Cu 1: TMDT khc vi TMTT nh th no?

(cn c trn hnh vi ngi mua v ngi bn) THNG MI IN T

Knh bn hng: Doanh nghip InternetKhch hng.

Thi gian/khu vc bn hng: o Bn hng 24x 7 ngy o Bn hng trn ton th gii

Cch thc bn hng:

o Khng gian bn hng trn mng o Bn hng da trn thng tin v hnh nh Thu thp thng tin: Thu thp thng tin khch hng qua Internet Khch hng: d liu s, Thng tin khng phi nhp li Hot ng tip th: Tip th 1:1 thng qua giao tip 2 chiu H tr khch hng: o H tr trc tuyn nhu cu khch hng o Nm bt nhu cu khch hng trc tip Vn u t : nh

V hnh thc giao dch: hnh thc ca giao dch l hon ton gin tip. iu ny c ngha l cc ch th khng gp g trc tip vi nhau m h giao dch vi nhau thng qua cc phng tin in t.

V vn th trng: Thng mi in t th th trng l khng bin gii. Mt doanh nghip c th m mt Website kinh doanh trn mng v thng qua cc phng tin qung b trn mng c th qung b doanh nghip mnh ra th trng ton cu m khng b gii hn v mt phm vi. Mt doanh nghip Chu M, Chu u hay Chu Phi c th d dng tip cn vi thng tin doanh nghip, sn phm ca doanh nghip Vit Nam thng qua mng Internet. iu ny th hin li th vt tri ca Thng mi in t so vi hnh thc Thng mi truyn thng.

V ch th tham gia: bn cnh ch th ngi mua, ngi bn th lun lun c mt ch th th ba tham gia vo qu trnh giao dch ca cc bn l nh cung cp dch v. V d: Mt doanh nghip Vit Nam kt ni Internet ca FPT s dng th in t giao dch vi mt doanh nghip M, khi nh cung cp dch v y l Cng ty FPT cung

cp dch v Internet cho doanh nghip Vit Nam c th kt ni vi doanh nghip M.

V mng li thng tin:

o i vi Thng mi in t mng li thng tin chnh l th trng. o Mua bn, giao dch c thc hin trn khng gian mng. o S dng IE tr gip cho cng vic kinh doanh: gii thiu, qung b sn phm thng qua cc website THNG MI TRUYN THNG

Knh bn hng: Nh sn xutBn bunBn lKhch hng

Thi gian/khu vc bn hng: o Thi gian bn hng gii hn o a im bn hng gii hn

Cch thc bn hng:

o Bn hng ti ca hng o Bn hng ho trng by thc t Thu thp thng tin: Thu thp thng tin bn hng qua kho st th trng v nhn vin bn hng Khch hng: Thng tin cn phi nhp li Hot ng tip th: Tip th mt chiu n khch hng H tr khch hng: o Khong tr thi gian trong h tr nhu cu khch hng o Khong tr thi gian trong nm bt nhu cu khch hng Vn u t : ln

V hnh thc giao dch: hnh thc ca giao dch l trc tip gia cc ch th tham gia giao dch vi nhau. V vn th trng: Trong thng mi truyn thng, tm kim mt th trng mi, cc doanh nghip phi n tn ni, tham gia cc hi ch, trin lm, cc cuc gp g trc tip. Nh vy th trng trong Thng mi truyn thng b gii hn v mt phm vi, cc doanh nghip khng th v khng c c hi i tm hiu trc tip cc th trng trn ton th gii thng qua vic gp g v trao i trc tip.

V ch th tham gia: tham gia vo hot ng giao dch ch c cc ch th trc tip tham gia dch vi nhau, l ngi mua v ngi bn. Ngi mua hng tm n ngi bn hng, hai bn trao i , m phn trc tip vi nhau tm kim c hi hp tc, kinh doanh vi nhau m khng cn c mt ch th no khc tham gia cng.

V mng li thng tin: o i vi Thng mi truyn thng, mng li thng tin ch l phng tin trao i d liu o Mua bn, giao dch c thc hin trc tip thng qua tin mc, ha n thc t.
o

Qung b, gii thiu sn phm n vi khch hng bng cch trc tip.

Cu 2: Bn mua v bn bn c nhng thao tc no trong TMDT? Bn mua: o Khch hng, t mt my tnh ti mt ni no , chn nhng sn phm cn mua theo nhu cu v th hiu, c th so snh gi c t nhiu nh cung cp.
o

Khi chn c nhng sn phm ph hp, khch hng in nhng thng tin thanh ton v i ch lin h vo n t hng (Order Form) ca Website bn hng (cn gi l Website thng mi in t).

o Khch hng kim tra li cc thng tin v kch (click) vo nt (button) "t hng", t bn phm hay chut (mouse) ca my tnh, gi thng tin tr v cho doanh nghip. Bn bn: o Doanh nghip nhn c yu cu mua hng ho hay dch v ca khch hng v phn hi xc nhn tm tt li nhng thng tin cn thit nh mt hng chn, a ch giao nhn v s phiu t hng... o Doanh nghip nhn v lu tr thng tin t hng ng thi chuyn tip thng tin thanh ton (s th tn dng, ngy o hn, ch th ...) c m ho n my ch (Server, thit b x l d liu) ca Trung tm cung cp dch v x l th trn mng Internet. Vi qu trnh m ha cc thng tin thanh ton ca khch hng c bo mt an ton nhm chng gian ln trong cc giao dch (chng hn doanh nghip s khng bit c thng tin v th tn dng ca khch hng). Cu 3: cc lnh vc thun li khi s dng TMDT? Khng th s dng TMDT? Cc lnh vc m TMDT c th h tr trong kinh doanh? Cc lnh vc thun li khi s dng TMDT: bn hng, du lch, qung co, Cc lnh vc khng th s dng TMDT: Trong bun bn nh, l. Cc loi thc phm nhanh hng v cc mt hng t tin nh trang sc hoc c khng th kim tra c mt cch xc ng t xa. Cc lnh vc m TMDT c th h tr trong kinh doanh: qung co trn mng, bn hng trn mng, thanh ton, Cu 4: TMDT xut hin VN cha? Cc thun li, bt li ca vic s dng TMDT VN? Ngi tiu dng v doanh nghip c nhn thc v EC.

 Cc dch v cng lin quan ti EC xut hin: khai bo thu, ng k kinh doanh qua mng Th trng thanh ton pht trin, nht l thanh ton qua th tn dng. Kinh doanh dch v trc tuyn pht trin rm r v mnh m c mt s doanh nghip VN tham gia hot ng TMDT, song khai thc ht c hi m TMDT em li th cn rt t doanh nghip VN lm c. Thun li ca vic s dng TMDT VN:

Gip cho cc Doanh nghip nm c thng tin phong ph v th trng v i tc Gim thiu chi ph qun l kinh doanh: gim thiu s lng nhn cng, mt bng Gim chi ph bn hng v tip th. Thng qua Internet gip ngi tiu dng v cc doanh nghip gim ng k thi gian v ch ph giao dch.

Thit lp v cng c mi quan h gia cc thnh phn tham gia vo qu trnh thng mi. To iu kin sm tip cn nn kinh t s ha. M rng th trng c. Bt li ca vic s dng TMDT VN: Cc vn v php l: hnh lang php l cha vng chc. Cng nhn gi tr thc t ca hp ng in t. Cng nhn gi tr ca ti sn trn mng. Mt bng dn tr thp: Trnh ng dng cng ngh thng tin cn hn ch. C s h tng cn lc hu: Internet, trao i in t, h thng thanh ton Thi quen ca ngi tiu dng. Do iu kin x hi. Cu 5: M-Commerce c nhng u im g nu ng v pha: Ngi tiu dng. Nh cung cp. A. Ngi tiu dng: o C thm mt hnh thc mua hng thun tin, d dng, nhanh chng: mua hng mi lc, mi ni.

o Lin lc, trao i thng tin khi c nhu cu vi nh cung cp thng qua IE. o Nhanh chng: c c thng tin sn phm rt nhanh. o Gi c:
o

M rng s chn la khi mua hng theo th hiu v nhu cu: S chn la hng ha t nhiu nh cung cp -> so snh gi hng ha gia nhiu nh cung cp.

o C c hi mua sn phm v dch v trc tip t nh sn xut hoc nh cung cp chnh khng qua trung gian o Mua c cc hng ha/ dch v rt r. o Gim s i li. o Mt s sn phm c th n vi nhng ngi dn vng nng thn v cc nc ngho. B. Nh cung cp:
o

M rng th trng ni a v quc t: Tip th hiu qu sn phm v dch v ca

mnh ra khp th gii o To knh bn hng trc tip ti khch hng vi quy m rng, tc nhanh v chi ph gim rt nhiu so vi cc knh bn hng truyn thng khc o n gin ha c cc th tc hnh chnh, cc cng vic giy t, tng hiu qu giao dch thng mi o M rng thi gian giao dch: Vi Website Thng mi in t, doanh nghip to cho mnh kh nng kinh doanh lin tc 24/24 gi, lin tc 07 ngy trong tun vi chi ph rt thp. Khng cn nhn vin gim st khch hng nh ti cc siu th bnh thng, khng cn b tin thu a im bn hng, khng cn h thng kim tra, gii thiu sn phm, khng cn h thng tnh tin,... Tt c u c Website lm t ng, rt nhanh chng v vi chnh xc tuyt i. o Ti cng 1 thi im, Website Thng mi in t c th phc v hng triu lt ngi mua hng khp ni trn th gii vi cc yu cu rt khc nhau v thng tin sn phm, chng loi sn phm, gi c, hnh nh, cht lng, mu m,... o Thng tin, gi c sn phm c cp nht, thay i mt cch tc thi theo s bin ng ca th trng. Gim chi ph: Lu tr, tm kim, phn phi v x l thng tin trn giy.

To mi quan h than thin vi khch hng.