1.1 ..

3
1.2 ..3
1.3 ..3
1.4 ..4
1.5 ..4
1.6 ..4

2.1 ...6
2.2 ...7
2.3 ...7
2.4 ...8
2.5 ....13

3.1 17
3.2 18

4.1
.

.25
4.2
.26
4.3SWOT .27

SWOT
5.1 ...31
5.2
s

...31
5.3 W........................................................................................33
5.4
(O)

..35
5.5
(T)

...36
5.6 OT .38
5.7 39

6.1.

....................................................................................................40
1

6.2

............................................................................................40

71............................................................................................50
72............................................................................................50
7
3

............................................................................................50

8.1 ................................................................................................51
8.2 ................................................................................................. 51
8.3 ......................................................................................... 51

9.1 ..................................................................................55
9.2 .......................................................................................61

1.1

2011 5 1

1.2

1.3

30%
18 30
50%

1.4
400.00 100.00
200.00 100.00 100.00
100.00 100.00

60.00
3-5
120.00
150.00

1.5

1.6

2.1

2011 5 1

2.1.1

2.1.2

2.1.3
100.00
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1
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2.4.5

1.
9

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10

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11

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12

10.

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1
2
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17

3.2
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Backpacker
Backpacking

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18

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15
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22

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23

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4.1.2

25

08 846.5

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4.2

4.2.1

4.2.2

4.2.5

26

4.3 SWOT
SWOT

SWOT

1.

Strength

2.

3.
4.

Weakness

08

Opportunities

Threats

4.3.1
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27

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10 10.4%
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30

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5.1
SWOT strength
weakness(opportunity)threat

SWOT
SWOT

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so wo
st wt
5.2 s
1.

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31

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30

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2005
2006
2007

()

12.12
92.7%
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446.9
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,

32

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34

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35

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5.5 (T)

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36

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5.1995

2002 8

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37

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9

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5.6 OT

5.7

38

39

6.1

8
6.2

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40

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41

6.2.3

4P

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43

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44

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45

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46

47

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48

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49

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200
100

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9.2

4.12

6.67

5.97

6.54

6.17

1.03

1.52

1.53

1.76

1.59

56.66%
47.2
9%

1.73

56.02%

59.98
%

44.13
%

39.74
%

1.81

1.83

2.09

2.20

62

1.06

0.89

0.88

1.21

1.27

0.76

1.11

0.95

0.99

1.41

31.05%

31.46%

38.89
%

56.12
%

67.44
%

>0

>0

>0

>0

>0

57.45
%

71.37
%

76.78
%

29.08%

55.03%

NPV= (t * t
t =0

NPV= 45000000>0

=/=2.4
A

1
4.12-6.17

2 1.031.59

B.

= / *100%
=149/406=56.66%

63

=1.73 2

2.20
= /
*100%=1.06 1.2

C.

= /
*100%=31.46%
29.08% 76.78%

D.

15%
19.86%28.57%

64

65