Design and Management of Communication Channels

Process and procedures

According to the LC facts you should define the main messages to your membership. Example: TM wants to engage trainees within LC and guarantee inter cultural experiences.

Information Reception

Analyze the best Media to diffusion and publications validity. Example: We are going to use LC meetings by 3 weeks.

Planning

Design the best way to deliver the messages trough the media channels elected. Example: Every LC meeting we are going to make a cookout, dance contest, cultural contest, clue races, etc.

Design

You as Leader of this process should verify messages clarity and time execution as well. Example: We are not going to use dance or clue races. They message should be one week more.

Verify

Put clearly your cash flow! Without this theres no money, theres no Campaign. Example: You need 450.000 for whole message difusion

Budget

Diffusion
Put LIVE your messages!

Brand Effectiveness
Process and procedures

According to LCs needs define main stakeholders to performance follow up. Example: Main TN Takers, Alumni top suppliers, Membership, University, Potential members.

Define Targets

According to Brand Experience and product leadership strategy we have to measure brand features per each stakeholder. Example: International Experiences to TN Takers

Define key Measurements

Then, you have to define ways to assess key measurements. Example: Focus groups Polls Q&A Panels Etc.

Establish way to measure

Put clearly your cash flow! Without this theres no money, theres no Campaign. Example: 30.000 polls 100.000 focus group

Budget

After, execute your ideas and evaluate how effective could be, at the end the information must be very useful.

Execute! and Evaluate

Define new goals of brand effectiveness in order to improve your performance and deliver more REAL AIESEC Experiences. Example: AIESEC perception at University Host should be 60% clear according to the way we do it.

Feedback and planning

Organizational Climate Management

Process and procedures

LCVP M&C(leading) and EB team have to set what kind of climate is desired within the LC. Example: Hard work? Focus on results? Membership motivations? Growth and Development?

Set Objectives

Evaluate what is the current state within the LC, what is the perception? There are many variables you should define the most important as well.

Evaluate current situation

You will have current situation and desired situation, then you have to define steps and actions to achieve the desired one. Example: Focus on result <<Steps and Actions>> Growth and development

Define change agenda

Put clearly your cash flow! Without this theres no money, theres no Campaign. Example: 30.000 polls 100.000 focus group

Budget

The steps and Actions should be executed, however we are persuading the climate we have to monitor each activity delivered.

Execute and Monitor

According to membership behaviors and changes the team must guarantee clear understanding looking for new steps if is necessary expecting to achieve desired climate.

Re-plan ongoing

HAPPY BRAND DEVELOPING

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