7 P's of kingfisher:

1. Product Kingfisher First (International & domestic routes) Kingfisher

Class (International & domestic routes) Kingfisher Red - formerly known as
Air Deccan (Domestic routes) Flying Chef
2.Price
Kingfisher Airlines being a premium airline adopts a
premium pricing strategy Kingfisher Red its low fare arm adopts a low fare
pricing The pricing strategy aviation industry is highly dependent on the
behaviour of the crude oil prices, dollar rates and competition. Fuel at
present accounts for 45 per cent of an airlines total operating cost.
3. Place
Kingfisher Airlines operates services to 80 destinations domestic as well as
international. International operations started on 3 September 2008, with a
flight from Bangalore to London. One of the reasons to acquire Air Deccan
was to gain entry on to the international circuit, by gaining advantage on Air
Deccan`s eligibility to fly international (as per DGCA rules) It also has plans
to add several international destinations such as Bangkok, Hong Kong,
Karachi, Kuala Lumpur, Lahore, Mal and Singapore in 2009
4. Promotion
Kingfisher Airlines as a brand is promoted in many ways When it was
launched Yana Gupta was the brand ambassador Hoardings/ Press Release
Kingfisher Airlines sponsors Mumbai ATP Open KF First sponsors Mtv Style
Awards 06 Kingfisher kicks off Rs 1 billion campaign (On Launch of its
international flight to London) Formula 1 team (Force India) IPL team (Royal
Challengers) Red Pouch The colour "RED King Club frequent flier
programme Vijay Mallya himself is a brand ambassador for all his brands
including Kingfisher Airlines
5. Physical Evidence
Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4
Airbus A320 aircrafts. Kingfisher Airlines was the first airline in India to
operate with all new aircraft. On June 15 2005 Kingfisher Airlines became
the first Indian airline to order the Airbus A380, to be delivered by 2014
Fleet size of 73 and 137 orders placed The planes have the best in-flight
facilities that match world class standards
. Process
KFs Tickets through ATMs The Roving Agent Web Check-In FlyBuy SMS
Flight Updates Mobile Ticketing
7. People
Being a service industry it has two types of customers: External Customers
(Passengers) Internal Customers (Employees) Kingfisher Airlines uses the
term "Guests for its external customers. Dr Mallya tells his crew to treat
every guest "In the same way as if they have visited his home." In an
airline, Cabin Crew play an important role because they are the ones who
deliver the service and therefore they are termed as TheWalking
Billboards of an organization.














Definition:
CASH MANAGEMENT is the management of the cash balances of a concern in
such a manner as to maximize the availability of cash not invested in fixed
assets or inventories and to avoid the risk of insolvency.
Intro:
Cash management is a broad term that refers to the collection,
concentration, and disbursement of cash. The goal is to manage the cash
balances of an enterprise in such a way as to maximize the availability of
cash not invested in fixed assets or inventories and to do so in such a way
as to avoid the risk of insolvency. Factors monitored as a part of cash
management include a company's level of liquidity, its management of cash
balances, and its short-term investment strategies.
It is the most important job of business managers.
Cash management is particularly important for new and growing businesses.
The key to successful cash management, therefore, lies in tabulating realistic
projections, monitoring collections and disbursements, establishing effective
billing and collection measures, and adhering to budgetary restrictions.
Objective of Cash Management
1) To meet day to day business requirements.
2) To provide for schedule major payment i.e. Capital expenditure.
3) To face unexpected cash drain.
4) To maintain image of credit worthiness.
5) To size potential opportunities for profitable long-term investments.
6) To meet requirement of bank relationships.


Cash management techniques:

Basic cash management techniques are financial strategies many business
owners employ to keep track of all the money involved in their businesses.
This can include profits, expenditures, and debts.
One of the simplest basic cash management techniques is expense
tracking. As the term suggests, this technique helps a business owner
monitor all the outgoing money. This usually applies when paying off loans,
buying extra supplies, and distributing employees salaries. After all the
expenses are subtracted from the businesss gross income, then the
remaining amount is usually the net income. Recording every cent that goes
out will help the business determine its real profits, set aside finances for
regular expenses, and save up on unnecessary costs.
Aside from the expense tracking, cash management techniques should
also involve tracking all accounts receivable. The accounts receivable
refers to all the money coming into the business that can come from sales or
returned investments. In some cases, customers and employees can even
contribute to the money when they pay for the money they owed. The
database should also note down the dates, such as when the money is
borrowed and deadlines for payment.

Keeping a record of incoming money helps regulate a positive cash
flow by reminding any debtors that it is time to "pay up. It also keeps the
business operation on schedule by, for example, linking the time to purchase
supplies to when the received money is at its peak. Withholding any
expenses when incoming money is at its lowest is also involved.
Another financial strategy is to begin a credit line, which is an amount a
creditor can lend a business. This guarantees that once profits are not as
strong, there is still some money to keep the business going. Credit line is
one of the hardest cash management techniques, but it can be beneficial for
a business, provided the owner is a good debtor and pays his loan on time.
If an entrepreneur pays regularly and promptly, he gains his creditors trust
and possibly increases his credit limit. In the future, he will also have an
easier time setting up credit lines with other lenders, since his credit scores
are trustworthy.

Cash management techniques, especially for businesses, generally
revolve around having a bigger positive cash flow to ensure profit. If all
financial transactions are accounted for, a business can operate smoother.
Financial records can even include an inventory, in order to have a better
idea of how much the business is really worth.