nature and Scope oI control; Types oI Control; Control process;
Control techniques traditional and modern; EIIective Control System.

$uggested Re,dings

1. 1. Stoner, Freeman and Gilbert Jr.; anagement, Prentice Hall oI India,
New Delhi, 2003.

2. 2. Gupta, C.B.; anagement Concepts and Practices, Sultan Chand and
Sons, New Delhi, 2003.

3. 3. Scott, Thomas; anagement. Competing in the New Era, Tata
McGraw Hill, 2003.

4. 4. Harold, Koontz and Weirich; anagement, Tata McGraw Hill
Publishing Company, New Delhi, 2001.

5. 5. Stephen, P. Robbins and Mary Coulter; anagement, Pearson
Education, New Delhi, 2001.

6. 6. Moshal, B.S.; anagement. Theory and Practice, Galgotia
Publishing Co., 2001.

7. 7. Tripathy, P.C. and P.N. Reddy; Principles of anagement, Himalaya
Publishers, 2001.

BBA
BBA 103: Business Economics-I

L-4 T-0 Credit-4
Objectives:

The objective oI this subject is to give understanding oI the basic concepts and issues in business
economics and their application in business decisions.

Course contents

Introduction to Business Economics and Fundamental concepts

Nature, Scope, DeIinitions oI Business Economics, DiIIerence Between Business Economic and
Economics, Contribution and Application oI Business Economics to Business. Micro Vs. Macro
Economics. Opportunity Costs, Time Value oI Money, Marginalism, Incrementalism, Market
Equilibrium and Forces, Risk, Return and ProIits.

Demand Analysis & Elasticity of Demand

Objectives, Meaning, Law oI Demand, Movement Vs. ShiIt in Demand Curve, Measurement oI
Elasticity oI Demand, Factors AIIecting Elasticity oI Demand, Income Elasticity oI Demand,
Cross Elasticity oI Demand, Advertising Elasticity oI Demand and Expectation Elasticity oI
Demand. Demand Forecasting Need, Objectives and Methods (BrieI)

Consumer Behaviour

Cardinal Utility Approach Diminishing Marginal Utility, Law oI Equi-Marginal Utility. Ordinal
Utility Approach IndiIIerence Curves, Marginal Rate oI Substitution, Budget Line and
Consumer Equilibrium.

Theory of Production

Meaning and Concept oI Production, Factors oI Production, production Iunction, ISO Quants.
Fixed and Variable Factors. Law oI Variable Proportion (Short Run Production Analysis), Law
oI Returns to a Scale (Long Run Production Analysis).

Cost Analysis & Price Output Decisions

Concept oI Cost, Cost Function, Short Run Cost, Long Run Cost, Economics and Diseconomies
oI Scale. Explicit Cost and Implicit Cost, Private and Social Cost. Pricing Under PerIect
Competition, Pricing Under Monopoly, Control oI Monopoly, Price Discrimination, Pricing
Under Monopolistic Competition, Pricing Under Oligopoly.

Suggested Reading

1. Chaturvedi, D.D. and S. L. Gupta; anagerial Economics, Brijwasi Publishers, 2003.
2. Diwedi, D.N.; anagerial Economics, Vikas Publishers, 2003.
3. Mehta, P. L.; anagerial Economics, Sultan Chand & Sons., 2003.
4. Koutsoyiannis, A.; odern icro Economics, Macmillan Press Ltd., 2003.
5. Dwivedi, D.N.; icroeconomics. Theory and Applications, Pearson Education, 2003.
6. Peterson, Lewis; anagerial Economics, 4
th
Pearson Education, 2002.

BBA
BBA 105: Business Mathematics

L-4 T-0 Credit-4

Objectives:
This course aims at equipping student with a broad based knowledge oI mathematics with
emphasis on business applications.

Course Content
1. 1. Permutations and Combination concept oI Iactorial, Principle oI Counting,
Permutation with restriction Circular Permutation and Combination with restriction.
2. 2. Mathematics Induction:- Principle, Sequences Series,
3. 3. Matrix algebra. The inverse oI a matrix. Properties oI the inverse Solution
to a system oI equations by
(i) (i) The adjoin matrix methods
(ii) (ii) The Gaussian Elimination mentor, Rank oI a matrix, Rank oI a
system oI equations. The Echelon matrix. Linear dependence oI vectors.
Application oI matrices to business problems input output analysis,
Preparation oI Depreciation Lapse Schedule, Variance Analysis, Inventory
Flow Analysis, and Inventory Flow Analysis.

4. 4. Calculus
Differential: Optimization using calculus, Point oI inIlexion absolute and local-
maxima and minima, Optimization in case oI multi variate Iunction. Lagrangian
multipliers, Derivative as a rate measure.

Integral Calculus: Business application, Consumer`s or Producer`s surplus, Learning
Curve. DiIIerential Equations variable, separable and Homogeneous type
Business applications.

5. 5. Vectors Types Optimization vector-Additions, suggestions & multiplication
Scaller Product, Vector Product.

Suggested Reading
1. 1. Mongia; athematics for Business and Economics, 2004.
2. 2. Raghavachari, M.; athematics for anagement, Tata McGraw Hill, 2004.
3. 3. Chandan, J. S.; Statistics for Business and Economics, Vikas Publishing,
2004.
4. 4. Bhardwaj, R.S.; athematics for Economics and Business, Excel Books,
2000.
5. 5. Zamiruddin; Business athematics, 1999.
6. 6. Sunderasam and Jayseelam; An Introduction to Business athematics.
7. 7. Sancheti and Kapoor; Business athematics.
8. 8. Khatar, Dinesh; Business anagement, CBS Publishers, 1997.
BBA
BBA 107: Computer Fundamentals

L-4 T-0 Credit-4

Objectives

This is a basic paper Ior Business Administration students to Iamiliarize with computer and it`s
applications in the relevant Iields and expose them to other related papers oI IT.

Contents

1 Basics of Computer and it`s evolution
Evolution oI computer, Data, Instruction and InIormation, Characteristics oI
computers, Various Iields oI application oI computers, Various Iields oI computer
(Hardware, SoItware, Human ware and Firmware), Advantages and Limitations oI
computer, Block diagram oI computer, Function oI diIIerent units oI computer,
ClassiIication oI computers i) On the basis of Input (Digital, Analog and Hybrid) ii)
On the basis of processing speed and storage capacity (Micro, Mini, mainIrame and
Super), DiIIerent Generation oI computers (I to V), Types oI soItware (System and
Application), Compiler and Interpreter, Generation oI language (Machine Level,
Assembly, High Level, 4GL)
2 Data Representation:
DiIIerent Number System (Decimal, Binary, Octal and hexadecimal) and their inter
conversion (Fixed Point Only), Binary Arithmetic (Addition, Subtraction,
Multiplication and Division)
3 Input and Output Devices:
Keyboard, Mouse, Joystik, Digitizer, Scanner, MICR, OCR, OMR, Light Pen, Touch
Screen, Bar Code Reader, Voice Input Device, Monitor and it`s type (VGA, SVGA and
XGA), Printer and it`s type (Impact and Non-Impact with example), Plotter
4 Computer Memory:
Primary Memory (ROM and it`s type PROM, EPROM,EEPROM, RAM) Secondary
memory- SASD, DASD Concept, Magnetic Disks Floppy disks, Hard disks,
Magnetic Tape, Optical disks CD ROM and it`s type (CD ROM, CD ROM-R, CD
ROM-EO, DVD ROM.
5 Operating System Concept:
Introduction to operating system; Function oI OS, Types oI operating systems, Booting
Procedure, Start-up sequence, Details oI basic system conIiguration, Important terms
like Directory, File, Volume, Label, Drive name, etc.

Introduction to GUI using Windows Operating System:

All Directory Manipulation Creating directory, Sub directory, Renaming, Coping
and Deleting the directory
File Manipulation Creating a Iile, deleting, coping, Renaming a Iile

6 Concept of Data Communication and Networking
Networking Concepts, Types oI networking (LAN,MAN AND WAN),
Communication Media, Mode oI Transmission (Simplex, HalI Duplex, Full Duplex),
Synchronous and Asynchronous Transmission, DiIIerent Topologies.
7 Introduction to MS-Word
Introduction to Word Processing, it`s Features, Formatting Documents, Paragraph
Formatting, Indents, Page Formatting, Header and Footer, Bullets and Numbering,
Tabs, Tables, Formatting the Tables, Finding and Replacing Text, Mail Merging etc.
8 Introduction to MS-Excel:
Introduction to Electronic Spreadsheets, Feature oI MS-Excel, Entering Data, Entering
Series, Editing Data, Cell ReIerencing, ranges, Formulae, Functions, Auto sum,
Copying Formula, Formatting Data, Creating Charts, Creating Database, Sorting Data,
Filtering etc.

Suggested Readings:

1. 1. Leon and Leon; Introduction to Information Technology, Leon Tech World.
2. 2. Sinha, Kr. Pradeep and Preeti Sinha; Foundations of Computing, BPB
Publication.
3. 3. DOS Ior Dummies Pustak Mahal Publication, 2003.
4. 4. Govindraju, S.; Introduction to Computer Science, Wiley Easter Ltd., 2001.
2. Jain, V.K.; Computers and Beginners
3. Norton, Peter; DOS 5.0/6, 2000.

BBA
BBA 109: Financial Accounting

L-4 T-0 Credit-4

Objectives:

The primary objective oI the course is to Iamiliarize the students with the basic accounting
principles and techniques oI preparing and presenting the accounts Ior user oI accounting
inIormation.

Course Contents

Unit 1 - Meaning and Scope of Accounting Need Ior Accounting, Development oI
Accounting, DeIinition and Functions oI Accounting, Limitation oI Accounting, Book Keeping
and Accounting, Is Accounting Science or Art?, End User oI Accounting InIormation,
Accounting and other Disciplines, Role oI Accountant, Branches oI Accounting, DiIIerence
between Management Accounting and Financial Accounting, Objectives oI Accounting.

Accounting Principles and Standards Meaning oI Accounting Principles, Accounting
Concepts, Accounting Conventions, Systems oI Book Keeping, Systems oI Accounting,
Introduction to Accounting Standards Issued by ICAI.

Unit 2- 1ournalising Transactions Journal, Rules oI Debit and Credit, Compound Journal
Entry, Opening Entry

Ledger Posting and Trial Balance Ledger, Posting, Relationship between Journal and Ledger,
Rules Regarding Posting, Trial Balance

Sub Division of 1ournal Cash Journal, Petty Cash Book, Purchase Journal, Sales Journal, Sales
Return Journal, Voucher System.

Unit 3 - Capital and Revenue ClassiIication oI Income, ClassiIication oI Expenditure,
ClassiIication oI Receipts, DiIIerence between Capital Expenditure & Capitalized Expenditure,
Revenue Recognition.

Accounting Concept of Income Concept oI Income, Accounting Concept`s and Income
Measurement, Expired Coast & Income Measurement, Relation Principle and Income
Measurement, Accountants and Economist`s Concept oI Capital and Income

Unit 4 - Inventory Valuation Meaning oI Inventory, Objectives oI Inventory Valuation,
Inventory Systems, Methods oI Valuation oI Inventories, Accounting Standard 2 (Revised)
Valuation oI Inventories.

Depreciation Provisions and Reserves Concept oI Deprecation, Causes oI Depreciation, Basic
Features oI Depreciation, Meaning oI Depreciation Accounting, Objectives oI Providing
Depreciation, Fixation oI Depreciation Amount, Method oI Recording Depreciation, Methods oI
Providing Depreciation, Depreciation Policy, AS-6 (Revised) Depreciation Accounting,
Provisions and Reserves

Unit 5 - 1oint Stock Company Introduction, Meaning and DeIinition oI a Company, Essential
Characteristics oI a Company, Kinds oI Companies, Private and Public Limited Companies,
Formation oI Company.

Shares and Share Capital Shares, Share Capital, Accounting Entries, Undersubscription,
Oversubscription, Calls in Advance, Calls in Arrears, Issue oI Share at Premium, Issue oI Share
at Discount, ForIeiture oI Shares, Surrender oI Shares, Issue oI Two Classes oI Shares, Right
Shares.

Debentures ClassiIication oI Debentures, Issue oI Debentures, diIIerent Terms oI Issue oI
Debentures, Writing oII Loss on Issue oI Debentures, Accounting Entries.

Company Final Accounts Books oI Account, Preparation oI Final Accounts, ProIit & Loss
Account, Balance Sheet, Requirements oI Schedule VI concerning ProIit & Loss Account and
Balance Sheet, Preparation oI Simple Company Final Accounts.

Suggested Readings

1. 1. Maheshwari, S.N. and S. K. Maheshwari; An Introduction to
Accountancy, Eighth Edition, Vikas Publishing House, 2003.
2. 2. Monga, J.R. and Girish Ahuja; Financial Accounting, Eighteenth Edition,
Mayoor Paper Backs, 2003.
3. 3. Bhattacharya, S.K. and J. Dearden; Accounting for anager Text and
Cases, Third Edition, Vikas Publishing House, 2003.
4. 4. Maheshwari, S.N. and S.K. Maheshwari; Advanced Accountancy, Eighth
Edition, Vol. I & II, Vikas Publishing House, 2003.
5. 5. Gupta, R.L. and V.K. Gupta; Financial Accounting. Fundamental, Sultan
Chand Publishers, 2003.

BBA
BBA 111: Personality Development &
Communication Skills - I

L-4 T-0 Credit-4

Objectives:

1. 1. To develop the skills oI the proIessional undergraduate students Ior proper
selI-expression, social communication, spoken English, correct pronunciation, voice
modulation and business etiquettes.
2. 2. The students should improve their personality, communication skills and
enhance their selI-conIidence.

CONTENTS

Unit-I

Practical grammar basic Iundamental oI grammar and usage, how to improve command over
spoken and written English with stress o Noun, Verb Tense and Adjective.

Sentence errors, Punctuation, Vocabulary building to encourage the individual to communicate
eIIective and diplomatically, common errors in business writing.

Unit-II

Introduction to Business Communication Basic Iorms oI communication, Process oI
communication, Principles oI eIIective Business Communication, 7 Cs.

Media oI Communication Types oI communication Barriers oI communication (Practical
exercise in communication)

Unit-III

Business letter writing Need, Functions and Kinds. Layout oI letter writing. Types oI letter
writing Persuasive letters, Request letters, Sales letters, Complaints and Adjustments.

Departmental Communication Meaning, Need and types Interview letters, Promotion Letters,
resignation letters, news letters, Circulars, Agenda, Notice, OIIice memorandums, OIIice orders,
Press release.

Unit-IV

Aids to correct Business Writing Practical grammar (basic Iundamentals), Sentence errors.
Punctuation. Vocabulary Building.

Unit-V

Business Etiquettes
Business manners. Body language gestures, Etiquette oI the written word, Etiquette oI the
telephone, Handling business meetings.

Role play on selected topics with case analysis and real liIe experiences.

Suggested Readings:

1. 1. Wren & Mertin; English grammar and composition, 2003.
2. 2. Sinha, K. K.; Business Communication, Galgotia Publishers, 2003.
3. 3. E.H.McGrath, S.J.; Basic managerial skills for all, Iourth edition, Prentice
Hall oI India Pvt. Ltd., New Delhi, 2001.
4. 4. Robinson, David; Business Etiquette, Kogan Page.
5. 5. Ray, Reuben; Communication today Understanding Creative Skills,
Himalaya Publishing House, 2001.
6. 6. Penro Rassberry, Myres; Advanced Business Communication, South West
College Publishers, 2000.
7. 7. Convey, R. Stephen; The seven habits of highly effective people.
8. 8. Rogets Thesaurus.

BBA
BBA 113: Computer Lab

L-0, T-04 Credit-2

Lab would be based on the following topics:

All commands speciIied in Topic No. 5 using MS Windows

Word Processor using MS-Word commands speciIied in Topic No.7

Spreadsheet using MS-Excel commands speciIied in Topic No. 8.

BBA
BBA 102: Business Organization

L-4, T-0, Credits 04

Objective The course aims to provide basic concepts and knowledge with regard to a
business enterprise and its various Iunctional areas.

Contents:

I. I. Introduction: Concept, Nature and Scope oI Business; Concept oI business
as a system; Business and Environment InterIace; Business objectives; ProIit
Maximization vs Social Responsibility oI Business; Business Ethics and Values;
Code oI Conduct and Corporate Governance.
II. II. Business Enterprises: Entrepreneurship Concept & Nature; Locations oI
Business Enterprise (Weber`s Theory); Government Policy on Industrial Location.
III. III. Forms of Business Organization: Sole Proprietorship, Joint Hindu Family
Firm, Partnership Iirm, Joint Stock Company, Cooperative Organization; Types oI
Companies, Choice oI Iorm oI organization; Promotion oI a company stages in
Iormation; documentation (MOA, AOA).
IV. IV. Small Business: Scope and role; Government Policies.
V. V. Government & Business Interface: Rationale; Forms oI Government and
Business InterIace.
VI. VI. Multinationals - Concept and role oI MNCs; Transactional Corporations
(TNCs); International Business Risks.
VII. VII. Business Combinations - Concept and causes oI business combinations;
Chambers oI Commerce and Industry in India; FICCI, CII, ASSOCHAM, AIMO, etc.

Suggested Readings:

1. 1. Telsian, P.C.; Business Organisation and anagement, Pearson Education,
2003.
2. 2. Gupta, C.B.; odern Business Organi:ation, Mayoor Paper Works, 2001.
3. 3. Robert; odern Business Administration, cillan India, 1999.
4. 4. Basu, C. R.; Business Organi:ation and anagement, Tata McGraw Hill,
Publishing House, New Delhi, 1998.

BBA
BBA 104: Business Economics - II

Objective: The objective oI this paper is to develop the concepts on Macroeconomic variables,
working oI an economy, and how business decisions are aIIected with the inIluence oI macro
variables in business.

Contents
Concepts of Macro Economics
DeIinitions importance, growth, limitations oI macro-economics, macro-economic variables.
Circular Ilow oI income in two, three, Iour sector economy, relation between leak ages and
injections in circular Ilow.

Macro Market Analysis
Theory oI Iull employment and income classical, modern (Keynes) approach, consumption
Iunction, relationship between saving and consumption. Investment Iunction, concept oI
marginal eIIiciency oI capital and marginal eIIiciency oI investment. National income
determination in two, three and Iour sector models. Multiplier in two, three and Iour sectors
model.

Money Market
Functions and Iorms oI money, demand Ior money-classical, Keynesian and Iriedman approach,
measures oI money supply, quantity theory oI money, inIlation and deIlation.
National Income Determination
Concepts, deIinition, method oI measuring, National income in India, problems in measurement
oI national income & precautions in estimation oI national income.

Equilibrium of Product and Money Market
The IS-LM model, product market and money market, derivation, shiIt. Equilibrium oI IS-LM
curve. Application oI IS-LM model in monetary and Iiscal policy.

Suggested Readings
1. 1. Diwedi, D. N.; acro Economics, Tata McGraw Hill, 2003.
2. 2. Mishra, S. K. and V. K. Puri; odern icro-Economics Theory, Himalya Publishing
House, 2003.
3. 3. Edward Shapiro; acro-Economics Analysis, Tata McGraw Hill, 2003.
4. 4. Chaturvedi, D. D.; acro-Economics, Brijwasi Publishers Company, 2003.
5. 5. Dornbush and Discher; acro Economics, Tata McGraw Hill, 2003.
6. 6. Mcvaish; acro Economic Theory, Vikas Publishing House, 2003.

BBA
BBA 106: Quantitative Techniques &
Operations Research in Management


Objective The objective oI this paper is to develop student`s Iamiliarity with the basic
concept and tools in statistics and mathematics.

Contents:
1. 1. Statistics DeIinition, Importance & Limitation. Collection oI data and Iormation oI
Irequency distribution. Graphic presentation oI Irequency distribution graphics, Bars,
Histogra. Diagrammatic. Measures oI central tendency mean, median and mode,
partition values quartiles, deciles and percentiles. Measures oI variation range, IQR,
quartile deviation and standard deviation and Lorenz Curve.
2. Correlation Analysis Correlation CoeIIicient; Assumptions oI correlation analysis;
coeIIicients oI determination and correlation; measurement oI correlation Karl Person`s
Methods; Spearman`s rank correlation; concurrent deviation the correlation coeIIicient;
PitIalls and limitations associated with regression and correlation analysis; real world
application using IT tools.
3. Decision analysis and Game Theory
Operations Scheduling Scheduling problems, shop Iloor control, Gantt Charts, Principals
oI work center scheduling, principles oI job shop scheduling, personnel scheduling.
4. Linear programming Concept a assumptions usage in business decision making linear
programming problem Iormulation, methods oI solving graphical and simplex,
problems with mixed constraints duality; concept, signiIicance, usage & application in
business decision making.
5. Transportation and assignment problem General structure oI transportation problem,
solution procedure Ior transportation problem, methods Ior Iinding initial solution, test
Ior optimality. Maximization transportation on problem, transportation problem.
Assignment problem approach oI the assignment model, solution methods oI assignment
problem, maximization in an assignment, unbalanced assignment problem, restriction on
assignment.

Suggested Reading:
1. Morton, Thomas; Production & Operations anagement, Vikas Publishing House, 2004.
2. Gupta, S. P. and M. P. Gupta; Business Statistics, 2003.
3. Vohra, N.D.; "uantitative Techniques in anagement, 2003
4. Levin, A Richard, Rubin S. David, L. Joe and P. Stinson; "uantitative Approaches to
anagement, 2003.
5. Vohra, N.D.; "uantitative Analysis for anagerial Decision aking, Tata McGraw Hill
Publishing Company Ltd., New Delhi, 2003.
6. Gupta, M. P.; Business athematics, 2001.
7. Kothari, C. R.; An Introduction to Operation Research, Vikas Publishing House, 2000.

BBA
BBA 108: Data Base Management System


OB1ECTIVE: To develop understanding oI database management system and abilities to
use DBMS packages.

Contents

1. 1.
Introduction to Database Systems File System versus a DBMS, Advantages oI a DBMS,
Describing and storing data in a DBMS, Queries in a DBMS, Structure oI a DBMS, People
who deal with database, introduction to Data Models, Architecture oI DBMS.
2. 2.
Entity Relationship Model Overview oI Database Design, Entities, attributes, and Entity sets,
Relationships and Relationship sets, additional Ieatures oI the ER Model, Conceptual database
design with the ER model Entity versus attribute, entity versus relationship.
3. 3.
Relational model Introduction to Relational model, Ioreign key constraints, enIorcing integrity
constraints, Querying relational data, logical database design ER to relation, introduction to
views, destroying/altering tables and views, Codd rules.
4. 4.
Schema ReIinement & Normal Forms Introduction to schema reIinement, Iunctional
dependencies, examples motivation schema reIinement, reasoning about Iunctional
dependencies, normal Iorms, decompositions, normalization (Up to 3
rd
Normal Form)
5. 5.
Understanding Access Objects Objects, tables, queries, Iorms, reports, modules.
6. 6.
Creating Database getting started, Wizards, Reviewing the database wizard, documenting the
database.
7. 7.
Creating Tables Designing tables, working with tables in design view, Iield properties, naming
Iields, data types, assigning table names, making tables eIIicient objects within database,
setting primary keys, indexes, using table wizard.
8. 8.
Creating Queries Reviewing queries, working with query design grid-adding tables, adding
Iields, sorting records, planning Ior null values, using simple query wizard-summarizing your
records.
9. 9.
SQL Queries The Iorm oI a basic SQL query, Union, intersect, and expect, introduction to
nested queries, aggregate operators, Null values.
10. 10.
Creating Iorms understanding Iorms, working in design view components, sections, Iorm
properties, modiIying Iorm properties, standardizing Iorms using Iorm templates, Iorm using
wizard auto Iorms, Iorm wizard.
11. 11.
Creating Reports Introducing Reports, Using Report Wizards, Standardizing Reports, Inserting
a Chart into a Report with the Chart Wizard, Printing Report.
12. 12.
Creating Labels and Mail-Merge Documents using the label wizard, using custom labels,
printing multiple labels, merging access data with word documents.

Suggested Readings
1. 1. Ramakrishnan, R. and J. Gehrke; Database anagement Systems,
McGrawHill, Company, Higher Education, 2000.
2. 2. Harkins, Susan Sales, Ken Hansen and Tom Gerhart; Using icrosoft Access,
Prentice Hall oI India, 2000.
3. 3. Elmasri, R. and S B Navathe; Fundamentals of Database Systems, Addison
Wesley, 2000.
4. 4. Date, C. J.; An Introduction to Database System, Vol. I & Vol. II, Addison
Wesley Publishing Company, 2000.

BBA
BBA 110: Cost Accounting


Objectives: The primary objective oI the course is to Iamiliarize the students with the basic cost
concepts, allocation and control oI various costs and methods oI costing.

Contents:

Unit I

Meaning and Scope of Cost Accounting:
Basic cost concepts Elements oI Costs, ClassiIication oI Costs, Total Cost build up and Cost
sheet, Emerging Terms viz. LiIe Cycle Costing, Activity Based Costing, Back Ilush Costing.
Materials Control:
Meaning Steps involved materials and inventory techniques oI material/inventory control
valuation oI incoming & outgoing material material losses.
Unit II

Labour Cost Control:
Direct and Indirect Labour, Steps involved treatment oI Idle time, Holiday Pay, Overtime etc.
in cost accounts, casual workers & out workers, Labour turnover, methods oI wage payment.
Incentive plans.

Unit III

Overheads:
Meaning and ClassiIication oI Overheads Treatment oI speciIic items oI overheads in cost
accounts stages involved in distribution oI overheads methods oI absorption oI overheads
treatment oI under and over absorption oI overheads.

Unit IV

Methods of Costing:
Single output costing, job costing, contract & batch costing.
Unit V
Methods of Costing (II)
Process costing (including joint products and By-products and inter-process proIits),
Operating/Service costing. (Transport & Power House only), Reconciliation oI cost and Iinancial
accounts.

$uggested Re,dings

1. 1. Maheshwari, S. N. and S. N. Mittal; Cost Accounting Theory and Problems, 21
st

Revised Edition, Shri Mahavir Book Depot, New Delhi, 2003.

2. 2. Horngren; anagerial Cost Analysis, 22
nd
revised edition, Prentice Hall, 2003.

3. 3. Jain and Narang; Cost Accounting, Kalyani Publishers, 2002.

4. 4. Wheldon; Cost Accounting & Costing ethods, 2001.

5. 5. Gowda, J. Made; Advanced Cost Accounting, 1
st
Edition, Himalya Publishing House,
2001.

6. 6. Sharma, Nigam; Advanced Cost Accounting, 6
th
revised edition, Himalaya Publishing
House, 1999.

BBA
BBA 112: Personality Development and
Communication Skill-II


OB1ECTIVES

1. 1. To develop the project writing and presentation skills oI the undergraduate students.
2. 2. The students should be able to act with conIidence, should be clear about their own
personality, character and Iuture goals.

Contents

Unit I
Project and report writing, and proposals how to write an eIIective report, basics oI project
writing, paragraph writing, paper reading and voice modulation, basics oI project presentation.

Unit II
How to make a presentation, the various presentation tools, along with guidelines oI eIIective
presentation, boredom Iactors in presentation and how to overcome them, interactive
presentation & presentation as part oI a job interview, art oI eIIective listening.

Unit III
Resume writing skills, guidelines Ior a good resume, how to Iace an interview board, proper
body posture, importance oI gestures and steps to succeed in interviews. Practice mock interview
in classrooms with presentations on selI. SelI introduction highlighting positive and negative
traits and dealing with people with Iace to Iace.

Unit IV
Leadership quality oI a leader, leadership quiz with case study, knowing your skills and
abilities. Introduction to group discussion techniques with debate and extempore, increase your
proIessionalism.

Unit V
Audio Video recording and dialogue sessions on current topics, economy, education system,
environment, politics.

Suggested Reading

1. 1. Madhukar, R. M.; Business Communication and Customer Relations, Vikas
Publishing House, 2004.
2. 2. David, Robinson; Business Etiquette, Kogan Page, 2001.
3. 3. Wren & Martin; English Grammar and Composition, 2001.
4. 4. Reuben, Ray; Communication today understanding creating skills, Himalaya
5. 5. E. H. McGraw, S. J.; Basic anagerial Skills for All. Fourth Edition, Prentice Hall oI
India Pvt. Ltd., New Delhi.
6. 6. Stephen R. Covey; The seven habits of highly effective people.
7. 7. Rogets Thesaurus

BBA
BBA 114: Data Base Management System (Practical)

USING MS-ACCESS
L-0, P-06, Credits 03

1. 1. Getting Familiar with Access Objects Tables, Queries, Forms, Reports, and
Modules.
2. 2. Creating Database Creating database using wizards, documenting the database,
creating own databases.
3. 3. Creating Tables Working with tables in design view, setting Iield properties, naming
Iields, setting data types, setting primary key, multiple Iield primary keys, creating
indexes, using table wizard.
4. 4. Creating Queries Working with query design grid, adding tables, adding Iields,
sorting records, setting Iield criteria, planning Ior null values, using simple query wizard
summarizing your records.
5. 5. Creating Iorms Working in design view, components oI a Iorm in design view,
sections oI a Iorm, assigning Iorm properties, modiIying Iorm properties to create a
dialog box, using Iorm templates, creating Iorms with a wizard, auto Iorms.
6. 6. Creating Reports Using Report Wizards, Working with auto report, creating a report
template, inserting a chart into a report with the chart wizard, printing report.
7. 7. Creating Labels and Mail-Merge Documents Using the Label wizard, using custom
labels, printing multiple labels, merging access data with word documents.

BBA
BBA 201: Organizational Behaviour

L-4 T-0 Credits-4
Objectives:

The course aims to provide basic concepts, theories and techniques in the Iield oI human
behaviour at the individual, group and organizational levels.

Contents

I. I. Introduction Concept and nature oI Organizational behaviour; Contributing
disciplines to the Iield oI O.B.; O.B. Models; Need to understand human behaviour;
Challenges and Opportunities.
II. II. Individual Behaviour SelI Concept; Ability; Learning theories and
reinIorcement schedules; Values and Attitudes; Personality determinants and
traits; Emotions; Perception Process and errors.
III. III. Interpersonal Behaviour Johari Window; Transactional Analysis ego
states, types oI transactions, liIe positions, applications oI T.A.
IV. IV. Group Behaviour & Team Development Concept oI Group and Group
Dynamics; Types oI Groups; Formal and InIormal Groups; Theories oI Group
Formation; Group Norms, Group Cohesiveness; Group Think and Group ShiIt.
Group Decision Making; Inter Group Behaviour; Concept oI Team Vs. Group;
Types oI teams; Building and managing eIIective teams.
V. V. Organization Culture and ConIlict Management Organizational Culture;
Managing ConIlict Sources, types, process and resolution oI conIlict; Managing
Change; Managing across Cultures; Empowerment and Participation.

Suggested Readings

1. 1. Prasad, L.M.; Organi:ational Behaviour, Sultan Chand & Sons, 2003.
2. 2. Stephen P., Robbins; Organi:ational Behaviour; 'Prentice Hall oI
India Pvt. Ltd., New Delh, 2003.
3. 3. Luthans, Fred; Organi:ational Behaviour, Tata McGraw Hill, New
Delhi, 2003.
4. 4. Moshal,B.S.; Organi:ation & anagement, Galgotia Publishing Co.,
2003.
5. 5. Khanka, S.S.; Organi:ational Behaviour, Sultan Chand and Sons, New
Delhi.
6. 6. Joseph, Weiss; Organi:ation Behaviour and Change, Vikas Publishing
house, 2004.
BBA
BBA 203: Indian Economy
L-4 T-0 Credit-4
Objective:

Objective oI this course is to acquaint students oI the Indian Economy, present and Iuture oI
Indian Economics, and how the Indian Economy is inIluencing the business environment in India
context.

Course Content

Structure of Indian Economy
Concept oI Economic Growth, Economic Development, Growth and Development. Basic
Characteristics oI Indian Economy and structure oI Indian Economy (Primary Sector, Secondary
Sector & Tertiary Sector). Trends oI National Income Occupational Distribution, Work Force
Participation and Changes in Occupational Structure in India.

Planning and Economic Development
Objective oI Economic Planning in India, Industrial Policy-1991, Disinvestments oI Public
Enterprises, Tenth Five Year Plan.

Problems in Indian Economy
Poverty, Inequality, Parallel Economy, Unemployment, Concentration oI Economic Power,
Balanced Regional Development, Low Capital Formation and Industrial Sickness.

Indian Economy & Foreign Trade
Concept, SigniIicance, Foreign Exchange Reserve, Balance oI Payment, Balance oI Trade,
Export Import Policy (2002-207), Foreign Exchange Management Act (FEMA), Export
Promotion and Qualitative Restrictions.

Indian Economy - Emerging Issues
WTO & Indian Economy (Emerging Areas), GATT, TRIMS, TRIPS, Foreign Direct Investment,
PortIolio Investment & Foreign Institutional Investors.

Suggested Reading
1. 1. Alagh, Y.K.; Indian Development Planning and Policy A Re-evaluation, Vikas
2. 2. Datt, Ruder; Sundhram, Indian Economics, Sultan Chand, 2003.
3. 3. Mishra, S.K. & V.K.Puri; Indian Economy, Himalaya Publishing House, 2003.
4. 4. Dhingra, I.C.; Indian Economy, Sultan Chand, 2003.
5. 5. Mishra, S.K. & V.K. Puri; Problems of Indian Economy, Himalaya Publishing
House, 2003.
6. 6. Aggarwal, A.N., Indian Economy, Wishwa Prakashan, 2003.

BBA
BBA 205: Marketing Management - I
L-4 T-0 Credit-4
Course Objective

The objective oI this paper is to identiIy the Ioundation terms and concepts that are commonly
used in marketing. It also identiIies the essential elements Ior eIIective marketing practice. This
course will give complete relationship between marketing and other management Iunctions.

Syllabus Content

Unit-I
Introduction to Marketing Nature, scope and importance oI marketing, basic concepts,
marketing environment, Market segmentation, targeting and positioning.

Unit-II
Product Product strategy, product innovation and diIIusion, Product development, Product
liIecycle and product mix.

Unit-III
Pricing Decisions Designing pricing strategies and programmes, pricing techniques.

Unit-IV
Place Types oI channels, meaning & importance, channel strategies, designing and managing
value network and marketing channel, managing retailing, physical distribution, marketing
logistics and supply chain management.

Unit-V
Promotion Advertising-meaning and importance, types, media decisions, promotion-promotion
Mix, Personal Selling-Nature, importance and process, direct marketing, Sales Promotion (push
versus pull study).

Suggested Readings

1. Kumar, Ramesh; Application Exercises in anagement, Vikas Publishing House, 2004.

2. Varshney & Gupta; arketing anagement , Sultan Chand & Sons, 2003.

3. Kotler & Armstrong; Principles of arketing anagement, Prentice hall India, 2003.

4. Gandhi, T.C.; arketing. A anagerial Introduction, 2003.

BBA
BBA 207: Computer Application - I
(Windows Programming Using Visual Basic)

L-4 T-0 Credit-4

1. Introduction to GUI and Windows Programming
1.1 GUI Concept & Tools
1.1 1.1 The Title Bar
1.2 1.2 Menu System, Menus and The Menu Bar5
1.3 1.3 The Size Box
1.4 1.4 System Menu Box
1.5 1.5 Icons
1.6 1.6 Cursors
1.7 1.7 Scroll Bars
1.8 1.8 Tool Bar
1.9 1.9 Client Area
1.2 GDI The Graphics Device InterIace
1.3 Windows Programming

2. Introduction to Visual Basic Environment
2.1 2.1 Features oI Visual Basic
2.2 2.2 Starting Visual Basic
2.3 2.3 The Environment
2.4 2.4 The Special Features oI the Menu Bar
2.5 2.5 Customizing the Visual Basic Environment

3. Concepts in Visual Basic
1.1 1.1 Events
1.2 1.2 Modules
1.3 1.3 Methods
1.4 1.4 Procedure
1.4.1 1.4.1 Function Procedures
1.4.2 1.4.2 SUB Procedures
1.5 1.5 Event Procedure
1.5.1 1.5.1 Creating an Event Procedure
1.5.2 1.5.2 Parts oI an Event Procedure
1.6 1.6 General Procedures
3.6.1 Creating a General Procedure
1.7 1.7 Property Procedures
1.8 1.8 Creating a Procedure

4. Working with Forms
2.1 2.1 Forms
2.2 2.2 Controls
2.3 2.3 Custom Controls
2.4 2.4 Control Arrays
2.4.1 2.4.1 Setting up the Control Array
2.4.2 2.4.2 To Remove a Control Array
2.4.3 2.4.3 To Add and Delete Controls at Run Time
2.5 2.5 Properties
2.6 2.6 MDI Forms
2.6.1 2.6.1 Create an MDI Application
2.6.2 2.6.2 MDI Child Property

5. Programming in Visual Basic
6.1 6.1 Data Types
6.2 6.2 Variables
6.3 6.3 Constants
6.4 6.4 Operators in Visual Basic
6.4.1 6.4.1 Arithmetic Operations
6.4.2 6.4.2 Comparison Operators
6.4.3 6.4.3 Logical Operators
6.5 6.5 Array and the various Types
6.6 6.6 User DeIined Data Types
6.7 6.7 Control Structures
6.8 6.8 Unconditional Branch Statement
6.9 6.9 The With Statement
6.10 6.10 The Built-in Procedures oI Visual Basic
6.10.1 6.10.1 Conversion procedure
6.10.2 6.10.2 String Manipulation

6. Menus
8.1 8.1 The Menu Editor
8.2 8.2 Creating a Menu
8.3 8.3 Creating Popup Menus
8.4 8.4 Growing Menus
8.5 8.5 Sub Menus

7. Creating an Application
7.1 7.1 Creating an Application
7.1.1 7.1.1 DeIining the Problem
7.1.2 7.1.2 Designing the User InterIace
7.1.3 7.1.3 Designing the Main Form
7.1.4 7.1.4 Writing the Code

8. Data Access
8.1 8.1 Data Access Overview
8.2 8.2 The Jet Database Engine
8.3 8.3 Bound Data Controls
8.4 8.4 Connectivity through DAO, RDO and ADO
8.5 8.5 Retrieving Data Using Structured Query Language (SQL)
8.6 8.6 Querying a Database

Suggested Readings:

1. 1. Dream; Black Book of Jisual Basic
2. 2. Beginning in Jisual Basic 6.0, Wrox Publication
3. 3. Teach yourself Jisual Basic, Techmedia Publication
4. 4. Dan Appleman, Developing with Jisual Basic, Techmedia
Publication.
5. 5. astering in Jisual Basic, BPB Publication

BBA
BBA 209: Management Accounting

L-4 T-0 Credit-4

Objectives

The objective oI the course is to Iamiliarize the students with the basic management
accounting concepts and their applications in managerial decision making.

Course Contents

Unit 1 Management Accounting Nature and Scope, Financial Accounting, Cost
Accounting and Management Accounting, Advantages and Limitations oI Management
Accounting, Role oI Management Accountant.

Unit 2 Financial Analysis Financial Statements and their Limitations, Concepts oI
Financial Analysis, Tools oI Financial Analysis Comparative Financial Statements,
Common Size Financial Statements, Trend Percentages, Ratio Analysis, Fund Flow and
Cash Flow Analysis.

Ratio Analysis Nature and Interpretation, ClassiIication oI Ratios, ProIitability Ratios,
Turnover Ratios, Financial Ratios, Utility and Limitations oI Ratios, DUPONT Control
Chart.

Funds & Cash Flow Analysis Concept oI Funds Flow Statement, Sources and Uses oI
Funds, Managerial Uses oI Funds Flow Analysis, Construction oI Funds Flow Statement,
Distribution oI Cash Irom Funds, Utility oI Cash Flow Statement, Accounting Standard 3
(AS 3), Construction oI Cash Flow Statement.

Unit 3 Budgets and Budgetary Control Concept oI Budgets and Budgetary Control,
Advantages and Limitations oI Budgetary Control, Establishing a System oI Budgetary
Control, Preparation oI DiIIerent Budgets, Fixed and Flexile Budgeting, PerIormance
Budgeting and Zero Base Budgeting, Concept oI Responsibility Accounting Types oI
Responsibility Centres.

Unit 4 Standard Costing and Variance Analysis Meaning oI Standard Cost,
Relevance oI Standard Cost Ior Variance Analysis, signiIicance oI Variance Analysis,
Computation oI Material, Labour Variances.

Unit 5 Marginal Costing and Profit Planning Marginal Costing DiIIerentiated Irom
Absorption Costing, Direct Costing, DiIIerential Costing, Key Factor-Break-ever
Analysis, Margin oI SaIety, Cost Volume ProIit Relationship, Advantages, Limitations
and Applications oI Marginal Costing.

Decisions Involving Alternative Choices Concept oI Relevant Costs, Steps in Decision
Making, Decisions regarding Determination oI Sales Mix, Exploring new Markets,
Discontinuance oI a Product Line, Make or Buy, Equipment Replacement, Change
Versus Status Quo, Expand or Contract and Shut-down or continue.

Suggested Readings:

1. 1. Maheshwari, S.N.; Principles of anagement Accounting, Sultan
Chand & Sons, 2003 Fourteenth Edition
2. 2. Bhattacharya, S.K. & Dearden; Accounting for anagement Text
and Cases, Vikas Publishing House, 2003 Third Edition.
1. 1. Pandey, I.M.; anagement Accounting, Vikas Publishing House, 2003
Third Edition.

2. 2. Maheshwari, S.N.; Advanced Cot Accounting and Cost Systems, Shree
Mahavir Book Depot, 2003 Second Edition.

3. 3. Horngren, Charles; Introduction to anagement Accounting, Prentice
Hall oI India, 1999 Eleventh Edition.

4. 4. Khan & Jain; anagement Accounting, Tata McGraw Hill Publishing
House, 2002 Third Edition.

BBA
BBA 211: Personality Development
and Communication Skill - III
(Minor Project Report)
L-0 T-0 Credit-4
Preamble

The student will have the opportunity to explore the current management literature so as
to develop an individual style and sharpen his skills in the area oI leadership
communication, decision making, motivation and conIlict management.

Minor Project and Presentation

Minor projects are tasks that add to the knowledge oI the students. A topic shall be given
to each student in the beginning oI the semester in various areas oI management. The
Presentation Project comprises oI either oI the Iollowing

Project Presentation
OR
*Case Study Presentation

Suggested Topics for minor projects

1. 1. Goals oI an organization.
2. 2. Work Values
3. 3. Character Ethics
4. 4. Working Conditions
5. 5. Decision making Strategies
6. 6. Goal Setting
7. 7. Customer SatisIaction

C,se study c,n be chosen by the students in their respective ,re,s o1 interest.
BBA
BBA 213: Computer Application Lab-I

L-0 P-4 Credit-2

The Computer Applicable Lab. will be based on Computer Applicable-I Course (BBA
207)
BBA
BBA 202: Human Resource Management


Objectives:
The objective oI the course is to Iamiliarize students with the diIIerent aspects oI managing
people in the organization through the phases oI acquisition, development and retention.

Contents:
I. I. Introduction: Concept, nature, scope, objectives and importance oI HRM;
Evolution oI HRM; Environment oI HRM; Personnel Management vs HRM.
II. II. Acquisition of Human Resources: HR Planning; Job analysis job description and
job speciIication; recruitment sources and process; selection process tests and
interviews; placement and induction. Job changes transIers, promotions/demotions,
separations.
III. III. Training and Development: Concept and importance oI training; types oI training;
methods oI training; design oI training programme; evaluation oI training eIIectiveness;
executive development process and techniques; career planning and development.
IV. IV. Performance Appraisal: PerIormance appraisal concept and objectives;
traditional and modern methods, limitations oI perIormance appraisal methods.
V. V. Compensation and Maintenance: Compensation job evaluation concept, process
and signiIicance; components oI employee remuneration base and supplementary;
maintenance overview oI employee welIare, health and saIety, social security.
VI. VI. HRM Strategies for the New Millennium: Role oI HRM in strategic management;
human capital; emotional quotient; mentoring; 360 degree appraisal technique; ESOP;
Ilexi-time; quality circles; Kaizen; TQM and six sigma.

Suggested Readings

1. 1. Chhabra, T. N; uman Resource anagement; Dhanpati Rai and Co. Pvt. Ltd New Delhi
2003.
2. 2. Dr. Gupta, C. B.; uman Resource anagement, Sultan Chand and Sons, New Delhi, 2003.
3. 3. Aswathappa, K.; uman Resource and Personnel anagement (Text and Cases), Tata
McGraw Hill Publishing Company, New Delhi, 2003.
4. 4. Khanka, S. S.; S, uman Resource anagement;. Chand and Sons, New Delhi, 2001.
5. 5. Chaterjee; An Executive Guide to uman Resource anagement, Excel Book, 1999.
6. 6. Dessler, Gary; uman Resource anagement; Prentice Hall.

BBA
BBA 204: Business Environment


Objective: The basic objective oI this course is to Iamiliarize the students with the nature and
dimensions oI evolving business environment in India to inIluence managerial decisions.

Course Contents:

Unit I
An Overview of Business Environment: Type oI Environment-internal, external, micro and
macro environment. Competitive structure oI industries, environmental analysis and strategic
management. Managing diversity. Scope oI business, characteristics oI business. Objectives and
the uses oI study. Process and limitations oI environmental analysis.

Unit II
Economic Environment Nature oI Economic Environment. Economic Iactors-growth strategy,
basic economic system, economic planning, nature and structure oI the economy. Economic
policies-industrial policy (1991), FEMA, Monetary and Iiscal policies.

Unit III
Socio-Cultural Environment Nature and impact oI culture on business, culture and globalization,
social responsibilities oI business. Business and society, social audit, business ethics and
corporate governance.

Unit IV
Political Environment: Functions oI state, economic roles oI government, government and legal
environment. The constitutional environment, rationale and extent oI state intervention.

Unit V
Natural and Technological Environment: Innovation, technological leadership and
Iollowership, sources oI technological dynamics, impact oI technology on globalization, transIer
oI technology, time lags in technology introduction, status oI technology in India. Management
oI technology, Ieatures and impact oI technology. Demographic environment population size,
migration and ethnic aspects, birth rate, death rate and age structure.

$uggested Re,dings:

1. 1. Mishra, S. K. and V. K. Puri; Indian Economy, Himalaya Publishing House, 2003,
21
st
revised edition.
1. 1. Dhingra, C.; The Indian Economy Environment and Policy, Sultan Chand and Sons,
17
th
Edition 2003.
2. 2. Cherunilam, Francis; Business Environment - Text and Cases, Himalaya Publishing
House, 2002 12
th
revised edition.
3. 3. Aswathappa, K.; Essentials of Business Environment, Himalaya Publishing House,
2000 7
th
edition.
2. 2. Cherunilam, Francis; Business and Government, Himalaya Publishing House, 1998,
10
th
edition.
3. 3. Sengupta, N. K.; Government and Business, Vikas Publishing House Pvt. Ltd, 1997,
4
th
revised edition.
BBA
BBA 206: Marketing Research

Objective: The objective oI this paper is to understand the various aspects oI marketing
research, identiIy the various tools available to a marketing researcher. Marketing research can
help the marketing managers in decision making.

Content:
Unit I
Introduction of Marketing Research: DeIine marketing, research, aims and objectives oI
marketing research. Applications oI marketing research, marketing inIormation system,
evaluation and control oI marketing research, value oI inIormation in decision making, steps in
marketing research.

Research Design Formulating the research problem, choice oI research design, types oI research
design, sources oI experimental errors.

Unit II
Sample and Sampling Design: Some basic terms, advantages and limitation oI sampling,
sampling process, types oI sampling, types oI sample designs, testing oI hypothesis, determining
the sample size, sampling distribution oI the mean.

Scaling Techniques: The concept oI attitude, diIIiculty oI attitude measurement, types oI scales,
criteria Ior good test, use oI scaling in marketing research.

Unit III
Data Collection: Methods oI data collection secondary data, sources oI secondary data, primary
data, collection oI primary data observation, questionnaire, designing oI questionnaire,
interviewing.

Unit IV
Data Processing and Tabulation: Editing coding, problems in editing, tabulation.

Data Analysis: Measurement oI central tendency, dispersion, univariate analysis, biveriate
analysis, multivariate analysis I, Multivariate analysis II, (Factor analysis, cluster analysis,
multidimensional analysis, conjoint analysis).

Unit V
Interpretation and Report Writing: Interpretation, types oI research reports, guidelines Ior
writing a report, writing a report Iormat, evaluation oI research report.

Suggested Readings
1. 1. Beri, G. C.; arketing Research, Tata McGraw Hill, 2003.
2. 2. Gupta, S. L.; arketing Research, Excel Books, 2001.
3. 3. Aaker; arketing Research, John Willey & Sons, 2001.
4. 4. Tull & Hawkins; arketing Research, Prentice Hall oI India, 1999.
BBA
BBA 208: Computer Application - II
(Web Technology, HTTP and HTML concepts)

1. 1. An Introduction to the World Wide Web
1.11.1 Concepts oI Web Technology
1.21.2 Web Browsers
1.2.1 1.2.1 Internet Explorer
1.2.2 1.2.2 Netscape Navigator
1.31.3 Internet and Intranet
1.41.4 Windows NT Server Versus Unix as a Web Server
2 2 Planning your Web Site
2.12.1 Doing Business on the web
2.22.2 An overview oI internet commerce providers
2.32.3 A search Engine
2.3.1 2.3.1 Types oI search engine
2.3.2 2.3.2 Working oI a basic search engine
2.3.3 2.3.3 Searching techniques
2.42.4 Making a Web Site Plan
2.4.1 2.4.1 Forming a Project Team
2.4.2 2.4.2 Setting Goals and Objectives
2.4.3 2.4.3 Developing the Right Business Strategy
3 3 Designing and constructing your website
3.13.1 Developing content
3.23.2 Designing individual Pages
3.33.3 Designing & constructing your web site
3.43.4 Implementing your web site
3.53.5 Netscape extensions and HTML
3.63.6 HTML Tools
3.73.7 Gateway programming with CGI
4 4 Creating your web site with front page
4.14.1 Introducing Iront page
4.24.2 Editing documents in the Iront page editor
4.34.3 Formatting pages
4.44.4 Linking pages to the world
4.54.5 Displaying images in pages
5 5 HTML
5.15.1 What is HTML?
5.25.2 HTML basics
5.35.3 Document Tags
5.45.4 Container and Empty tags
5.55.5 Entering paragraph text on your web page
5.65.6 The BR~ Tag
5.75.7 The Comment Tag
6 6 Working with HTML Text
6.16.1 Working with HTML Test
6.26.2 Emphasizing Text Implicitly and Explicitly
6.36.3 The BLOCKQUOTE~ Element
6.46.4 Pre-Iormatting Text
6.56.5 The DIV~ Tag
6.66.6 The FONT~ Tag
6.76.7 The BASEFONT~ Tag
6.86.8 Using Lists in Web Document
6.96.9 Nested Ordered
6.10 Unordered Lists
6.11 Menu List
6.12. Directory Lists
6.136.13 DeIinition Lists
7. Graphics for web pages
7.1 Choosing the correct Graphics File Format
Color in images
Loss oI image quality due to compression
Adding inline image to web page
Scaling down an image
7.2 7.2 Alternative Text Ior the IMG~ tag
7.3 7.3 Understanding Imagemaps
8. Working with Links
8.1 8.1 Working with links
8.2 8.2 Relative and absolute links
8.3 8.3 Providing links Ior internet services
8.4 8.4 Link tag
9. Tables, Frames and Forms
9.1 9.1 Creating Borderless Tables
9.2 9.2 Frames
9.3 9.3 Forms
10. Cascading Style Sheets
10.1 10.1 What is style sheet
10.2 10.2 Types oI style sheets
10.3 10.3 Using style sheet with HTML

Suggested Readings:
7. 7. Xavier, C; World Wide Web Design with T Tata McGraw Hill
8. 8. Sklar, Joel; Principle of Web Design, Web Warrier Series.
9. 9. Dvanell, Rtuk; T-4 unleashed, Techmedia Publication.
10.10. T-4.0 unleashed Techmedia Publication.

BBA
BBA 210: Business Law

OB1ECTIVES: To acquaint the student with a basic and elementary knowledge oI the subject.

CONTENTS
Unit I
Indian Contract Act, 1872 (Fundamental Knowledge) Essentials oI valid contract, discharge oI
contract, remedies Ior breach oI contract.

Unit II
Contracts oI Indemnity, Guarantee, Bailment, Pledge and Agency.

Unit III
Sale of Goods Act 1930 Meaning oI Sale and Goods, Conditions and Warranties, TransIer oI
Property, Rights oI an unpaid seller.

The Negotiable Instruments Act 1881 - Essentials oI a Negotiable instruments, Kinds oI N.I.
Holder and Holder in Due Course, Negotiation by endorsements, crossing oI a cheque and
Dishonour oI a cheque.

Unit IV
The Companies Act 1956 (Basic elementary knowledge) essential characteristics oI a company,
types oI companies, memorandum and articles oI association prospectus, shares kinds,
allotment and transIer, debentures, essential conditions Ior a valid meeting, kinds oI meetings
and resolutions.

Unit V
Directors, Managing Directors, their appointment, qualiIications, powers and limits on their
remuneration, prevention oI oppression and mismanagement.

Suggested Readings:
1. 1. Kuchlal, M. C.; Business aw, Vikas Publishing House, New Delhi, 2004.
2. 2. Baqrial, Ashok; Company aw, Vikas Publishing House, 2004.
3. 3. Kapoor, N. D.; Elements of . aw, Sultan Chand & Sons, New Delhi,2003
4. 4. Kapoor, N. D.; Elements of Company aw, Sultan Chand & Sons, New Delhi, 2003.
5. 5. Sen and Mitra; Commercial aw including co. law, World Press Calcutta. Ed. 23
rd

2002.
6. 6. Jhabvala, N.H.; aw of Contracts, C. Jamnadas & Co. Mumbai.
7. 7. Dr. Singh, Avtar; Company aw, Eastern Book Co. Lucknow, Bharat Law House,
Delhi.
8. 8. Maheshwari, S.N. and S.K. Maheshwari; A anual of Business aw, 2
nd
Edition,
Himalaya Publishing House, 2004.
BBA
BBA 212: Taxation Laws
L-4, T/P-0, Credits 04

$,2e ,s Business L,

$tudents ,re expected to h,ve ony ee2ent,ry knoedge o1 the
topics speci1ied in the sy,bus.

CONTENTS

Income Tax Act 1961

Unit I

Salient Features and Basic Concepts - Previous year, assessment year, total income and
taxable income. Residential status and tax liability, expected incomes.

Unit II

Heads of Income - Salary, Property, Business or ProIession, capital gains. Assessment oI
individuals and Iirms (simple problems)

Unit III
Rebates and RelieI`s, Set oII and carry Iorward oI losses, deduction oI tax at sources. Payment oI
advance tax, law relating to maintenance oI books, accounts and vouchers.

Unit IV
Central Sales Tax Act 1956 - Salient Ieatures, deIinition oI sale and its diIIerent categories,
dealer, sale price, inter state sale, registration oI dealers, levy and collection oI tax and penalties.

Unit V
Service Tax (Finance Act 1994) - Salient Ieatures taxable service, registration and records
required, service tax return, determination oI the value oI taxable service.

Suggested Readings:
1. 1. Dr. Singhania, V. K.; Income Tax (Student Edition), Taxman Publications, 2003.
2. 2. Ahuja, G. K. and Ravi Gupta; Income Tax and Sales Tax, Bharat Law House, Delhi,
2003.
3. 3. ICAI; Service Tax, Guidelines.

BBA
BBA 214: Computer Application Lab - II

L-0, T/P-4, Credits 02

FRONT PAGE
Orientation to the Front Page environment and building web sites
1. 1. Create a new site. Start with a web page using Your Name to name the page. Make it
the home page and view the web in navigation and Iolder. View record your observation.
2. 2. On the home page, give a brieI description about yourselI & type the Iollowing sub
heading 'qualiIication, 'Hobbiew, & 'Interest, 'Future Plans, & 'Address Ior
communication
3. 3. Apply the most appropriate theme at the web page and the web site.
4. 4. Apply Iont and color styles on to your web page and preview.
5. 5. Create a new web paged using the Front Page explorer and write your academic and
proIessional qualiIication. Places a bookmark at an appropriate place and save the page as
'qualiIication.
6. 6. Link the page, qualiIication.htm, with the sub-heading 'qualiIication in the home
page.
7. 7. Create a new page using the Iront page editor and write your hobbies and interest on
it. Save the page as 'Hobbies.htm.
8. 8. Link the page, Hobbies.htm, with the sub-heading 'hobbies & 'interest in the home
page.
9. 9. Create a new page and write a Iew lines on your Iuture plans and save the page as
'Iuture plan.
10.10. Link the page. Future-plan.htm, with the sub heading 'Iuture plan in the home page.
11.11. Create a new page, write your address Ior communication & save the page as
'address
12.12. Link the page, 'address.htm to the sub-heading 'address Ior communication page
in the page.
13.13. Interest a navigation bar in the page.
14.14. Test all hyperlink in the Iront page editor and record your observation.

Adding Images and special feature to web

15.15. Import an image, iI it is not available on the local drive. Use clipart on each page and
use image to link to the home page.
16.16. Make the image brighter and lower the contrast.
17.17. Make the color transparent and assign alternate text with a suitable caption to the
image.
18.18. Open the web page 'Iuture.htm and insert a background sound Iile into the page.
19.19. Open the web page 'hobbies.htm and apply animation (as animated GIF) to the
image or clipart (iI inserted)
Working with tables and frame

20.20. Open the page, 'hobbies.htm and insert a table oI at least column and Iire rows, with
column and Iire rows, with column heading as Name, Address, Phone no and date oI
Birth. Align the table to the center oI the webpage and text Ilow at center.
21.21. Enter data into the table and adjust the Iont as book antiqua and Iont size as '12.
22.22. Insert 'Address Book as caption Ior the table.
23.23. Split the column named cell phone no into two and name them as 'oII and 'Resi

Creating Forms and connecting to the database

24.24. Open the page, bearing your name and insert a Iorm. Assign the base name as
'personal details and save the Iile as 'personal.txt Iormat.
25.25. The Iorm should contain the Iollowing Iields as mentioned below
Personal ProIile
Name
Address
PhoneOII
PhoneResi
Mobile
EMail
Fax
Passport no.
Driving License No.
Insurance Policy No
Blood Group
Credit Cards
26.26. Assign a drop down menu Ior the credit cards Iields.
27.27. Assign a one line text driving license No.

Advanced Topics

28.28. Open the page, bearing your name and insert marque to display the message
'Welcome to my site.
29.29. Open each and every page 'apply suitable page transitions and animations.

BBA
BBA 301: Values & Ethics in Business

L-4 P-0 Credit-4

Course Objective

The basic objective oI this paper is to make the students realize the importance oI values and
ethics in business. This course endeavors to provide a background to ethics as a prelude to learn
the skills oI ethical decision-making and, then, to apply those skills to the real and current
challenges oI the inIormation proIessions.

Syllabus Content

Unit-I
Introduction Values-Concept, types and Iormation oI values, ethics, values and behaviour,
Values oI Indian Managers, Ethics, development oI ethics, ethical decision making and decision
making process, relevance oI ethics and values in business.

Management of Ethics Management process and ethics, managerial perIormance, ethical
issues, ethos oI Vadanta in management, Hierarchism as an organizational value.

Unit-II
Corporate Social Responsibility & Consumer Protection Corporate responsibility oI
business employees, consumers and community, Corporate Governance, Code oI Corporate
Governance, Consumerism, unethical issues, in sales, marketing and technology.

Unit-III
Understanding Progress, Results & Managing Transforming Progress and Results
deIinition, Iunctions oI progress, transIormation, need Ior transIormation, process & challenges
oI transIormation.

Understanding Success DeIinitions oI success, Principles Ior competitive success, pre-
requisites to create blue print Ior success. SuccessIul stories oI business gurus.

Unit-IV
nowledge and Wisdom Meaning oI knowledge and wisdom, diIIerence between knowledge
and wisdom, knowledge worker versus wisdom worker, concept oI knowledge management and
wisdom management, wisdom based management.

Unit-V
Stress Management Meaning, sources and consequences oI stress, stress management and
detached involvement.

Concept of Dharma & arma Yoga Concept oI Karama and kinds oI Karam Yoga, Nishkam
Karma, and Sakam Karma. Total quality management, Quality oI liIe and quality oI work liIe.

Suggested Readings:

1. Kaur, Tripat; Jalues & Ethics in anagement, Galgotia Publishers.

2. Chakraborty, S.K.; uman values for anagers

3. Chakraborty, S.K.; Ethics in anagement. A Jedantic Perspective, OxIord University
Press.

BBA
BBA 303: Marketing Management-II

L-4 T-0 Credit-4
Course Objective

The objective oI this paper is to identiIy the Ioundation terms and concepts that are
commonly used in marketing. It also identiIies the essential elements Ior eIIective
marketing practice. This course will give complete relationship between marketing and
other management Iunctions.

Syllabus Content

Unit-I
Marketing Planning, Market Oriented Strategic Planning.

Unit-II
Consumer behaviour Factors inIluencing buying behavior, buying decision process,
Industrial buying behaviour, Marketing Research-Importance, types and steps.

Unit-III
Sales Management, Types oI sales organization, Sales process.

Unit-IV
Salesmanship, Sales Policy, Recruitment and Managing Sales Iorce.

Unit-V
Sales quotas, Sales territories, Sales incentives and negotiation.

Suggested Readings:

1. 1. Kotler & Armstrong; Principles of arketing anagement, Prentice
Hall India., 2003.
2. 2. Gupta, S.L, Sales & Distribution anagement, Excel Books, 2003.
3. 3. Anderson; R. Professional Sales anagement, Englewood CliIIs, New
Jersey Prentice Hall Inc. 1992.
4. 4. Richard R. Still; Edward W. Cundiff, Norman A.P. Govoni, Prentice
Hall oI India, 1999.
5. 5. Monga, G.S. & Shaliv; onthly anagement, Deep & Deep
Publications, 2003.

BBA
BBA 305: Production & Operations Management

L-4 T-0 Credit-4

1. 1. Introduction to Operation Management Why study OM, Five P`s Types
oI TransIormation.

2. 2. Waiting Line Management Economics oI Waiting Line, Quarrying
System, Four Waiting Line Models along with application.

3. 3. Quality Management TQM, Quality, SpeciIication, Design Quality,
Quality at Source, Zero DeIects, Cost oI Quality, Continuous Improvement,
Benchmarking, Poka-Yokes, Quality Awards.
Statistical Quality control Acceptance sampling, AQL & LTPD, P-Charts, X-and R
Chart.

4. 4. Facility Location and layout Issue in Facility Location, Plant Location
Methods, Factor Rating, Centre oI Gravity Methods, Analytic Delphi Method. Four
Basic Layout Formats, Assembly Line Balancing, splitting Tasks, Problems in
Facility Layout.

5. 5. Inventory Management and Forecasting Forecasting Quantitative and
Qualitative Techniques in Forecasting, Inventory management and analysis.
Inventory models.

Suggested Readings

1. 1. Star M.K.; Production anagement System and Synthesis
2. 2. BuIIa E.S; odern Production anagement
3. 3. Mayer Production and Operations anagement
4. 4. R, Stevenson; Production / Operation anagement
5. 5. Manocha, R.C; Production and Operation anagement.
6. 6. Morton, Thomas; Production and Operations anagement, Vikas
Publication, 2004
7. 7. Charry; Productions and Operations anagement, Tata McGraw, 2000.

BBA
BBA 307: Management Information System

L-4 T-0 Credit-4

Objective
The objective oI the course is to acquaint the students about the concept oI inIormation system in
business organizations, and also the management control systems.

Contents
Introduction DeIinition, Purpose, Objectives and Role oI MIS in Business Organization with
particular reIerence to Management Levels. MIS Growth and Development, Location oI MIS in
the Organization concept and design. Transaction Processing System, Decision Support
System, Executive InIormation system, Expert System, and the recent developments in the Iield
oI MIS.

System Development Concept oI System, Types oI Systems Open, Closed, Deterministic,
Probabilistic, etc. Relevance oI choice oI System in MIS, Integration oI Organization Systems
and InIormation Systems, System Development LiIe Cycle, System Analysis, Design and
Implementation, MIS Applications in Business.

Information Concepts Data and InIormation meaning and importance, Relevance oI
InIormation in Decision Making, Sources and Types oI InIormation, Cost BeneIit Analysis
Quantitative and Qualitative Aspects, Assessing InIormation needs oI the Organization.

Information Technology Recent Developments in the Field oI InIormation Technology
Hardware and SoItware, Data Communication Concepts, Generation oI Computers, Centralized
and Distributed Processing.

Multimedia Approach to InIormation Processing. Decision oI Appropriate InIormation
Technology Ior proper MIS.

Choice oI appropriate IT Systems Database, Data warehousing & Datamining Concepts.

$ 1L$: Overview oI Internet, Rules Ior Good Web Design, Introduction to HTML,
Building HTML Documents.

Suggested Readings:

1. 1. Kumar, Muneesh; Business Information Systems, Vikas Publishing, 2004.
2. 2. IS- EJJY 02, Vikas Publishing, 2004
3. 3. Javadekar, W.S.; anagement Information System, Tata MacGraw Hill
Publication, 2003.
4. 4. Arora, Ashok and Akshaya Bhatia; Information Systems for anagers, Excel
Books, New Delhi.
5. 5. Basandra, Suresh K.; anagement Information Systems, Wheeler Publishing,
New Delhi.
6. 6. Murdick, Robert G. et. Al; Information System for odern anagement,
Prentice Hall oI India Pvt. Ltd. New Delhi.
7. 7. Brien, James A.O.; anagement Information System, Galgotia Publishers,
New Delhi.
8. 8. Dranell, Rick; T 4 unleashed, Techmedia Publication.

BBA
BBA 309: Financial Management

L-4 T-0 Credit-4

Objective

The objective oI the course is to acquaint the students with the overall Iramework oI Iinancial
decision-making in a business unit.

Course Contents:

Unit I
Financial Management Meaning, Scope, Objectives oI Financial Management ProIit Vs.
Wealth Maximization, Financial Management and other Areas oI Management, Liquidity Vs.
ProIitability, Methods oI Financial Management, Organization oI Finance Function.

Concepts in Valuation Time Value oI Money, Valuation Concepts, Valuation oI Securities
viz., Debentures, PreIerence Shares and Equity Shares.

Unit II
Capital Budgeting Concept, Importance, Appraisal Methods Pay back period, DCF
techniques, Accounting rate oI return, Capital Rationing, Concept oI Risk, Incorporation oI Risk
Factor, General Techniques Risk adjusted discount return, certainty equivalent coeIIicient and
Quantitative Techniques Sensitivity analysis, Probability assignment, Standard deviation,
CoeIIicient oI variation, Decision tree.

Cost of Capital Concept, Importance, ClassiIication , and Determination oI Cost oI Capital.

Leverages Concept, Types oI leverages and their signiIicance.

Unit III
Capital Structure Meaning, Capital Structure and Financial Structure, Patterns oI Capital
Structure, Optimum Capital Structure, Capital Structure Theories, Factors Determining Capital
Structure, Capital Structure Practices in India.

Unit IV
Sources of Finance ClassiIication oI Sources oI Finance, Security Financing, Loan Financing,
Project Financing, Loan Syndication- Book Building, New Financial Institutions and Instruments
viz., Depositories, Factoring, Venture Capital, Credit Rating, Commercial Paper, CertiIicate oI
Deposit, Stock Invest, Global Depository Receipts.

Dividend, Bonus and Rights Dividend Policy, Relevance and Irrelevance Concepts oI
Dividend, Corporate Dividend Practices in India.

Unit V
Working Capital Management Concept, Management oI Cash, Management oI Inventories,
Management oI Accounts Receivable and Accounts Payable, Over and Under Trading.

Suggested Readings:

1. 1. Maheshwari, S.N.; Financial anagemen, Principles and Practice, Sultan
Chand & sons, 9
th
Edition 2004.
2. 2. Maheshwari, S.N.; Elements of Financial anagement, Sultan Chand &
Sons, 2003 7
th
Edition.
3. 3. Van C. Horne; Financial anagement and Policy, Prentice Hall oI India.,
11
th
Edition 2002.
4. 4. Pandey, I.M.; Financial anagement, Vikas Publishing House, 8
th
Edition,
2001.
5. 5. Khan, M.Y. & P.K. Jain; Financial anagement, Tata McGraw Hill, 2001
3
rd
Edition.
6. 6. Hampton, John. J.; Financial Decision aking, Prentice Hall oI India, 4
th

Edition, 1998.

BBA
BBA 311: Summer Training Report & Viva Voce

L-0 T-0 Credit-6

Each student shall undergo practical training oI eight weeks during the vacations aIter Iourth
semester in an approved business / industrial / service organization and submit at least two
copies oI the Summer Training Report to the Director / Principal oI the Institution within two
weeks oI the commencement oI the FiIth Semester. The Summer Training Report shall Carry
100 marks. It shall be evaluated Ior 50 marks by an External Examiner to be appointed by the
University and Ior the rest oI the 50 marks by an Internal Board oI Examiners to be appointed by
the Director / Principal oI the Institution. This internal Board oI Examiners shall comprise oI a
minimum oI two Internal Faculty Members.
BBA
BBA 313: Computer Applications Lab

L-0 P-4 Credit-2

The Lab would be based on Case Studies.

A sandwitched case study oI an industry as per the requirements oI the concerned managements.
Students may be deputed to visit the industry during Weekened/Holidays to get the data Ior
System Development using MIS.

BBA
G. G. S. Indraprastha University
BBA 302 : Business Policy & Strategy
L-4 T-0 Credits-4

Objective: This course is intended to acquaint the students with the nature Business Policy and
Strategy.

I. I. Introduction: Nature, scope and importance oI the course on Business Policy;
Evolution oI this course Forecasting, Long-range planning, strategic planning and
strategic management.

II. II. Strategic Management Process: Formulation Phase vision, mission,
environmental scanning, objectives and strategy; implementation phase Strategic
Activities, Evaluation and Control.

III. III. Environmental Analysis: Need, Characteristics and categorization oI
environmental Iactors; approaches to the environmental scanning process structural
analysis oI competitive environment; ETOP a diagnosis tool.

IV. IV. Analysis of Internal Resources: Strengths and Weakness; Resource Audit;
Strategic Advantage Analysis; Value-Chain Approach to Internal Analysis; Methods oI
analysis and diagnosing Corporate Capabilities Functional Area ProIile and Resource
Deployment Matrix, Strategic Advantage ProIile; SWOT analysis.

V. V. Formulation of Strategy: Approaches to Strategy Iormation; major strategy
options Stability, Growth and Expansion, DiversiIication, Retrenchment, Mixed
Strategy; Choice oI Strategy BCG Model; Stop-Light Strategy Model; Directional
Policy Matrix (DPM) Model, Product/Market Evolution Matrix and ProIit Impact oI
Market Strategy (PIMS) Model;

VI. VI. Major Issues involved in the Implementation of strategy: Organization
structure; leadership and resource allocation.

Suggested Readings:
1. 1. Wheelen, Thomas L. and J. David Hunger; Strategic anagement and Business Policy.
Emerging, 21
st
Century Global Society, 7
th
ed., Prentice Hall, New Jersey, 2000.
2. 2. Ghosh, P. K.; Strategic Planning and anagement, Sultan Chand & Sons, New Delhi,
8
th
ed., 2000.
3. 3. Kazmi, Azhar; Business Policy, Tata McGraw-Hill, New Delhi, 2000.
4. 4. Thompson, Arthur A. and A. J. Strickland; Strategic anagement, McGraw Hill, New
York, 1999.
5. 5. Jauch and Glueck; Business Policy and Strategic anagement, McGraw-Hill.
6. 6. Rao, P. Subba; Business Policy and Strategic anagement, Himalaya Publishing
House, 1
st
ed., 1999.
7. 7. McCarthy, Minichiello & Curran; Business Policy and Strategy. Concepts and
Readings, Richard D. Irwin and AITBS, Delhi, 4
th
ed., 1996.
8. 8. AnsoII, H. Igor; Corporate Strategy, Penguin.
BBA
BBA-304 PRO1ECT PLANNING AND EVALUATION

L-4 T-0 Credits 4
Objective:
The basic objective oI this course is to Iamiliarize the students with the various aspects oI
Projects and key guidelines relevant to project planning , analysis, Iinancial, selection,
implementation and review.

Course Contents:

UNIT I
Overview: Capital Investments Importance and DiIIiculties, Types oI Capital Investments,
Phases oI Capital Budgeting, Levels oI Decision Making, Facets oI Project Analysis, Ieasibility
Study, Objectives oI Capital Budgeting, Common Weaknesses in Capital Budgeting.

Capital Allocation Framework: Key Criteria, Elementary Investment Options, PortIolio
Planning Models, Strategic Position and Action Evaluation, DiversiIication Debate, Investment
in Capabilities, Strategic Planning and Capital Budgeting.

Generation and Screening of Project Ideas: Generation oI Ideas, Monitoring the Environment,
Corporate Appraisal, ProIit Potential oI Industries, Scouting Ior Project Ideas, Preliminary
Screening, Project Rating Index, Sources oI Positive NPV, On being an Entrepreneur.

UNIT-II
Market and Demand Analysis: Situational Analysis and SpeciIication oI Objectives, Collection
oI Secondary InIormation, Conduct oI Market Survey, Characterization oI Market, Demand
Forecasting, Uncertainties in Demand Forecasting, Market Planning

Technical Analysis: ManuIacturing Process/ Technology, Technical Arrangements, Material
Inputs and Utilities, Product Mix, Plant Capacity, Location and Site, Machineries and
Equipment, Structures and Civil Works, Environmental Aspects, Project Charts and Layouts,
Schedule oI Project Implementation, Need Ior Considering Alternatives.

Financial Estimates and Projections: Cost oI Project, Mean oI Finance, Estimates oI Sales and
Production, Cost oI Production, Working Capital Requirement and its Financing (Simple
Practical Problems), ProIitability Projections, Projected Cash Flow Statement (Simple Practical
Problems), Projected Balance Sheet (Simple Practical Problems), Multi Year Projections.

UNIT III
Risk Analysis- Firm Risk and Market Risk: PortIolio Related Risk Measures, Mean Variance
PortIolio Construction, PortIolio Theory and Capital Budgeting, Capital Asses Pricing Model,
Developing the Inputs Required Ior Applying CAPM, Empirical Evidence on Capital Asset
Pricing Model, Capital Asset Pricing Model and Capital Budgeting.

UNIT-IV
Financing of Projects: Capital Structure, Menu oI Financing, Equity Capital , PreIerence
Capital, Internal Accruals, Term Loans, Debentures, Working Capital Advance, Miscellaneous
Sources, Raising Venture Capital, Raising Capital In International Markets.

UNIT-V
Project Management: Forms oI Project Organization, Project Planning, Project Control, Human
Aspects oI Project Management, Pre- Requisites Ior SuccessIul Implementation.

Network Techniques: Development oI Project Network, Time Estimation (Simple Practical
Problem with EST, EFT, LST, LFT, Total Float), Determination oI the Critical Path, Scheduling
when Resources are limited, PERT Model, CPM Model (Simple Practical Problem oI Crashing),
Network Cost System.

Project Review and Administrative Aspects: Control oI In- Progress Projects, Post
Completion Audits, Abandonment Analysis, Administrative Aspects oI Capital Budgeting,
Agency Problem, Evaluating the Capital Budgeting System oI an Organization.

$uggested Re,dings:

1. Desai, Vasant; Profect anagement, Himalaya Publishing House, 2003.
2. Maheshwari, S.N.; anagement Accounting & Financial Control, Sultan Chand & Sons,
2003 Fourteenth Edition.
3. Singh, Narendra; Profect anagement& Control, Himalaya Publishing House, 2003.
4. Chandra, Prasanna; Profects. Planning, Analysis, Financing, Implementation and
Review, Tata McGraw Hill Publishing Company Limited, 2002 FiIth Edition.
5. Kerzner, Harold; Profect anagement. A System Approach to Planning, Scheduling &
Controlling, CBPS Publisher & Distributors, 2002 Second Edition.
6. Nagarajan, K.; Project Management , New Age International (P) limited, Publishers,
2001.
7. S. Choudhury , Profect anagement, Tata McGraw Hill Publishing Company Limited.,
1998 TwelIth Reprint.
8. Sapru, R.K.; Profect anagement, Excel Books, 1997 First Edition.

BBA
BBA-306 Entrepreneurship Development

L-4 T-0 Credits 4
Objectives

It provides exposure to the students to the entrepreneurial cultural and industrial growth so as
to prepare them to set up and manage their own small units.

Course Inputs

Unit I Introduction The entrepreneur deIinition, emergence oI entrepreneurial class;
theories oI entrepreneurship; role oI social economic environment; characteristics
oI entrepreneur; leadership; risk taking; decision making and business planning.

Unit II promotion of a Venture Opportunities analysis; external environmental
analysis-economic, social and technological; competitive Iactors; legal
requirements oI establishment oI a new unit and rising oI Iunds; Venture capital
sources and documentation required.
Unit III Entrepreneurial Behaviour Innovation and entrepreneur; entrepreneurial
behaviour and psycho-theories, social responsibility.

Unit IV Entrepreneurial Development Programmes (EDP) EDP, their role, relevance
and achievements; role oI government in organizing EDP`s critical evaluation.
Unit V Role of entrepreneur Role oI an entrepreneur in economic growth as an
innovator, generation oI employment opportunities, complimenting and
supplementing economic growth, bringing about social stability and balanced
regional development oI industries role in export promotion and import
substitution, Iorex earnings, and augmenting and meeting local demand.

Suggested Readings

1. Vasant, DCSAI; Entrepreneurship, Himalaya Publishing House, 2003.
2. Taneja & S.L. Gupta.; Entrepreneurship Development, 2003.
3. Pandey, I.M.; Jenture Capital The Indian Experience, Prentice Hall oI India, 2003.
4. Tandon B.C.; Environment and Entrepreneur; Chug Publications, Allahabad
5. Siner A david Entrepreneurial Megabuks; John Wiley and Sons, New York
6. Srivastava S.B.; A practical guide to industrial entrepreneurs, Sultan Chand & Sons,
New Delhi.
7. Chandra, Prasana; Profect Preparation, Appraisal, Implementation, TMH, New Delhi.
8. New Venture Creation; olt. Entrepreneurship, Prentice Hall oI India.

BBA
BBA-308 INTERNATIONAL BUSINESS MANAGEMENT

L-4 T-0 Credits-4

Objective:

The basis objective oI this course is to students with the global dimensions oI management.

Course Contents:

UNIT I

Overview: International Business- Introduction, Concept, DeIinition, Scope, Trends, Challenges
and opportunities; Nature, Meaning and Importance oI International competitive advantage,
Multidimensional view oI Competitiveness- Financial Perspectives- International monetary
systems and Iinancial markets, IMF, World Bank, IBRD, IFC, IDA, existing international
arrangements; Globalization and Ioreign investment- Introduction FDI, national FDI policy
Iramework, FPI, Impact oI globalization.

UNIT II
Globalization- Technology and its impact, Enhancing technological capabilities, Technology
generation, Technology transIer, DiIIusion, Dissemination and spill over, Rationale Ior
globalization, Liberalization and UniIication oI World economics, International Business
theories, Trade Barriers- TariII and Non TariII Barriers.

UNIT III

Strategy making and international business- Structure oI global organizations, Types oI strategies
used in strategic planning Ior achieving global competitive advantage, Meaning, Concept and
scope oI distinctive competitive advantage, Financial Integration, Cross border merger and
acquisitions.

UNIT IV

Socio cultural Environment- Managing Diversity within and across cultures, Country risk
analysis, Macro environmental risk assessment, Need Ior risk evaluation; Corporate governance,
globalization with social responsibility- Introduction, Social responsibility oI TNC, Recent
development in corporate social responsibility and policy implications.

UNIT V
Global Human Resource Management- Selection, Development, PerIormance Appraisal and
compensation, Motivating employees in the global context and managing groups across cultures,
Multicultural management.

Books Reco22ended:

1. 1. Bhalla, V.K. and S. Shivaramu; International Business. Environment and
anagement, Anmol Publication Pvt. Ltd., 2003 Seventh Revised Edition.
2. 2. Rao, P. Subba; International Business, Himalaya Publishing House, 2002
Second Revised Edition.
3. 3. Radriqupes, Corl; International anagement A, Cultural Approach, South
West College Publishers, 2001.
4. 4. Fransis, Cherunilam; International arketing, Himalaya Publication House,
1998.
5. 5. Hibbert, Edgar P; International Business Strategy and Operations,
MacMilan Press Ltd.
6. 6. Goldsmith, Arthur A; Business Government Society, Erwin Book Team.
7. 7. Berry, Brian J L, Edgar C Conkling & D Michael Ray; The Global Economy
in Transition, Prentice Hall International Ltd.

BBA
G.G.S.INDRAPRASTHA UNIVERSITY
BBA-310 PRO1ECT REPORT AND VIVA VOCE

L-0 T-0 Credits-6

During the sixth semester each student shall undertake a project to be pursued by him / her under
the supervision oI an Internal Supervisor to be appointed by the Director / Principal. Both the
subject and the name oI the Supervisor will be approved by the Director / Principal oI the
Institution. The Project Report in duplicate along with one soIt copy in a Iloppy will be
submitted at least Iour weeks prior to the commencement oI the End Term Examination oI the
Sixth Semester. Project Report shall carry 100 marks. These shall be evaluated by an External
Examiner appointed by the University Ior 50 marks and Ior the rest oI the 50 marks by an
Internal Board oI Examiners to be appointed by the Director / Principal oI the Institution. This
internal Board oI Examiners shall comprise oI a minimum oI two Internal Faculty Members.

BBA
BBA-312 ENVIRONMENTAL SCIENCE

L-4 T-0 Credits-4

Course Objectives:
O O To gain an understanding oI the concepts Iundamental to environmental science
O O To understand the complexity oI ecosystems and possibly how to sustain them
O O To understand the relationships between humans and the environment.
O O To understand major environmental problems including their causes and
consequences.
O O To understand current and controversial environmental issues and possible solutions
to environmental problems and their pros and cons.
O O To understand how social issues and politics impact the environment.

COURSE OUTLINE

Introduction and public opinion: PIL, Role oI NGOs and Environmental Activism.

Ecosystems and how they work: Types oI Eco-Systems, Geosphere Biosphere and
Hydrosphere introduction. Major issues oI Biodiversity, Biosphere reserves, National Parks and
sanctuaries, Natural Resources.

Concept of sustainability and international efforts for environmental protection Concept oI
Sustainable Development, Emergence oI Environmental Issues, Stockholm ConIerence on
Environment, 1972 and Agenda 21. International Protocols, WTO, Kyoto Protocol, International
Agreement on Environmental Management.

Human Population Growth and its effects on the environment Problem oI Population
growth, poverty and environment, Population Explosion, Family WelIare Programme, Women &
Child WelIare.

Renewable and non-renewable resources: DeIining resources, classiIication oI resources, soil
and land degradation, economic development and resources use, natural resources accounting.

Energy needs, renewable and nonrenewable energy resources, introduction to solar energy and
its availability, wind power and its potential, hydropower as a clean source oI energy, coal, oil,
natural gas etc. introduction to bioIuel.

Pollution and Public Policy

Water Pollution: Water resources oI India, Hydrological Cycle, methods oI water conservation
and management, river action plan, ground and surIace water pollution.

Recycling and management oI water and wastewater (domestic and industrial).

Water borne diseases and health related issues.

Steps taken by Govt. to control water pollution.

Air Pollution: Air pollution and air pollutants, sources oI air pollution and its eIIected on
human health and vegetations.

Green house eIIect, global warming and climate change.

Ambient air quality standards, steps taken by Government to control air pollution.

Noise pollution and its impacts on human health.

Solid Waste Municipal Solid Waste Management, segregation, disposal methods, composting,
land Iill sites etc.
Hazardous waste management, biomedical waste management.

Environmental Impact Assessment (EIA) and Environmental Management System (EMS)
Introduction to EIA, its impact and case study, notiIication oI MOEF, introduction to ISO 9000
and 14000 standards, environmental inIormation system (EIS), role oI inIormation technology in
environment.

Natural Disasters Floods, earthquakes, cyclones, land slides, disaster management.

Forest / Dams: Forest degradation and management, hazard based environmental issues, Fast
depletion oI Iorest resources and their regeneration, environmental issues related to Mega
Hydroelectric Projects / Dams, resettlement and rehabilitation oI people; its problems and
concerns.

Indian Environmental laws Legal Iramework Constitutional provisions, the Indian Penal
Code, Role oI Judiciary in Environmental Protection, Wild LiIe (Protection) Act, 1972, Water
(Prevention and Control oI Pollution) Act, 1974, Environment (Protection) Act, 1986, Air
(Prevention & Control oI Pollution ) Act, 1981, Delhi Environment Law.

Field work / Case studies
O O Visit to a local polluted site river / urban / rural or industrial site.
O O Study oI the common Ilora and Iauna oI Delhi / Biodiversity parks / sanctuaries.
O O Waste water treatment plants.
O O Water conservation techniques (Rain water harvesting and other techniques oI water
conservation).
O O Visit to a local area to document the study oI empirical eco-systems i.e. lake, river,
hill, grassland, agricultural land and mining areas.
O O Visit to Pollution Control Board (PCB).
O O Audio / Visual documentary on Environment.
O O Visit to environmental monitoring station

Suggested Readings:

1. 1. Gupta N.C.; Social Auditing of Environmental aw in India, edited book,
New Century Publications, Delhi-2003.

2. 2. Divan, Shyam and RosenCeranz; Armin. Environmental aw and Policy in
India, Cases, materials and statutes, second edition, OxIord University Press, 2001.

3. 3. Uberoi, N.K.; Environmental anagement, Excel Books, New Delhi, 2000.

4. 4. Agarwal, A, Narain; S. State of Indias Environment, Published by Centre Ior
Science and Environment, New Delhi, 1999.

5. 5. Ambasht, R.S. and P.K. Ambasht; Environment and Pollution-An Ecological
Approach, third edition, CBS Publishers, New Delhi, 1999.

6. 6. Joseph, Casio, Woodside, Gayle and Mitchell, Philip.; ISO 14000 guide- The
new Environmental anagement Standards, McGraw Hill, New York, 1996.

7. 7. Titenberg, Tom.; Environmental and Natural Resource Economics, Harper
Collins College Publishers, 1996.

8. 8. Canter, Larry W.; Environmental Impact Assessment, second edition,
McGraw Hill, New Delhi, 1996.

9. 9. Chapman, J.L. and, M.J. Reiss; Ecology, Principles and Applications,
Cambridge University Press, 1995.

10. 10. Shaur, Krau, Jack J, Ristinen & Robent A.; Energy and Problems of a
Technical Society, John Wiley & Sons, New York, 1993.

11. 11. Sayre, Don.; Inside ISO 14000. The Competitive Advantage of
Environmental anagement, St Lucie Press Delray Beach, Florida.

Bba Syllabus

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Bba Syllabus

Uploaded by

Copyright:

Available Formats

SCHEME OF EXAMINATION

You might also like