Scribd Logo
Upload

Welcome to Scribd!

  • Kevin McGehee Marketing Resume

    Uploaded by

    drumsolo3
    132 views1 page
    Work Experience Drinks Americas Holdings, Ltd. - Social Media Director --Managed Kah Tequila, Rheingold Beer, and Ed Hardy Tequila Facebook and Twitter pages --Developed and managed social media and buzz marketing strategies --Organized successful promotional events, contests, and giveaways --Developed demographic targeting strategies with venues and distributors Bloomberg L.P. - Global Data Analyst --Analyzed and researched over 1,000 IPOs in anticipation of Fall 2011 IPO search campaign --Led presentation

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Work Experience Drinks Americas Holdings, Ltd. - Social Media Director --Managed Kah Tequila, Rheingold Beer, and Ed Hardy Tequila Facebook and Twitter pages --Developed and managed social media and buzz marketing strategies --Organized successful promotional events, contests, and giveaways --Developed demographic targeting strategies with venues and distributors Bloomberg L.P. - Global Data Analyst --Analyzed and researched over 1,000 IPOs in anticipation of Fall 2011 IPO search campaign --Led presentation

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    132 views1 page

    Kevin McGehee Marketing Resume

    Uploaded by

    drumsolo3
    Work Experience Drinks Americas Holdings, Ltd. - Social Media Director --Managed Kah Tequila, Rheingold Beer, and Ed Hardy Tequila Facebook and Twitter pages --Developed and managed social media and buzz marketing strategies --Organized successful promotional events, contests, and giveaways --Developed demographic targeting strategies with venues and distributors Bloomberg L.P. - Global Data Analyst --Analyzed and researched over 1,000 IPOs in anticipation of Fall 2011 IPO search campaign --Led presentation

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Campus:

    6351 Overbrook Ave, Apt 401-C, Philadelphia, PA 19151 (203) 451-2009 Permanent: 123 Range Road, Wilton, CT 06897 (203) 761-9394

    Kevin McGehee
    kevin.mcgehee@sju.edu

    Work Experience
    Drinks Americas Holdings, Ltd. Social Media Director
    -Managed Kah Tequila, Rheingold Beer, and Ed Hardy Tequila Facebook and Twitter pages -Developed and managed social media and buzz marketing strategies -Organized successful promotional events, contests, and giveaways -Developed demographic targeting strategies with venues and distributors

    2011-Present Wilton, CT

    Bloomberg L.P. Global Data Analyst


    -Analyzed and researched over 1,000 IPOs in anticipation of Fall 2011 IPO search campaign -Led presentation defending Venture Capital investment to M&A, IPO, and PE Senior Analysts -Assisted in presentation of a competing bid for T-Mobile and an IPO for Twitter -Authored 3 IPO Spotlight articles for IPO DealSpace publication distributed to 200 subscribers and accessible by all terminal users -Developed a concept marketing research function with innovative analytical features -Redesigned and presented enhanced BOB function to 20 intern managers. Described marketing plan, business requirements, and user interface. Implemented changes affected over 13,000 employees globally.

    Summer 2011 New York, NY

    The Roton Point Association Tony DiMauro School of Sailing Head Sailing Coach
    -Managed staff of 5 employees and helped oversee the operation of the program -Built a strongly competitive sailing program with over 10 championship qualifiers

    2008-2010 Rowayton, CT 2009-2010 Wilton, CT

    Soundview Productions Entertainment Co. Co-Founder


    -Hosted 300-500 high school students per event -Managed social networking and viral marketing strategies -Coordinated online and box office ticket sales and company finances

    Education
    Saint Josephs University, Erivan K. Haub School of Business
    -Bachelor of Science in Business Administration: Marketing Major/Communications Minor -Presidential Scholarship Recipient -GPA: 3.25/4.00

    Class of 2013

    Additional Activities
    Tau Kappa Epsilon (TEKE) Fraternity
    -Founding Father of the Saint Josephs University Colony #865 -Chapter Vice President

    2010-Present

    Saint Josephs University Student Union Board


    -Helped run on-campus casino nights and evening concert series -DJd various fundraising events

    2009-2010

    Future Business Leaders of America


    -Secretary and Advertising Chairman

    2005-2009

    Applicable Skills/Awards
    -Scored 100 in Analytical Reasoning (67 national avg.) & 72 in Verbal Skills (46 national avg.) on Bloomberg Career Aptitude Test (BAT) -Received Bloomberg Terminal Certification -Proficient in the use of Microsoft Office and various music editing programs -Basic knowledge of Adobe Photoshop

    You might also like