Questionnaire

(Consumer behavior study about hero motorcycles)

1. Do you have own bike? (a) Yes ( ) (b) No ( ) 2. If yes, which company bike do you have at present? (a) Hero ( ) (b) Honda ( ) (c) Bajaj ( ) (d) Yamaha ( ) (e) Suzuki ( ) (f) Royal Enfield ( ) (g) Others (Please specify) _________ 3. Whom do you refer to purchasing bike? (a) News Paper ( ) (b) TV advertisement ( ) (c) Magazine ( ) (d) Internet ( ) (e) Friends ( ) (f) Others _________ 4. Who is the decision maker for bike purchasing in your family? (a) Father ( ) (b) Mother ( ) (c) Self ( ) (d) Other _________ 5. How you purchase bike? (a) By cash ( ) (b) By loan ( ) 6. What features you consider when you purchase bike please give the rank? Attributes Excellent Very Good Good Average Poor Price 1 Less Maintenance 1 Style 2 Durability 2 Mileage 1 Easy driving 1 Brand reputation 2 Color 2

Very Poor

7. Rate the following attribute of show room. Attributes 1 2 Available 2 After sales 1 Service 1 Infrastructure 2 8. From where you purchasing? (a) Bikes Auto ( ) (b) Shraddha Automobiles ( ) (c) Rajdeep Automobiles ( ) (d) Others ________________ 9. Rate the following schemes that attract you most. Attributes 1 2 Special offer 2 Exchange offer 1 Special gift 3 Cash discount 1

10. Rate the following features you have purchase hero bike. Attributes 1 2 3 Mileage 1 Available 1 Price 1 After service 1 Pick up 2 11. Are you satisfied with your current bike? (a) Yes ( ) (b) No ( )

12. Give your suggestion. Management in Service center is AVERAGE compare to Sales department. Improvement require MUST In Service center.

For Hero Honda (Now Hero) users only:

13. Why do you prefer Hero over the other bikes? (a) Attractive Designs ( ) (b) Reasonable Price ( ) (c) Brand Image ( ) (d) Better Quality ( ) (e) Easy Availability ( ) (f) Others __________

14. Will you recommend your Friends/ Family to purchase a Hero bike? (a) Yes ( ) (b) No ( ) 15. Are you satisfied with the current bike of Hero? (a) Yes ( ) (b) No ( ) If no, please specify the features you would like to see in hero bike. _____________________-__________________________________________________

Customer personal information

A. Name: __paras shah ________________________________________________________ B. Address: ___A /403 , Akash deep apartment, Akhbar nagar , Ahmedabad - 380006 ___________________________________________________________________ ______________________________________________________________________ C. Contact no. (M) ___________9727576527____________ (O) ______________________ D. Age (in yrs): (a) 18 to 20 (b) 21 to 25 E. Occupation: Services Student Businessman Professional Others F. Monthly income 5000 5000 to 10000 10000 to 15000 15000 to 20000 20000 above

( ) ( )

(c) 26 to 30 (d) 31 to 35

( ) ( )

(e) 36 to 40 ( ) (f) 41 to above ( )

( ( ( ( (

) ) ) ) )

( ( ( ( (

) ) ) ) )

Sign: _PARAS SHAH_________________ Date: __03 JAN 2012_____________ Place: __AHMEDABAD________________