Standard Chartered

Highlights   Total number of Standard Chartered branches in India to 94 spread across 37 cities, the widest footprint offered by any international bank in the country The bank has a combined customer base of around 2 million retail customers and more than 2,000 corporate and institutional relationships

Standard Chartered
      Personal banking Preferred banking Priority banking Private banking SME banking Wholesale Banking

Different types of Account

           Business Plus Account Enhanced Business Plus Account SuperValue Account Howzzaat!!! Account Connect N Save Savings Account aXcessPlus Account Parivaar Account aaSaan Account eSaver Plus Savings Account 3 in 1 Account Employee Banking Account

Strategies
 Wholesale Banking  ATM & Advertising Boards  Social Media

WholeSale Banking
   Commercial, Transactional ,Electronic banking products Government agencies, pension funds, institutional customers, Corporate clients Strong balance sheets & income statements

Divisions
Corporate Banking
Working capital finance Funded facilities, i.e. the bank provides funding and assistance to actually purchase business assets or to meet business expenses. Non-Funded facilities, i.e. the bank can issue letters of credit or can give a guarantee on behalf of the customer to the suppliers, Government Departments for the procurement of goods and services on credit. Transactional services Equity/Debt mobilization Cash/Collateral Escrow Management Cash management Receivables Management and Payables Management solutions Support the day-to-day financial operations Etc

Small & Medium Enterprises Banking

Working Capital Providing convenience for your business transactions with our award winning online banking platform (Straight2Bank), 24-hour phone banking services and branch access. Giving solutions for you to make business transactions in an easy and timely manner. etc Business Expansion Providing quick response on all your new business applications and growth ideas Giving you the financial support for your business expansion plans Etc

Product of Different Banks HSBC

o Working Capital Term Loan o Post Shipment Finance o Packing Credit o Overdraft o Distributor Finance o Bill Discounting

ICICI
o Commercial Banking o Global Markets o Investment Banking o FI, Capital Markets & Custodial Services o Structured Finance o Project Finance o International Banking o Government Banking o Technology Finance

Bank Of Baroda
o Trade Finance products o Cash Management Products o Treasury Products o Bridge Loans o Syndicated Loans o Infrastructure Loans o Cross Currency/Interest Rate Swaps o Foreign Currency Loans and many more depending upon the needs of the Corporates.

Product Innovation
 Especially in challenging times, positioning with the right products and services is essential for gaining advantages with Private Banking clients: Innovation is clearly identified as an important factor for increasing growth and profitability. How products and services are developed and introduced is a critical component of innovation management.

Customer Centric
o Customer centric marketing focuses on understanding the problems, concerns, needs and wants of your customer not yours. o It assumes nothing and seeks to gain insight into the concerns of your potential customer, leading to a mutually beneficial business relationship and a well-satisfied customer.

o It recognizes the sale is the natural result of forging a solid relationship built on listening and problem solving, not forcing someone to buy. o It begins with building customer rapport and ends with a lasting business relationship.

Service Oriented o Service orientation allows companies to use up-and-running infrastructure of other firms rather than invest in their own o This has two advantages: a person who wants jackets finds an easy way to buy one, at ebay or other portals like it, and the jacket company gets to focus on making very good jackets, rather than worry about how good its payment gateway is.

Product Innovation,Customer Centric & Service Oriented Examples

 ICICI Bank is the only bank in India that has a machine called cash acceptor that looks like an ATM where you can deposit cash. The machine not only counts the cash, but also authenticates the notes and credits the money to your account in real time HDFC Bank implements miRevenue, the Enterprise Product Innovation & Relationship Pricing application. Ability to enable the bank to generate and recognize new revenues.

Segmentation strategy  Demographics variables  Location

Metros & divisional cities  Occupation

Business person Salaried class (both govt. & private)  Age

Senior citizens Minor psychographic variables  Lifestyle

People who believes in modern banking with higher set of service i. e. internet banking (incontact, mobile refill, travel currency card etc.)

Targeting strategy
 Target market Corporate banking market : this market target the industries & fulfill their financial needs.

Capital market : this segment is targeted on the long term needs of the individual as well as of industries. Retail banking market : this segment is for retail investors & provide them short term financial credit for their personal, house hold needs.

Positioning strategy
Bank which gives higher standard of services through product innovation for the diverse need of individual & corporate clients

SWOT analysis
Strengths Support of various promoters High level of services Knowledge of Indian Market

Weaknesses   Competitors Unethical Practices

Opportunities Threats From various competitors -Foreign banks -govt. banks Future market trends. Growing Indian banking sector. People are becoming more service oriented In the global market.

Technology
Finacles robust technology platform Bank of Baroda ICICI Bank, India IDBI Bank, India Federal Bank Etc.. ATM Automated teller machine     78 % of all banking transactions People are busy and impatient Get cash while Shopping, Filling gas, night clubs Repeat business weekly or even several times a week

Advertising Boards     Banks rely very less on this strategy All the major places like bus stand, Railway station, shopping mall, Colleges ATM are their Advertising Boards We found exactly 1 Advertising Boards from Rabi Talkies to Janapath. Advertising Boards just outside their banks