Professional Documents
Culture Documents
Final
Final
The inception oI Emami Group took place way back in mid seventies when two
childhood Iriends, Mr. R.S. Agarwal and Mr. R.S. Goenka leIt their high proIile jobs
with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic
manuIacturing-unit-in-Kolkata-in-1974.
It was an extremely bold step in the early seventies when the Indian FMCG market was
still dominated by multinationals. Several such companies headquartered in Kolkata were
considering shiIting out oI West Bengal due to labor unrest and political problems.
But against all odds with a vision oI combining the age old wisdom oI Ayurveda with
modern manuIacturing techniques Ior creating winning brands the company was started
with-a-merger-amount-oI-Rs.-20,000.
A dream oI reaching out to the Indian middle class; a target audience whom they thought
will have increasing potential Ior consumption, the company started manuIacturing
cosmetic products as well as Ayurvedic medicines under the brand name oI Emami Irom
a-small-Iactory-in-Kolkata.
In the early days the two Iriends used to go around places and sell their cosmetics Irom
shop to shop. They piled their goods on hand pulled rickshaws and went on distribution
drives making their brand extremely popular, available and acceptable among consumers.
The Iirst-rate quality oI the products soon created a consumer pull and gradually some
people were hired to work Ior them. A chain oI distributors was established and the sale
oI Emami products spread Irom West Bengal to rest oI Eastern India and gradually to
other-states.
Emami Talcum, Emami Vanishing Cream and Emami Cold Cream were great Iavorite
brands with the quality conscious consumers in the mid-seventies. The company soon
became adept in selling beautiIul dreams to Indian women interested in Iinding their own
identity. The signature tune oI Emami played over radio and TV became a household
Iavorite.
In 1978, Himani Ltd (incorporated as a Private Limited Company in 1949) had become
sick unit and was up Ior sale. Himani, almost a 100 year old company with good brand
equity in Eastern India and a well laid out Iactory in Kolkata, was producing a number oI
cosmetics. Mr. Agarwal realized the opportunity and acquired Himani though Ior their
young organization it was a tough task to mobilize resources Ior buying a sick unit and
even tougher to turn it around to a proIitable venture. The degree oI Iinancial risk
involved was enormous considering the small capital base oI the company in those days.
However Mr. Agarwal, supported by Mr. Goenka decided to go ahead with the deal
which later on proved to be the turning point Ior the organization.
Mr. Agarwal decided to produce in the Himani Iactory diIIerent types oI health care
items and toiletries based on Ayurvedic preparation. Ten years aIter commencement oI
the company, it launched their Iirst Ilagship brand Boroplus Antiseptic Cream under the
Himani umbrella in 1984. Many additional brands Iollowed Boroplus including Boroplus
Prickly Heat Powder which came as a brand extension oI the mother brand. Emami
brands started selling in all states oI North, East and West India. Today Boroplus is not
only the largest selling Antiseptic Cream in India but also in Russia, Ukraine, and Nepal.
Nineties was very eventIul Ior Emami. The next Ilagship brand oI the company Navratna
Cool Oil came in the nineties under the Himani Umbrella and the second Iactory was
opened at Pondicherry to expand production. Navratna over the years has become
market-in-the-cool-oil-category.
The introduction oI new brands continued and the distribution network oI the company
was extended to South India with Navratna spear heading the process. In 1995, Kemco
Chemicals, the partnership Iirm was converted into a Public Limited Company under the
name and style oI Emami Ltd. In 1998, Emami Ltd was merged with Himani Ltd and its
name was changed to Emami Ltd as per Iresh certiIicate oI incorporation dated
September1,1998.
In 2000, with a view to concentrate on its core FMCG business, Emami's investment
undertaking was demerged and Pan Emami Cosmed Ltd. issued its Iully paid up shares to
shareholders oI Emami in the ratio oI 1:1. In 2003 a new Iactory unit was set up at
Amingaon, Guwahati. A Public Issue oI 50 lacs Equity Shares oI Rs2/- each at a price oI
Rs. 70 Iollowed in 2005. The issue was oversubscribed within Iew seconds oI its opening
with an overall over subscription oI 36 times oI the issue size. The share price sold at Rs.
70-today-is-quoted-in-the-stock-market-as-Rs.-210.
In 2005 Emami created a marketing history in India by launching Fair and Handsome,
the-Iirst-Iairness-cream-Ior-men.
In 2006 the company decided to introduce a Health Care Division and a number oI new
brands oI Ayurvedic OTC medicines. The company has taken up the challenge oI
growing this new division with a dedicated and enthusiastic team working on this project.
Among the brands created by the company, today Navratna brand is Rs.300 crore
Iollowed by Boroplus brand standing at Rs.250 crore and Fairness Iamily standing at
Rs.100 crore. Sona Chandi Chyawanprash, Menthoplus and Fast RelieI also among the
top-brands in-their-respective-categories.
In 2006, J B Marketing & Finance Ltd., the erstwhile marketing company oI the Emami
Group merged with Emami Ltd. and the total turnover oI Emami including sales in
domestic and export market stood at Rs 516 crores at the end oI the Iiscal year 2006-07.
Emami Limited with an investment oI Rs 700 crore has acquired major stake in Zandu
Pharmaceuticals Works Ltd on the basis oI huge business synergy between Zandu and
Emami. Post the acquisition oI Zandu Pharmaceuticals a century old household name in
India, some oI its prominent brands like Zandu Balm, Zandu Chyawanprash, Zandu Kesri
Jeevan, Zandu Pancharishta, Sudarshan and Nityam Churna are also under Emami`s
basket oI brands.
Within three decades, the company has grown into a huge Rs. 1000 crore Emami Ltd
under the Ilagship company oI the Rs.3000 crore Emami Group.
Today, Emami Limited is led by Mr. R S Agarwal and Mr. R S Goenka with the help oI
the second generation Promoter Directors Irom the two Iamilies. QualiIied and dedicated
set oI proIessionals run the day to day operations oI the company. Recently a new
corporate oIIice 'Emami Tower has been added to the history oI the company which
houses Emami Limited as well as all the other Group companies in Kolkata.
.
INDUSTRY PROFILE
Introduction:
The Edible oil industry is undergoing a major reorientation towards
Technical innovations, Thrust on quality packaging. It has been undergoing a
rapid transIormation and is in the process oI integrating with the world FMGC
and industry. This change is being driven by the consumer requirement. In this
bold, new scenario, India has to move beyond its role oI being a mere quota
satisIying country. Consumer is now choosy & quality oriented & not Price
oriented. First choice is Ior quality goods & proper availability oI product.
History of Edible oil Industry:
Edible oil is the basis requirement oI any Iood. Being oI daily use it is
by deIault FMGC. Requirement oI oil is in Iood products like bakery, sweets,
and Iried items unlike old days we use Iiltered oils. AIter population explosion
& more demand oI tasty Iood products the demand oI Edible oil has shot up by
EMAMI BIOTECH LIMITED. Slowly manuIacturers have IulIilled the
requirement oI the market & now the demand supply gap has decreased
drastically leading to competition in this industry & requirement oI proper
engineering & utilization oI equipments to minimize the production cost.
Recruitment oI eIIicient employees in such a scenario is a must.
Decentralized sector:
Earlier Edible oil plants were oI the range oI 100 to 250 TPD
crushing & 25 to 75 TPD reIining. But now due to variable demand as big as
1200 TPD crushing units are available while the reIining capacities have gone
up to 1200 TPD. The plants are at all the location to Ietch the available cheapest
& best variety oI oils & crush/ reIine.
Indian Edible Oil Industry has some inherent strength:
Tradition in Crushing & ReIining and long operating experience
Large and growing domestic market
Strong raw material base at India & Abroad
Easy availability oI abundant raw materials like Soya, Palm, SunIlower
etc.
Widely prevalent social customs
Variety oI distinct local culture
Constructive geographic and climatic conditions
COMPANY PROFILE
VISION
Making-people-healthy-and-beautiIul,-naturally.
MISSION
To contribute whole heartedly towards the environment and society integrating
all-our-stakeholders-into-the-Emami-Iamily
To make Emami synonymous with natural beauty and health in the consumers
mind
To eIIectively manage talents by building a learning organization
To strengthen and Ioster in the employees, strong emotive Ieelings oI oneness
with-the-company-through-commitment-to-their-Iuture
To drive growth through quality and innovation in products and services
-To-uphold-the-principles-oI-corporate-governance
To encourage decision making ability at all levels oI the organization
Emami Biotech Limited is a part oI the Rs. 3000 crore Emami Group oI
Companies based in Kolkata, India. Emami Group is spearheading the process
oI developing Haldia in West Bengal as India`s biodiesel hub through Emami
Biotech Limited. Set up in 2006, Emami Biotech Ltd. is a Iriend oI the earth.
The company has set up a state-oI-the-art 300 tonnes per day multi-Ieed stock
bio-diesel plant at Haldia, the largest and the Iirst oI its kind in eastern India, at
a cost oI Rs. 150 crore, in technical collaboration with Desmet Ballestra oI Italy.
ConIorming to stringent European Union Standard (EN14214) norms as well as
the benchmark standards set by BIS (Bureau oI Indian Standards), Emami`s
biodiesel promises to IulIil the energy needs oI the country and also protect the
environment.
The biodiesel can be blended with conventional diesel without modiIying
engines. With increasing economic activity and global warming continuing to
haunt human civilization, Emami Biotech Limited Iaces the challenge oI
protecting the planet Irom the perils oI growth. Determined to give greener
substitutes Ior petroleum derivatives and a new lease oI liIe to the choked
arteries oI man and nature alike, the company inspires optimism on what the
Iuture can be. An additional amount oI Rs 100 crore has also been spent at the
same Iacility Ior producing edible oil oI 3 lakh MT/annum capacities.
Blend of soya bean and rice bran oil: The Soyabean & Rice Bran oil blend
(65:35 ratios) provides not only the beneIits oI both soyabean oil and rice bran
oil, but also a balanced Iatty acid composition. This blend has a better Iatty acid
balance than soyabean oil alone. This blend oI reIined oils has 16.3 SFA,
22.4 MUFA and 61.3 PUFA. The Blend oI Soyabean & Rice Bran oil is
Iree Irom cholesterol and trans-Iat. Emami`s ERT helps maintain omega 3 (53
g/kg) in the blend.
LA has got various health beneIits against coronary heart disease, plasma
triglycerides, thrombosis, arthritis and depression. Vitamin E, a natural
antioxidant, helps reduce Iree-radical induced cell damage. Healthy & Tasty
Blend oI Soyabean & Rice Bran oil has the Iollowing beneIits:
Free Irom cholesterol and trans-Iat
Helps lower risk oI heart attack, bad cholesterol & prevents premature ageing
It helps boosts immunity and makes the immune system stronger.
Quality Policy:
O Produce edible oil and bio- Iuel oI desired quality meeting all statutory
and regulatory requirements.
O Enhance customer satisIaction and reduce customer complaints.
O Improve the eIIectiveness oI quality management system and strive Ior all
round continual improvement.
Quality objective:
O To comply with statutory and regulatory requirements.
O To enhance customer satisIaction.
O To aim Ior zero customer complaints.
O To reduce production cost by maximizing yield.
O To improve the employment competence.
Food Safety policy:
O Produce saIe and hygienic edible oil under clean condition mating all
statutory and regulatory requirements.
O VeriIy periodically the eIIective implementation oI the Iood saIety
management system and strive Ior all round continual improvement.
O Initiate timely action in case oI deviation in order to ensure 100 saIe
products Ior Human consumptions.
Food safety objectives:
O To aim zero product recall.
O To ensure 100 compliance with all internal schedules with regard to
Iood saIety.
Packaging:
Products packed:
1. Himani Brand-
O Gold (1Ltr pouch)
O Gold lite(tin/pouch)
O Blended oil(pouch)
2. NaIed-
O 1Ltr pouch
3. Emami-Healthy and Tasty
O Soyabean oil(1 ltr pouch/jar)
O Vegetable oil(pouch/jar)
O Blended oil(pouch/jar)
The oil is Iilled in semi automatic packing machines oI Samarpan make. There
7 such including 2 high speed and a small pouch Iilling machine.
Jars and tins are Iilled samarpan Iilling machine which is semi-auto.There are
two such machines.
Bakeman shortening is packed I poly Iilm lined cartons in 15kg variant only.
Tins are made in 1st Iloor section and the sheets are made oI galvanized steel oI
thickness 0.26mm.
Pouches use LDPE and LLDP materials and oIten contain nylon Ior tensile
strength.Jars are made oI HDPE polymer.All containers are airtight and checked
Ior leaks. Pouches are drop tested . Tins are checked Ior rust and jars checked
Ior seal.
RESEARCH METHOLDOLOGY
OB1ECTIVES:
O To st udy the i mport ant oI human resource management i n
organi zat i on st r uct ure.
O To make a cr it i cal apprai sal oI ProIi l e oI EMAMI
BI OTECH LIMITED.
O To Ii nd out t he met hods r el at i ng t o t he human resource
per Iormance oI EMAMI BIOTECH LIMITED
O To exami ne t he HR poli ci es and met hods and concept ual
vi ews oI EMAMI BIOTECH LIMITED.
O To make necessary suggest i ons Ior t he i mprovement oI
organi zat i on.
Recruitment policy:
In today`s rapidly changing business environment, a well deIined
recruitment policy is necessary Ior organizations to respond to its human
resource requirements in time. ThereIore, it is important to have a clear and
concise recruitment policy in place, which can be executed eIIectively to
recruit the best talent pool Ior the selection oI the right candidate at the right
place quickly. Creating a suitable recruitment policy is the Iirst step in the
eIIicient hiring process. A clear and concise recruitment policy helps ensure
a-sound-recruitment-process.
It speciIies the objectives oI recruitment and provides a Iramework Ior
implementation oI recruitment programme. It may involve organizational
system to be developed Ior
Implementing recruitment programmes and procedures by Iilling up
vacancies-with-best-qualiIied-people.
COMPONENTS OF THE RECRUITMENT POLICY
O The general recruitment policies and terms oI the organisation
O Recruitment services oI consultants
O Recruitment oI temporary employees
O Unique recruitment situations
O The selection process
O The job descriptions
Sources of recruitment
The HR manager oI the organization or top management oI the organization
usually does the Iinal interview which is the most important part oI recruitment
and selection process.
FINDINGS:
O Recruitment is done throughout the year more during the months
oI May-June and Oct-Nov;
O Huge investment oI time;
O Huge recruitment cost;
To pursue these, I would be going through the recruitment policies oI the
company. By active participation in the recruitment process, the areas where
improvement can be bought about are identiIied.
Conclusion:
Emami Biotech limited is a well equipped company which processes edible oils
oI diIIerent variants to suit the need oI customers and their sedentary liIestyle.
Equipped with European technologies the Iactory is supported with a whooping
production capacity oI 900 MT/day and is aiming Iurther at increasing the
capacity thus meeting the need oI the day.
The Iactory also aims at being energy eIIicient and eco Iriendly by reducing
emissions and treatment oI wastes produced by its EIIluent Treatment Plant.
The ETP is equipped to produce reutilizable waste water, a major advantage oI
the unit.
The biodiesel plant is another such example oI the eco Iriendly character oI the
Iactory. Very Iew industries are equipped with this unit and hence Emami
stands at a distinct production in segment. Further the diesel has good quality
and is compliant with most diesel engines and also combustion in boilers and
especially in the Diesel generators.
The Emami Biotech Ltd. Is also equipped with an R & D cell which
continuously strives to improve product quality and develop newer products.
Thus, Emami Biotech Limited is a competitive company certiIied by ISO
900,14001,22000 and OHSAS 18001 which makes quality control more
stringent with customer Ieedbacks and hence it has become one oI the best
brands in India.
LEARNING EXPERIENCE:
My internship at Emami biotech ltd, Haldia has given me the practical exposure
in areas oI Recruitment and related areas and has provided me ample
opportunities to know the structure, process and policies used in the areas oI
recruitment oI the employees.
This experience includes eIIective communication skills, selI conIidence,
proIessionalism, time management and corporate ethics.
O Knowledge about recruitment process oI the company.
O Criteria considered while recruiting the potential candidates
O Maintenance oI employee records
O Consideration Ior perIormance appraisal and related areas.
BIBLIOGRAPHY
MAGAZINES:
Company magazine
Journals on recruitment and selection
WEBSITES:
http://www.emamibiotech.com
http://en.wikipedia.org/wiki/Emami