A|ger|a Autos keport 1 2012

llgures released by Lhe AssoclaLlon des Concesslonalres AuLomoblles d'Algerle (ACAA) show
LhaL 226073 new cars were sold ln Algerla durlng Lhe flrsL nlne monLhs of 2011 (excludlng sales
flgures from Lhe local 8MW CreaL Wall MoLors lveco and Mercedes8enz dealershlps) 1hls
represenLs an lncrease of 283 year on year (yoy) on Lhe 171991 cars sold ln 9M10
Looklng aL lndlvldual marques 8enaulL remalns Lhe domlnanL player ln Lhe Algerlan markeL
selllng 46136 unlLs over 9M11 under Lhe 8enaulL badge and a furLher 14272 uacla unlLs 1aken
LogeLher Lhls makes for a LoLal of 60408 unlLs or a markeL share of around 267 whlch ls
down sllghLly on prevlous years lor Lhe full year 8enaulL ls reporLedly LargeLlng sales of aL
leasL 73000 unlLs Cn currenL sales Lrends lL should easlly surpass Lhls across lLs 8enaulL and
uacla brands
8ehlnd 8enaulL ls Pyundal MoLor whlch has experlenced a very sLrong 2011 Pyundal vehlcle
sales sLand aL 36411 unlLs for 9M11 for a markeL share of 161 ln Lhlrd place ls eugeoL on
23377 unlLs (112) 1he Lop flve ls rounded ouL by 1oyoLa MoLor (20426 unlLs 9) and
ChevroleL (17024 unlLs 73)
Clven Lhls sLrongerLhanexpecLed performance over Lhe flrsL nlne monLhs of Lhe year 8Ml has
declded Lo revlse lLs sales forecasL upwards for Lhe full year We now feel LhaL a LoLal of
293279 new cars can be sold on Lhe Algerlan markeL ln 2011 an lncrease of 218 yoy wlLh
poLenLlal furLher upslde rlsks Lo Lhls flgure should currenL sLrong growLh Lrends be malnLalned
8eyond Lhe currenL year we would anLlclpaLe conLlnued upwards growLh (of around 3 per
annum) for vehlcle sales ln llne wlLh a growlng domesLlc economy We forecasL LhaL LoLal
annual new vehlcle sales should surpass 373000 unlLs ln 2016 Moreover lf local car
producLlon Lakes off as we expecL we would anLlclpaLe maklng addlLlonal upwards revlslons Lo
our overall sales flgures as locally produced cars would llkely be cheaper Lhereby boosLlng
domesLlc demand
8enaulL Lo be produclng ln Algerla by 2013?
ln CcLober 2011 negoLlaLlons beLween Lhe Algerlan governmenL and 8enaulL over Lhe openlng
of a new car manufacLurlng planL were sald Lo be 'well advanced' accordlng Lo local medla
reporLs AlLhough no daLe for Lhe slgnlng of a conLracL has yeL been flxed a governmenL
spokesman has sald LhaL some form of agreemenL ls near
1he planned [olnL venLure would reporLedly see Lhe lrench carmaker Lake a 49 sLake ln Lhe
pro[ecL wlLh Lhe remalnlng 31 Lo be held by a varleLy of Algerlan lnLeresLs 1hese would mosL
llkely lnvolve boLh prlvaLe and publlc secLor concerns lf a deal can be slgned before yearend
Lhen MlnlsLer for lndusLry SMLs and lnvesLmenL romoLlon Mohamed 8enmeradl ls hopeful
LhaL Lhe flrsL 'Algerlan car' could be produced wlLhln 18 monLhs
1he flrsL phase of producLlon should see 73000 vehlcles produced by Lhe facLory accordlng Lo
8enmeradl rlslng Lo 130000 ln a second sLage of developmenL
1he auLhorlLles also remaln ln negoLlaLlons wlLh Cerman carmaker volkswagen (vW) over Lhe
poLenLlal commencemenL of auLos producLlon wlLhln Algerla So far Lwo meeLlngs have been
held beLween Lhe Lwo sldes wlLh vW reporLedly currenLly conslderlng a recenL Lechnlcal
proposal puL Lo lL by Lhe Algerlan governmenL
Whlle 8Ml had already expecLed Morocco and Algerla Lo evolve lnLo vlable alLernaLlve
producLlon bases Lo rlval LgypL Lhe rlsk assoclaLed wlLh Lhe pollLlcal Lurmoll ln Lhe laLLer sLaLe
could acceleraLe Lhe process 1he lnLroducLlon of lndusLry lncenLlves planned by Lhe prevlous
governmenL Lo boosL producLlon and develop Lhe suppller segmenL ln LgypL ls now uncerLaln
whlle Lhe wlder buslness envlronmenL ls noL conduclve Lo forelgn dlrecL lnvesLmenL aL Lhls
Llme 8Ml also sees valuable sales growLh poLenLlal ln Lhe Lwo markeLs wlLh average annual
growLh over 20112016 of aL leasL 7 ln Algerla and 12 ln Morocco
MarkeL Cvervlew 8enaulL remalns Lhe markeL leader ln Lhe counLry by a comforLable margln
1he lrench flrm operaLlng under lLs local sales and dlsLrlbuLlon subsldlary 8enaulL Algerle sold
a LoLal of 63339 new vehlcles ln Algerla ln 2010 lncluslve of 44786 vehlcles under lLs maln
banner and 18373 vehlcles belonglng Lo Lhe AuLomoblle uacla brand 1hls amounLs Lo a
comblned markeL share of 283 of new vehlcle sales ln Algerla for Lhe year 1here ls a
conslderable gap beLween 8enaulL Algerle and Lhe number Lwo auLos company operaLlng ln
Algerla Pyundal MoLor 1he !apanese flrm sold 31681 vehlcles Lhrough lLs local dlsLrlbuLor
Pyundal MoLor Algerle ln 2010 glvlng lL a markeL share of 143 ln Lhlrd place ls eugeoL
whlch sold 22839 vehlcles ln 2010 for a markeL share of 103 ln fourLh place ls 1oyoLa
Algerle whlch sold a LoLal of 21389 vehlcles (19433 under lLs maln banner plus a furLher
1936 ualhaLsu models) for a markeL share of 96 wlLh ChevroleL roundlng up Lhe Lop flve
wlLh 2010 sales of 19810 unlLs glvlng Lhe uS car company a markeL share of 89 1hls reporL
lncludes SWC1 analyses for boLh 8enaulL Algerle and 1oyoLa Algerle

ke|eated keport
ak|stan Autos keport 4 2011
kuss|a Autos keport 4 2011
Argent|na Autos keport 4 2010
8u|gar|a Autos keport 4 2010

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