O O

O O Mission
O We will meet the mobile communication needs oI our customers through :
4 rror-Iree service delivery.
4 nnovative products and services.
4 ost eIIiciency.
O 'ision
O To be the most admired brand in ndia by 2010`
O 'alues
O We will always put our customers Iirst. We will always trust and respect each other. We
will respect our associates as we respect each other. We will work together through a
process oI continuous improvement.
O ..ontd
O !artnerships :
O !artner with world's Iinest companies like 'odaIone, Singtel (Singapore Telecom),
ricsson, Nokia,Blackberry,BM and many more to bring the best oI products & service.
O ..ontd
O The ompany is:
O The First to launch Iull roaming service on pre-paid in the country.
O The First to launch 32K SM cards.
O The First in Asia to deploy the multi band Ieature in a wireless network Ior eIIicient
usage oI spectrum.
O The First to deploy 'oice Quality nhancers to improve voice quality and acoustics.
O The First telecom company in the world to receive the SO 9001:2000 certiIication Irom
British Standards nstitute.
O MARKTNG M
O !roduct
O Airtel !re-paid
O Airtel !ost-paid
O Blackberry Wireless Handheld
O 'alue Added Services ('AS)
O The diIIerent value added services provided by Airtel are-
4 nstant Balance nquiry
4 24Hr recharge Facility
4 aller line identiIication
4 all divert, all wait & all Hold
4 Multimedia messaging service (MMS)
4 Airtel Live !ortal
4 SMS based nIormation Service
O ..ontd
4 Hello Tunes & Ring Tones
4 'oice Mail Service
4 asy !ost-paid bill collection
4 GiIting oI Ring Tones & Hello Tunes
4 G!RS
O Business Solutions
O !rice
O ustomer based pricing strategies.
O Flexible pricing mechanism
O ontrolled by TRA.
O !lace
O t has wide and extensive presence even in the remotest areas
O Airtel ustomer are Touch !oints
O istributors like
O .g. !aan shops, grocery stores, chemists, outlet etc.
O Outlets
O !romotion
O Large scale print and video advertising.
O Big celebrities like SRK and Sachin are roped in to endorse the product.
O n 2002 Airtel got its Signature tune Irom A.R. Rehman, this signature tune is perhaps the
most downloaded tune in ndia.
O !rovides innovations such as Bollywood movie premiers, music services such as ring
back tones & many more.
O ..ontd
O "Friendz" pre-paid connection Ior youth," Ladies Special" plan,
Seniors plan.
O xecutives corporate plan(First to give prepaid in this category).
O Special discounts in calling rates & sms services.
O !roviding wallpapers and screensavers on website.
O O
O O Mission
O We will meet the mobile communication needs oI our customers through :
4 rror-Iree service delivery.
4 nnovative products and services.
4 ost eIIiciency.
O 'ision
O To be the most admired brand in ndia by 2010`
O 'alues
O We will always put our customers Iirst. We will always trust and respect each other. We
will respect our associates as we respect each other. We will work together through a
process oI continuous improvement.
O ..ontd
O !artnerships :
O !artner with world's Iinest companies like 'odaIone, Singtel (Singapore Telecom),
ricsson, Nokia,Blackberry,BM and many more to bring the best oI products & service.
O ..ontd
O The ompany is:
O The First to launch Iull roaming service on pre-paid in the country.
O The First to launch 32K SM cards.
O The First in Asia to deploy the multi band Ieature in a wireless network Ior eIIicient
usage oI spectrum.
O The First to deploy 'oice Quality nhancers to improve voice quality and acoustics.
O The First telecom company in the world to receive the SO 9001:2000 certiIication Irom
British Standards nstitute.
O MARKTNG M
O !roduct
O Airtel !re-paid
O Airtel !ost-paid
O Blackberry Wireless Handheld
O 'alue Added Services ('AS)
O The diIIerent value added services provided by Airtel are-
4 nstant Balance nquiry
4 24Hr recharge Facility
4 aller line identiIication
4 all divert, all wait & all Hold
4 Multimedia messaging service (MMS)
4 Airtel Live !ortal
4 SMS based nIormation Service
O ..ontd
4 Hello Tunes & Ring Tones
4 'oice Mail Service
4 asy !ost-paid bill collection
4 GiIting oI Ring Tones & Hello Tunes
4 G!RS
O Business Solutions
O !rice
O ustomer based pricing strategies.
O Flexible pricing mechanism
O ontrolled by TRA.
O !lace
O t has wide and extensive presence even in the remotest areas
O Airtel ustomer are Touch !oints
O istributors like
O .g. !aan shops, grocery stores, chemists, outlet etc.
O Outlets
O !romotion
O Large scale print and video advertising.
O Big celebrities like SRK and Sachin are roped in to endorse the product.
O n 2002 Airtel got its Signature tune Irom A.R. Rehman, this signature tune is perhaps the
most downloaded tune in ndia.
O !rovides innovations such as Bollywood movie premiers, music services such as ring
back tones & many more.
O ..ontd
O "Friendz" pre-paid connection Ior youth," Ladies Special" plan,
Seniors plan.
O xecutives corporate plan(First to give prepaid in this category).
O Special discounts in calling rates & sms services.
O !roviding wallpapers and screensavers on website.