ABE INTERNATIONAL BUSINESS COLLEGE – LAS PINAS

CAMPUS
RCS Bldg. 3, Alabang – Zapote Rd. Pamplona Tres, Las Pinas City

COURSE SYLLABUS
2nd SEMESTER A.Y. 2018 – 2019

SUBJECT : ENTREPRENEURSHIP
COURSE DESCRIPTION : Entrepreneurship is intended to equip the students to
understand how the enterprise will make money (business model) by
estimating the needed investment, forecasting revenues, expenses and
profits, and determining the appropriate financing package.
COURSE CREDIT : 2 Hours per week

COURSE POLICY
Classroom Policies
1. This is a performance class, so the following is the protocol, which is a mutual contract between
all of us.
2. Rude or discourteous behavior is not acceptable. Profane or vulgar language is generally not
acceptable.
3. Attendance is required at all class sessions, especially mock sessions/service. More than two (2)
unexcused absences will result in a final course grade lowered by ½ letters for each additional
unexcused absence. Unless extreme circumstances arise, documentation should be provided.
4. Students are not allowed to leave the classroom once class has begun. Please take care of all
personal business before entering the room. If you leave the class before the class ending time,
you will be marked absent or late.
5. Only 10minutes grace period will be given before the start of the class.
6. No cell phone calls, texting, charging of cellular phones during class.
7. As a courtesy to your peers and instructor, please be in your seat and ready for work by the
beginning of class time. You are expected to remain in class until it is formally dismissed.
8. Students should wear their complete school uniform.
9. Proper identification should be worn at all times within school premises.

Grading System
1. Written Works (WW) = 25% Quizzes, Assignments, Long Quizzes
2. Performance Task (PT) = 50% Oral Recitations, Practical Examination / Class
Presentation
3. Quarterly Exam (QE) = 25% Examinations

Course Grading Scale

A = 90-100%
B = 80-89%
C = 70-79%
D = 60-69%
F = Below 60%

PART 1 – THE DEVELOPMENT OF THE BUSINESS PLAN

Chapter 1 – Planning the Enterprise
1.1 What is a Business Plan for?
1.2 Contents of the Business Plan
The Business Concept and the Business Model
The Business Goals: Vision, Mission, Objectives, and Performance Targets
WEEK 1 The Executive Summary
The Business Proponents
The Targets Customers and the Main Value Proposition
Market Demand and Supply, Industry Dynamics, and Macro
Environmental Factors
 Products/Service Offering: Description, Evolution, and Justification
Enterprise Strategy and Enterprise Delivery System
Financial Forecasts: Expected Returns, Risk and Contingencies
Environmental and Regulatory Compliance
Capital Structure and Financial Offering: Returns and Benefits to Investors,
Financiers, and Partners.
Chapter 2 – Opportunity Seeking, Screening, and Seizing
2.1 Opportunity Seeking
Entrepreneurial Mind Frame, Heart Flame, and Gut Game
The Many Sources of Opportunities
Macro Environmental Sources of Opportunities
Industry Sources of Opportunities
Market Sources of Opportunities
Micromarket
Consumer Preferences, Piques and Perceptions
Other Sources of Opportunities
2.2 Opportunity Seeking
WEEK 2 The Personal Screen
The 12 Rs of Opportunity Screening
The Pre-Feasibility Study
Market Potential and Prospects
Technology Assessment and Operations Viability
Investment Requirements and Productions/Servicing Costs
Financial Forecasts and Determination of Financial Feasibility
The Feasibility Study
2.3 Opportunity Seizing
Crafting a Position Statement
Conceptualizing the Product or Service Offering
Designing, Prototyping, and Testing the Product
Implementing, Organizing, and Financing
Chapter 3 - Getting to Know the Market
3.1 Market Research
Basic Questions in Market Research
Market Research Methodologies
Sales Data Mining
Focus Group Discussion
Observation Technique
Survey Research
WEEK 3 3.2 Customer Profiling
Methods of Customer Profiling
Demographics
Psychographics
Technographics
Application of Customer Profiling
Market Segmentation
Market Aggregation
Market Mapping
Chapter 4 – Let the Market Know You Better
4.1 Positioning
Product
Packaging
Place
WEEK 4 Initial Location Screening
Relevant Location Drivers
Comparative Location Analysis
 Geographic and Atmosphere Determinants
People, Promotion, Price
Chapter 5 – The Right Product for the Right Market
5.1 New Product Development
The Entrepreneurial Mind
WEEK 5 Product Conceptualization and the Creative Mind
Product and Development and the Technical Mind
Product Launch and the Business Mind
The New Improved Product
1st Quarterly Examination (Written)
PART 2 – BUSINESS IMPLEMENTATION
Chapter 6 – Introduction to Business Implementation
WEEK 6 A Very Clear Purpose; A Very Compelling Vision; Not by any Other Name;
A Company of Angels; A Very Good Business Plan; Organizing and
Structuring the Enterprise; A Merry Band of Men and Women
Chapter 7 – Preparing, Analyzing, and Forecasting Financial Statements:
Quantifying the Business Plan
7.1 Discerning Four Financial Statements
Constructing Financial Statements
Analyzing Financial Statements
Income Statement Analysis
WEEK 7 Balance Sheet Analysis
Forecasting Financial Statements
Income Statement Forecasting
Balance Sheet Forecasting
Funds Flow Forecasting
Cash Flow Forecasting
Using Financial Forecasts to Evaluate Business Investment Decisions
Chapter 8 – Managing the Operations Function
8.1 The Enterprise Delivery System Framework and the QDP
The Six M’s of Operations
The Nine Critical Sub-Processes or Sub-Systems in the Transformation
Process
Technology Application and Utilization
Operating Work Flow
WEEK 8 Layouting
Production Programming and Scheduling
Quality Control
Operating Systems and Procedures
Operations Management, Supervision and Control
Worker Motivation, Skilling, Deployment, Compensation, and Control
Support Services
Chapter 9 - Managing the Human Resources Function
WEEK 9 9.1 The Eight R’s of HR
Recruiting, Routing, Retaining, Resonating, Reviewing, Rewarding,
Retooling, Recycling.
Chapter 10 – Managing the Finance Function
10.1 The Investment Decision
The Financing Decision
WEEK 10 The Third Financing Function: Administering
The Fifth Finance Function: numbers Generation, Analysis and Reporting
The Sixth Finance Function: Cash and Treasury Management
The Seventh Finance Function: Evaluating and Planning
2nd Quarterly Examination (Feasibility Study)
 ***The course schedule is subject to change at the discretion of the instructor.***

Reference:
Dr. Eduardo A. Morato, Jr. Entrepreneurship, Published by the Rex Publishing, 2016

Conclusion

One of the key points in Entrepreneurship Course Syllabus is that it was developed for Senior
High School Students of ABE International Business College, and is therefore meant to provide basic
understanding of Entrepreneurship. Through this course syllabus, students will learn the fundamentals
of Entrepreneurship. Thus, giving them knowledge, skills and confidence to work in the industry and/or
establish their own business in the future. The syllabus provides learners an interactional task-based
which will better prepare the students for the world of Hospitality Industry.

Prepared by Approved by

________________________________ ________________________________
Princess Leanne H. Viray, LPT Jamaal T. Villapana, MBA.
Instructor College Dean/SHS Principal

Reviewed by Noted by

________________________________ ________________________________
Estimarvslutina Santos-Reyes,LPT Maria Rowena L. Oloteo
Senior High School Coordinator School Director

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