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1hls ls for prlvaLe clrculaLlon Cnly

SWC1 analysls of x?Z vL LLd
STHENGTHS:
O Company going concern since 2004
O oyal customer / client base
O igh percentage of recurring revenues
O ood balance sheet / No Debt
O perience of overseas selling
O ighly eperienced, dedicated and loyal team
O ow employees turnover
Oood with databases and analysis
Operience of overseas selling
O nterested and passionate aboutcellent in house data analysis and trending skills
Oood balance sheet
Ocellent Knowledge of Advanced technologytechnologies, in house like . ABORAT

ood infrastructure in place - VSS / Oracle / Mail Server / Servers etc
O Very efficient SDC Processes already put in place
O perience in Delivering projects in following domain areas - FX Trading, Retail
Trading - Jewelry website, Freight / ogistics, Publishing etc
O Very good profile on the web (ist the websites from where you get the projects)
O Office is good location - good pool of resources in the city, reliable power supply
Oighly eperienced, team
EAKNESS:
O Small company - 15 employees
O ack of capital to epand the business
O ack of eperienced sales professional to bring in new client from ndia and abroad
O Very tight margins
O isting projects - small to medium scale (Revenue ess than $ 10000 per project) /
ack of big projects
O Most of the project are in maintenance area / ack of projects in product
development area
OCustomers slow to Upgrade
OComplicated Products - need lots of Customization
OProducts innovative and market needs to be educated
OTechnology emphasis within company rather than Marketing emphasis.
OCurrently have a small customer base with few customers with time to analyze their
data
ONo other vertical market - would need to find one!
Oots of potential competition - from established products.
694.;;1Bullets and Numbering
694.;;1Bullets and Numbering
694.;;1Bullets and Numbering
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1hls ls for prlvaLe clrculaLlon Cnly


THHEATS:
O No dearth of competitors all over the world
O Desperate competitors / competition driving down the margin
O
ONew competitors entering markets
Oovernment spending cut backs
OTechnology changing fast
OBad product release spoils product image...and effects the ability to sell
OCompany resource is drawn away from current high value added (high profitability)
activities to this lower value added (low profitability) activity.
OPPOHTUNlTY:
O Opportunity to invest in a product development, where the margins are much higher
O Opportunity to tap untapped out-sourcing in ndian Market and move up the value
chain
O Move into Consultancy and Training
OCreate an 'Add On' to eisting Products or Services
OUse the product to find new application areas for company area
OUse product to find new vertical market for a new base product.
OOffer Consultancy and Training
Onitial cost of sale recovered over time by further sales of the product to the same
account.
OCurrent trends in industry and commerce to reduce costs - great need for data analysis.

Strengths
O ood with databases and
analysis
O perience of overseas selling
O nterested and passionate about
data analysis and trending
O ood balance sheet
O Knowledge of Advanced
technology
O Very efficient Processes
O ighly eperienced team

eakness
O Customers slow to Upgrade
O Complicated Products - need
lots of Customization
O Products innovative and
market needs to be educated
O Technology emphasis within
company rather than Marketing
emphasis.
O Currently have a small
customer base with few
customers with time to analyze
their data
O No other vertical market -
would need to find one!
O ots of potential competition -
from established products.

694.;;1Bullets and Numbering
694.;;1Bullets and Numbering


1hls ls for prlvaLe clrculaLlon Cnly


554rtunities
O Create an 'Add On' to eisting
Products or Services
O Use the product to find new
application areas for company
area
O Use product to find new vertical
market for a new base product.
O Offer Consultancy and Training
O nitial cost of sale recovered over
time by further sales of the
product to the same account.
O Current trends in industry and
commerce to reduce costs -
great need for data analysis.

%hreats.
O New competitors entering
markets
O overnment spending cut
backs
O Technology changing fast
O Bad product release spoils
product image...and effects the
ability to sell
O Company resource is drawn
away from current high value
added (high profitability)
activities to this lower value
added (low profitability)
activity.