DAS Mobile Update Findings Report QlikTech Edition Copyright Dresner Advisory Services 2011

Updated Mobile BI Market Study - Licensed to QlikTech
The Updated Mobile Business Intelligence Market Study
Licensed to QlikTech International AB February 4, 2011 Dresner Advisory Services, LLC
COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC
Page | 1
Disclaimer:
This report should be used for informational purposes only. Vendor and product selections should be made based on multiple information sources, face-to-face meetings, customer reference checking, product demonstrations and proof of concept applications. The information contained in the DAS Mobile Business Intelligence Market Study Report is a summary of the opinions expressed in the online responses of individuals who chose to respond to our online questionnaire, and does not represent a scientific sampling of any kind. Dresner Advisory Services, LLC shall not be liable for the content of the Report, the study results, or for any damages incurred or alleged to be incurred by any of the companies included in the Report as a result of its content. Reproduction and distribution of this publication in any form without prior written permission is forbidden.
Page | 2

Contents
Executive Summary....................................................................................................................................... 6 Introduction: ................................................................................................................................................. 7 Method: ........................................................................................................................................................ 7 About Dresner Advisory Services: ................................................................................................................. 7 Updated Study Demographics: ..................................................................................................................... 9 Industries Represented: ............................................................................................................................ 9 Figure 1 - Industries .............................................................................................................................. 9 Functions Represented: .......................................................................................................................... 10 Figure 2 - Functions Represented ....................................................................................................... 10 Size of Company:..................................................................................................................................... 11 Figure 3 - Sizes of Organizations ......................................................................................................... 11 Geographies: ........................................................................................................................................... 12 Figure 4 - Geographies ........................................................................................................................ 12 Analysis of Findings: .................................................................................................................................... 13 Table 1 - User Survey Questions ......................................................................................................... 13 User Importance of Mobile Business Intelligence: ................................................................................. 14 Figure 5 - Importance of Mobile Business Intelligence 2010 vs. 2011 ............................................... 14 Mobile BI Platform - User Priorities: ....................................................................................................... 15 Figure 6 Changing Mobile Platform Priorities .................................................................................. 15 Mobile BI Platform - User Penetration and Plans ................................................................................... 16 Figure 7 - Mobile Platforms for Business Intelligence: Today through 2012 ...................................... 16 User Penetration of Mobile Business Intelligence: ................................................................................. 17 Figure 8 - Mobile BI User Penetration: Today through 2012 - June vs. December 2010 ................... 17 Exclusive Mobile BI Usage by 2013: ........................................................................................................ 18 Figure 9 - Expected Exclusive Mobile BI Users by 2013 ...................................................................... 18 Feature/Function Requirements............................................................................................................. 19 Figure 10 - Changing Requirements for Features and Functions........................................................ 19 User roles to be automated .................................................................................................................... 20 Figure 11 - Roles Targeted for Mobile BI ............................................................................................ 20 Software as a Service and Mobile BI: ...................................................................................................... 21 Figure 12 - SaaS vs. Enterprise as a Mobile Source............................................................................. 21 COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC Page | 3

Impact of Organization Size and Software as a Service for Mobile BI: ................................................... 22 Figure 13 - SaaS as a Mobile BI Source by Size of Organization ......................................................... 22 Device Data Storage and Mobile BI ........................................................................................................ 23 Figure 14 - Data Storage: Device vs. Server ........................................................................................ 23 Customer Profiles.................................................................................................................................... 24 Customer Profile: Large National Retailer .............................................................................................. 24 Table 2 - Customer Profile: Large National Retailer ........................................................................... 25 Customer Profile: Governmental Agency: ............................................................................................. 27 Table 3 - Customer Profile: Governmental Agency:........................................................................... 28 Updated Vendor Analysis and Rankings: .................................................................................................... 31 Table 4 - Vendor Survey Questions ..................................................................................................... 31 Vendor Importance of Mobile Business Intelligence: ............................................................................. 32 Figure 15 - Importance of Mobile BI: Vendors.................................................................................... 32 BI Vendor Mobile Platform Priorities:..................................................................................................... 33 Figure 16 - Changing Mobile Platform Priorities for BI Vendors......................................................... 33 BI Vendor Mobile Platform Support and Plans: ...................................................................................... 34 Figure 17 - BI Vendor Mobile Platform Support and Plans ................................................................. 34 BI Vendor Mobile Platform Integration .................................................................................................. 35 Figure 18 - BI Vendor - Mobile Platform Integration Today ............................................................... 35 Figure 19 - BI Vendor Planned Mobile Platform Integration in 12 Months ..................................... 36 BI Vendor Supported Features on Mobile Devices ................................................................................. 37 Figure 20 - BI Vendor Supported Features on Mobile Devices ........................................................... 37 Vendor Scoring ........................................................................................................................................ 38 Figure 21 - Mobile BI Vendor/Product Rankings ................................................................................ 38 Table 5 - Detailed Vendor Product Capabilities and Plans Actuate, Arcplan, Birst.......................... 39 Table 6 - Detailed Vendor Product Capabilities and Plans Dimensional Insight, Extended Results (PushBI), GoodData ............................................................................................................................. 40 Table 7 - Detailed Vendor Product Capabilities and Plans IBM/Cognos, Information Builders, Jaspersoft ............................................................................................................................................ 41 Table 8 - Detailed Vendor Product Capabilities and Plans MeLLmo (Roambi), Microsoft, MicroStrategy...................................................................................................................................... 42 Table 9 - Detailed Vendor Product Capabilities and Plans Oracle, Pentaho, QlikTech .................... 43 COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC Page | 4

Table 10 - Detailed Vendor Product Capabilities and Plans SAP, SAS, Tableau ............................... 44 Table 11 - Detailed Vendor Product Capabilities and Plans Tibco/Spotfire, Yellowfin .................... 45 Conclusions and Recommendations: .......................................................................................................... 46 Appendix User Survey Instrument ........................................................................................................... 47
Page | 5

Executive Summary
A majority of user respondents continue to view Mobile Business Intelligence as critical or important unchanged from June 2010 The priority platform for Mobile Business Intelligence is the Apple iPad, followed by the BlackBerry. This represents a shift from 2010 when the iPhone was more dominant. iPad interest last year has translated into significant deployments, with a modest increase in the iPhone and decreased usage of BlackBerry and Windows phones as platforms for Mobile Business Intelligence. Growing interest is present for Android devices especially tablets. Overall Mobile BI user penetration has increased over June 2010. However, the 12 month forecast remains the same as in June 2010. Plans for 24 months out are more ambitious than last year. 70% of respondents expect a quarter and 25% expect half of their user-base to utilize BI exclusively, through mobile devices, within 2 years. KPI Monitoring grew sharply as a critical feature, with more modest growth in demand for advanced features such as Guided Analysis and Dashboard Assembly The demand for executive use of Mobile BI further solidified its top spot (top priority within ~ 80% of organizations) with a slight uptick in the requirement for customers and suppliers. Small and mid-sized organizations were more likely than larger enterprises to serve Mobile BI with information from Software-as-a-Service BI applications. The great majority of respondents expect data to reside on both - devices and servers BI software vendors indicated that Mobile BI holds greater importance generally, and believe it to be more critical than six months ago Vendors have shifted in favor of Apples iPad tablet computer making it the single top priority for Mobile BI application development. The web browser (HTML) remains the most popular form of integration. However, the use of SDKs has grown since June most notably for the iPad, iPhone and BlackBerry Vendor support for Alerting has improved since June, but had been surprisingly limited. Advanced features such as write back and dashboard assembly will be uncommon during 2011
Page | 6

Introduction:
In September 2010, Dresner Advisory Services published its landmark Mobile BI Market Study. This report was based on a study of nearly 200 organizations from around the globe. In it we explored the perceptions, intentions and realities surrounding Mobile Business Intelligence from a number of perspectives and helped to shed light on an emerging market dynamic. During the ensuing six months from when we initially collected our study data (June-July 2010), the market for Mobile BI went through dramatic change: new platform entries (e.g., Android tablets), evolved BI software offerings and increased user experience and deployments. These changes, along with the suggestion of clientele, encouraged us to update our research and document this phenomenon. The result is this Mobile BI Market Study Update.
Method:
To understand the changes afoot regarding Mobile BI, we re-surveyed a select group of original respondents and examined differences from the initial study data. We also conducted interviews with several of these organizations to get a deeper sense of their plans and requirements. And, we asked several new questions which deal with emerging issues surrounding Mobile BI. As with the original study, we invited the vendor community to update their product profiles with their latest mobile features - and have included updated rankings based on mobile platform and BI feature support. The result is a compelling set of findings, which highlights the rapidly changing landscape for Mobile Business Intelligence.
About Dresner Advisory Services:

The Updated DAS Mobile Business Intelligence Market Study was conceived, designed and executed by Dresner Advisory Services, LLC - an independent advisory firm - and Howard Dresner, its President, Founder and Chief Research Officer. Howard Dresner is one of the foremost thought leaders in Business Intelligence and Performance Management, having coined the term Business Intelligence in 1989. He has published two books on the subject, The Performance Management Revolution Business Results through Insight and Action (John Wiley & Sons Nov. 2007) and Profiles in Performance Business Intelligence Journeys and the Roadmap for Change (John Wiley & Sons Nov. 2009). He lectures at forums around the globe and is often cited by the business and trade press.
COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC Page | 7

Prior to Dresner Advisory Services, Howard served as Chief Strategy Officer at Hyperion Solutions and was a Research Fellow at Gartner, where he led its Business Intelligence research practice for 13 years. Howard has conducted and directed numerous in-depth primary research studies over the course of the past fifteen years and is an expert in analyzing these markets. His most recent include the widely acclaimed Wisdom of Crowds Business Intelligence Market Study (April 2010) and the original DAS Mobile Business Intelligence Market Study, which was published in September 2010. More information about our research agenda and Dresner Advisory Services can be found at our website or Howards blog.
Page | 8

Updated Study Demographics:
Industries Represented:
For this updated analyses, we worked to obtain a cross section of industries that is representative of the original sample (Figure 1):
Industries Represented
Technology 24%
Business Services 17% Chemical 4%
Education 10% Retail & Wholesale 17% Financial Services 4%
Health Care 10%
Publishing 3%
Manufacturing 7%
Hospitality 4%
Figure 1 - Industries
Page | 9

Functions Represented:
Although the IT function is best represented, a substantial number of non-IT members were selected to provide input (Figure 2).
Research and Development (R&D) 4%
Sales and Marketing 4%
Finance 20%
Information Technology (IT) 72%
Figure 2 - Functions Represented
Page | 10

Size of Company:
We succeeded in recruiting a good cross section of organization sizes, which corresponds to the original, larger sample (Figure 3).
1-100 30%
More than 10000 20%
5001 - 10000 14%
101 - 1000 23%
1001 - 2000 13%
Figure 3 - Sizes of Organizations
Page | 11

Geographies:
Similar to the original sample from the first study, the geographies represented are predominately from North America and EMEA, with modest participation from APAC and Latin America (Figure 4):
APAC 4%
EMEA 23%
LATAM 4% N AMER 69%
Figure 4 - Geographies
Page | 12

Analysis of Findings:
In this updated study, we have focused predominately upon analyzing data utilizing the overall sample. This was done for two reasons: 1) the cross-tab analysis from the original study remains largely reliable and 2) sub-setting smaller samples may impact the integrity of the analysis. To understand the various criteria, below are the questions as asked on the user survey (Table 1). These will also be important when viewing the customer profile tables later in this report.
Table 1 - User Survey Questions
Q1. What is your current title? Q2. What function are you a part of? Q3. Please select an industry Q4. How many employees does your company employ worldwide? Q5. What is the level of importance of mobile within your BI strategy? Q6. Which back-end applications will drive your mobile applications? Q7. Mobile-based Business Intelligence will replace traditional BI within the next 2 years for Q8. Will Business Intelligence data/content reside on the mobile device, the server or both? Q9. Please prioritize the following mobile platforms in order of importance to your organization: Q10. Which of these mobile platforms are in use versus planned? Q11. What degree of BI application integration with platform is required? Q12. Using the mobile BI device, what level of user interaction would be most important to you? Q13. Who will be the users of mobile BI in your organization and their priority for automation? Q14. What percentage of the user population use/will use mobile BI applications in your organization?
Platform choices (Q9, Q10, Q11) included:

Apple iPad Apple iPhone BlackBerry (RIM) Phone RIM Playbook Tablet Google Android Phone Google Android Tablet (e.g., Samsung Galaxy) Windows Mobile (including Windows 7 Phone)
Business Intelligence functionality (Q12) included:

View charts/reports KPI monitoring Alerts Drill down navigation Drag and drop navigation Data selection; filtering Guided analysis Dashboard assembly from components
Page | 13

User Importance of Mobile Business Intelligence:
As with the original study, we asked our respondents to indicate the importance of Mobile BI to their organizations and found that it remains largely unchanged from six months ago (Figure 5). That this level of interest has been sustained, as organizations have deployed Mobile BI to users, is both significant and encouraging. And, as suggested in the original report, we believe that we are in the midst of a fundamental paradigm shift for Business Intelligence.
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Critically important Very important Somewhat Important Not important
December 2010 June 2010
Figure 5 - Importance of Mobile Business Intelligence 2010 vs. 2011
Page | 14

Mobile BI Platform - User Priorities:
Since the original study, several new platforms have been announced and/or shipped. These include the Samsung Galaxy, Windows 7 Phone, and RIM Playbook Tablet. This, combined with a more experienced customer base, has contributed to shifts in platform priorities. In examining these changes (Figure 6) we see a dramatic increase in interest for the Apple iPad as a mobile Business Intelligence platform with decreased interest in iPhone. At the same time, we notice stronger interest in Android devices: both phones and tablets and improved interest in RIM devices likely due to a requirement to leverage existing investments in mobile devices. Finally, demand for Microsoft Windows as a BI platform has, seemingly, waned from six months ago.
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% June 2010 June 2010 June 2010 June 2010 June 2010 June 2010 December 2010 December 2010 December 2010 December 2010 December 2010 December 2010 June 2010 December 2010
iPad
iPhone
BB 1st 2nd
RIM Tab 3rd 4th
Android Phone 5th
Android Tab
Windows
Figure 6 Changing Mobile Platform Priorities
Page | 15

Mobile BI Platform - User Penetration and Plans
If we examine Mobile BI Platform deployment and plans more closely (Figure 7) we notice that the RIM Blackberry, with its huge installed base, remains the number one Mobile BI platform. However, it appears to have declined in the past six months with only modest interest in the RIM tablet. In contrast, we can see that the iPad intentions from last year have turned into actual deployments, while those for the iPhone did not fully materialize. Our data also suggests Android tablets will fare better than Android phones as BI platforms - and that Windows has declined with a potential increase later this year and next. In summary, if we consider stated use and intentions we must conclude that the most prominent Mobile BI platforms for 2011 will be: RIM Blackberry, Apple iPad and Apple iPhone.
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% December 2010 December 2010 December 2010 December 2010 December 2010 December 2010 December 2010 June 2010 June 2010 June 2010 June 2010 June 2010 June 2010 June 2010
iPad Plan In-use
iPhone Plan Planned in 2010
BB Plans
RIM Tab Plan Android Plan Android Tab Windows Plan Plan Planned: Next 24 Months
Planned: Next 12 Months
Figure 7 - Mobile Platforms for Business Intelligence: Today through 2012
Page | 16

User Penetration of Mobile Business Intelligence:
Since the original study, many of the surveyed organizations moved from planning to deployment of Mobile BI. Not surprisingly, this has caused some reassessment of plans (Figure 8) with an increase in overall penetration albeit at a lower rate than originally anticipated. However, now with solid implementation experience, their ambitious plans for 2011 and 2012 months are more convincing than before.
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% June 2010 December 2010 Today Under 10 % 11 - 20 % June 2010 December 2010 June 2010 December 2010
In 12 months 21 - 40 % 41 - 60 %
In 24 months More than 60 %
Figure 8 - Mobile BI User Penetration: Today through 2012 - June vs. December 2010
Page | 17

Exclusive Mobile BI Usage by 2013:
To better understand the commitment to Mobile BI, we asked a new question of our respondents: For what percentage of users will mobile-based Business Intelligence replace traditional BI within the next 2 years? Their response is significant in that 97% of the sample told us that 25% or more of users would consume BI applications and information exclusively through a mobile device (Figure 9). And, nearly a quarter said it would be half of all BI users. This further supports the idea of a BI paradigm shift over the course of the next two years.
75% of users 4%
None of our of users 3%
50% of users 23%
25% of users 70%
Figure 9 - Expected Exclusive Mobile BI Users by 2013
Page | 18

Feature/Function Requirements
For this study update, we reexamined and compared the priority of eight different Business Intelligence features and functions from June 2010 to December 2010. With more practical experience during the past six months, these organizations have altered their requirement for several features (See Figure 10). Most notably, KPI Monitoring grew sharply as a critical feature. This is likely due to the increased emphasis upon executives as critical users of Mobile BI. In addition, the importance of Drag and Drop and Data Selection and Filtering increased due to a practical understanding of Mobile BI applications, the devices themselves and the interaction options they offer. And, a small increase in importance was noted for both Guided Analysis and Dashboard Assembly reflecting the growth in more advanced deployments and usage of Mobile BI.
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
December 2010
December 2010
December 2010
December 2010
December 2010
December 2010
December 2010
View Chart
KPI Monitor
Alerts
Drill down navigation
Drag and drop Data selection; navigation filtering
Guided analysis
Dashboard assembly from components
Critical
Important
Somewhat Important
Not Important
Figure 10 - Changing Requirements for Features and Functions
Page | 19
December 2010
June 2010
June 2010
June 2010
June 2010
June 2010
June 2010
June 2010
June 2010

User roles to be automated
While the intent to deliver Mobile BI to management and individual contributors remained constant during this period, the requirement for executives (already the top role) increased as did Board of Directors (Figure 11). This increase can be attributed to both continued consumer and mass-market excitement surrounding tablet devices and genuine value that has been received using Mobile BI. We have also been told by customers that they have re-focused upon executive automation as their support is needed before rolling out Mobile BI to other categories of users. We also see an uptick in plans to delivering Mobile BI to both customers and suppliers. This should not come as a surprise as organizations that have used Mobile BI internally now understand the potential and value for including external constituencies.
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% June 2010 June 2010 June 2010 June 2010 June 2010 June 2010
December 2010
December 2010
December 2010
December 2010
December 2010
December 2010
June 2010
Executives
Board of Directors
Middle Managers
Line Managers
Individual Contributors and Professionals Tertiary
Customers
Suppliers
Primary
Secondary
Figure 11 - Roles Targeted for Mobile BI
Page | 20
December 2010

Software as a Service and Mobile BI:
Another new question that we asked concerns the likelihood of organizations using software-as-a-service applications as a source for Mobile BI (see Figure 12). In general we see that the majority of respondents are much more likely to use existing enterprise applications and infrastructure to support Mobile Business Intelligence. It is notable, however, that only 24 percent suggested that they would be unlikely to use SaaS to support Mobile BI.
100% 90% 80% 70% 60% Unlikely 50% 40% 30% 20% 10% 0% SaaS Enterprise Possibly Probably Definately
Figure 12 - SaaS vs. Enterprise as a Mobile Source
Page | 21

Impact of Organization Size and Software as a Service for Mobile BI:
When we examine this data by size of organization (Figure 13), we can see that small and mid-sized organizations (1 1000 employees) are substantially more receptive to the idea of using cloud infrastructure and software-as-a-service Business Intelligence applications as sources for Mobile BI initiatives and users. In contrast, larger organizations are far less likely to use this approach.
100% 90% 80% 70% 60% Unlikely 50% 40% 30% 20% 10% 0% More than 10000 5001 - 10000 1001 - 2000 101 - 1000 1-100 Possibly Probably Definately
Figure 13 - SaaS as a Mobile BI Source by Size of Organization
Page | 22

Device Data Storage and Mobile BI
The third and final new question that we asked for the updated study addresses the issue of device versus server data storage. This is an area of great interest as the security concerns (and in some cases regulations) cause some organizations to restrict the download and storage of data on mobile devices. However, as we can see in Figure 14, the great majority of respondents expect data to reside on both - devices and servers - in support of Mobile BI.
Server 38%
Both 62%
Figure 14 - Data Storage: Device vs. Server
Page | 23

Customer Profiles
As a part of the study update process, we chose a few customers to interview to better understand their use of Mobile BI and how things had changed in six months. For each, we have provided a summary and have created a table comparing their survey responses from June and December, with highlights for key responses and changes.
Customer Profile: Large National Retailer

This national retailer has received substantial benefits from their BI investments in recent years. BI continues to be a top initiative within the organization and Mobile BI is an important component of that. In June Mobile BI was deemed very important with an emphasis on executives and middle managers. Their preferred device was the iPhone, followed by the BlackBerry. Although Mobile BI remains very important, there has been a shift since June. Operations senior management have set their sights on delivering Mobile BI to store management using the iPad as the preferred platform. This was due to its ease of use requiring minimal training. Their intent is to empower store management with key metrics and information to run store operations without having to leave the floor. Mobile devices will be fed from existing enterprise Business Intelligence applications and systems and data may be stored on mobile devices. This customer expects that within two years 75 percent of BI users will be exclusively mobile. Phase one of their implementation delivers BI content as interactive dashboards via a web browser. Phase two will involve device-specific (iPad) customer built applications. A detailed description of this customers input can be found in Table 2.
Page | 24

Table 2 - Customer Profile: Large National Retailer
Version Industry Size of Company Mobile Importance Enterprise SaaS BI users in 2 yrs Server vs. Device iPad Priority iPhone Priority BB Prior Android Prior Android Tab Prior Windows Pr iPad Plan iPhone Plan BB Plans Android Plan Android Tab Plan Windows Plans iPad Integrate iPhone Integrate BB Integrate Android Integrate Android Tab Integrate Windows Integrate Java (J2ME) Native SDK integration Browser access Planned: Next Year Planned: Next 24 Months Browser access Browser access Browser access Native SDK integration In-use 2nd 3rd In-use In-use In-use In-use 4th December 2010 Retail & Wholesale More than 10000 Very important Definitely Possibly 75% of users Both 1st 5th 1st 2nd 3rd June 2010 Retail & Wholesale More than 10000 Very important
Page | 25

View Chart KPI Monitor Alerts Drill down navigation Drag and drop navigation Data selection; filtering Guided analysis Dashboard assembly from components Executives Board of Directors Middle Managers Line Managers Individual Contributors and Professionals Customers Suppliers Today In 12 months In 24 months Benefits 11 - 20 % 21 - 40 % 41 - 60 % Tablet form factor is perfect for retail. To be able to walk the floor, and see what is happening from an analytical/data mining perspective is powerful. Primary Primary Critical Critical Important Not Important Not Important Important Critical Somewhat Important Somewhat Important Critical Critical Important Not Important Important Critical Somewhat Important
Primary
Primary Tertiary Primary Secondary Secondary
Tertiary Tertiary Under 10 % 41 - 60 % More than 60 % GPS aware when walking into retail store, quick, don't have to rely on laptop, smaller footprint = more targeted analytics
Page | 26

Customer Profile: Governmental Agency:
A small core group within the business office of a governmental agency has been a driver of business intelligence within that agency and is now advocating the use of Mobile BI. In June they shared that Mobile BI was deemed somewhat important. This has changed today to very important, with substantially increased actual and planned user penetration, since then. In addition, they expect 50% of BI users to use BI exclusively on mobile devices within 24 months. They believe that, during the past six months, users have come to realize that mobile devices can be effective information appliances and can be used for more than just email. As such, this group has been active in promoting the use of Mobile Business Intelligence as an important mobile application. Their initial target for Mobile BI was the individual contributor more so than any other role. Today this has shifted in favor of executives, with the realization that management buy-in is needed before wide-scale rollouts can occur. Their current implementation utilizes an existing BI software solution that delivers webbased interactive reporting to mobile devices predominately BlackBerry phones. In addition to using browser-based applications, data is not stored on devices as security is paramount. The RIM Blackberry phone is their primary focus, with some limited iPhone usage. Budgetary limitations have slowed the acquisition of new mobile devices for the time being. However, they would like to consider Windows devices as they are a primarily Windows shop. See Table 3 for a detailed comparison for this customer.
Page | 27

Table 3 - Customer Profile: Governmental Agency:
Version Size of Company Mobile Importance Enterprise SaaS BI users in 2 yrs Server vs. Device iPad Priority iPhone Priority BB Prior RIM Tab Prio Android Prior Windows Pr iPad Plan iPhone Plan BB Plans RIM Tab Plan Android Plan Windows Plans iPad Integrate iPhone Integrate BB Integrate RIM Tab Integrate Android Integrate Windows Integrate
December 2010 101 - 1000 Very important Probably Possibly 50% of users Server 2nd 3rd 1st
June 2010 101 - 1000 Somewhat Important
5th 3rd 1st
4th 4th Planned: Next Year In-use In-use Planned: Next Year Planned: Next Year In-use Java (J2ME) Java (J2ME) Java (J2ME) Java (J2ME) Java (J2ME) Java (J2ME) Java (J2ME) Java (J2ME) Java (J2ME) In-use 2nd Planned: Next Year In-use In-use
Page | 28

View Chart KPI Monitor Alerts Drill down navigation Drag and drop navigation Data selection; filtering Guided analysis Dashboard assembly from components Executives Board of Directors Middle Managers Line Managers Individual Contributors and Professionals Customers Suppliers Today In 12 months In 24 months Existing BI vendor Benefits 21 - 40 % More than 60 % More than 60 % Yes Mobile BI allows the individuals to be somewhat disconnected from their desk. The information is delivered to them instead of the need to come into the office to get it. Right now most of the mobile instruments are used for e-mail, but mobile BI, will allow for better utilization of resources. Primary Primary Secondary Important Not Important Important Important Somewhat Important Somewhat Important Not Important Important Important Somewhat Important Important Important Somewhat Important Important Somewhat Important Not Important
Primary
Secondary Tertiary Secondary Secondary Primary
Tertiary Tertiary 21 - 40 % 21 - 40 % 41 - 60 % Yes The use of mobile BI will allow a companys investment to be used for more than just reading emails.
Page | 29

Drawback The significant limitation is the screen size and the need to modify or develop reports and application to fit. The significant risk is the security necessary for allowing access to the information. Our biggest limitation right now is the security issues. Our organization will not allow the integration of the Blackberry server with our applications servers due to these security issues.
Page | 30

Updated Vendor Analysis and Rankings:
In addition to the detailed capability tables offered in the original DAS Mobile BI Study, we have created vendor/product ranking charts, based on mobile platform coverage and feature support. To better understand the criteria that we used to analyze and rank vendor capabilities, we have provided a list of the questions from the vendor survey instrument (Table 4). In addition to the eight BI feature questions asked of users, vendors were asked to respond to an additional three questions: write-back, off-line, and real-time data refresh.
Table 4 - Vendor Survey Questions
Q3. Product Name and Version Q4. What is the level of importance of mobile within your BI strategy? Q5. Please prioritize the following mobile platforms in order of investment: Q6. Which of these mobile platforms are currently supported versus planned? Q7. What degree of BI application integration with platform is currently supported today? Q8. What degree of BI application integration with platform is planned within 12 months? Q9. Using the mobile BI device, what level of user interaction is/will be supported? Q10. Will you rely on a third party to provide mobile capabilities? If 'Yes' please specify which vendor you will utilize. Q11. Please comment on current challenges/product limitations vis a vis mobile BI today Q12. Other comments:
Platform choices (Q5, Q6, Q7, Q8) included:

Apple iPad Apple iPhone BlackBerry (RIM) Phone RIM Playbook Tablet Google Android Phone Google Android Tablet (e.g., Samsung Galaxy) Windows Mobile (including Windows 7 Phone)
Business Intelligence functionality (Q9) included:

View charts/reports KPI monitoring Alerts Drill down navigation Drag and drop navigation Data selection; filtering Guided analysis Dashboard assembly from components Write-back Off-line Real-time data refresh
Page | 31

Vendor Importance of Mobile Business Intelligence:
In slight contrast to the end-user perspective on the importance of Mobile BI (15% view it as critical unchanged from June), the vendors indicate both greater importance generally, and believe it to be more critical than six months ago (Figure 15). And, as you might expect, we have seen a tremendous amount of effort on the part of the vendor community to make progress in evolving current Mobile BI solutions or releasing first versions to take advantage of this important market dynamic. Of concern are those several vendors that still deem Mobile BI as only somewhat important. No vendors indicated that Mobile BI was unimportant.
14
12
10
0 Critically important Very important Importance - December Somewhat Important
Importance - June
Figure 15 - Importance of Mobile BI: Vendors
Page | 32

BI Vendor Mobile Platform Priorities:
Like the end user community, the vendors have shifted dramatically in favor of Apples iPad tablet computer making it the single top priority for BI mobile application development (Figure 16). Similarly, plans for Android phones and tablets (growing investment) and Windows devices (shrinking investment) map well to user priorities. In contrast, while many user organizations remain committed to and are even investing in the RIM Blackberry vendors appear to be planning a retreat. While both users and vendors give the new RIM Playbook some credence, it is too early to tell what user adoption or vendor development will look like.
20 18 16 14 12 10 8 6 4 2 0
June
June
June
June
June
June
December
December
December
December
December
December
June
Apple iPad
Apple iPhone
BlackBerry Phone 1st 2nd
RIM Tablet 3rd
Google Google Android PhoneAndroid Tablet 5th
Windows Mobile
4th
Figure 16 - Changing Mobile Platform Priorities for BI Vendors
Page | 33
December

BI Vendor Mobile Platform Support and Plans:
In June there was already solid BI vendor support for the iPhone and iPad. However, this has grown to the point where nearly every BI vendor has an iPad and iPhone solution (Figure 17). Of course, many vendors have a single executable for both with logic to handle different dimension screens. Interestingly, the number of available BI products for the RIM Blackberry also increased in the past six months in spite of the lower priority given to it by vendors. Surprisingly good support and promising plans have emerged for Android devices, as well as the RIM Playbook. Finally, it appears that there are now fewer solutions for Windows Mobile devices and fewer plans in spite of (or because of?) the Windows 7 Phone launch. So, users can expect the greatest selection of Mobile BI products on Apple and RIM devices for now.
20 18 16 14 12 10 8 6 4 2 0
June
June
June
June
June
June
December
December
December
December
December
December
June
Apple iPad
Apple iPhone
BlackBerry Phone
RIM Tablet
Google Google Android Phone Android Tablet Planned next year
Windows Mobile
Supported today
Planned - this year
Figure 17 - BI Vendor Mobile Platform Support and Plans
Page | 34
December

BI Vendor Mobile Platform Integration
Today, it is my opinion that native, SDK integration is preferable supporting a more interactive and dynamic experience for users. And, while initiatives such html5 may change that, for now the SDK is a preferred approach when seeking optimal usability. Although the web browser (HTML) remains the most popular approach due to relative ease of development (Figure 18), the use of SDKs has grown since June most notably for the iPad, iPhone and BlackBerry (Java is tantamount to the SDK on BB). In sharp contrast, vendors have indicated that, at present, Android and Windows devices will access BI functionality predominately through a browser. So, for now, SDK-level integration is more likely to be found on Apple and RIM devices. More details can be found at the end of this report, in the vendor details section.
20 18 16 14 12 10 8 6 4 2 0 June June June June June
December
December
December
December
December
June
Apple iPad
Apple iPhone
BlackBerry (RIM) Google Android Google Android Windows Mobile Phone Phone Tablet (including Windows 7 Phone) Java (J2ME) Browser access
Native SDK integration
Figure 18 - BI Vendor - Mobile Platform Integration Today
Page | 35
December

As indicated in Figure 19, a majority of vendors intend to offer SDK-level integration on Apple mobile devices an increase from June. This is followed by Android tablets/ phones and the RIM BlackBerry and Playbook tablet. Although there will be more options in 12 months, still the greatest number of BI product choices with SDK-level integration will be available primarily on Apple devices.
25
20
15
10
June
June
June
June
June
June
December
December
December
December
December
December
June
Apple iPad
Apple iPhone
BlackBerry (RIM)
Google Android
Google RIM Tablet Android Tablet Browser access
Windows Mobile
Java (J2ME)
Figure 19 - BI Vendor Planned Mobile Platform Integration in 12 Months
Page | 36
December

BI Vendor Supported Features on Mobile Devices
When examining available BI features on mobile devices, vendors (in general) have made important advancements since June (Figure 20). Vendor support for Alerting (a mandatory feature in my opinion) has improved since June, but had been surprisingly limited. More advanced features such as write back and dashboard assembly will be uncommon during 2011 giving those that have them an advantage.
Real-time data refresh December June December June December June December June December June December June December June December June December June December June December June 0 2 Today 4 6 months 6 12 months 8 10 12 24 months 14 16 18
View KPI charts/rep orts monitoring
Alerts
Drag and Data Drill down drop selection; navigation navigation filtering
Dashboard assembly from Guided componen Write-back Off-line analysis ts
18 months
Figure 20 - BI Vendor Supported Features on Mobile Devices
Page | 37

Vendor Scoring
Using the data that was provided by twenty different BI vendors, we constructed a simple model which ranks them based on mobile platform support, level of platform integration and numbers of BI features supported (Figure 20). It should be noted that this is but one dimension of a BI vendors capability. Readers are encouraged to use other tools to understand the many other dimensions of vendor capability, such as our own Wisdom of Crowds BI Market Study . Detailed vendor profiles characterizing vendor Mobile BI capabilities are presented on pages 39 45.
Yellowfin TIBCO
Actuate 16 14 12
Arcplan Birst Dimensional Insight
Tableau Software
10 8
SAS Institute
6 4 2
GoodData
SAP
IBM
Roambi (MeLLmo)
Information Builders
QlikTech PushBI (Ext. Results) Pentaho Oracle
Jaspersoft
Microsoft MicroStrategy
Total Score
Platform Coverage
Feature Support
Figure 21 - Mobile BI Vendor/Product Rankings COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC Page | 38

Table 5 - Detailed Vendor Product Capabilities and Plans Actuate, Arcplan, Birst
Company Product Name and Version Importance of mobile within your BI strategy? iPad Priority iPhone Priority BB Priority RIM Pad Priority Android Ph Priority Android Tab Priority Windows Priority Other Priority iPad Support iPhone Support BB Support RIM Tab Support Android Ph Support Android Tab Support Win 7 Support Other Support iPad Integration iPhone Integration BB Integration Android Ph Int Android Tab Int Windows Int Other Int
Actuate ActuateOne, BIRT Mobile 2.0 Critically important 1st 1st 2nd 3rd 3rd 2nd 4th BIRT onDemand SaaS deployment of Mobile content Supported today Supported today Supported today Planned - this year Planned - this year Planned - this year Planned - this year Premium app on iPad & free universal on all apple devices Native SDK integration Native SDK integration Native SDK integration Browser access Browser access Browser access Custom-built, native apps on Apple devices. Premium app on iPad
Arcplan arcplan Enterprise 7 - Mobile Package Very important 2nd 1st 3rd 4th 5th
Birst Birst v4.3.6 Very important 2nd 1st 1st 2nd 1st 2nd 1st
Supported today Supported today Supported today Planned next year Supported today Supported today Planned next year Symbian S60 Mobiles Browser Browser Browser Browser Browser access access access access access
Supported Supported Supported Supported Supported Supported Supported
today today today today today today today
Browser Browser Browser Browser Browser Browser
access access access access access access
iPad Int 12 Mos iPhone Int 12 Mos BB Phone Int 12 Mos RIM Pad Int 12 Mos Android Ph Int 12 Mos Android Tab Int 12 Mos Win Int 12 Mos Other Int 12 Mos View charts/reports KPI monitoring Alerts Drill down navigation Drag and drop navigation Data selection; filtering Guided analysis Dashboard assembly from components Write-back Off-line Real-time data refresh
Native SDK integration Native SDK integration Native SDK integration Native SDK integration Native SDK integration Native SDK integration Java (J2ME) Custom-built native apps on Android Tablet Today Today Today Today Today Today Today Today Today 12 months Today
Symbian S60 Mobiles, please note: browser access with integrated support of device specific controls to ensure device specific user experience. Native SDK integration Native SDK integration Browser access Browser access Browser access Browser access Browser access Symbian S60 Mobiles Today Today Today Today Today Today
Native SDK integration Native SDK integration Browser access Browser access Browser access Browser access Browser access
Today Today Today 12 months 12 months Today 18 months 18 months 12 months 18 months Today
Today 12 months Today
Page | 39

Table 6 - Detailed Vendor Product Capabilities and Plans Dimensional Insight, Extended Results (PushBI), GoodData
Company Product Name and Version Importance of mobile within your BI strategy? iPad Priority iPhone Priority BB Priority RIM Pad Priority Android Ph Priority Android Tab Priority Windows Priority Other Priority iPad Support iPhone Support BB Support RIM Tab Support Android Ph Support Android Tab Support Win 7 Support Other Support iPad Integration iPhone Integration BB Integration Android Ph Int Android Tab Int Windows Int Other Int iPad Int 12 Mos iPhone Int 12 Mos BB Phone Int 12 Mos RIM Pad Int 12 Mos Android Ph Int 12 Mos Android Tab Int 12 Mos Win Int 12 Mos Other Int 12 Mos View charts/reports KPI monitoring Alerts Drill down navigation Drag and drop navigation Data selection; filtering Guided analysis Dashboard assembly from components Write-back Off-line Real-time data refresh
Dimensional Insight The Diver Solution Version 6.2 Somewhat Important 1st 2nd
Extended Results, Inc. PushBI 3.0 Critically important 1st 3rd 2nd 4th 5th
GoodData GoodData Very important 1st 3rd
4th 3rd 5th Supported Supported Supported Supported Supported Supported Supported Browser Browser Browser Browser Browser Browser today today today today today today today
2nd 4th 5th Supported Supported Supported Supported Supported Supported Supported Browser Browser Browser Browser Browser Browser today today today today today today today
Supported today Supported today Supported today Planned - this year Supported today Planned - this year Supported today Browser Browser Browser Browser access access access access
Browser access
Native SDK integration Native SDK integration Browser access Browser access Browser access Browser access Browser access Today Today Today Today 12 months Today Today
Browser access Browser access
Native SDK integration Native SDK integration Browser access Browser access Native SDK integration Native SDK integration Native SDK integration Today Today Today Today Today Today 12 months 24 months 24 months 18 months 18 months
Today Today Today Today 6 months Today Today
18 months 18 months
Today
Page | 40

Table 7 - Detailed Vendor Product Capabilities and Plans IBM/Cognos, Information Builders, Jaspersoft
IBM IBM Cognos Mobile Critically important 1st 1st 1st 2nd 2nd 3rd 4th Supported today Supported today Supported today Planned - this year Planned - this year Planned - this year Win Mobile 7 support pending customer demand Browser access Browser access Java (J2ME)
Information Builders WebFOCUS Mobile Favorites: V7.703 Very important 1st 1st 3rd 3rd 2nd 2nd 4th Supported Supported Supported Supported Supported Supported Supported today today today today today today today
Jaspersoft Corporation Jaspersoft BI suite 4.0 Very important 1st 2nd 2nd 5th 3rd 5th 5th Planned next year Supported today Supported today Planned next year
Native SDK integration Native SDK integration Browser access Browser access Browser access Browser access
Browser access Browser access Browser access
Support for Andriod devices planned to support through Browser access Native SDK integration Browser access Java (J2ME) Browser access Browser access Browser access
Native Native Native Native Native
SDK SDK SDK SDK SDK
integration integration integration integration integration
Browser access Browser access Browser access Browser access
Today Today Today Today
Today Today Today Today 6 months Today Today 6 months Today Today 6 months
Today 12 months 6 months Today Today Today 18 months Today 18 months 24 months Today
Today Today
Page | 41

Table 8 - Detailed Vendor Product Capabilities and Plans MeLLmo (Roambi), Microsoft, MicroStrategy
Company Product Name and Version Importance of mobile within your BI strategy? iPad Priority iPhone Priority BB Priority RIM Pad Priority Android Ph Priority Android Tab Priority Windows Priority Other Priority
MeLLmo, Inc. Roambi ES3 v3.1 Critically important 1st 2nd 3rd 4th 5th
Microsoft Microsoft Business Intelligence Very important
MicroStrategy MicroStrategy Mobile 9.0.2 Critically important 1st 1st 2nd 2nd 2nd 3rd 3rd
1st Win 7 mobile is priority number 1. We do support the others through partners and browser based solutions. Supported today Supported today
iPad Support iPhone Support BB Support RIM Tab Support Android Ph Support Android Tab Support Win 7 Support Other Support iPad Integration iPhone Integration BB Integration Android Ph Int Android Tab Int Windows Int Other Int iPad Int 12 Mos iPhone Int 12 Mos BB Phone Int 12 Mos RIM Pad Int 12 Mos Android Ph Int 12 Mos Android Tab Int 12 Mos Win Int 12 Mos Other Int 12 Mos View charts/reports KPI monitoring Alerts Drill down navigation Drag and drop navigation Data selection; filtering Guided analysis Dashboard assembly from components Write-back Off-line Real-time data refresh
Supported today Supported today Supported today Planned - this year Planned - this year Planned - this year Planned - this year All of the above are supported through our partner ISV's.
Native SDK integration Native SDK integration
Native SDK integration Native SDK integration Native SDK integration
Native SDK integration Native SDK integration
Native SDK integration Native SDK integration Native SDK integration Native SDK integration Native SDK integration Native SDK integration Browser access Today Today Today Today 6 months Today Today Today Today Today 6 months
Today Today Today Today Today
Today Today
Page | 42

Table 9 - Detailed Vendor Product Capabilities and Plans Oracle, Pentaho, QlikTech
Company Product Name and Version Importance of mobile within your BI strategy? iPad Priority iPhone Priority BB Priority RIM Pad Priority Android Ph Priority Android Tab Priority Windows Priority Other Priority iPad Support iPhone Support BB Support RIM Tab Support Android Ph Support Android Tab Support Win 7 Support Other Support iPad Integration iPhone Integration BB Integration Android Ph Int Android Tab Int Windows Int Other Int
Oracle Corporation * Oracle BIEE Very important 2nd 1st 3rd 4th 5th
Pentaho Pentaho BI Suite Enterprise Edition 3.7 Very important 1st 1st 3rd 3rd 2nd 2nd 3rd
QlikTech QlikView 10 Critically important 1st 2nd 4th 5th 3rd Android and iOS Native SDK for partner to develop using QV Server Supported today Supported today Supported today Planned - this year Supported today Planned - this year
Planned - this year Supported today Planned next year Planned next year Planned next year
Supported Supported Supported Supported Supported Supported Supported
today today today today today today today
Native SDK integration Native SDK integration Java (J2ME) Browser access
iPad Int 12 Mos Native SDK integration Native SDK integration iPhone Int 12 Mos Native SDK integration Native SDK integration BB Phone Int 12 Mos Native SDK integration RIM Pad Int 12 Mos Android Ph Int 12 Mos Native SDK integration Native SDK integration Android Tab Int 12 Mos Native SDK integration Win Int 12 Mos Other Int 12 Mos View charts/reports Today Today KPI monitoring 12 months Today Alerts Today Today Drill down navigation Today Today Drag and drop navigation Today Data selection; filtering Today Today Guided analysis 12 months Today Dashboard assembly from 18 months components Write-back 12 months Off-line 18 months Real-time data refresh Today * Oracles profile reflects information from the September 2010 edition of our Mobile BI Market Study.
Android and iOS Native SDK for partner to develop using QV Server Native SDK integration Native SDK integration Java (J2ME) Browser access Browser access Browser access
Today Today Today Today Today Today 6 months 6 months Today Today
Page | 43

Table 10 - Detailed Vendor Product Capabilities and Plans SAP, SAS, Tableau
Company Product Name and Version Importance of mobile within your BI strategy? iPad Priority iPhone Priority BB Priority RIM Pad Priority Android Ph Priority Android Tab Priority Windows Priority Other Priority iPad Support iPhone Support BB Support RIM Tab Support Android Ph Support Android Tab Support Win 7 Support Other Support iPad Integration iPhone Integration BB Integration Android Ph Int Android Tab Int Windows Int Other Int iPad Int 12 Mos iPhone Int 12 Mos BB Phone Int 12 Mos RIM Pad Int 12 Mos Android Ph Int 12 Mos Android Tab Int 12 Mos Win Int 12 Mos Other Int 12 Mos
SAP SAP Business Objects Mobile Business Intelligence Critically important 1st 1st 2nd 2nd 2nd 2nd 3rd Supported today Supported today Supported today Planned - this year Planned - this year Planned - this year Supported today Native SDK integration Native SDK integration Java (J2ME) Browser access Browser access Native SDK integration Native Native Native Native Native Native Native SDK SDK SDK SDK SDK SDK SDK integration integration integration integration integration integration integration
SAS Institute SAS Mobile BI Very important 1st 1st 2nd 2nd 3rd 2nd 4th Planned Planned Planned Planned Planned Planned this this this this this this year year year year year year
Tableau Software Tableau 6.0 Very important 1st 4th 3rd 2nd 5th Supported today Supported today Planned - this year Planned - this year Planned next year Browser Browser Browser Browser Browser Browser access access access access access access
See note at bottom of survey. Native SDK integration Native SDK integration Native SDK integration Native SDK integration Native SDK integration Native SDK integration Note that we're planning on utilization mobile AIR for development of mobile BI apps. 6 months 6 months 6 months 6 months 6 months 12 months 6 months 6 months 6 months 6 months
Native SDK integration Native SDK integration Browser access Browser access Browser access Native SDK integration Browser access
View charts/reports KPI monitoring Alerts Drill down navigation Drag and drop navigation Data selection; filtering Guided analysis Dashboard assembly from components Write-back Off-line Real-time data refresh
Today Today Today Today Today Today 6 months 6 months Today Today Today
Today Today Today 12 months Today Today 12 months
18 months Today
Page | 44

Table 11 - Detailed Vendor Product Capabilities and Plans Tibco/Spotfire, Yellowfin
TIBCO TIBCO Spotfire 3.2.1 Somewhat Important 1st
Yellowfin
Yellowfin 5.1
Critically important 1st 1st 2nd 2nd 1st 1st 3rd Supported Supported Supported Supported Supported Supported Supported today today today today today today today
3rd 2nd
Supported today
Planned next year Planned - this year
Browser access
Native SDK integration Native SDK integration Browser access Native SDK integration Native SDK integration Browser access Native SDK integration Native SDK integration Java (J2ME) Java (J2ME) Native SDK integration Native SDK integration Browser access Today Today Today Today 12 months Today 12 months 24 months 24 months 24 months Today
Today Today Today Today Today Today
Today Today
Page | 45

Conclusions and Recommendations:
When we first conceived of the first Mobile BI Market Study, we were certain that we were in the midst of a paradigm shift for Business Intelligence. With this latest update, were certain of it. In June we observed strong interest from both the user community and vendors. Six months later user interest remains surprisingly strong even as many have deployed Mobile BI applications since then. In conversations with these organizations, we hear a similar story Mobile BI is a great enabler. It allows the information to be accessed wherever and whenever the users need it. In my words, the information follows the user and theres no longer a reason to not know. Since June, more vendors have awakened to the market demand and have placed development into high gear to create, expand or evolve Mobile BI solutions. And, new, specialized vendors have emerged to take advantage of the opportunity. We have also seen a flurry of new devices in the market many running the Android operating system. New tablet computers from RIM, Motorola and others continue to feed the markets interest and demand for these devices. And, Apples iPad continues to dominate the market. This is a high-stakes game and we expect there to be many more choices within the coming year including (possibly) new options from Apple. With such significant investment and innovations in hardware and software, things will continue to move fast, with many more options emerging in the coming months. In general, this is a good thing. However, there will be challenges. For instance, the standards for mobile continue to evolve and shift. A battle between HTML5 and Flash continues to churn and security remains a key concern. But, the proverbial genie is out of the bottle so to speak. Study respondents have confirmed that within two years a significant percentage of users will consume BI content exclusively on mobile devices. Mobile BI is here now and will become dominant within the next 2+ years. Accordingly, organizations must start now to learn, plan and begin implementing in order to avoid getting left behind. It is our hope that this report will serve as an important aid to help organizations best succeed with their Mobile Business Intelligence initiatives. Best of luck!
Howard Dresner President, Founder and Chief Research Officer Dresner Advisory Services, LLC COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC Page | 46

Appendix User Survey Instrument
Page | 47
Page | 48
Page | 49
Page | 50
Page | 51
Page | 52

DAS Mobile Update Findings Report QlikTech Edition Copyright Dresner Advisory Services 2011

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

DAS Mobile Update Findings Report QlikTech Edition Copyright Dresner Advisory Services 2011

Uploaded by

Copyright:

Available Formats

Updated Mobile BI Market Study - Licensed to QlikTech

The Updated Mobile Business Intelligence Market Study

Licensed to QlikTech International AB February 4, 2011 Dresner Advisory Services, LLC

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

Updated Mobile BI Market Study - Licensed to QlikTech

Updated Mobile BI Market Study - Licensed to QlikTech

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

About Dresner Advisory Services:

Updated Mobile BI Market Study - Licensed to QlikTech

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

Business Services 17% Chemical 4%

Education 10% Retail & Wholesale 17% Financial Services 4%

Health Care 10%

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

Research and Development (R&D) 4%

Sales and Marketing 4%

Information Technology (IT) 72%

Figure 2 - Functions Represented

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

More than 10000 20%

5001 - 10000 14%

101 - 1000 23%

1001 - 2000 13%

Figure 3 - Sizes of Organizations

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

LATAM 4% N AMER 69%

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

Platform choices (Q9, Q10, Q11) included:

Business Intelligence functionality (Q12) included:

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

December 2010 June 2010

Figure 5 - Importance of Mobile Business Intelligence 2010 vs. 2011

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

RIM Tab 3rd 4th

Android Phone 5th

Figure 6 Changing Mobile Platform Priorities

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

iPad Plan In-use

iPhone Plan Planned in 2010

Planned: Next 12 Months

Figure 7 - Mobile Platforms for Business Intelligence: Today through 2012

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

In 24 months More than 60 %

COPYRIGHT 2011 DRESNER ADVISORY SERVICES, LLC

Updated Mobile BI Market Study - Licensed to QlikTech

None of our of users 3%

50% of users 23%

25% of users 70%