Silent Millionaire is a translation version oI the original Malay book Menjejaki Jutawan Senyap

by Dr Rusly Abdullah.
Here`s some preIace to get you motivated in reading the 216-page book:
'For so long, the street vendors and small time businessmen are largely unknown. They are
considered low class no oIIices and no business cards to cast.
They work like turtles, struggling alone in the open seas to Iend Ior themselves. When it is time
to nest they would return to land but this time people would take notice. These turtles would lay
hundreds oI eggs but quietly with tears Ilowing silently.
Similar are the characteristics oI entrepreneurs who strive diligently in small businesses.
Eventually they become the Silent Millinionaires`.
Unknown and certainly not living a glamorous liIe. However, iI known their success will be the
envy oI millions. Could it be that your neighbour is a silent millionaire? You will not know until
you become one oI them!
Prior to this, I have also made some brieI research on the book and publish it in Malaysia Young
Entrepreneur Forum on Nov 2005.
Here`s the cut:
Free your mind. Exit the comIort zone.
Street hawkers are normally not highly regarded. But do you know that many oI them out there
are millionaires? How they get away Irom the poverty-stricken liIe to achieve success?
Their stories are studied and shared by Malaysian motivational expert and author oI Menjejaki
Jutawan Senyap, Dr Rusly Abdullah.
Forget about sophistication oI business models and mind blowing investment capitals. You can
sell cendol, char kuey teow or soya drink under a Ilat or small warong and get rich. It all starts by
Iirst Ireeing your mind and be determined to leave your current comIort zone and start to look
and see` Ior opportunities to create wealth, said Dr Rusly.
As a Iormer banker, Dr Rusly noticed during his time that a lot oI those `silent millionaires`
who walked in into the bank and deposits millions are made up oI single parents, nasi lemak
hawkers and illegal immigrants.
For 22 years, he undertook study about the aspiration, motivation and the principles oI these
normal people who eventually reach the height oI Iinancial Ireedom. He was so encouraged that
he himselI leIt his job as a bank manager and started his small business selling char kuew teow
until he reached the millionaireship status.
The story oI Diyono Santoso, an illegal immigrant Irom Indonesia, whom he encountered during
his time as a bank oIIicer blew his mind. From his lowly status, Diyono achived a status as a
millionaire, lived in a bungalow and drove a BMW though he stepped his Ioot in Malaysia 'via a
8,25,3 and head Iirst. Dr Rusly asked himselI, 'How on earth that myselI, a banker with a
decent monthly pay check, is never a millionaire? Then he realized oI he was down with a
syndrom look but having never be able to see`, while Diyono looked and saw the
opportunities.
Diyono started his business in Kampung Baru selling soya drink and red cendol. Being a diligent
and dedicated trader, he managed to open up other 7 stalls which generate a total turnover oI
RM700 per day (RM21000 monthly).
When leaving Ior his home country, Diyono carried a cash oI RM400,000 which he used to build
up his empire in Indonesia.
'Apparently a lot oI people out there who are rich and wealthy are not glamorous, not spoken
about and even do not have a business card, stressed Dr Rusly.
Dr Rusly also revealed the story oI Ah Hong, a Chinese illiterate who sold Yong Tau Foo Irom
his own house. Ah Hong would appear in Iront oI the bank cashier, every day without Iail and
deposit RM200 to RM300. He owned two shop houses, 2 terrace houses and 2 kids who were
studying in overseas using his own money.
Dr Rusly also expressed that there are diIIerences in attitude between the Chinese and the Malay,
and that there are a lot oI things that can be learnt Irom the way the Chinese do businesses. The
Malays are a bit skeptical on the idea oI new business, and are so aIraid oI risk oI Iailure, while
the Chinese never stop thinking oI ways to generate money.