1. Which of the following Acts refers to 4.

Sales promotion is particularly effec

the safety and interestof consumers tive in triggering trials and

directly?
unplanned impulse purchases.

(1) MRTP Act

(1) Product
(2) RTI Act
(2) Pre-purchase
(3) IPR Act
(3) Purchase
(4)/ConsumerProtection Act, 1986
me (4) None of these
2. The fundamental objective of

dia with reference to advertising

is
5. Mail-in coupons, Contest formns, etc

to the
to deliver the right message are examples of

right at the right time.

(1) Publicity

(1) Client
(2) Public relations
(2) Person
(3) Sales promotion
(3) Place

(4) All of the above

(4) Medium
school sold or distrib
in the hands of high The number of copies
3. The
is
and college students at a certain by a newspaper or magazine
uted

de
segment is any businessman's as
termed

light.
(1)_Readership

(1) Pocket money

(2) Circulation
(2) Excess money
(3) Frequency
Purchasing power
(3)
money (4) Reach
(4) Disposable P.T.O.

[31
2315086IDI2023
 The
purpose activities
of is to induce 11. The promotional 17. Advertising contributes to
carried default advertising is done on
14. By

at
the consumer to
try the through mass media like tel or
product im out
(1) Limited scale (1)Economic growth of society
mediately.
vision, radio, newspaper are caller Country
(1) Price Discounts (2)- Mass scale

(2) National Capital

(2) Discount (3) Corporate Level only
Coupons
(3 Free Offers (1) Below the line
(4) Societal Level only (3) Power of marketing Firms

(4) Refunds (2) Above the line limita Chaos in the already congested
8.
15 The following is the biggest (4)

target resellers, the Between the line

wholesal (3) tion of advertising marketplace
ers and retailers who
distribute man to buy
(4) None of these
(1) If forces the consumer 18. Do you believe that advertising can

ufactures' products to the end-users.

he does not
12 What used to denote
is the term the need change?
the things bring about socio-economic
(1) Sales Promotions
number of times a particular adver It sells gloss and dreams too
(1) Certainly
(2)Trade Promotions
(2)

buy media have their foot

(3) Sweepstakes tisement reaches the same person and dreams to prospective (2) Only if

prints and audience are willing

(4) Premiums or family. ers

9. buy the content

Expand P-0-P. consumers about the and able to
(1) Frequency (3) It tells

(1) Price of purchase a country or society is

new products in the (3) Only if
(2) Reach arrival of
(2) Place of purchase effluent
(3) Relatedness market
(3) Point of purchase not
(4) Certainly
(4) Gross impression (4) All of the above
(4) Product of purchase
the process followed
step in

10. A is an art
13. The following is not a function of ad 16y Which are of the
following according 19 The last
director's coun
under the AIDA model
is

terpart of a vertising is the third exposure

blueprint. to Krugman
(1) Intention
(1) Ad copy (1) Information (1) What is it?

(2) Attention
(2) Story Board
(2) Brand image (2) What of it?
Building
(3Y Layout (3) Desire

(3) has come?

(3),Where from

it
Persuasion
(4) Visuals (4) None of the above

(4)/Pricing (4) None of these PI.O.

2315086IDI2023
[4] [51
2315086\D\2023
 20. What kind of
promotional materi 23. The following is the element of
Which one of the following media
26y Which one the following is not 30.

a
of
al can be given to a communication triangle:Do media vehicle?
photographers
would opt for promoting FMCG?
shop? (1)/Leaflet
(1) Public

(1) (2) TV (1) Industry-oriented magazines

Catalogues of newly
introduced (2) Message Hall
(3) Conference
camera (2) TV
(4) Internet
(3), Media
(2) Which of the following is not a type
Roll of Fuji film 27, (3) Internet
(4). All of the above
of appeal?
(3) A newly introduced (4) Presentations during trade fairs
camera dis 24. What is IMC? (1) Emotional

played Iglass (2) Reasonal

window Which one of the following media
(1)/ Integrated Marketing Commu 31.
(3) Moral
(4) All of the above
nication (4) Rational would be suitable for building brand
21. AIDA mod
Non-commercial 28. What does 'I'stand for in
advertising is likely (2) Interactive Marketing Commu image?
el?
to form on the
following issue:
nication
(1)Interest advertisements
(1)
(1) Run-of-the-mill
Consumption of fast food items (2) Intense
(3) Integrated Market Communica during prime
(2) Intake on TV channels
Promotion of health (3)
spas tion
(4) Introduce
(3) Awareness about viewing hours
vaccination (4) Advertisements can change your at
Interactive Market Communica 29.

(4) of the above

All titude and behavior. Do you agree during intervals
(2) Advertisements
tion

22. Brand with this statement?

switching is one halls
of the 25. The in the inema
client of an advertising (1) Yes
agency
objectives of:
in and
is called: (2) No (3) Gloss advertisements

(1) Management the individ

(3)That depends upon
(1) Customer
exposed to ad newspapers of repute
ual who is being
(2) Marketing
(2) Major vertisements to prospective
(4) E-mail message
(3)_Advertising upon the situa

(3) Corporate (4) That depends

is clients
(4) Publicity tion the marketer/advertisers

(4) Account
in P.T.O.
2315086IDI2023.
[6] [71
23\5086\DI2023
 32. Which is
media has the Which one the following not a is not a
35. 41. Which one of the following

of
highest value LO Which one the following is not an

of
of reach in the Indian advertis
context? budgeting method in the context n
vehicle or type of putdoor
objective of advertising?
(1) TV
advertising? ing?
(1) To recall
(2)
Newspaper
(1) Mural Advertising
available funds method
(1), (2 To reinforce
(3)

All
Radio
(2) Electric Displays
(4) (2) Fixed Percentage method (3) To persuade
Magazines
(3) Sky Writing
Media timing is concerned (3) Competitive Parity method (4) To control
with

as "Sales (4) Radio

(1) Message s2 Who defined advertising
context (4) Objective and Task Method
oldest largest adver
sales 42! Which is the
(2); Time and Period during manship without a personal
which
36p Which one of the following is not a
tisement agency in India?
an advertising campaign is to man."
form of display?
be run (1) Lowas Lintas
Kotler
(1) Philip
(3) Frequency of exposure
(1) Door display & Mather
(2) Ogilvy
(2) Mason & Rath

(4)Budget of the entire media mix (2) Counter display (3Y Hindustan Thompson Associate

(3) Sheldon
34. Reach refers to the percentageof (3) Showrooms Ltd

(4) W.J. Stanton

(1) Customers in a
targeted market (4) Window (4)None of these
focuses on the
display
advertising
40.
(2) The population that advertisers
is a part of which depart
37. Which of the following is/are the of g0ds or 43. Production

consider store where a variety

tools of Internet ment?

Communication? are offered.
(3)_Customers in the targeted mar
services

(1) Creative
(1) Intranet.
ket who are exposed to an ad (1) Retail Advertising

(2) Media
vertising (2) E-mail Advertising
campaign (2) Interactive

Servicing
(3) Client
(4) Customers contacted (in per (3) Web PR (3) Local Advertising

Research
son) (4) Marketing
in an advertising PIO.
campaign (4) All of these (4) (1) & (3)
2315086\DI2023
[8] [91
2315086IDI2023
 short-term tool aims at
44.
are the wordsmiths who do the
is a
and
is the process by which an 53 Which type of advertising

designed to increase sales

goods, B-to-B, and
capital
Wording of an imme selects, organizes, and selling
advertisement individual
ately. industrial products?
(1) Creative director inputs to cre intermediary
interprets information
(1) Promotions
(2) AcCOunts Executive picture of the
world (1) Corporate advertising
ate a meaningful
(2) Sales Promotion
(3) Copychief (2)Industrial advertising
(1) Decoding
(3) Advertising
(4)-Copywriters (3) Financial advertising
(2) Perception
(4) Both (2) & (3)
45., What is the term used for advertising mapping (4) Specialty advertising
(3) Perceptual
of transforming the
48. This process
done for intermittent and used for determin
irregular (4) Mind filters
549What is the term
tent of a message (thoughts, idea
the feel
periods and alternating with shorter are at effectiveness
characteristics ing an advertisement's
news, etc) into a symbolic form
but
periods of advertising? hardly measurable, feed
ing level, based on consumer responses,
known as
(1) Continuity Scheduling selection if associated
vital for brand back and behavior?
(1) Decoding
(2)- Pulse Scheduling experiences
with positive
(1) Pre-Testing
(3)
(2)Encoding
Intermittent physical
Scheduling
(1) Pseudo
(3) Noise (2) Copy-Testing
(4) Flight Scheduling attributes
(2) Psychological
(4) Communication process (3) Both (1) & (2)

4 Expand DAGMAR
(3) Physical
49. What is Zapping? (4) None of these
(1) Defining Advertising. Goals for
(4) Rational
a science
and an
(1)- Switching of channels during 55.
is essentially
Measured to be the
Advertising Results is considered
the most ef

programs or ad com determine

boring art that helps
(2)Developing Advertising Goals part of a print copy

mercials
most important the mar
manner of spending
convey the main
fective
for Measuring Advertising Re supposed to
that is
(2) Switching programs using a money across media
keter's
sults
message in an advertisement
remote
(1) Flight Scheduling
(3) Defining Agency Goals for Mea
(3) (1) Copy
Fast-forwarding through com Scheduling
(2) Continuity
sured Advertising Results
mercials
(2) Pictures
in programs recorded
Research
(4) Defining Advertising Goals (3) Market
for
on a video cassette/TV. (3) Jingle

Media Planning
Marketing & Advertising Results Headline
(4)
PI.O.
(4) None of these (4)
2315086IDI2023 [11]
[10] 2315086\DI2023

KIC.
 S6 Who method A campaign mixes the
among the following is respon
5. The All-you-can-afford
In which type of marketing Interac 66. Successful

of the below?
sible to keep updates
used in which
(IVR) is used? and modern media cleverly
with medla tive Voice Recording
Research
(1) Market
results.
trends, obtain media to get the best
costs, discover Mail
(1) Direct
(2) Budgeting
market trends and understand the (1Y Traditional
Planning Marketing
(3) Media (2)+Internet
motivations of consumers? (2) Popular
(4) Media Buying
(3) Direct Marketing

(1) Client Service is an interactive comput

executive
692. (3) Preferred
(4) One to one marketing

(2) Media Planner er-based system.

(4) None of these
sve 64 What is Brat Power?
(3) Media Buyer (1)Management Information
following are examples
tem (1) Importance of new mediums 67 Which of the
(4)Advertising Agency rural areas?
Support System of mass media used in
(2) Self
like the internet
57. What factors should be considered
(3) Decision Support System of (1) TV
(2) Evolving customer segment
while setting the advertising budget? (4) Direct Support System
(2) Radio,
kids, children
(1) Competition offer is a value for money that

(3) Village melas

(2) Market situation the campaign offers. (3) Evolving customer segment

(4) All of the above

(1) Media
(3) Sales decay rate (4) Evolving media power

(2) Advertising 68. is the watchdog organization

(4) All of the above of market smal
pack
65 For which type
(3) Direct standards for
that lays down ethical
587 Expand AIC single-use packets are suit

(4) Mass aging,

industry.
(1)/ Advertising the advertising
Information Curve 62. Which of the below is an example able?
of

(2) Advertising
Direct Mail? (1) IRDA
Intensiveness
(1) Urban
(1)
Curve Personal Selling
(2)ASCI
(2) Rural
(2) Advertising
(3) Advance Information Curve (3) DMA
(3) Direct Marketing (3) Semi-Urban
(4) Advertising Investment Curve
(4) (4) TRAI
Public Relations P.T.O
(4) Metros
23\50861DI2023
[12] [13]
23\5086\DI2023
 69. when
Misleading advertisements are 73. The, enacted

covered by the Act

Protection for pre-censorship
provide
of 1986.
of
(1) Company categorization advertising

(2) Consumer programming content.

(3) Agency
(1) Content Code
(4) None of these
(2)Advertiser's Code
is the
70f portrayal of people in
a way that is devoid of individuality. (3) Doordarshan's Code
(1) Puffery
(4) Air Code
(2) Stereotyping
74. Intellectual property refers to cre
(3)- Endorsements

(4) Halo Effect ationsof the

71. Misleading
Advertising, Unethical
(1) Team
Product Endorsements,
Stereotyping
(2) Employees
are some of the advertising

(1) Strategies (3) Advertising agency

(2) Malpractices (4) Mind

(3) Practices
75 Products with little or more differen
(4) Drawbacks
tiation can call for
advertising.
72. What is IPR?
(1) Low
(1) Intellectual property rate

(2) (2) Heavy

Intellectual Person's right

(3) Intellectual Property Rights (3) Minimum

(4) International Promotions Right (4) Maximum

23\5086\DI2023
[14]