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Shape Magazine #2 2011 - Vietnamese
Shape Magazine #2 2011 - Vietnamese
Tp ch t Tp on Sapa S 2/2011
CNG THC HP KIM CHNG VA P MNH LM CHO CC LOI XE HI TR NN AN TON HN TNG LAI TI SNG CHO TH TRNG NNG LNG MT TRI BN S DNG CC TM NH HNH NHM GINH GII THNG UY TN
NI DUNG
Sau suy thoi kinh t ton cu nm 2009, th trng xe ti toa moc Bc M ang phc hi. Vic ch to toa moc mi tng ti 109% trong qu u ca nm 2011 so vi cng k nm 2010. Hy cng gp g Dave Humphries, Gim c Kinh Doanh Bn Hng, Sapa Profiles ti Vng Quc Anh, ngi lm vic 35 nm trong lnh vc ny. ng dng c p l v hn, ng ni. Cc hp kim nhm c mt tnh nng c bit hp th nng lng va chm. Sapa hin nay cung cp kin thc chuyn mn ny v mt lot cc sn phm c p gia cng theo n t hng cho cc ng dng t. Nm nay nh thit k ngi c Konstantin Grcic c trao gii thng red Dot: Sn phm tt nht trong s nhng sn phm tt nht cho loi bn B ca mnh. Sapa c vai tr quan trng trong vic to ra tc phm ngh thut thnh cng ny. Trung Tm Pht Thanh Truyn Hnh Leeds c hng li t h thng b tr ca s trong nh c sn xut bi Sapa Building Systems Ltd, v gn y c trao gii thng Ta Nh cao Tt Nht Th Gii.
#2 4 12 16 18 23
Shape
Tp ch t Tp on Sapa S 2 2011
CNG THC HP KIM CHNG VA P MNH LM CHO CC LOI XE HI TR NN AN TON HN TNG LAI TI SNG CHO TH TRNG NNG LNG MT TRI BN S DNG CC TM NH HNH NHM GINH GII THNG UY TN
Sapa l mt tp on cng nghip quc t chuyn pht trin, sn xut v cho bn ra th trng cc sn phm nh hnh nhm gia tng gi tr cng cc cu kin v cc h thng trn c s sn phm nh hnh, v cc di rnh trao i nhit lm bng nhm. Sapa t doanh s bn hng hng nm khong 32.995 t SEK v c khong 14.800 nhn vin ang lm vic ti cc cng ty khp chu u, khu vc Bc M, Trung M v Trung Quc. Shape l tp ch dnh cho khch hng ca Tp on Sapa, v c pht hnh hai ln mi nm bng 15 th ting. Shape cng lun c sn ti trang Web www.sapagroup.com
Tng Bin tp: Eva Ekselius Bin tp vin: Carl Hjelm Thit k ha: Karin Lwencrantz Sn xut: OTW Communication (Cng ty Truyn thng OTW) In: Strokirk Landstrms Nhng thay i v a ch: Khch hng nn thng bo cho ngi lin lc ca mnh ti Sapa, i vi cc nhn vin th thng bo cho b phn tin lng ca mnh, cn nhng ngi khc th thng bo cho B Phn Truyn Thng qua s my 46 (0) 8 459 59 00.
nh hnh tng lai Svein Tore Holsether, Ch Tch & Tng Gim c Sapa 2 SHAPE # 2 2011
LM MT C VNG I SN PHM DI HN
Cc n it pht sng (LED) ra i nh mt gii php rt c cho n khi m th gii ang n lc tm mi cch gim ti nng lng. Cng ngh c p nhm ng mt vai tr quan trng trong cc b tn nhit cn thit lm mt cc n LED.
heo B Nng lng M, chiu sng trng thi rn, bao gm cc n LED, c kh nng lm gim bt vic s dng nng lng chiu sng M vo khong 1/3. iu ny tng ng vi vic tit kim 348 t kilowatt gi mi nm - do s tit kim c tin bc. Tit kim chi ph c ngha rt quan trng, ng Ruben Guillermo, Gim c Ti Khon Chnh Ton Cu ca khu vc th trng Qun L Nhit Nng ca Sapa cho hay. Trong cc hot ng vn hnh, mc tit kim t khong 50% chi ph, chnh l l do ti sao loi n LED ang c s dng ngy cng nhiu hn. Cc n LED c s dng khng ch trong lnh vc chiu sng, m cn c s dng trong thit b y t, ni tht phng tin giao thng, bin bo v cn nhiu lnh vc hn na. c c vng i sn phm di lu, ln ti 20 nm, cc n LED cn lm tiu tan nhit lng m chng to ra thng qua b tn nhit, l mt cu kin bin i nhit t mt loi vt liu cng vo trong mt mi trng cht lu chng hn nh dng cht lng hoc khng kh. SAPA CHUYN SN XUT B TN NHIT BNG NHM mang li hiu nng truyn nhit siu hng vt tri hn so vi b tn nhit c khun truyn thng Mt nghin cu thc t ti Sapa cho thy rng b tn nhit bng nhm p tit kim c 30% trng lng v gim
# 2 2011 SHAPE 3
nhit l 12% so vi cc loi tn nhit c khun truyn thng c trng lng nng hn Trng lng nh c bit mang li li th cho vic chiu sng ngoi tri v c nhiu b phn lp rp c b tr treo l lng trong khng trung, v d nh trong cc nh , xe. Vi cc b tn nhit nh hn, nh hn, thc t bn c th lp y khong trng hoc mt t im ch vi mt na hoc mt phn t s linh kin lp rp cn b tr cho h thng chiu sng ban u, Guillermo ch r. CC LI TH KHC ca b tn nhit (bng nhm l thn thin vi mi trng v c th ti s dng), thi gian a sn phm ra th trng ngn hn, cht lng b mt c ci thin v cc kiu thit k c tch hp mc cao. Chng ti c th cung cp cho khch hng mt chng loi tn nhit hiu qu, rt nh c chc nng nh lm mt nhit v cn mang n nhng c tnh c o, chng hn nh hnh thc trng hp dn hn v kch thc nh gn hn so vi cc loi tn nhit khc c a ra cung cp ti khu vc , ng Guillermo ni.
Ch c cht liu bng ng l tt hn nhm nh hnh nhng gi thnh ca n li cao gp ba ln, ng pht biu thm. i vi mi gii php v nhit nng, i ng k s ca Sapa cung cp cho khch hng nhng m hnh thit k cht lu x l trn my tnh (CFD) xc nhn mt chng loi tn nhit thch hp trong khi n vn cn ang trong qu trnh c thit k v xem xt nh gi v mt cng nghip. iu ny c thc hin m bo rng chng loi tn nhit p ng cc yu cu ca khch hng v thit k, x l b mt v v chc nng. Sapa cn m bo cc nguyn tc thit k hiu qu hn i vi mt cu kin lp rp bng cch loi b nhu cu v qu trnh h ngun b sung. Sapa c kh nng ng ph nhanh nhy i vi nhu cu ca khch hng bng cch lu tr mt lng hng lun c sn trong kho. C rt nhiu s bin ng ti th trng M v vic ng ph nhanh nhy l rt quan trng do nhng vn v php ch, v thi gian, v qu trnh chnh tr, ng Guillermo ni. Chng ti c th gip khch hng p ng cc yu cu v thit b tn nhit LED ch trong thi gian bn tun hoc t hn, trong khi nhng nh cung cp khc phi mt t 6-8 tun. Vi 30 triu chic n ng hng ti mc tiu chuyn i t hnh thc chiu sng bng n hunh quang sang n LED ch c ring M, vic gia tng tc ca qu trnh sn xut l nhu cu tt yu.
VN BN CARI SIMMONS
Suy thoi kinh t ton cu nm 2009 lm rung chuyn hot ng kinh doanh v cc nn kinh t trn th gii. Tuy nhin th trng xe ti toa moc Bc M ang dn hi phc vi y sc sng: Vic ch to toa moc mi tng ti 109% trong qu u ca nm 2011 so vi cng k nm 2010, v vin cnh vn rt ti sng.
# 2 2011 SHAPE 5
C ba l do chnh cho s phc hi nhanh chng ny, ng Jerrod Hoeft, gim c ti khon quc gia lnh vc giao thng vn ti, Sapa Profiles Bc M ni: u tin l xu hng i ln trong lnh vc vn chuyn hng ha v trng ti hng ha chuyn ch bng xe ti Bc M. Trng ti chuyn ch bng xe ti trong nm 2011 cho n nay tng khong nm phn trm so vi cng k nm 2010. Th hai, cc xe moc ko s dng nhiu nm - nhiu nht t trc ti nay, v chng cn phi c thay th. Cc loi xe moc ko thng c thay th sau 5-6 nm, nhng cc loi xe moc ko lu thng trn ng ngy hm nay lu hnh trong khong t tm n chn nm. Th ba, s thiu ht s lng ngi iu khin phng tin giao thng, v cc quy nh v s gi m mt ngi iu khin phng tin c th li xe trong mt ngy, chnh l nguyn nhn gy ra ngy cng nhiu cc trng hp chuyn i m theo mt ngi iu khin phng tin b khng li mt chic xe moc ko v mt ngi iu khin khin phng tin khc s tip nhn
chic xe moc . Do mc tiu ca on xe l lun lun phi c ti trng hng ha a vo vn chuyn chuyn ch, nn ngy cng phi c nhiu loi xe ti v toa moc ko. L nh cung cp hng u cc sn phm nh hnh hnh cho th trng xe ti moc ko Bc M, Sapa ang c hng li t s tng trng ny. Sapa c mi su c s sn xut Bc M, nm gn cc khch hng ca Sapa, v c kh nng trong phm vi h thng ny phc v khch hng thuc mi quy m. Ngoi ra, nhiu nh my hu nh ch dnh ring cho cng vic vn chuyn chuyn ch v th trng xe moc ko. V vy, Sapa pht trin tm mc cao v nng lc v kin thc k thut phc v th trng ny. CHNG TI C MT S sn phm nh hnh m ch Sapa mi c th cung cp hoc chi ph sn phm s rt cao nu ai mun sn xut. Sapa cn ln cung cp sn phm cho tt c cc nhu cu ca ti, ng Ed Dzieza, i l bn hng cp cao cho cc loi xe moc ko vi nhn hiu Great Dane ni.
Suy thoi trn ton th gii nm 2008 nh hng mnh ti ngnh cng nghip vn chuyn. Tuy nhin, th trng xe ti toa moc ko hin nay ang trn phc hi. Tng trng th trng qu u tin trong nm 2011 (so vi nm trc) i vi cc loi xe moc ko kch thc t 48-53 pht:
198 % 33 % 83 %
Loi moc ko c t lnh Tng xp x 33 phn trm
Ngun: ACT Research
6 SHAPE # 2 2011
Sandy Kim, tr l gim c v mua sm ti Hyundai Translead lu rng c th s gp kh khn sn xut mt s khun hnh. Nu bn cn mt dy c bit hoc mt chiu rng c bit m cc nh my a phng khng th gii quyt c, Sapa chc chn c mt c s mt ni no c th thc hin cng vic ny vi cng mt mc cht lng: Bn khng phi lo lng nu linh kin thit b c xut ra t mt c s sn xut khc ca Sapa. Hoeft tin rng: trong nhng thng ti, dch v s l yu t quan trng cho s thnh cng k tip. Ti thi im ny, chng ti ang gp phi nhu cu cha tng c v dch v v cht lng ngy cng tt hn, v
cnh tranh tng ln. Chng ti cng hiu rng i tc ca chng ti phi lun c nhng chic xe ti moc ko cho on xe vn chuyn kp thi vi cc sn phm nh hnh cht lng cao nht. Cc iu kin hin ti ang th thch chng ti. Tuy nhin, may mn thay, chng ti lun lun n lc phn u ci thin, v kt qu cho n nay ca chng ti lun tt. XUT SC, MT S NGI C TH pht biu. Sapa lun vt tri trong vic p ng nhu cu ca chng ti v lun gi thng tin lin lc vi chng ti, ng Kim pht biu. H lun cung cp thng tin cho ti v cc vn c th xy ra v vy ti c th lp k
hoch cho ph hp. H l mt trong cc nh cung cp tt nht ca ti. Ti thch lm vic cng vi h! Dzieza cho bit thm, Trong trng hp khn cp, Sapa c th cho ra c cc thnh phm cung cp cho chng ti ch trong mt vi ngy. iu tht l tuyt vi! Dch v ca h tht khc thng. H thit lp cc tiu chun ngnh v gi y h c s lng ln thng v kinh doanh sn phm nh hnh ca ti. Sapa v Great Dane c mt mi quan h i tc vng mnh, v kt qu cui cng chnh l dch v v cc sn phm s tt hn dnh cho khch hng Great Dane.
VN BN MICHELE JIMNEz
Khi bn c mt nhm nhng ngi m bn bit v tin tng lm vic, bn khng h mun thay i iu . Sapa chnh l mt phn ca nhm ca chng ti
Ed Dzieza, i l bn hng cao cp, Great Dane Trailers
# 2 2011 SHAPE 7
TM TT
Charles Martin Hall v Louis Toussaint Hroult gn nh ng thi pht minh ra qu trnh nu chy sn xut nhm.
Nm nay k nim 125 nm khm ph ra, cho php sn xut, v s dng nhm quy m cng nghip. Khm ph ny khng ch ci thin cuc sng ca chng ta, m cn ng mt vai tr ni bt cho vic pht trin bn vng ca chu u. Cng vic vn chuyn an ton hn v tit kim nhin liu hn, cc ta nh t hiu qu v nng lng, bao b c kh nng ti ch v hn - tt c u c th thc hin vi s gip ca khm ph ny. Qu trnh nu chy sn xut nhm c pht minh gn nh ng thi nhng c lp vo nm 1886 bi Charles Martin Hall Hoa K v Louis Toussaint Hroult Php. C hai ngi u thc hin vic phn hy oxit nhm trong cht cryolite nng chy v sau chit xut nhm bng in phn. Khng c vt liu no ngoi nhm c th kt hp nhng li th nh nh v chc, hon ton c th ti ch, kh nng chng n mn, hon ton khng thm, v kh nng truyn dn nhit v in tuyt ho. Trong vng 125 nm k t khi c pht minh ny, s a dng ca cc ng dng dnh cho nhm c bc tin pht trin v s tip tc ng gp cho s pht trin bn vng v thu c hiu qu v nng lng chu u, l tuyn b ca Patrick de Schrynmakers, tng th k Hip hi Nhm Chu u (EAA).
8 SHAPE # 2 2011
Mc tiu l s hon ho
Mt ging vin giu kinh nghim ca Thy in mun lm cho qu trnh chp hnh d dng hn v chnh xc hn. ng ngh n mt ng ngm ca sng gip cho ngi bn c c nhng hnh nh khi u tt nht c th ca mc tiu cho php h d dng di chuyn sng cho n khi bn. Vi hai nm v ba bng sng ch sau , Redring ang gip cc x th ti 40 quc gia trn khp th gii ci thin t l bn trng ca h v i vi nhng ngi th sn nhm th gip gim ti a nguy c lm tn hi ti tr chi ny. tng ny n gin tng n kh tin: o ti ch ch v vic tnh ton ng knh n hoc ph hy c ly 20 mt, mt vng trn mu ti sng, sc nt s cho bn thy khi no l lc bm c. Mt tp hp cc sn phm nh hnh nhm nh, c chnh xc cao v thnh phm hon ho t Sapa xy dng v ng ngm Redring m trong mt vi pht c th sn sng s dng hu ht tt c cc loi sng sn trn th trng .
TM TT
Lm mt l mt th trng nng
zhejiang Kangsheng Co, mt nh sn xut Trung Quc v cc h thng trao i nhit cho cc ng dng gia nh v ng dng cng nghip, ang l mt ngi sao ang pht trin th trng th gii v h thng HVAC cnh tranh v ngy cng c m rng (gm c lnh vc nhit, thng gi, iu ha khng kh) vi doanh s bn hng d kin cho nm 2012 trn 15 triu USD. Cc cu kin in lnh v iu ha khng kh ca cng ty c s dng bi cc hng kinh doanh khng l ca Trung Quc v quc t, nh Hisense, Midea, LG v Electrolux v cc sn phm ca h c chuyn ti nhiu quc gia, trong c Hn Quc, c, Indonesia, n , Mexico, Th Nh K. u t vo nghin cu v pht trin (R&D) cng nh mt thit b nh bng ng thau mi toanh cho php cc cng ty t tiu chun cao nht v cht lng, tin cy v hiu qu trong sn xut cc cu kin lm mt bng nhm. V Sapa, i t khng n 500 tn nhm cung cp tm che ph bng nhm trong vng 10 thng, xem ra c v nh rt ph hp vi nhng n lc . y l th trng ang bng n v Sapa l mt nh cung cp ng tin cy, vi mt h thng qun l hon ho v cht lng tuyt vi, ng Kyon Ma, Tng gim c ca zhejiang Kangsheng pht biu. Song zu, t Sapa Heat Transfer Thng Hi, rt hi lng. Chng ti va thm nhp th trng HVAC ti Trung Quc thng qua cng ngh i mi sng to v mc ch ca chng ti l nhm gip khch hng ca chng ti i ti thnh cng. l cch duy nht tin n thnh cng ca chnh chng ti.
Bn c bit? Nhm c th c ti ch v hn m khng lm mt i cht lng v c t l ti ch n tng: trn 90% trong cc ng CC GII pHp CA HNG dng v giao thng vn ti v THNG MINH xy dng v trn 55% v vic lnh vc ng gi bao b, vi mt s nc mc vt qu 90% i vi v lon nc gii kht.
10 SHAPE # 2 2011
Trong th k va qua, tiu th nng lng trn mt n v nhm c sn xut gim xung cn 70%.
70
B quyt
c th hin bng nhiu ngn ng
Sapa a ra mt phin bn cp nht s tay hng dn s dng thit k ca mnh vi cc d liu k thut, hng dn v t vn thc t v cc sn phm nh hnh nhm. Cun s tay ph bin ny khng ch c s dng bi cc nh thit k v k s m cn l mt ngun ti liu tham kho ti cc trng k thut v cc trng i hc k t khi n c xut bn ln u tin nm 1980. S tay hng dn thit k c cp nht ca Sapa gm nhng tin tc k thut gn y nht ca th gii v nhm, bao gm cc c tnh vt liu, qu trnh, cng ngh v cc kha cnh mi trng. N c in n sn bng cc ngn ng khc nhau v phin bn trc tuyn ang c pht trin.
Chng c c tnh gn nh, linh hot v d cu hnh. Cc h thng b tr k ca hng bng nhm ca gii php ca hng c to ra vi tng . Jorma Rissanen, ngi sng lp ca cng ty Phn Lan ny, bt u cung cp cc gii php b tr k by hng cho mt thng hiu m phm ni ting ca Phn Lan lun lun cn thit trng by gii thiu sn phm ca mnh vi cng mt phong cch trang trng bt lun trong trng hp, a im v hon cnh no. T , s l mt bc tin khng bao xa m rng sang ngnh dc m ti y cn c cc mt hng nh c gii thiu cho khch hng mt cch trt t v sch s. Khi cng nhau lm vic vi Sapa, chng ti pht trin nhiu gii php sn phm nh hnh thng minh, l ct li ca cc h thng ca chng ti, Rissanen hi tng li. Cng ty ca ng c th pht trin cc gii php theo yu cu tch hp thy tinh, g v cc vt liu khc nhng h thng ny hon ton c xy dng trn cc sn phm nh hnh v tm nhm. Sau ln ci t u tin bng cc gii php ca hng, nhn vin ca ca hng c th d dng thay i cc thit lp v lm mi dng v ca hng mt cch ty .
KH NNG VT TRI
HY NI
Chng ti khng ch bn cc sn phm v cc cu kin, chng ti cn bn cc gii php, Francesco Natale, qun l thng mi khu vc th trng Nng Lng Mt Tri v ng St ca Sapa nhn mnh. Trung tm ng dng Sapa ti , s dng nm k s, v i ng bn hng ca Sapa lm vic cht ch vi cc khch hng ca Sapa pht trin cc cu trc nhm, khung PV sng to v b tn nhit bin tn chuyn dng theo yu cu. Chng ti l cng ty c p duy nht ti cung cp mt phng php tip cn tng th - t vic thit k n kho vn v khch hng sn sng tr tin cho vic ny, Natale ni. N tit kim cho h thi gian, tin bc, v trnh phi suy ngm au u! Nh mt chng trnh tr cp ca chnh ph khi xng vo nm 2007, v
C CHIU SNG
gn y gia hn cho n nm 2016, kinh doanh nng lng mt tri ca c bit sng sa. , nh bt c ni no khc, nng lng c ngun gc t cc t bo quang in (PV) l tng i t tin so vi nng lng c ngun gc t du. Nhng cc nh sn xut nng lng mt tri ang lm vic ct lc hng ti mc tiu tng ng in li, theo chi ph ca nng lng mt tri bng chi ph ca du. Khi cnh tranh trong lnh vc nng lng mt tri tng ln v chi ph lp t gim, chng ta ang tin gn hn ti im tng ng, m ti hy vng l chng ti s t c trong khong 2 nm. Sau , vi cch tip cn tng qut ca Sapa, chng ti s c mt iu kin tuyt vi: l ni c rt nhiu nh nng mt tri!
VN BN MICHELE JIMNEz
# 2 2011 SHAPE 11
SN pHM NH HNH
12 SHAPE # 2 2011
# 2 2011 SHAPE 13
c lm bng nhm, tng ln ti 500 tn mt nm, ng ni. S cnh tranh theo bc chn ca h mt cch nhanh chng, mau l. Va mi gn y, Humphries nhn thy mt c hi cung cp cho Khu vc Trung ng nhng tm tri ph ng i b bng nhm ant ha thay v bng nha truyn thng. Sau 18 thng trin khai chi tit, nhng tm ph tri ng hin ang c cung cp trong cc thng cha lp rp ti ch. Trong khi thc s tin tng vo nhng li ch ca vic s dng vt liu nhm, Humphries vn kin quyt ni vi khch hng khi vt liu ny khng phi l gii php tt nht cho cc ng dng ca h. Bng s hiu bit nhng g l kh nng sng cn mang tnh thng mi v tin ti vic hiu bit khch hng ca chng ti v cng nh cc doanh nghip ca nhng khch hng tim nng, chng ti c th son tho mt bn bo co nh gi phn nh gi tr gia cc vt liu cnh tranh v gip h a ra quyt nh ng n, ng ni. iu ny gip to ra mt mi trng tin cy m ng cho rng l yu t c nht quan trng bc nht gia mt nh cung cp v khch hng ca mnh. Nim tin thng ph tan i nhiu ro cn v iu ny dn ti vic tm ra gii php ti u v tt nht. Vic ny cn phi c thi gian mi c c kt qu, nhng mt khi bn c lng tin th s c v s nhng kh nng. HC VIN NGHIN CU SN PHM NH HNH CA SAPA, bt u c m ra ti Vng quc Anh vo nm 2009, cng c xy dng da trn nhng kh nng v tn trong cc sn phm nh hnh. S kin t chc trong 2 ngy dnh cho khch hng v cc nh thit k l nhm hng ti cc ngnh ngh c th ang hng li t vic s dng cc sn phm nh hnh. Ngoi vic tham d cc bui hi tho, cc i biu n t cc ngnh ngh khc nhau u c chung mt c hi l c cng nhau chia s nhng hiu bit v kinh nghim, mt ci g m theo li Humphries nay tr thnh mt thnh cng thc s. Lng ngi
14 SHAPE # 2 2011
ng k Hc Vin Nghin Cu Sn Phm nh hnh th hai vt qua kh nng p ng, m v c bn xut pht t nhng xut khuyn ngh sau khi c khuyn ngh ca s kin c t chc ln u. Cc hot ng nh vy lun p ng v em li s hi lng cho v gim c kinh doanh bn hng ti Anh Quc, ngi pht biu rng nhng iu tt p nht v cng vic ca ng ta l vic trong mt mi trng ni m mi ngi u c trao quyn v c ng c thc y ti ni lm vic - v lun to ra s t ph vi khch hng v cc gii php ca h. Ti nhn c mt s hi lng rt ln trong vic xy dng mi quan h vi khch hng v pht trin cc sn phm mi cng vi h, ng Humphries cho hay. Nu bn c th l mt phn ca qu trnh sng ch th sau bn c th to ra s khc bit so vi nhng g tng lai nm gi.
VN BN CARI SIMMONS
Dave Humphries
Tui: 53 Gia cnh: c v v con trai 27 tui Ch : ang sng nng thn gn khu vc Worcester, Anh Quc Cc th tiu khin: cu c, khm ph thin nhin, chim mung v ng vt hoang d - Ti nghe chng ging nh cha ti! Cc mn th thao: ng tng chi mn bng bn chuyn nghip v hin ti ng thch chi golf v trt tuyt cng vi con trai ca mnh. Nhng tc gi ng yu thch: Harlan Coben v James Patterson cho trng phi thot ly thc t Cu trch dn ng yu thch: Cch duy nht d on tng lai l phi to lp ra n.
S m p y sc mu
Khi ni n vic ci thin ni , ngi Thy in nhit tnh u t vo cc phng tm v nh bp. V nhiu ngi ang hin thc ha nhng gic m v cc thit b, dng cng ngh cao vi cng ngh lm trng bng chrome hay s sch s, tinh khit nh ti ni khm cha bnh. Tuy nhin Pax, mt hng sn xut ca Thy in chuyn v sn phm nhit nng v cc sn phm thng gi, nhn thy mt nhu cu ngy cng gia tng v nhng sn phm c nhiu sc mu hn v khin cho chng ta tr nn vui v thoi mi hn. Thit k thin v mi trng y mu sc cng nh mang tnh hin i l khi nim ng sau Dng Sn phm Sc mu mi ca Pax th hin qua nhng ng nt trn khn tm, ln u tin lp lnh rng r trn th trng. Trong s cc loi my sy/ my si khn tm, chrome vn c coi l ng hong nhng nhng ng rnh bng nhm mi l, cc sn phm tm nh hnh hnh b sung nh sng ant n t Tp on Sapa, c nh gi mt hng bn chy nht vi kiu cch thit k y mu sc v mc tiu th nng lng cc thp. Mu en, mu xanh da tri, mu vng hay mu ? l s la chn ca bn.
TM TT
75
# 2 2011 SHAPE 15
H
16 SHAPE # 2 2011
Ngi ta thng ni trong lnh vc thit k hnh thc khun mu thng theo sau chc nng. iu ny bao gm c s la chn vt liu.
nay ang cung cp kin thc chuyn mn v lnh vc ny v mt lot cc sn phm nh hnh gia cng theo n t hng cho cc ng dng t vi ba phn loi - l Cc Cng Thc Hp Kim Chng Va p Mnh vi m s 200, 240 v 280. Nhng sn phm nh hnh ny c th c tm thy loi xe Aston Martin Rapide, Audi A8, R8, v TT, v mt s nhn hiu v mu xe hi khc. Cc Cng Thc Hp Kim Chng Va p Mnh 200, 240 v 280 l phng thc tip cn gii php tng th i vi vic thit k cc phng tin i li c c s ng ph va p mnh l tng ca Sapa. chnh l ni thit k v tnh nng p ng nhng quy chun chuyn mn vt liu.
VN BN MICHELE JIMNEz
nh thc khun mu thng theo sau chc nng, chn l hin nhin ny cn c th c p dng thit k t v cc sn phm nh hnh nhm c s dng vo mt trc ca xe t. Trn thc t, Dirk Schneider, gim c ti khon ton cu v cc ng dng ng c t ng cho Sapa Profiles gii thch, do cc nh luyn kim bit c rng, mi khi chng ta ni ti nhm, thc t l chng ta mun ni n hp kim nhm. Cc hp kim nhm tng ng vi t l trng lng ca chng c mt kh nng c bit l hp th nng lng va p mt cch tri chy v c th d on c, Vestjens Mat, Gim c Cng Ngh c p ca Sapa Profiles Hungary cho hay. Ty thuc vo cng thc cu thnh ca chng, cc hp kim nhm khng nht thit phi b b v khi c va p tc cao. Chng c th c thit k gp np v do hp th nhiu nng lng va p, nu khng s gy tn hi cho hnh khch i xe. iu ny khin cho chng tr thnh mt loi vt liu xy dng rt c mong mun s dng khi ni n thit k ng c t v s an ton cho li xe v hnh khch. SA PA C MT LCH S LU I pht trin cc sn phm nh hnh nhm c kh nng v vn, l pht biu ca Wout Polderman, gim c cng ngh ca Sapa Profiles H Lan. Sapa, nh Alcoa Extrusions, sn xut nhng sn phm nh hnh ty chnh u tin theo n t hng cho thn t vo nhng nm 1990 cho hng xe hi Audi v Ferrari. Qua cc nm, kin thc ca chng ti trong lnh vc qun l nng lng va p khng ngng pht trin. Sapa hin
Cc Cng Thc Hp Kim Chng Va p Mnh 200, 240, 280 ca Sapa c th c tm thy trong cu trc thn xe ca mt s xe t, bao gm c Mercedes-Benz SLS.
THIT K
Nm nay loi Bn B ca nh thit k Konstantin Grcic c trao gii thng red Dot: Sn phm tt nht trong s nhng sn phm tt nht trong mt cuc thi bnh chn sn phm c uy tn nht th gii.
Konstantin Grcic sinh ra ti Munich vo nm 1965 v c mt bc thy trong lnh vc Thit K Cng Nghip ca trng Cao ng Ngh Thut Hong Gia London. Rt nhiu cc sn phm ca Konstantin Grcic nhn c gii thng thit k quc t. Xin vui lng tham kho trn trang (www.konstantin-grcic.com) BD Barcelona Design, kh nng l cng ty ca Ty Ban Nha c uy tn cao nht trong lnh vc thit k, c thnh lp nm 1972 ban u vi vai tr nh mt phng tin sn xut cc mt hng ni tht v cc ph kin c trong cc ca hiu. Xin vui lng tham kho trang (www.bdbarcelona. com) Red Dot: l mt danh hiu v cht lng c quc t cng nhn cho thit k ni tri tn ti t nm 1955. N c trao tng bi T chc Thit k ca c c tn l German Design zentrum Nordrhein Westfalen.
TM TT
NNG CP P NG NHU CU
Nhng iu ln lao ang din ra mt thnh ph nh chu M, ni Sapa Extrusions Cressona ang y nhanh cng sut ca mnh.
Nh my Cressona Pennsylvania ca Sapa rt ln - v ang pht trin. C s c p hp kim thng dng ln nht Bc M gm c 15 ta nh vi din tch 1,5 triu mt vung tri rng trn 40 ha. Cng sut ny l cn thit cha 8 my p c th p ti 6.000 tn, c th cung cp cc kch thc ln nht v tnh a dng ca hp kim c sn Bc M. Mt trong nhng nng lc b sung v my p gn y l my c p trc tip UBE c th p 3.600 tn, c p cc phi c ng knh 10 ins. c lp t nm ngoi, my p UBE cho php sn xut cc hnh rng kch thc nh v trung bnh ph hp cho cc ngnh v sn phm tiu dng khc nhau. Thng 10, cng trnh m rng xng c tr gi USD 10 triu c hon thnh. Vic m rng ny b sung thm 100 triu pao (45,5 triu kilgam) cng sut cho cc doanh thc c Bc M ca Sapa, bao gm c cc xng c Spanish Fork, Delhi, Yankton v Toronto, Canada. Gi y, chng ti c th cung cp qu trnh c thng nht hon ton cho cc sn phm cui cng c sn, tt c u ti mt ni, Richard Worst, gim c nh my Cressona ni. iu ny mang li cho chng ti kh nng kim sot nhiu hn i vi cc cng thc hp kim v cho php chng ti p ng nhu cu khch hng nhanh hn. Cc thit b c mi, nh mt gi , mt h nu chy chuyn dng cho cc hp kim c bit, s cho php pht trin cc sn phm ha cht mi. iu ny s cung cp cc tnh nng tng cng cho cc khch hng nh kch thc l nh hn vi s chuyn i n gin hn. V nhu cu phi tng ln, Bc M ang i mt vi ngun cung thiu ht. S m rng ca Sapa l mt bc tin ti gii quyt vic thiu phi nhm ny. Nn kinh t ang pht trin v hot ng kinh doanh cng ang pht trin, Worst ni, gii thch nhu cu bt ngun t u. Suy thoi qua ri. i vi cc khch hng ang tm kim cc sn phm c gi cnh tranh - v nhng khch hng lm vic Cresona, ni Sapa l nh tuyn dng duy nht, y tht s l mt tin rt tt.
VN BN CARI SIMMONS
Bn c bit? Gn ba phn t tng s nhm c sn xut, 700 triu tn, vn ang c s dng nh vo tui th ko di ca chng (10 n 20 nm trong ngnh vn ti v ln ti 50 n 80 nm trong ngnh xy dng) v kh nng ti ch.
# 2 2011 SHAPE 19
KH NNG VT TRI
TM IM CA S CH !
Nm 2008, Ba Lan nh bi Gru-di-a sn Kalisz Kalisz, Ba Lan lt vo trn chung kt bng nm th gii k nim chn mi nm bng nm Ba Lan. Mc d cc khn gi c v mt cch in cung chin thng ca i nh, nhng ngi sao thc s ca gii u l cc ct gn Interplastic-Sapa.
CC qUAN CHC CP cac ca lin on bng nm Chu u v th gii rt thch trn u, nhng h c bit n tng vi cc ct gn! Roger towski, ch s hu Interplastic, mt nh sn xut v phn phi trang thit b th thao Ba Lan ni. Sau gii u, cc quan chc ca Lin on Bng Quc T (IHF) khen ngi Interplastic v cc khung thnh bt mt v tinh xo v khuyn khch cng ty tip tc ci tin chng nhn c chng ch IHF, v nm 2010 h nhn c chng ch ny. CC KHUNG THNH BNG nhm kch thc 3 x 2 mt c th gp c lm bng cc thanh nhm kch thc 80 x 80 milimet ca Sapa, ph hp vi cc tiu chun v chc nng v an ton pn-en 749 cho khung thnh bng nm, c cc thanh bn trong trnh b bin dng. Chng c trang b mt b ni bng nhm c thit k c bit, cho php gp li d ct gi v vn chuyn. Cc nh thit k cng ci
20 SHAPE # 2 2011
CC CT GN
thin bn ca cc du ct gn. Thay cho vic s dng cc can, d b xc v hng, cc vch khung thnh c p dng nh l mt lp ph bng bt. CC KHUNG THNH C CHNG CH IHF cng ng vai tr rt ln Gii V ch Bng Nm Th Gii ln th hai hai Thy in vo thng 1 nm 2011. n pht cui ngi ta mi nhn thy rng cc khung thnh s s dng Gii V ch nm 2011 l khng c chng ch IHF, do h hi chng ti mt cch gp gp l chng ti c th cung cp cc khung thnh Interplastic c chng ch IHF khng, Jan towski, gim c iu hnh ca Interplastic ni. Tht khng may, Ba Lan khng v ch, nhng cng ngh Interplastic-Sapa thnh cng. Cc khung thnh bng nm Interplastic c cng nhn trn phm vi quc t v c th tm thy tt c cc cp hun luyn hoc thi u.
VN BN MICHELE JIMNEz
Cc khung thnh c chng ch IHF t Interplastic c s dng ti Gii V ch Bng Nm Th Gii Malm, Thy in, thng 1 nm 2011. # 1 2011 SHAPE 21
TM TT
95
22 SHAPE # 2 2011
Ti ch nhm tit kim n 95 phn trm nhin liu s dng trong sn xut ban u.
Cng c lt sn d dng
Du mc mi nht ca Khrs trong lnh vc lt sn g l vic trin khai Woodloc 5S mt s pht trin k tip ca h thng thnh cng Woodloc, to ra mt cuc cch mng trong th trng lt sn trong nm 2000. Mt khp ni mi cho php lp t cc loi sn g a dng khc nhau ca Khrs thm ch nhanh hn v d dng hn v c trn nhng khu vc ln hn m khng cn phi c khp ni m rng. Vi cc c s bn hng trn 50 quc gia trn ton th gii v doanh thu gn 150 triu Euro trong nm 2009-2010, AB Gustaf Khr pht trin mt khp ni mi t nguyn l c bn ca Vlinge v kim nghim h thng mi ny trong mt phng kh hu m bo s hot ng ca n cc iu kin v nhit phng v m khng kh khc nhau. Mt trong nhng b mt ca vic lp t nhanh chng v d dng l li kha trt trong khp ni ngang kha cc tm vn. Nhng bn cn phi c cng c kha v m hng cui cng. Ban u, chng ti nh lm cng c ny bng cht do t
Mt trong nhng b mt ca vic lt sn g Woodloc 5S l cng c cn thit kha v m hng cui cng ca cc tm vn.
trng cao nhng sau chuyn sang nhm v tui th cao hn, Ingemar Fredricson, gim c sn xut ca Khrs, gii thch. Chng ti bt u phc ha cng c ny v Sapa thit k li mt phn v tm ra phng php tt nht sn xut n.
# 2 2011 SHAPE 23
Mt khu sng hi mi trnh din rt p. Chim ngng Walther LG400, mt ng dng mi cho cc hot ng c p ca Sapa.
hot ng c p ca Sapa v v vy chng ti gi mt s mu x l b mt cho Carl Walther. H thch khi nhn thy. Chic sng trng m mt hai nm pht trin ny c tung ra nm 2010. Ngoi b mt bng nhm mi xc, Sapa ch to bn thnh phn lin kt cha bng sng v cho php kh nng iu chnh tng th ca n. Gia cng v mi l mt thch thc, Schulz tha nhn, v cc thnh phn ca sng trng bao gm nhiu chi tit v cn phi tht n khp vi nhau. Chng khng phi l cc my c p thng thng ca cc anh. NHNG CARL WALTHER khng nghi ng g v vic chn i tc ca mnh. Chng ti chn Sapa, Bretschneider ni, v chng ti bit rng cng ty ny c trnh chuyn mn cn thit cho mi bc ca qu trnh ny thnh phn hp kim, nh hnh, gia cng iu khin s bng my tnh (CNC), x l anot, v in. Chng ti tin tng rng Sapa s cung cp cc thnh phn tuyt vi. l mt sn phm th v i vi Sapa, Schulz kt lun. Cc cng ty thnh cng cn mt hn hp sn phm m bo s n nh ti chnh. Chng ti rt hn hnh c lm vic vi Carl Walther!
VN BN MICHELE JIMNEz
y thm bt k ngi lng no c hoc phn ln Chu u lc a v bn s c kh nng s tm thy mt cu lc b bn sng. Bn sng hi l mt mn th thao rt ph bin Thomas Bretschneider ph trch Pht Trin Th Thao ca cng ty Carl Walther ni. Nhng tm ra mt khu sng m c th b sung mt cch y cho cch bn sng ca mi ngi lun l mt thch thc i vi nhng ngi bn sng, nhng ngi rt khc nhau v kh ngi, di ca cnh tay, v sc nm. Chng ti nhn thy vn ny v quyt tm thit k mt loi sng hi mi m c th iu chnh theo bt k kh ngi v kiu bn sng no, Bretschneider ni. Chng ti mun mt khu sng ph hp vi ngi bn sng ch khng phi ngc li. SAPA NGHE THY CARL WALTHER ang ti thit k sng trng hi th thao lg300 rt thnh cng v c a chung ca mnh v tip cn cng ty ny hp tc. Cc sng trng hi cht lng hng u, hiu nng cao, thng c cc thnh phn nhm, Jrgen Schulz, qun l khch hng chnh v cc cu kin Sapa min bc nc c gii thch. Chng ti ngh rng y c th l mt sn phm th v cho cc
24 SHAPE # 2 2011