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Virgin Media nc. (Virgin Media), incorporated in 1993, is engaged in entertainment and communications
business. The Company has two segments: Consumer and Business. The Company is a provider of broadband
nternet, television, mobile telephony and fixed line telephony services that offer a variety of entertainment and
communications services to residential and commercial customers throughout the United Kingdom. The
Company is a provider of residential broadband nternet, pay television and fixed line telephony services by
number of customers. As of December 31, 2010, the Company owned and operated cable networks that pass
approximately 13 million homes in the United Kingdom and provided service to approximately 4.8 million
customers on its cable network. n December 2010, the Company launched TiVo set-top boxes (with associated
software, including middleware), following a strategic partnership with TiVo nc. (TiVo), in 2009 to develop a set-
top box, which provides converged television and broadband nternet capabilities. Under the agreement with
TiVo, TiVo will become the exclusive provider of user interface software for its set-top boxes and it will become
the exclusive distributor of TiVo services and technology in the United Kingdom.
The Company is also a mobile virtual network operators by number of customers, providing mobile telephone
service to 1.9 million prepay mobile customers and approximately 1.2 million contract mobile customers over third
party networks. As of December 31, 2010, approximately 63.0% of residential customers on its cable network the
Companyre triple-play customers, receiving broadband nternet, television and fixed line telephone services from
the Company, and approximately 11.8% the Companyre quad-play customers. n addition, the Company
provides a portfolio of voice, data and nternet solutions to businesses, public sector organizations and service
providers in the United Kingdom through Virgin Media Business. As of December 31, 2010, Virgin Media owned a
50% interest in the companies that comprise the UKTV Group, a series of joint ventures with BBC Worldwide.
UKTV operates ten television channels, including G.O.L.D. Yesterday, Eden, Alibi, Blighty, Good Food and Dave,
as the Companyll as associated multiplexed channels.
Consumer Segment
The Company provides cable broadband nternet, television and fixed line telephone services under the Virgin
Media brand to residential customers in the United Kingdom. ts cable services are distributed through its wholly
owned, local access cable network. ts cable network covers parts of many metropolitan areas in England,
Wales, Scotland and Northern reland. The Company offers its customers a choice of several packages and
tariffs within each of its cable product categories. As of December 31, 2010, 86% of its cable customers received
multiple services from the Company and 63% the were triple-play customers, receiving broadband nternet,
television and fixed line telephone services from the Company.
The Company delivers high-speed broadband nternet services to customers on its cable network. As of
December 31, 2010, the Company provided cable broadband services to over four million subscribers. n
December 2010, the Company launched download speeds of 100 megabytes in limited areas, thus offering four
tiers of high-speed broadband service at download speeds of up to 10 megabytes, 20 megabytes, 50 and 100
megabytes. The Company operates a Web portal, virginmedia.com, which offers a range of content, such as
music, games, movies and television programming. The Company also offers an online gaming channel. n
January 2010, the Company also launched a music channel offering streaming video content. The Company
generates revenue from its Website, primarily from third-party advertising and search engines. The Company
also use the Website to cross-promote its product portfolio.
The Company offers a range of television services to customers on its cable network. As of December 31, 2010,
the Company provided cable television services to approximately 3.78 million residential subscribers, of which
approximately 3.76 million received its digital television (DTV), service and approximately 19,000 customers
received its analog television (ATV), service. ts DTV service includes access to over 160 linear television
channels, advanced interactive features, and a range of subscription-based and pay-per-view services. The
subscription-based premium television services have been provided by its Luxembourg subsidiary, Future
Entertainment Sarl, trading as Virgin Media Entertainment. The Company offers a free-to-air digital television
service (Free TV), to certain customers on its cable platform. ts Free TV service provides access to
approximately 45 linear channels and radio services, such as Dave, E4, Yesterday, Sky 3 and Five USA. n
addition to its linear television services, which allow its customers to view television programming at a scheduled
time, it's DTV and Free TV customers also have access to certain digital interactive services, including video on
demand (VOD) services in the United Kingdom. The Company also provides all-terrain vehicle (ATV) services to
customers in limited geographic areas. ts cable network enables the Company to deliver a range of digital
interactive services, including games, news, entertainment and information services, from an on-screen menu.
The Company's VOD service, Virgin TV On Demand, provides its customers with instant access to a selection of
movies, television programs and series, music videos and other on-demand content. As of December 31, 2010,
the Company had over 4,500 hours of on-demand content. The Company also offers BBC iPlayer as part of its
on-demand service, which enables viewers to catch-up on over 350 hours of BBC programs and its offering
further includes content from TV plc (TV). The Company offer its television customers a subscription VOD
package, including up to 2,300 episodes of television programming. n addition, there is also a music video
service featuring over 3,500 tracks. All of its DTV customers also have access to pay-per-transaction content,
including approximately 500 movies, while customers with less comprehensive packages can rent its entire
library of music videos on a per-title basis.
As of December 31, 2010, the Company offered approximately 250 to 300 hours of high definition (HD) content
on Virgin TV On Demand, including BBC iPlayer, HD films and a range of HD TV programming, such as Sky1
HD, SkyLiving HD and BBC One HD. ts HD content is available to its DTV and Free TV customers. The
Company offers one digital video recorders (DVRs), in the United Kingdom. As of December 31, 2010, the
Company had approximately 1.28 million V+ Box customers, representing approximately 34% of its digital
subscribers.
The Company provides local, national and international telephony services to its residential customers on its
cable network. The Company offers a basic line rental service to its cable customers for a fixed monthly fee. n
addition to basic line rental, the Company also offers tiered bundles of features and services, including calling
plans that enable customers to make unlimited national landline calls during specified periods, for an incremental
fixed monthly fee. ts customers may also subscribe to additional services, such as call waiting, call blocking, call
forwarding, three-way calling, advanced voicemail and caller line identification services for an additional fee. As
of December 31, 2010, the Company provided cable telephony services to approximately 4.2 million residential
subscribers.
The Company provides mobile telephony services through Virgin Mobile. As of December 31, 2010, the
Company had approximately 3.1 million mobile telephony customers, of which approximately 1.2 million were
contract customers. The Company offers a range of mobile communications products and services, including
mobile voice services and data services, such as SMS, picture messaging, games, news and music services.
The Company also offers a range of handsets, including Blackberry, Android and Windows 7 based
smartphones, and mobile broadband services.
The Company also provides broadband and telephone services to residential customers outside of its cable
network, or non-cable customers, over third-party telecommunications networks. ts non-cable broadband
nternet services are provided through BT's local access network and unbundled BT exchanges from Cable &
Wireless plc (C&W). The Company offers various price and feature packages, including broadband service of up
to 20 megabytes. As of December 31, 2010, the Company had approximately 276,700 non-cable broadband
subscribers. The Company also provides fixed line telephone service to non-cable customers via BT's local
access network. As of December 31, 2010, the Company provided non-cable fixed line telephone service to
approximately 169,600 subscribers. The Company offers its consumer products and services through a range of
retail channels, including through telesales, customer care centers, online and points of sale. The Company also
engaged in direct marketing.
Business Segment
The Company's Business segment, managed through Virgin Media Business, offers a broad portfolio of voice,
data and nternet solutions to commercial customers in the United Kingdom, ranging from analog telephony to
managed data networks and applications. Through Virgin Media Business, the Company provides services to
approximately 60,000 United Kingdom businesses and almost 250 local councils. The Company also supplies
communications services to around three quarters of the United Kingdom's health and emergency services
providers and nearly one half of United Kingdom police forces.
The Company offers a range of voice products, from analog and digital services to converged nternet protocol
(P), telephony solutions. ts business voice solutions include basic features, such as call divert and voicemail, as
the well as products, such as Centrex.
Converged solutions use a single network to transport voice, data and video. Additionally, the Company offer
services, such as P virtual private networks, which enable its customers to prioritize bandwidth for different types
of traffic. ts network reach also enables the Company to offer organizations the ability to link sites across the
United Kingdom using a range of access technologies, supporting services, such as voice and video
conferencing, instant messaging and file transfers.
The Virgin Media Business Ethernet network has approximately 330 Ethernet nodes and is capable of carrying a
variety of services and high bandwidth applications simultaneously. The Company offers a range of products
from local area network extensions to managed wide area Ethernet networks, providing its customers with high
bandwidth and flexible solutions. The Company also offers applications, such as P closed-circuit television
(CCTV) and video-conferencing, and managed services, such as information security services.
The Company competes with BT Group plc, British Sky Broadcasting Group plc, TalkTalk Telecom Group PLC,
Everything Everywhere, O2, BT, BSkyB, TalkTalk, Vodafone, 3 UK, Vonage and Skype, Tesco Mobile, Lebera,
ASDA, C&W and COLT Telecom Group plc.

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