UGANDA MARTYRS UNIVERSITY
FIANL EXAMINATION FOR THE DEGREE OF BSIT, BSCS3
COURSE NAME: ENTEPRENUERSHIP AND INNOVATION
YEAR OF STUDY: III
SEMESTER: TWO ACADEMIC YEAR: 2023//2024
NAME STUD REGISTRATION NUMBER
Wabuteya Kizito 2021-B071-11885
Nakayiwa Sarah 2021_B071-13112
Musasizi Isaac. M 2021-B071-12107
Biyiza Brian Peter 2021-B071-11644
Galla Augustine Lokudada 2021-B291-11098
Netflix's Strategy and Innovation over Time
Question 1: Netflix’s Strategy Process
• Flexible and Adaptive Approach
• Pivoting business model in response to change
• Focus on staying ahead of the curve
• Maintained market leader position
Question 2: Disrupting the U.S. Home
Entertainment Industry
•Subscription-based DVD rental service by mail
•No need to visit physical stores
•Personalized recommendation engine
•Differentiated from traditional video stores
•Shift to streaming content
•Reduced costs and provided convenience
•Investment in original and licensed content
•Exclusive content unavailable elsewhere
•Global expansion
•Broader subscriber base
Question 3: Netflix’s Core Competencies
•Proprietary recommendation engine
•Tailored content suggestions
•Investment in original and licensed content
•Robust content library
•Global expansion and content localization
•New markets and subscriber bases
•Robust infrastructure
•High-quality content delivery
•Data analytics
How to Hone and Modify Core Competencies
•Refine recommendation engine
•Better understand user preferences
•Maintain focus on high-quality content
•Stay ahead of competitors
•Adapt to user preferences and viewing habits
•Ensure a seamless and engaging experience
•Work with ISPs for reliable streaming
•Address infrastructure challenges
•Explore emerging technologies
•Stay ahead of the curve
Increasing Demand in Uganda
•Offer more local content
•Ugandan films and TV shows
•Enhance user experience for slower internet
•Reduce buffering
•Effective marketing and promotions
•Raise awareness
•Collaborate with local businesses
•Mobile operators or internet service providers
•Offer offline viewing capabilities
Driving Future Growth
•Mobile-only plans
•Lower pricing and data caps
•Expand into gaming content
•Mobile games or cloud gaming
•VR and AR content
•Unique and immersive experience
•Support for local languages
•Cater to diverse linguistic needs
Conclusion
•Strong core competencies
•Adaptable and innovative
•Continued growth potential
