1 Project Print 64 Pages

Consumer Attitude Towards Reebok Shoes in Davangere City.
CHAPTER-1 INTRODUCTION
Today, footwear has become a part of our life. From kids to old ones everyone is wearing footwear. Footwear is the protective wears of foot of men and women. Usually made out of leather with a stiff or thick sole & heel & generally reaching no higher than the ankle. In olden days footwear were prepared of wood & leather. Although sandals were the most common footwear in most early civilization, shoes were also born during 1600-1200 BC in Mesopotamia. For example, soft shoes were introduced by mountain people on the border of Iran who ruled Babylonia during that time. This first type of shoe was a simple wrap around leather, with the basic constructions of a moccasin held together on the foot with rawhide lacing. Gradually this design was improved upon and assumed many variations. Moccasins sandals and simple boots were prevailing types of footwear almost until the middle ages. NEED FOR STUDY: In earlier days people were using footwear as a protection for foot. But now a days with respect to changes in culture, living standards, taste, westernization the buying habits in case of footwear is fast changing and consumers also buy footwear to express their life style, status etc rather than protection. Earlier India footwear industry was a sellers market, but now it has become buyers market. With the invention of new designs and innumerable competitors entering the market, the Reebok international Ltd, is also facing some problems.
S.J.V.P. College Autonomous, Harihar.
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In the present day world, the likes and dislikes and taste and preferences of the human beings changes at a faster rate in relation to all such the products and services that he consumes, every human being wants to present himself smart as possible, therefore he and she goes for products that are attracting and appearing with new design and colour, this is reality in respect of dresses, footwear etc.. while selecting footwear a person always looks latest design, durability, quality and price of the products. Today numbers of companies are manufacturing good designed and high quality shoes both for men and women and has created a rich market for their products. At this juncture it will be vital to know what kind of marketing mix strategy Reebok international Ltd is following for its products. Identification of problems and then finding solutions to the problem is the first step in research As a result three is a need to study the problem and also to give suggestions to improve further sales. OBJECTIVES: To study the present status / role of the company in the Indian Market. To know the consumer, tastes and preferences while purchasing footwear. To study the factors which influence on consumers in making the choice far a particular brand of footwear. To analyze about the promotional aspects. To assess the Market share.
To study the marketing activities of Reebok international Ltd.
To learn about the Impact of price.

To know the superiority of the product by comparing
it with the
competitors products.
To make suggestions to and Reebok international Ltd to improve their
sales.
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SCOPE OF THE STUDY: The study covers consumer attitude towards. The performance of the product. The pricing of the product. The design of the product The functional value of the product The promotion of the product. Lastly the study also covers the distributions aspects of the products. METHODOLOGY: The required date are collected from primary sources regarding the products, distribution channels, promotional techniques and the pricing adopted was obtained through discussion with marketing persons and through field survey by administering Questionnaire to the selected samples. Secondary sources has been collected from publish sources like Magazines, Newspaper, Company brochures, Annual reports and information get by having an informal talk. PROFILE OF THE STUDY: Davangere is a commercial city, which constitutes total population of about 5 to 6 lakhs. It is a big business center will establish educational institutions. Majority of target customer are businessmen and especial students. Hence the study was conducted in different locations of Davangere to know the consumer response toward footwear. LIMITATIONS:
Because of time constraint, the study is limited to 50 consumers only.
Lack of consumers awareness about different varieties of products. Fast changing taste and life style of consumers.
Limited study area.
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CHAPTER-2 COMPANY PROFILE

REEBOK HISTORY 1890-1930's J.W. Foster and Spikes of Fire Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. The family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film "Chariots of Fire." 1950-1980 A Gazelle Named Reebok, A Company on the Move In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market. 1980's By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. In 1982, Reebok introduced the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyle, and with it Reebok anticipated and encouraged three major trends that transformed the athletic
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footwear industry: the aerobic exercise movement, the influx of women into sports and exercise and the acceptance of well-designed athletic footwear by adults for street and casual wear. Explosive growth followed, which Reebok fueled with new product categories, making Reebok an industry leader. In the midst of surging sales in 1985, Reebok completed its initial public offering (stock symbol is NYSE: RBK). A year later, Reebok made its first strategic acquisition, The Rockport Company. Rockport was a pioneer in using advanced materials and technologies in traditional shoes and the first company to engineer walking comfort in all types of dress and casual shoes. In the late 1980s, Reebok began an aggressive expansion into overseas markets and Reebok products are now available in more than 170 countries and are sold through a network of independent and Reebok-owned distributors. Creating innovative products that generate excitement in the marketplace has been a central corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s, a particularly productive period began with The Pump technology and continues today, with breakthrough concepts and technologies for numerous sports and fitness activities. 1990's In 1992, Reebok began a transition from a company identified principally with fitness and exercise to one equally involved in sports by creating several new footwear and apparel products for football, baseball, soccer, track and field and other sports. That same year, Reebok began its partnership with golfer Greg Norman, resulting in the creation of The Greg Norman Collection. In the late 1990s, Reebok made a strategic commitment to align its brand with a select few of the worlds most talented, exciting and cutting-edge athletes. Since then, the company has focused on those athletes who represent the top echelon of sports and fitness.
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2000 In 2000, Reebok and the National Football League announced an exclusive partnership that serves as a foundation of the NFLs consumer products business. The NFL granted a long-term exclusive license to Reebok beginning in the 2002 NFL season to manufacture, market and sell NFL licensed merchandise for all 32 NFL teams. The license includes on-field uniforms, sideline apparel, practice apparel and an NFL-branded footwear and apparel collection. 2001 In 2001, Reebok formed a long-term strategic partnership with the National Basketball Association under which Reebok designs, manufactures, sells and markets licensed merchandise for the NBA, the Womens National Basketball Association (WNBA) and the National Basketball Development League (NBDL), the NBAs minor league. Reebok secured the exclusive rights to supply and market all on-court apparel, including uniforms, shooting shirts, warm-ups, authentic and replica jerseys and practice gear for all NBA, WNBA and NBDL teams. Reebok also had exclusive rights, with limited exceptions, to design, manufacture, market and sell headwear, T-shirts, fleece and other apparel products for all teams in most channels of distributions. In 2006, Reebok transferred the NBA rights to the adidas Brand. 2002 In 2002, Reebok launched Rbk a collection of street-inspired footwear and apparel hook-ups designed for the young man and woman who demand and expect the style of their gear to reflect the attitude of their lives: cool and edgy, authentic and aspirational. Inspired by street fashion, Rbks marketing is culturally relevant as well. With many of the industrys most marketable and valuable sports assets on its roster, Reebok rolled-out an integrated marketing campaign that fused together sports, music, technology and entertainment, and was designed to connect the Reebok Brand to millions of new consumers around the world. The global marketing campaign was launched in early 2002
S.J.V.P. College Autonomous, Harihar. Page 6
and featured select Reebok athletes paired with some of the music industrys most successful hip-hop and rap artists. Reebok tapped into something the industry had not yet seen, and became a pioneer in the fusion of sports, music and technology. 2003 2003 was a landmark year for Rbk. Reebok formed an unprecedented partnership with rap musician Jay-Z, which included the design and marketing of the "S. Carter Collection by Rbk," which launched in April. With the partnership, Jay-Z became the first non-athlete to have a signature athletic footwear collection. The launch of Jay Zs first shoe was extremely successful around the world. Later that year, Reebok teamed up with another superstar of the rap world, 50 Cent. The result was the equally successful G Unit Collection by Rbk. 2004 In 2004, Reebok became the worlds leading producer of hockey apparel and equipment with its acquisition of The Hockey Company. The Hockey Companys brands, CCM, Koho and Jofa, are among the most respected in the sport. Reebok has a long-term licensing agreement with the National Hockey League, under which the company serves as the supplier of authentic on-ice game jerseys to all 30 NHL teams. It also has the exclusive worldwide rights to manufacture and market authentic, replica and practice jerseys using the names and logos of the NHL and its teams. Reebok also has exclusive agreements with the Canadian Hockey League, the American Hockey League and the East Coast Hockey League.
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2005 In early 2005, Reebok launched Rbk Hockey, a new and innovative line of ultra-high performance hockey equipment, sticks and skates and signed hockey phenom Sidney Crosby, who has lived up to his billing as the leagues next great player. In two short years, Rbk Hockey has become one of the most visible and in-demand hockey brands on the market. In 2005, Reebok launched its largest global integrated marketing and advertising campaign in nearly a decade. "I Am What I Am" is a multi-faceted campaign which links all of the brand's marketing and advertising efforts under the "I Am What I Am" umbrella. The campaign encourages young people to embrace their own individuality by celebrating their contemporary heroes. Celebrities featured in the campaign include music icons Jay-Z, Daddy Yankee and 50 Cent; top athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams. 2006 In January 2006, adidas-Salomon AG acquired Reebok, forever altering the worldwide sporting goods industry landscape. Shortly after the close of the acquisition, Reebok Chairman and CEO Paul Fireman announced he was leaving the company to pursue other interests, and Paul Harrington was named President and CEO of the Reebok brand. Today, the adidas Group, which includes the adidas, Reebok, TaylorMade-adidas Golf and Rockport brands is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Activities of the company and its more than 80 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany.
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2007 Reebok launched Run Easy, one of the most comprehensive running campaigns in the brands history. The goal of the campaign was to inspire consumers around the world to fulfill their potential and celebrate their individuality. The message of the campaign was that while many other brands speak about the "blood, sweat and tears" of running, Reebok celebrated the camaraderie, joy and fun of running Run Easy. In addition, Reebok's partnership with the National Hockey League took center stage with the unveiling the Rbk Edge Uniform System, a complete, team-wide redesign and re-engineering of the NHL uniform, and the opening of the NHL Powered by Rbk retail store in New York City. Reebok also launched its "There are Two People in Everyone" marketing campaign for the second half of 2007 in select regions. The global marketing campaign highlights Reeboks unique brand point of view of celebrating the individuals balance between sport and life. The campaign, featuring international sport stars such as Allen Iverson, Yao Ming, MS Dohni and Nicole Vaidisova, declared that there is more to an athlete than his or her sport. 2008 Reeboks global marketing campaign, Your Move launched in March of 2008 and evolved Reeboks positioning as the brand that celebrates individuality and supports those who choose to do things their way. Expressed as a global brand campaign, Your Move was an invitation to people to do it their way in sport and in life. The whats your move? ad was a literal expression of this philosophy: key assets including Thierry Henry and Alexander Ovechkin showed us their moves and invited consumers to show us theirs.
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In the summer of 2008, Reebok and driving ace Lewis Hamilton announced a multi-year partnership at a spectacular 3-D event in Amsterdam, home of Reeboks European Headquarters. At the event, Reebok unveiled The Athlete within the Driver, gave media a rare insight into Hamiltons demanding fitness regime. Hamilton revealed how Reeboks Smoothfit training footwear and apparel range helped him to train better than ever before. 2009 In February 2009, Reebok launched the Jukari Fit to Fly workout, the first in a series of initiatives to come out of a new, long-term partnership with Cirque du Soleil. Jukari Fit to Fly makes fitness fun again by introducing a new way to move. The workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training. Also in 2009, Reebok made a pledge to tone the butts and legs of women around the world with its innovative EasyTone footwear. Featuring first-of-its-kind balance pod technology, the shoe generates incredible results thanks to proprietary technology invented by a former NASA engineer. ABOUT REEBOK Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and womens categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.
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REEBOK'S VISION Fulfilling Potential Reebok is dedicated to providing each and every athlete - from professional athletes to recreational runners to kids on the playground - with the opportunity, the products, and the inspiration to achieve what they are capable of. We all have the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfill their true potential and reach heights they may have thought un-reachable. REEBOK'S MISSION Always Challenge and Lead through Creativity At Reebok, we see the world a little differently and throughout our history have made our mark when weve had the courage to challenge convention. Reebok creates products and marketing programs that reflect the brands unlimited creative potential.
REEBOK'S POSITIONING Celebrate Individuality in Sport and Life Reebok understands that people are, above all, unique. Reeboks positioning reflects this; celebrating the distinct qualities that make people who they are - their unique points of view, their individual style and their remarkable talents and accomplishments. Reebok celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness. While some may call them crazy or eccentric, Reebok calls them visionary and original.
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REEBOK'S PURPOSE To Empower Global Youth to Fulfill their Potential Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand. For two decades, Human Rights, through the Reebok Human Rights program, was the primary focus of this effort. Reebok has expanded on what had been built and created a Global Corporate Citizenship platform with a purpose for the brand that will help underprivileged, underserved youth around the world fulfill their potential and live healthy, active lives. REEBOK'S BRAND TERRITORY Having Fun Staying in Shape Having Fun Staying in Shape comes to life through a fun, bold, provocative manner expressed through fresh, eye catching imagery signed off with a unique 'Reeword.' The tone and manner allows the consumer to look at sport and lifestyle through our lens of 'Ree.'
Reebok Endorsements North America The company holds exclusive rights to manufacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football League (NFL) since 2002 (marketed as NFL Equipment), the Canadian Football League (CFL) since 2004, and is the official shoe supplier to the NFL and Major League Baseball (MLB).
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The company also holds sponsorships with Mexican club Chivas Guadalajara; Brazilian clubs Cruzeiro, Internacional, and So Paulo FC for the 200809 season. CCM Logo of Sidney Crosby Rbk SC87 line by Reebok In addition, Reebok acquired official National Hockey League (NHL) sponsor CCM in 2004, and is now manufacturing ice hockey equipment under the CCM and Reebok brands, and has signed popular young stars Sidney Crosby and Alexander Ovechkin to endorsement deals (Crosby for Reebok, Ovechkin for CCM). Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005. Europe The company maintains its relationship with its origins in England, through a long-term sponsorship deal with Bolton Wanderers, a Premiership football (soccer) club close to the birthplace of the company. When the team moved to a brand new ground in the late 1990s, their new home was named the Reebok Stadium. Several other English soccer clubs, most notably Liverpool FC, had short term Reebok sponsorship deals up until the purchase by Adidas, but most have since switched to either the parent brand (which has a much longer history in soccer) or other companies. In rugby union, Reebok sponsored the Wales national team until late 2008, who won the Grand Slam in the Six Nations Championship in that year, and the Tasman Makos in New Zealand's domestic competition, the Air New Zealand Cup. In 2006, FC Barcelona and France striker Thierry Henry (then playing for Arsenal) signed a deal to join the "I Am What I Am" campaign on 1 August
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2006. Ryan Giggs has also done "I Am What I Am" commercials. Also, on 1 August, Andriy Shevchenko started his endorsement deal with the company.[5]
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Australia In 2005, Reebok also signed an exclusive agreement to design and supply all eight team home and away strips for the new Australian A-League competition. Although not an expensive deal, this partnership is paying dividends for Reebok, due to the growing popularity of football and the league in the area. An estimated 125,000 jerseys have been sold in Australia, a record for a single league's sales in a year for a sports manufacturer.[6] Reebok sponsors four teams in the Australian Football League, those being the Fremantle Football Club, the Melbourne Football Club, the Port Adelaide Football Club and the Richmond Football Club, the latter two beginning their association from the 2007 season. They also sponsor the Gold Coast Football Club, who currently play in the TAC Cup and are due to enter the AFL in 2011. Reebok has supplied rugby league teams St George Illawarra, Melbourne Storm, Manly Sea Eagles and the Gold Coast Titans with club's kits and other merchandise.
Reebok advertisement in Basel India Reebok sponsored sports kits for the new Indian Premier League cricket teams, such as the Royal Challengers Bangalore, Kolkata Knight Riders, Rajasthan Royals and Chennai Super Kings in the first edition of the league held in 2008, however for the second edition held in 2009 the sponsorship was
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to 4 teams (Royal Challengers Bangalore, Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab) kits. International Cricket Reebok is the official sponsor of the International Cricket Council. It manufactures uniform for ICC International Panel of umpires and referees. Also, all the playing kits used in ICC Events, such as wickets, are sponsored by Reebok. It became official sponsor of ICC in 2007. International cricketers such as Sri Lankan captain Mahela Jayawardene, Sri Lankan Cricketers Sanath Jayasuriya , Ajantha Mendis, Indian captains Mahendra Singh Dhoni and Rahul Dravid, Bangladeshi captain Mohammad Ashraful , Bangladeshi cricketers Mohammad Rafique and Habibul Bashar, endorse Reebok. They are supplied with Reebok cricket shoes, as well as with
cricket bats marked with the Reebok brand in the case of Dhoni. The recent cricketers include Yuvraj Singh and Yusuf Pathan.
Non-Sports Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched on 21 November 2003 and the S. Carter sneaker became the fastest-selling shoe in the company's history.[7] Later, Reebok made a deal with rapper 50 Cent to release a line of GUnit sneakers and artists like Nelly and Miri Ben-Ari have become spokespersons for the company. Reebok also signed Scarlett Johansson and introduced her own line of apparel and footwear called Scarlett Hearts, an Rbk Lifestyle Collection. Sponsored Athletes

Sanath Jayasuriya - Cricket Amir Khan - Boxing Harbhajan Singh - Cricket

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Allen Iverson - NBA - (Lifetime Contract) Mahendra Singh Dhoni - Cricket Greg Norman - PGA Peyton Manning - NFL Yao Ming - NBA Steve Francis - NBA Yuvraj Singh - Cricket Sidney Crosby - NHL Chad Ochocinco aka Chad Johnson - NFL Thierry Henry - Liga BBVA Josh Beckett - MLB Brodie Merrill - NLL/MLL Carolina Klft - Athletics Steve Smith - NFL Yusuf Pathan - Cricket Jerricho Cotchery - NFL Joey Porter - NFL Nicole Vaidisova - WTA Shahar Peer - WTA Iveta Benesova - WTA Thomas Jones - NFL Nick Willis - Athletics Mahela Jayawardene - Cricket Laveranues Coles - NFL Matt Hasselbeck - NFL Ajantha Mendis - Cricket Nicols Almagro - ATP Dustin Keller - NFL Ronde Barber - NFL Kumar Sangakkara - Cricket Reggie Wayne - NFL
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Lewis Hamilton - F1 Mohammad Rafique - Cricket Morris Peterson - NBA Jason Terry - NBA Nick Mangold - NFL Maurice Jones-Drew - NFL Mohammad Ashraful - Cricket Habibul Bashar - Cricket Danilo Gallinari - NBA David Ortiz - MLB Thierry Henry - Liga BBVA Iker Casillas - Liga BBVA Curtis James - Athletics DeAngelo Hall - NFL Cristobal Huet - NHL Knowshon Moreno - NFL Jason Spezza - NHL Eli Manning - NFL Kevin Correia - MLB Justin Morneau - MLB Joe Nathan - MLB Steve Francis - NBA Brad Penny - MLB Maxime Talbot - NHL Ryan Giggs - EPL Mark Steenhuis - NLL/MLL Zack Greer - NLL/MLL Joe Flacco - NFL Dan Dawson - NLL/MLL Laurence Maroney - NFL Steve Hooker - Athletics
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Matt Alrich - NLL/MLL Amlie Mauresmo - WTA Lance Briggs - NFL Jamal Crawford - NBA Al Jefferson - NBA Chris Cooley - NFL Brevin Knight - NBA Mohamed Hussein - NFL
Former Sponsored Athletes

Emmitt Smith - NFL Shawn Kemp - NBA Mike Modano - NHL Frank Thomas - MLB Dee Brown - NBA Irving Fryar - NFL Derrick Thomas - NFL Dominique Wilkins - NBA Shaquille O'Neal - NBA Tiki Barber - NFL Curt Schilling - MLB Albert Belle - MLB Venus Williams - WTA Jelena Jankovi - WTA Martin Brodeur - NHL Marty Turco - NHL John Daly - PGA Donovan McNabb - NFL
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Australian Football

Adelaide Football Club Fremantle Football Club Gold Coast Football Club Melbourne Football Club Port Adelaide Football Club Richmond Football Club
Cricket teams/clubs with kits manufactured by Reebok

ICC World XI Sri Lanka national cricket team South Africa national cricket team
Indian Premier League 2008

Royal Challengers Bangalore Chennai Super Kings Kolkata Knight Riders Rajasthan Royals

Royal Challengers Bangalore Kings XI Punjab Chennai Super Kings Kolkata Knight Riders
Kings XI Punjab
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Association Football clubs/leagues with kits manufactured by Reebok Europe

Bolton Wanderers Aris Drenica Kln CSKA Moscow Lens
Africa
Bloemfontein Celtic
Asia/Oceania

Adelaide United Central Coast Mariners Gold Coast United Melbourne Victory Newcastle Jets North Queensland Fury Perth Glory Queensland Roar Sydney FC Wellington Phoenix Kingfisher East Bengal Mohun Bagan Mohammedan Sporting Club Persiba Balikpapan Persela Lamongan Sriwijaya F.C.
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North America
Guadalajara
Central America
Deportivo Saprissa
South America

Internacional So Paulo Cruzeiro
National Association Football teams
Korea DPR
Rugby League
St George Illawarra Dragons
Rugby Union

Tasman Makos Natal Sharks
Colleges
Boston College - On December 1, 2009, Boston College announced it will be switching to Under Armour for the 2010-2011 athletic seasons.
Former Sponsored U.S. Colleges

UCLA Bruins Texas Longhorns Baylor Bears Michigan State Spartans Arkansas Razorbacks Florida Gators
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Hawai'i Warriors Virginia Cavaliers Utah Utes Wisconsin Badgers Wyoming Cowboys
Former Sponsored Major League Soccer Clubs

Colorado Rapids New England Revolution
Former Sponsored English Premier League Clubs

Liverpool F.C. (1996-2006) West Ham United F.C. (2003-2007) Manchester City F.C. (2003-2007) Aston Villa F.C. (1995-2000)
Former Sponsored Scottish Premier League Clubs
Heart of Midlothian F.C. (2002-2005)
Former Sponsorships of Professional Sporting Leagues
NBA
Former National Teams Sponsored By Reebok

U.S.A. Sweden Russia Spain Poland South Africa Paraguay
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Other Sponsored By Reebok

Force India (Formula One) Vodafone McLaren Mercedes (Formula One)
Recent news
In 2009, Reebok launched JUKARI Fit to Fly, an innovative gym workout designed for all women with one single objective to make fitness for women fun again. JUKARI, the result of a long-term relationship between Reebok and the globally renowned entertainment company, Cirque du Soleil, is an hour-long workout that was created on a specially-designed piece of equipment called the FlySet, which gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training. JUKARI launched in top gyms in fourteen cities around the world including Hong Kong, Mexico City, Madrid, London, Krakow, Munich, Seoul, Kuala Lumpur, Buenos Aires, Santiago, Montreal, Los Angeles, Boston, and New York. To complement JUKARI Fit to Fly, Reebok also created two collections of womens fitness apparel and footwear called On the Move and the Reebok-Cirque du Soleil collection. Both lines consist of products that can be worn for a range of fitness disciplines, from running to yoga, JUKARI Fit to Fly, to tennis. All were developed and designed with a deep understanding and knowledge of the unique way a womans body moves.
In 2009, Reebok launched the EasyTone footwear collection that allows consumers to take the gym with them. The EasyTone technology involves two balance pods under the heel and forefoot of the shoe that create a natural instability with every step, which Reebok claims forces the muscles to adapt and develop tone.
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In April 2008 Reebok launched it's online store in UK and France [1]. In January 2009 Reebok had extended the store to Germany, Austria, Netherlands, Belgium and Ireland and had also introduced YourReebok - an application to design your own Reeboks.
For the 2008-09 season, Reebok created the Reebok Edge 2 uniform system, for National Hockey League's players. The league adopted the jersey and now all teams sport the new style for both their home and away jerseys.
In July 2007, Reebok launched its Lifestyle Footwear Collection in association with Daddy Yankee's new album. In December 2007, Reebok launched the GOAL Collection of football gear on the release of the Indian football movie Dhan Dhana Dhan Goal.
In June 2007, Reebok announced Scarlett Johansson on its array of brand ambassadors. Johansson promotes the Scarlett 'Hearts' Rbk" collection, a fashion-forward, athletic-inspired' footwear targeted at the Indian market.
For the 2007/08 season, the National Hockey League introduced a new uniform system league-wide, designed and manufactured by Reebok and called Reebok Edge. The new uniforms include new fabrics which are said to repel water and sweat more effectively. Most players have avoided comment, but some have commented that the Edge system's improved water repelling abilities leads to gloves and skates becoming saturated and uncomfortable during play.
In late 2006, a court case began between Liverpool FC, the winners of the 2005 UEFA Champions League while wearing Reebok's kit, and Reebok. Reebok claimed that Liverpool cost them 7m because of a delay in confirming the renewal of the Carlsberg sponsorship deal,
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which meant a delay in releasing the away shirt for 2005/06 (the last that Reebok would make for them)The kit that was eventually released was very similar to the away kit for 2003/04. Liverpool subsequently switched to Adidas for their official kit following Adidas' acquisition of Reebok.
In November 2006, the National Basketball Association and Women's National Basketball Association switched from Reebok to Adidas branding on authentic and replica jerseys because that brand is better known outside North America and the UK.
In October 2006 Reebok launches its first blog, I am what I am in Spanish.
On March 23, 2006, Reebok recalled 300,000 charm bracelets that contained extremely high levels of lead. The bracelet has a heart pendant at the end that is printed with the name "Reebok." It allegedly caused the lead poisoning death of a 4-year-old child who swallowed it.
In August 2005, one of the company's largest rivals, Adidas, announced that it would acquire Reebok for $3.8 billion. The deal was completed in January 2006.[8]
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CHAPTER-3 PRODUCT PROFILE

INTRODUCTION: The product is the most important element of the marketing mix. In fact the product is the starting point of all marketing services. The other marketing efforts will become useless the nature of the product intended for sole is determined and the policies pertaining to the product are properly decided. The term `product covers the shape, design, packaging, banding, the product range, and the size, the utility of the product and the guarantee and service accompanying the product. Footwear has been classified into three types viz., leather footwear, partly leather footwear and non-leather footwear. The leather footwear has been defined as one which has an upper, made fully out of leather irrespective of sole leather or otherwise; partly leather footwear as one which has pieces of leather on its upper irrespective of sole leather or otherwise and non leather footwear is the one which is totally made out of non leather material. Footwear is often classified by its intended use. Street shoe, for example tend to give the foot good support to have a heel designed for extensive walking and to be conservative in style. Reebok Foot wear technology HEX RIDE The midsole of a HEXRIDE shoes is cored out in to a pattern of hexagonal recesses. The air inside the hexagonal shape is sealed in withy an impact resistant polymer firm which create a light weight yet very whined ride.
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SMOOTH FIT The construction of smoothed fit is unique in the all seams are either eliminated or hidden both inside and out side the upper. The goal is create a fit with zero potential irritation inside a light, flexible, streamlined aesthetic upper. KINETIC FIT Kinetic fit produces a fit system that accommodates the changes in size and shape of an athletes foot as it moves, from impact through toe off the foot can change up to half a shoes size. Kinetic fit construction makes use of series of engineered stretch panels positioned in key area of the shoe. This panel allow the shoe to respond and move naturally with the foot. DMX RIDE: DMX RIDE technology moves air continuously between two pods connected by an air channel. The DMX air pod moves heel to hoe in relation with workers stride providing sensational cushioning and comport precisely when and where a walker needs 3.3. TO KNOW YOUR SHOES SIZE PLESE REFER TO THE TABLE
BELOW: Size reference chart for Men. Size 6 7 8 9 10 Centimeters 25.1 25.7 26.0 26.7 27.9
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Life style Princess 106070:
Feature 1) Soft, garment leather upper for instant comfort. 2) Paddd foam socklinar provided comfort, cushioning and durability. 3) EVA midsole and abrasive Rubber outsole, for light weight cushioning, branction. 4) Soft terry lining designed to absorb moisture 5) 8,00,0z 6) Product measurement, were taken using size in 10
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Smoothtite 7514532
Feature 1) Synthetic 2) Smoothfit is an uppear technology the provided the ultimate in comfortable fit. 3) DMX shear vertical and horizontal. 4) (C+MEVA midsole provides stability & cushioning 5) Transaction Bride facilitates heal to toe Transaction. 6) Multi-surface outsole 7) 13,00.02 8) Product measurement were taken using size 7.
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7372666
Feature 1) Tongue grip tape affords am easy too entry. 2) Innovative kinetic fit system imports comforts 3) Beathable open-weaves mesh upper is supportive and comfortable. 4) Reflective materials added to the upper for right visibility. 5) Latheral heal mega technology provides moving air cushioning. 6) Removable sock linear allows for orthotic insert. 7) 9,00.0z
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Kalmus 7493876
Feature 1) Build a better you this comfortable and versatile Reebok Kalmus, trainer from Reebok. 2) Soft leather upper offer comfortable support and breath ability. 3) Padded tongue for added support and comfort. 4) CMEVA midsole offer stability and cushioning. 5) DMX Foam provides cushioned comfortable ride. 6) How cut design offers added mobility. 7) Multi-surface, outsole provider optimal transaction.
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7283787
Feature 1) The versa comfort DMX MAX has a full grain leather upper for comfort durability and stability. 2) DMXMAX offer maximum volume moving cushioning. 3) Removable P.U socklinar with sensitizing nubs for cushioning and fltigue control. 4) Beveled heel constraction enhance walking stride.
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7465800
Feature 1) Mesh and synthetic uppear 2) Protective rubber to cap. 3) PV coated modguard 4) Tension loop lacing system, padded collar & tongue. 5) Textile lining and cushioning foot bed. 6) DMX Foam (R ) cushioning shock absorbing midsole. 7) Lateral medial support and internal torsional stability shak. 8) Durable multi direction rubber lug outsole 9) 11,00.02 10) Product measurement ware taken using size 6.5
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Express Walk 7421777
Feature 1) Featuring Reebok DMX ride the Express walk designed for ultra comfortable. 2) Leather & mesh upper. 3) Opti-Flex zone for forefoot flexibility. 4) Beveled heel construction for enhance walking stride. 5) Width sizing for custom fit. 6) 10,00.02 7) Product measurement ware taken using size 6
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7404408
1) Running shoes built for the mild over promoter who requires a combination of cushioning and salability. 2) Snug and smooth on the foot sleek and stylish on the eye looking good. 3) 3M scotchlite R reflecting materials added to the upper visibility. 4) Absorption resistant rubber out sole offer fraction and durability 10.00.02
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Suede/Nylon upper provides comfortable breathability. Molded sockliner for comfort and cushioning. EVA midsole designed for lightweight ease of wear. Abrasive rubber outsole for traction and durability. 11.00 oz. Product measurements were taken using size 9. Please note that measurements may vary by size.
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PRICES OF REEBOK SHOES
REEBOK Loknesock III Rs. 1,990
REEBOK Sport Runner Rs. 2,990
REEBOK Pump Romulus Rs. 8,990
REEBOK Ignited Run Rs. 3,990
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REEBOK Wind Surge Rs. 3,990
REEBOK Club Ace Rs. 2,190
REEBOK Club Ace Rs. 2,190
REEBOK Drop Shot Rs. 2,690
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REEBOK Pr Road Plus III Rs. 4,490
REEBOK Pr Walk XC DMX Rs. 4,490
REEBOK WalkWay RG DMX Foam Rs. 2,990
REEBOK WalkWay RG DMX Foam Rs. 2,990
REEBOK Pr 3D Lite Trainer Rs. 3,290

S.J.V.P. College Autonomous, Harihar. Page 40
Reebok (I50024 Navy/White) Rs. 1699.00
Reebok (J12286 Black) Rs. 1499.00
Reebok (J16291 Black) Rs. 1799.00
Reebok (J-16290 White) Rs. 1799.00
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Reebok (R072505 White/Silver/Red) Rs. 1999.00
Reebok (J08174 White/Baby blue) Rs. 1499.00
Reebok (R870165 White/Royal/Silver) Rs. 1999.00
Reebok (I13960 Sponge/Black) Rs. 2999.00
Reebok (My Name is Khan (RI05746)) Rs. 2999.00
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Reebok (My Name is KHAN J-21771 White/Navy/Orange) Rs. 3299.00
Reebok (My Name is KHAN RI-05747 Black/Silver) Rs. 2999.00
Reebok (I50011 White/Navy/Red/Silver) Rs. 2599.00
Reebok (J15605 White/Pure Silver/Navy/Black) Rs. 2999.00
Reebok (I50013 White/Navy/Silver/Yellow) Rs. 2599.00
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Reebok (I13909 White/Silver/Yellow) Rs. 2799.00
Reebok (J19863 Carbon/Silver/White/Yellow) Rs. 2999.00
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CHAPTER-4 DEALER PROFILE

INTRODUCTION: At the present market condition, it is difficult for the large-scale producers to sell their products directly in the market. There will be channels of flow of products in the market dealers, wholesalers etc. Dealer is the mediator between the consumer and the producer. He plays an important role in the marketing of concerned products. He gets selling authority by the producers for a particular product for the particular area. They have the capacity to judge the sales forecasting of the product.
PROFILE OF REEBOK MASS EXCLUSIVE FACTORY PRICE OUT LET: REEBOK MASS EXCLUSIVE FACTORY PRICE OUTLET is situated near Hotel Sarovar, Bapuji Dental College Road, M.C.C. B Block, Davangere; Mr Mohammed Ali started the business in May 14th 2007 with the capital of 50 lakhs. Because of the increasing goodwill of the product, the footwear business developed in a rapid growth and franchiser never looked back. Their monthly turnover is about 20,00,000 rupees and they get 20% of average profit. Reebok shoes include Mens wear, kids wear, womens wear, casuals, formals and sports shoes are fast moving products over all India. But in Reebok showroom most sports shoes are the fast moving product. Because of this they have wide range of gents footwear than ladies.
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ORGANISATION STRUCTURE AND STAFF PATTERN: At present Reebok showroom is having Franchiser: Mohamed Ali, Manager: Asif, Assistant Manager, Cashier, Accountant, Sales staff and stock boy & house keeping.
Reebok India Limited Franchiser Manger Assistant Manger Cashier
Accountant Sales Staff Stock Boy & House Keeping

PRICE DETERMINATIONS: As company fixes the price for their products and retailers while selling it cannot change. The price of the Reebok shoes is uniform throughout the country but retailers can offer discount from 10%-50% to customers depending upon the demand for the products when discount sale is offered every year to clear the stock.
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STOCK MAINTENANCE: REEBOK MASS EXCLUSIVE FACTORY PRICE OUTLET maintains the stock, which is sufficient for 4 weeks up to the Rs 10 lakh. So that no customers should not feel the shortage of footwear design in the shop. REEBOK MASS EXCLUSIVE FACTORY PRICE OUTLET maintains the stock properly and place the order with distributor according to their requirements.
PRODUCTS AVAILABLE Reebok sports shoes and apparel, cricket bats etc., In this store 125 models of Reebok shoes models displayed.
SALES AND TURNOVER In this Reebok showroom monthly 200 pairs of shoes will sold ranges of shoes between Rs 1099.00 to Rs 7999.00 and turn over of Rs 20 lakh.
WARRANTY If an manufacturing defect warranty and replacement within 3 months.
AREA COVERED Davangere, Chitrdurga, Harapanahalli & Ranebennur Districts.
ADVERTISING: In todays market advertising play an important role customers to buy the products by watching adds. Today customers are created through ads.
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CHAPTER 5 MARKETING STRATEGY

INTRODUCTION: MARKETING IS THE EYES AND EARS OF A BUSINESS: Marketing strategy is the strategy adopted for the betterment of business. Where marketing has it is concerned in buying and selling of commodities and strategy is concerned with skill/techniques adapted to win/success. For every business for its success and smooth functioning of enterprise or a company should adopt certain principles, rules and policies. No organization/firm can attain its goals/desires without completing its objectives timely. This is done only when it adopts principles, methods, polices accordingly to firms need and markets requirements. Such rules, principles, method, polices together constitute strategies, i.e., Marketing Strategies. For eg: strategies such has increasing the price of a particular commodity during peak seasons and reducing the price of a particulars commodity during peak seasons and reducing the price of that particular commodity during off seasons hence this balances the customers through out the year or to reduce the price of a particular commodity then compared to the price of competitors commodity in order to over come the stiff competition. Alternative strategy for different circumstances is applied. Hence marketing strategy is a must for every business concern for its several, existence and growth.
MEANING AND DEFINATION OF MARKETING STRATEGY:
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Marketing strategy is the heart of marketing plan. The concept of strategy usually comes from two planes. We have a grand strategy or corporate strategy leading with company mission and company objectives. to meet the challenges or goods as well as functional objectives. Marketing strategy is the functional strategy it is related to marketing as one functional real of business the corporate strategy plan is the masters company plan that provides guidance to all managers about the direction in which the firm wants to go and the position it wants to active. The strategic plan sets the boundaries for all other functional planning. Functional objectives are developed from company objectives. So, marketing strategy is a consistent appropriate and feasible (possible) set of principles though which a particular company hopes to achieve its longterm customer satisfaction and profitability objectives in a particular competitive environment. According to Philip Kottler the ideal marketing strategy would achieve optimum utilization of all the resources of the firm. Grand strategy is the integrating map that charts the development and use of resources
MARKETING MIX STRATEGY OF REEBOK SHOES: Marketing mix strategy has four components: 1. 2. 3. Product strategy Price strategy Promotion strategy
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4.
Place strategy. All four elements of marketing mix are essential to the overall success
of the firm. 1. Product Strategy: Product is the core of marketing. It is the sum total of the physical and psychological satisfaction it provides to the buyers. It is the first and most important variable in marketing mix of the firm. A product mix is a combination of attributes such as colour, size design, appearance, material, quality, performance, utility etc. These combinations of attributes attract the customers. Therefore, a product is a bundle of all kinds of satisfaction of both material and non-material kinds ranging from economic utilities to satisfaction of a social psychological nature. The product mix of a firm has 3 main characteristics namely width, depth and consistency. Width of the product mix refers to the number of items in each product line. Depth of the product mix refers to the each product line. Consistency of the product mix means how closely related to various product lines are in the use. channels or some other way. Production requirements, distribution
PACKAGING: According to Professor Philip Kotler, Packaging is an activity which is concerned with the protection, economy convenience and promotional considered. It is the general group of activities in designing the containers or wrapper for the product.
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Packaging policy of the firm is to fill the footwear wrapped in a attractive polythene cover, where every pair will be again packed in small boxes made out of thin cardboard, then the boxes will be dispatched in big cardboard boxes. The company is famous for the boxes in which shoes are kept, as they are very attractive and good-looking.
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BRANDING: According to American Management as Association. Brand is a name symbol or a design or a combination of them which is intended to identify and to differentiate them from those of the competitors. The company believes handing of products is of strategic and increasing importance. It is a means of identification, which also provides trade and legal protection. The company considers it as a massive asset. The company products are branded under company brand name Reebok, which is original and which is short and sweet satisfying all the requisites of a good brand name.
2. PRICING STRATEGY: Pricing is an art of translating into qualitative terms (rupees and paisa) the value of the product or a unit of service to customers at point of time. Pricing is a managerial task that involves establishing pricing objectives, identifying the factors governing the price, ascertaining their relevance and significance, determine the product value in monetary terms, formulations of price policies and the strategies, implementing them and controlling them. Pricing is an element of uncertainty to only a certain extent, in concerning to the product of Reebok enterprise, because their will not frequent change in the cost price of leathers and non-leather. Reebok Company still believes in value of money to customers, which means a lot of different income groups of society.
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PRICING STRATEGY INVOLVES THE FOLLOWING ISSUES: A. Discounts: Regular discounts is not allowed, because not much profit margin is involved in selling price, and discount allowing creates as assumption for customers that selling price involves, high percentage of profit. The discount allowed is of 4% on above Rs. 1000 worth of metal products, sold by Reebok enterprises. B. Credit terms: The model of payment which Reebok shoes allow is either payment in cash or in terms of credit only to the known customers. Credit is allowed to the customer for a period of one or two some times it is for there to four weeks i.e., one month, depending on the customers reputation and regularity. This credit facility is also given to those customers who have purchased in bulk. 3. PLACE STRATEGY: Place or the location plays an important role in marketing strategy adopted by any businessmen.
LOCATIONAL ADVANTAGE: Davangere is a medium sized city with all types of people engaged in various activities. It is also called distribution mix it is an important marketing mix strategy as it undertakes to make the product available to target customers. Distribution is an important function of marketing between the producer and consumers. It stands for making arrangements for the smooth flow of goods and services from the producers to the consumers. and storage, financing and handling of the product. It covers the channel of distribution and the physical distribution including transportation, warehousing
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4. PROMOTION STRATEGY: The strategy, which is undertaken to increase or efforts made to improve demand and sales of products of a firm are known as promotional strategies. Advertising is one of the major promotional tools. The promotional tool which the firm or a shop adopted is the mouth. The proprietor himself explains the uniqueness, features and advantage of the product to the customers. He makes an effort to convince the customers about the product offered, so as to give them maximum satisfaction. Because satisfied customer is a permanent asset and advertisement. Reebok Company offers good packing box and covers tissue papers for the customers when they purchase the shoes. REEBOK MASS EXCLUSIVE FACTORY PRICE OUTLET creates a good environment to the customers so that the customers feel relaxed and comfortably to explain there needs.
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CHAPTER 6 CONSUMER SURVEY ANALYSIS

Today consumer is the king in the market. So, consumer interest should be taken into consideration while taking marketing decision. Therefore, consumer survey is necessary in any form of marketing research where consumer's behaviour is changing day-by-day. Selection of products by the consumers reflects the faith in the products. The buyer behaviour changes according to their age, income, sex and other factors. Purchasing by the buyers always depends upon quality and price of the product. Buyers purchasing always depend on the quality and price. To know the different opinion of the consumers, it is possible only through conducting a field survey The survey was conducted in the first quarter of 2010 in Davangere City. The data gathered during survey has been analysed, interpretated and the results have been given below. Consumer survey comprises of many methods, such as personal interview, mail questionnaire method and telephone interview. Most
suitable among this is questionnaire method. It is the most common research
instrument. A questionnaire is a set of questions with space to write answers. The total number of respondents contacted are 50. It includes all types of respondents in sample survey. The findings of the survey has been presented as under :
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CONSUMER SURVEY ANALYSIS
TABLE 1
CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SEX: Sex Male Female TOTAL No. Of respondents 40 10 50 Percentage 80% 20% 100
From the above table it is clear that 80% of the respondents are male and 20% of the respondents are female.
Interpretation: From the above table it is clear that 80% of the respondents are male and 20% of the respondents are female.
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TABLE 2 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF AGE GROUP Age 18 18-30 30-40 Above 40 TOTAL No. Of respondents 5 30 10 5 50 Percentage 10% 60% 20% 10% 100
Interpretation : From the above table it is clear that 10% of the respondents are of age group below 18 years 60% of the respondents are of between 18-30 years, 20% of respondents are between 3-40 years & 10% of the respondents are of above 40.
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TABLE 3 Table showing qualification of the respondents Qualification PUC Graduate PG Any other Total No. of respondents 9 26 9 6 50 Percentage 18% 52% 18% 12% 100%
Interpretation: From the above table shows the 18% of the respondents are of PUC 52% of the respondent are graduates 18% of the respondents are post graduates & remaining 12% are others.
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TABLE 4 Table showing occupation of the respondents Occupation Student Employee Business Professional TOTAL No. Of respondents 25 10 7 8 50 Percentage 50% 20% 14% 16% 100%
Interpretation: From the above table it is cleared that 50% of the respondents are students 20% of the respondents are employees. 40% of the respondents are employees 40% of the respondents are businessmen and remaining 16% of the respondents are professionals.
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TABLE 5 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF ANNUAL INCOME: Income No. of RESPONDENTS Below 20,000 20000-50000 50000-80000 Above 80000 TOTAL 12 14 16 8 50 24% 28% 32% 16% 100 PERCENTAGE
Interpretation: From the above table we can conclude that 24% of the respondents are of annual income level of below 20000 28% of respondents of the annual income between 20000 to 50000, 32% of respondents having annual income between 50000 to 80000 & remaining 50% of the respondents annual income is above 80000.
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TABLE 6 Table showing Marital status of the respondents Marital Status Married Unmarried Total No. of respondents 15 35 50 Percentage 30% 70% 100%
Interpretation: From the above table it is cleared that 30% of the respondents are married and remaining 70% of respondents are unmarried.
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TABLE 7 Table showing opinion of respondents regarding branded shoes Opinion Worthy Unworthy Total No. of respondents 40 10 50 Percentage 80% 20% 100%
Interpretation: From the above table it is cleared that 80% of respondents opinion regarding branded shoes is worthy and 20% opinion regarding branded shoes is unworthy.
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TABLE 8 Table showing brand of shoes which respondents prefers Brands Reebok Adidas Woodland Liberty Total No. of respondents 35 8 5 2 50 Percentage 70% 16% 10% 4% 100%
Interpretation: From the above table it is concludes that 70% of the respondents prefer Reebok shoes 16% of the respondents prefer Adidas shoes 10% of the respondents prefer woodland shoes & remaining 4% of the respondents prefer liberty showes.
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TABLE 9 Table showing Reasons for which respondents buying branded shoes Reasons Quality Price Warrantee Prestige Total No. of respondents 25 3 10 12 50 Percentage 50% 06% 20% 24% 100%
Interpretation: From the above table it is cleared that 50% of the respondents prefer branded shoes for its quality only 3% of the respondents prefer for its price, 20% of the respondents prefer for its warrantee and remaining 24% of respondents prefer branded shoes for the prestige.
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TABLE 10 Table showing Respondents who have used Reebok shoes. Response Yes No Total No. of respondents 48 2 50 Percentage 96% 04% 100%
Interpretation: From the above table it is cleared that 96% of respondents have used Reebok shoes and remaining 4% of the respondents not use Reebok shoes.
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TABLE 11 Table showing Factors motivated for the respondents to buy Reebok shoes Factors Good quality Price Outlook & design Brand Image Total No. of respondents 24 03 15 08 50 Percentage 48% 06% 30% 06% 100%
Interpretation: From the above table 48% of the respondents motivated to buy Reebok shoes for the quality, 6% of the respondents motivated for its price, 30% of the respondents motivated for its outlook & Design.
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TABLE 12 Table showing Media of awareness to the respondents about Reebok shoes. Media Friends / Relatives Advertisements Showroom Others Total No. of respondents 12 20 14 4 50 Percentage 24% 40% 28% 08% 100%
Interpretation: From the above table the 24% of respondents get awareness about Reebok shoes through friends and relatives 40% of respondents get awarness about reebok shoes through advertisement 28% of respondents get awareness about reebok shoes through show rooms and 28% remaining 8% of the respondents get awareness about reebok shoes through others.
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TABLE 13 Table showing the period of buying Reebok shoes by the respondents. Period Once in a year Once in a 6 month Once in a 3 month More frequently Total No. of respondents 22 14 10 4 50 Percentage 44 28 20 08 100%
Interpretation: From the above table 44% of respondents buying Reebok shoes once in a year 20% of respondents buying Reebok shoes once in a 3 month 28% of respondents buying Reebok shoes once in a respondents buying Reebok shoes once in a 6 month & remaining 8% of respondents buying Reebok shoes more frequently.
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TABLE 14 Table showing opinion of the respondents Opinion Durable Comfort Moderate Prestige Total No. of respondents 16 10 10 14 50 Percentage 32% 20% 20% 28% 100%
Interpretation: From the above table 32% of respondents opinion regarding Reebok shoes are durable, 20% of respondents opinion regarding Reebok shoes are comfort, 20% of respondents opinion regarding Reebok shoes are moderates, remaining 28% of respondents opinion regarding Reebok shoes are prestigious.
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TABLE 15 Table showing opinion of respondents regarding Reebok shoes advertisements Opinion Excellent Good Better Bad Total No. of respondents 24 11 10 5 50 Percentage 48% 22% 20% 10% 100%
Interpretation: From the above table 48% of respondents opinion about Reebok shoes advertisement are excellent, 22% of respondents opinion about Reebok shoes advertisement are good, 20% of respondents opinion about Reebok shoes advertisement are better and remaining 10% of respondents opinion about Reebok shoes advertisement are Bad.
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TABLE 16 Table showing the ranges of shoes respondents prefer. Range Low Price Moderate price High price Too high price Total No. of respondents 5 28 5 12 50 Percentage 10% 36% 10% 24% 100%
Interpretation: From the above table 10% of respondents prefer the range which is low price 36% of respondents prefer the range which is moderate price, 10% of respondents prefer the range which is high price and remaining 24% of respondents prefer range which is too high price.
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TABLE 17 Table showing about satisfaction with the service providers. Opinion Satisfied Not satisfied Total No. of respondents 48 2 50 Percentage 96% 4% 100%
Interpretation: From the above table, 96% of respondents are satisfied with the service providers, 4% of the respondents are not satisfied with the service provider.
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TABLE 18 Opinion of the respondents with the aspects of Reebok Shoes. Aspects Price Quality Design Durability Satisfied Not satisfied Satisfied Not satisfied Satisfied Not satisfied Satisfied Not satisfied Interpretation: From the above table it is conclude that about the price Reebok shoes 80% of the respondents are satisfied and remaining 20% of the respondents are not satisfied. About the quality of Reebok shoes 90% of the respondents are satisfied and remaining 10% of the respondents are not satisfied. About the Design of Reebok shoes 64% of the respondents are satisfied and remaining 36% of the respondents are not satisfied. About the Durability of Reebok shoes 60% of the respondents are satisfied and remaining 40% of the respondents are not satisfied. No. of respondents 40 10 45 5 32 18 30 20 Percentage 80% 20% 90% 10% 64% 36% 60% 40%
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CHAPTER 7 SUGGESTIONS AND CONCLUSION

SUGGESTIONS: 1. Price: Almost all the consumers complain that the prices of Reebok shoes are very high not reaching the mark of customers expectation. So, the price should be reduced so as to increase the sales and profit of the company. 2. Quality: Although the footwear of Reebok shoes is generally ranked high as to their quality, it is necessary to maintain and even improve the quality of the product. 3. Design: Though consumers are satisfied with the durability of the product they need more designed and colors. There should be increase in tech verities of the products so that a good number of customers are attached both male and female. Because majority of the population in the region is relatively young and are in the high consumption stages of life. 4. Advertisement: Though advertisement is the only media through which majority of the customers became aware of the product but from the survey it was found out that advertisement is not so effective and informative and also it doesnt reach more number of people. So, more and more advertisement must be given in television by increasing the frequency of advertisement and the colour advertisement should be used for newspapers so that the customers will be aware of all the products, which exist in the market, and the new product, which will be produced by the company.
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5. After sales service: Almost all of the respondents are satisfied with the services rendered by the dealers. 6. Still the dealers should improve their marketing as well as after sales services to meet the needs and taste of consumer demands. 7. Periodical survey of market from the company is necessary to know the changes in. 8. Attitudes of consumers and reason for dissatisfaction if any.
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CONCLUSION: With the help of the survey conducted, the following conclusion can be made:
1. There exists enough potential market for Reebok shoes in Davangere
city.
2. Most of the respondents have the opinion that Reebok international Ltd.,
Supplies quality products. So, the quality is good.

3. Most of the customers are of the opinion the prices of Reebok shoes are
high so prices should be brought down.

4. The majority of shoe occupied by Reebok international Ltd. In the
market depicts that Reebok enjoys higher reputation than the other manufactures in the market.
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CONSUMER QUESTIONNAIRE Dear Sir/Madam, I am Vinay Patil M. student of Final year B.B.M., S.J.V.P. College, Autonomous, Harihar. As a part of my academic studies, I am undertaking a project work on CONSUMER ATTITUDE TOWARDS REEBOK SHOES IN DAVANGERE CITY with special reference to REEBOK FRANCHISER MASS EXCLUSIVE SHOWROOM DAVANAGERE. Hence, I kindly request you to spare few minutes in answering the following questions. The information provided by you will be used only for academic purpose. I hope you will co-operate for this. Thanking you, Yours sincerely VINAY PATIL M. 1. 2. Name: ______________________________ Address: ______________________________ ______________________________ Contact No: 3. Sex: a) Male 4. Age: a) Below 18 years c) 30 40 years 5. Qualification : a) SSLC c) Graduate b) PUC d) PG Course b) 18 30 years d) Above 40 years b) Female
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6. Occupation: a) Student c) Employee 7. Annual Income (Rs) a) Below 20000 c) 50000-75000 8. Marital Status a) Married b) Unmarried b) 20000-50000 d) Above 75000 b) Businessman d) Professional
9. What is your opinion about branded shoes? a) Worthy b) Not worthy
10. Which brand shoes do you like to prefer? a) Reebok c) Woodland 11. Why do you prefer branded shoes? a) Quality c) Guarantee 12. Are you a Reebok buyer? b) Price d) Prestige YES/NO b) Nike d) Adidas
If yes state reason: _____________________________________________ If No state reason:____________________________________________ 13. If yes, what motivated you to purchase? a) Good Quality b) Price
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c) Outlook & Design
d) Brand Image
14. How did you come to know about Reebok shoes? a. Friends/Relatives c. Showrooms b. Advertisement d. If others specify ______________
15. What factors do you consider while purchasing Reebok shoes? a. Image c. Price b. quality d. Guarantee
16. How often do you purchase shoe? a) Once in a year c) Once in 3 months b) d) Once in 6 months More frequently
17. What is your opinion about Reebok shoes? a. Durable c. Moderate b. d. Comfort Prestigious
18. What is your opinion about Reebok shoes advertisements? a. Excellent c. Better b. d. Good Bad
19. Which of the following range of Reebok brand you prefer? a) Low Price c) High Price b) Moderate Price d) Too high Price
20. Are you satisfied with the following aspects of Reebok shoes?
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Price Satisfied Not satisfied
Quality
Design
Durability
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21. Rank the following shoes companies.(1,2,3,4) a) Liberty c) Reebok b) Woodland d) Adidas
22. Are you satisfied with the service provided by the dealers? a. Satisfied b. Not satisfied
23. Any suggestion: _______________________________________ _______________________________________
Date: Place:
Signature
Thank You for Your Kind Co-Operation
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Consumer Attitude Towards Reebok Shoes in Davangere City.

S.J.V.P. College Autonomous, Harihar.

Consumer Attitude Towards Reebok Shoes in Davangere City.

To learn about the Impact of price.

S.J.V.P. College Autonomous, Harihar.

Consumer Attitude Towards Reebok Shoes in Davangere City.

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Consumer Attitude Towards Reebok Shoes in Davangere City.

Consumer Attitude Towards Reebok Shoes in Davangere City.

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Consumer Attitude Towards Reebok Shoes in Davangere City.

S.J.V.P. College Autonomous, Harihar.

Consumer Attitude Towards Reebok Shoes in Davangere City.

S.J.V.P. College Autonomous, Harihar.

Consumer Attitude Towards Reebok Shoes in Davangere City.

S.J.V.P. College Autonomous, Harihar.

Consumer Attitude Towards Reebok Shoes in Davangere City.

S.J.V.P. College Autonomous, Harihar.

Consumer Attitude Towards Reebok Shoes in Davangere City.

S.J.V.P. College Autonomous, Harihar.

Consumer Attitude Towards Reebok Shoes in Davangere City.

S.J.V.P. College Autonomous, Harihar.

Consumer Attitude Towards Reebok Shoes in Davangere City.

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