Organizational Study at TCS, Trivandrum

IMK Adoor Page 1

Organizational Study at TCS, Trivandrum

Organization is a social unit which is deliberately constructed and reconstructed to seek specific goals. An organization comes into existence when there are a number of persons in communication and relationship to each other and are willing to contribute towards a common endeavour. The evolution of organization dates back to the early stages of human civilization when two or more persons began to co-operate and combine together for fulfilling their basic needs of food, clothing, shelter and protection of life. Thus, an organization is born when people combine their efforts for some common purpose. It is a universal truth that an individual is unable to fulfill his needs and desires alone because he lacks strength, ability and resources. So he seeks the co-operation of other people who share goals with him. With the permission and consent from the company management and our college, I got an opportunity to undertake an Organization study in one of the top software company TATA CONSULTANCY SERVICES (TCS)

1.2 OBJECTIVE OF THE STUDY The following are the specific objectives of this Organization Study. • • • • To study the organizational and departmental structure for proper working. To analyze functions performed by the various Departments in the organization. To gather Managerial practical experience in an organization. To secure practical knowledge regarding the HR, Finance, Technical service and Operation aspects. • • To get familiarized with the real world organization system. To know about the compensation and benefit administration, Grievance procedure, Recruitment, Promotion policy etc. IMK Adoor Page 2

Organizational Study at TCS, Trivandrum

To analyze the internal strengths and weaknesses. To study the competition within the industry.

1.3 SCOPE OF THE STUDY Master of Business Administration being a business oriented course; a practical application and exposure of the theoretical knowledge is most desirable to this course. As the study throws light on the functions of various departments in the company, the study is of great help to gain awareness about organizational atmosphere.

1.4 RESEARCH METHODOLOGY: In this project both types of data where used, that is 1. Primary data 2. Secondary data Primary data The primary data are collected through the observation and lively interaction with the employees, and executives of Tata Consultancy Services. Primary data refers to the data collected by the investigator directly through primary sources. It includes;  Direct observation  Interview (personal) Secondary data The secondary data are collected by review of literature like, company reports, books, journals, Internet, company website, etc. 1.4 LIMITATIONS • Time allotted is not enough to get all the information regarding the organization. Page 3

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Size of industry. scope and significance of the study. History. objectives of the study. Objective. Vision and Mission. IMK Adoor Page 4 . CHAPTER 1: CHAPTER 2: CHAPTER 3: CHAPTER 4: CHAPTER 5: CHAPTER 5. Competitive Analysis SWOT analysis Porters Five Force Analysis Deals with finding and conclusion. It also includes self evaluation of study and suggestions and recommendation.1: CHAPTER 5. Deals with different functional departments. 1. Trivandrum • • Majority of the Employees were busy with their work The conclusion and the inference are drawn based on the information received from the interviews and hence may be colored by personal bias. methodological design of the study and limitations of the study It includes industry profile. products and services.Organizational Study at TCS. It includes Company Profile.5 CHAPTERISATION The report has been presented in seven chapter are as follows.2: CHAPTER 6: Appendix Bibliography Deals with introduction.

Trivandrum IMK Adoor Page 5 .Organizational Study at TCS.

Organizational Study at TCS. Some were distributed freely between users of a particular machine for no charge. it brought computing within reach of many more companies and universities worldwide. IMK Adoor Page 6 . New software was built for micro-computers. and business customers created a demand for software. When Digital Equipment Corporation brought a relatively low-priced micro-computer to market. but did not appear in print until the 1960s. government. Before this time. including IBM. Others were done on a commercial basis. followed DECs example quickly. powerful programming languages and methodologies. such as UNIVAC and IBM. Trivandrum CHAPTER 2 INDUSTRY PROFILE CHAPTER 2 INDUSTRIAL PROFILE 2. Universities. and other firms such as Computer Sciences Corporation (founded in 1959) started to grow. The software industry expanded in the early 1960s. or the few commercial computer vendors of the time. and it spawned great innovation in terms of new. The computer-makers started bundling operating systems software and programming environments with their machines. computers were programmed either by customers. resulting in the IBM AS400 amongst others. almost immediately after computers were first sold in mass-produced quantities.1Software Industry History The word "software" had been coined as a prank by at least 1953. Many of these programs were written in-house by full-time staff programmers. and others. The first company founded to provide software products and services was Computer Usage Company in 1955.

the software that automates business processes in finance. BlackBoard making software for schools. SaaS reduces the concerns about software piracy. for its open source momentum. logistics. was the dominant operating system at the time. and Google for its Google Docs. Sybase. and utilities. is made by Oracle. middleware and databases.Organizational Study at TCS. and by definition no client software is loaded onto the end user's PC. Red Hat. the software industry has long been led by IBM. or focus on configuring and customizing suites from large vendors such as SAP or Oracle. the developer of the Java platform. production. However in terms of revenues coming from software sales. Infrastructure software. called software as a service. SAP AG . Trend Micro and Kaspersky. another successful business model has arisen for hosted software. Sage and Infor. However. Security software is made by the likes of Symantec.2 Software sectors There are several types of businesses in the software industry. the software industry is IMK Adoor Page 7 . Trivandrum The industry expanded greatly with the rise of the personal computer in the mid-1970s. including operating systems. EMC. and companies like Qualcomm or CyberVision making software for telecom companies. it also created a growing market for games. 2. this was at least the third time this model had been attempted. Oracle and VMWare. 2. DOS. Enterprise software. In the early years of the 21st century. Other companies do contract programming to develop unique software for one particular client company. sales and marketing. Other companies that have substantial mindshare (not: market share) in the software industry are SUN Microsystems. Microsoft became the dominant PC operating system supplier. applications. which brought computing to the desktop of the office worker. or SaaS. IBM.3 Leading companies: mindshare and market share In terms of technology leadership. since it can only be accessed through the Web. making software for banks. Microsoft's first product. Several industry-specific software makers are also among the largest software companies in the world: SunGard. is made by companies such as Microsoft. In subsequent years.

This industry has been instrumental in driving the economy of the nation on to a rapid growth curve. this industry has also recorded revenue of US$ 64 billion with a growth rate of 33% in the fiscal year ended in 2008. the Indian software industry in turn has become successful in making a mark in the global arena. Besides.4 The Software Industry in India With the huge success of the software companies in India. Direct Employment and Revenue growth of IT sector IMK Adoor Page 8 . which constitute major part of revenues. On the other hand. the contribution of IT/ITES industry to the GDP of the country has soared up to a share of 5% in 2007 from a mere 1.Organizational Study at TCS. more than 80% of revenue from software exports comes from software services like custom software development and consultancy services etc. Microsoft products are still sold in largest number across the globe. since inception. GDP Growth. The domestic software market largely depends upon sale of software packages and products.2% in 1998. Products account for almost 40% of the domestic market. In fact. software export from India accounts for more than 65% of the total software revenue. which has been instrumental in the huge success of the Indian software companies as well as the industry. As per the study of NASSCOM-Deloitte. 2. Trivandrum clearly dominated by Microsoft. The export of software has also grown up.

India is the hub of cheap and skilled software professionals.1 2. It helps the software companies to develop cost-effective business solutions for their clients. Besides the Indian software companies. As a result. TOP 10 SOFTWARE COMPANIES IN INDIA Tata Consultancy Services Wipro Limited Infosys HCL Technologies Tech Mahindra Patni Computer Systems i-flex Solutions MphasiS IMK Adoor Page 9 . Many multinational IT giants also have their offshore development centers in India. Indian software companies can place their products and services in the global market in the most competitive rate. which are available in abundance. This is the reason why India has been a favorite destination for outsourcing as well. Trivandrum Figure No. 2.5 Reasons behind Success of Indian software companies There are a number of reasons why the software companies in India have been so successful.Organizational Study at TCS. a number of multinational giants have also plunged into the India IT market.

USD Billion IT Services Business Process Out Sourcing (BPO) Packaged Software Hardware Total 2008 591 110 304 600 1605 2009 589 112 307 550 2558 Growth % 0. Trivandrum L&T Infotech IBM India Table No: 2.6 An over view of the industry: World-wide technology and related products and services spend is estimated to have crossed USD 1.3 2. This lead to both pricing and volume IMK Adoor Page 10 .Due to global economic slowdown. a decline of 2.8 1 8.1 TOP IT COMPANIES IN INDIA 2.9 Table No: 2 .5 trillion in 2009. Companies had reduced IT spending either by delaying the decisions or by putting some discretionary spending on new IT projects on hold in the first half of 2009.9% over 2008 as per NASSCOM Strategic Review 2010. business transformation and adaption of new business.3 1.2 Worldwide IT Spends (Source: TCS Annual Report 2009-10) The economic downturn contributed to reduction in spending in the first half of 2009 and early signs of pick up in spending became visible in second half of 2009.Organizational Study at TCS. considerable reductions were experienced in IT service spends across categories as global corporations cut back on discretionary spends and focused on leveraging IT spends to drive organization-wide efficiencies.

7 Size and Scope of Global Opportunity As per NASSCOM strategic Review 2009 the analysis of the IT services global sourcing market by the level of penetration in various components of IT services reveals that there is significant headroom for growth. Market sizing and long term potential of global sourcing market for the areas of interest of to the company based on the NASSCOM strategic review 2009 and NASSCOM strategic review 2010 Global Source Marketing IT and engineering services BPO Total Current size . as well as position themselves for anticipated economic growth.8 Industry performance and projection: IMK Adoor Page 11 .58 36 . many global corporation focused on (1)improvement in business process (2) infrastructure consolidation (3) re-engineering (4)virtualization (5) workload management and (6) cutting down of cycle time and increasing speed on market.Organizational Study at TCS. In the second half of 2009 as economic growth showed signs of revival and driven primarily by need to manage cost and increase operational efficiencies.96 Table No: 2.3 % of Addressable market not Market addressed 280 appox 80% 220 appox 84% 500 appox 82% Market sizing and long-term potential of global sourcing market. Trivandrum pressure for IT service providers. 2.38 92 .2009 56 . (Source: TCS Annual Report 2009-10) 2.

and new focus areas including green IT and mobility/ubiquity initiatives. With this rapid expansion of IT sector and coming up of major players and new technologies like SAP. the need of human resource development has increased. according to NASSCOM (National Association of Software and Service Companies). Some of the future expected drivers for IT spending are anticipated levels of increased regulation especially in banking.5%. IT sector generates 2. CAGR (%) 696 3.3 million jobs in 2010.6 trillion in 2008 to 1. financial services and insurance (BFSI) space.2 4.9 Training and Development in IT/Software Development Industry The Indian IT sector is growing at a very fast pace.7 2.Organizational Study at TCS.5 3.9 Table No: 2. Information Technology (IT) has become an integral part of business operation across industries and is seen by organizations as primary driver of productivity improvement and business transformation that lead to sustained competitive advantage in the market place. IMK Adoor Page 12 . security and reporting requirements.3 USD Billion IT Services Business Process Out Sourcing (BPO) Packaged Software Hardware Total R&D and Engineering 2008 591 2013 110 304 600 1065 1030 148 381 680 1904 1250 6.4 Global Technology Spend Forecast (Source: TCS Annual Report 2009-10) Global technology spends is expected to increase from USD 1.9 trillion by 2013 at Compounded Annual Growth Rate(CAGR) of 3.5 3. 2. Trivandrum Globally technology spending is expected to further increase once the global economic recovery process gathers speed and discretionary spending level increase.

IMK Adoor Page 13 . Training is a tool that can help in gaining competitive advantage in terms of human resource. It clearly indicates that the companies which have successfully implemented training programs have been able to deliver customer goals with effective results. It shows that good training results in enhancement of individual performance.Organizational Study at TCS. Trivandrum According to the recent review by Harvard Business Review. which in turn. helps the organization in achieving its business goals. Those companies with higher training investment had higher market capitalization. there is a direct link between training investment of the companies and the market capitalization.

Organizational Study at TCS. Trivandrum IMK Adoor Page 14 .

Titan Industries. Tata Technologies. R. India. In terms of market capitalization and revenues.Organizational Study at TCS. Jamsedji Tata. Tata Teleservices and the Taj Hotels. The Tata Group comprises 114 companies and subsidiaries in seven business sectors. Tata Group is the largest private corporate group in India and has been recognized as one of the most respected companies in the world. The company is currently in its fifth generation of family stewardship. The survey included 600 global companies. 3. Companies which form a major part of the group include Tata Steel. Corus Steel. who took over from J. a member of whose family has almost invariably been the chairman of the group. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations. Trivandrum CHAPTER 3 COMPANY PROFILE 3. Tata Tea. The 2009 annual survey by the Reputation Institute ranked Tata Group as the 11th most reputable company in the world. 65.1TATA Group The Tata Group is a multinational conglomerate company headquartered in Mumbai.8% of the ownership of Tata Group is held in charitable trusts. It has interests in steel. automobiles. tea and hospitality. Tata Power. Tata Communications. power. The current chairman of the Tata group is Ratan Tata. Tata Motors.2 History IMK Adoor Page 15 . information technology. D. 27 of which are publicly listed. communication. The group takes the name of its founder. Tata in 1991 and is currently one of the major international business figures in the age of globalization. Tata Consultancy Services.

the eldest son of Jamsetji became the chairman of the group after his father’s death in 1904. manufacturer of commercial vehicles (largest in India) and passenger cars Jaguar and Land Rover Tata Projects Tata Consulting Engineers Limited Telco Construction Equipment Company TRF Bulk Material Handling Equipment & Systems and Port & Yard Equipments. After the death of Dorab Tata in 1934. The group expanded significantly under him with the establishment of Tata Chemicals (1939). Engineering • TAL Manufacturing Solutions exports titanium-composite floor beams that are installed in the Boeing 787 aircraft. He was succeeded by Jehangir Ratanji Dadabhoy Tata. Trivandrum The beginnings of the Tata Group can be traced back to 1868. when Jamsetji Nusserwanji Tata established a trading company dealing in Cotton in Mumbai. Sir Dorab Tata. the commercial capital of India and parts of New Delhi. This was followed by the installation of Empress Mills in Nagpur in 1877. the group ventured into steel production (1905) and hydroelectric power generation (1910). IMK Adoor Page 16 . It supplies power to Mumbai. consumer electronics company Voltas Global Engineering Centre • • • • • • • • • Energy • Tata Power is one of the largest private sector power companies.Organizational Study at TCS. Tata Consultancy Services (1968) and Titan Industries (1984). Voltas. Tata Tea (1962). Taj Mahal Hotel in Bombay was opened for business in 1903. Under him. Nowroji Saklatwala headed the group till 1938. Tata Motors and Tata Industries (both 1945). Tata AutoComp Systems Limited (TACO) and its subsidiaries. auto-component manufacturing Tata Motors (formerly Tata Engineering and Locomotives Company Ltd (TELCO)). Voltas (1954). the incumbent chairman of the group succeeded JRD Tata in 1991. Ratan Tata.

a Contract research organization focused on drug discovery and development for Pharmaceutical. Tata Chemicals has the largest single soda ash production capacity plant in India. Tata Services • Consumer Products • • Tata Salt. headquartered in Mumbai. Trivandrum Chemicals • • • Rallis India Tata Pigments Tata Chemicals. Since 2006 Tata Chemicals has owned Brunner Mond.Organizational Study at TCS. (THDC) TATA AIG General Insurance TATA AIG Life Insurance Tata Advanced Systems Limited Tata Asset Management Tata Financial Services Tata Capital Tata Investment Corporation Tata Quality Management Services Tata Share Registry Tata Strategic Management Group (TSMG) is one of the largest consulting firms in South Asia. Indian. Tata Salt Lite Eight O Clock Coffee Page 17 IMK Adoor . headquartered in Bangalore. India. Services • • • • • • • • • • • • The Indian Hotels Company Tata Housing Development Company Ltd. i-Shakti Salt. Agro and Biotech industries. a United Kingdom-based chemical company with operations in Kenya and the Netherlands. • Advinus Therapeutics.

One of the leading companies in the animation industry of India.Leather Products Division Tanishq jewellery Star Bazaar • • • • • • Information systems and communications • • • • • • Computational Research Laboratories INCAT Nelco Nelito Systems Tata Business Support Services (formerly Serwizsol) Tata Consultancy Services Ltd.Organizational Study at TCS. • • • • • • Tata Interactive Systems Tata Technologies Limited Tata Teleservices Tatanet Tata Communications. (TCS) is Asia's largest software company with 2008-09 revenues being over US$ 6 bn. Based in Bangalore and Trivandrum. It also owns the Tetley brand of tea sold primarily in Europe. Tata Elxsi is another Software and Industrial design company of the Tata stable. Tata-owned VSNL acquired Teleglobe in 2005. Trivandrum • • • Tata Ceramics Infiniti Retail Tata Tea Limited is the world's second largest manufacturer of packaged tea and tea products. the Indian telecom giant.3 The Tata logo IMK Adoor Page 18 . Titan Industries manufacturers of Titan watches Trent (Westside) Tata Sky Tata International Ltd . was acquired in 2002. CMC Limited • 3. formerly VSNL.

educational and cultural institutes in India. The Tata Group was awarded the Carnegie Medal of Philanthropy in 2007 in recognition of the group's long history of philanthropic activities.Tyco Global Network.which is an NPO completely committed to the cause of research in the field of renewable energy. it may also be seen as a fountain of knowledge. 3. maybe a tree of trust under which people can take refuge.NatSteel's Steel business. $130 million Page 19 IMK Adoor . $292 million November 2004 .Organizational Study at TCS.4 Philanthropy and nation building The Tata Group has helped establish and finance numerous quality researches.Tetley Tea Company.5 Tata acquisitions and targets • • • • February 2000 . • • A comprehensive list is available on the company website. 3. It is the one of the leading and enormously respected philanthropic corporate entity in India. a group of philanthropic organizations run by the head of the business conglomerate Tata Son.Daewoo Commercial Vehicle Company. $102 million August 2004 . $407 million March 2004 . Trivandrum The Tata logo was designed by the Wolff Olins consultancy. The JRD Tata Ecotechnology Centre The Energy and Resources Institute (earlier known as Tata Energy and Research Institute) . Some of the institutes established by the Tata Group are: • • • • • • • Tata Institute of Fundamental Research Tata Institute of Social Sciences Indian Institute of Science National Centre for Performing Arts Tata Management Training Centre Tata Memorial Hospital Tata Trusts. The logo is meant to signify fluidity.

$60 million February 2008 .5 billion January 2008 . Thailand.6 Targets • • • Close Brothers Group.Good Earth Corporation December 2005 .9 billion Orient Express Hotels. $1. $170 million Jan 2007 .Neotel. IMK Adoor Page 20 .Millennium Steel. China June 2008 .Eight O'Clock Coffee.7 Revenue Tata gets more than 2/3rd of its revenue from outside India. Italy June 2008 .p.Piaggio Aero Industries S.Campton Place Hotel. $1 billion March 2008 . $220 million November 2006 . $120 million June 2006 .3 billion March 2008 . $2. $167 million December 2005 . Trivandrum • • • • • • • • • • • • • • • • • • July 2005 .Ritz Carlton Boston.T-Systems International (IT division of Deutsche Telekom) 3.Brunner Mond Chemicals Limited. $12 billion March 2007 . Norway Imacid chemical company.Organizational Study at TCS. Spain April 2008 . Morocco 3.Comoplesa Lebrero SA.Teleglobe International Holdings. Spain May 2008 . San Francisco. $2.China Enterprise Communications.Serviplem SA.General Chemical Industrial Products. $239 million October 2005 . October 2008.Bumi Resources.1 billion April 2007 . $2.Corus Group.Jaguar Cars and Land Rover. South Africa.Miljo Grenland / Innovasjon..A.

Organizational Study at TCS.305.092.92 crore (US$ 6.77 billion)(2010) Rs 7. India Type Industry Founded Headquarters Public (BSE: 532540)Subsidiary of Tata Group IT services.66 crore (US$ 1. Trivandrum 3.73 crore (US$ 1.51 billion)(2010) Key people Products Services Revenue Operating income Profit Table No: 3.1 An Overview of TCS IMK Adoor Page 21 . India Ratan Tata (Chairman). S Ramadorai (Vice Chairman) N Chandrasekaran (CEO & MD) TCS Bancss Digital Certification Products Healthcare Management Systems Outsourcing BPO Software Products Rs 30.4 billion)(2010) Rs 8.028. IT consulting 1968 Mumbai. Maharashtra.8 TATA CONSULTANCY SERVICES LIMITED (TCS LIMITED) Tata Consultancy Services (TCS) is a public company listed on “National Stock Exchange of India Limited (NSE)” and “The Bombay Stock Exchange Limited (BSE)” IT is a software services and consulting company headquartered in Mumbai.

In 1981. It later bagged the country's first software project. TCS delivered an electronic depository and trading system called SECOM for SIS SegaInterSettle. government and healthcare.9 History Tata Consultancy Services was established in the year 1968 and is a pioneer in Information Technology Outsourcing and Management Industry. the Inter-Branch Reconciliation System (IBRS) for the Central Bank of India. materials. Trivandrum TCS is the largest provider of information technology and business process outsourcing services in Asia. One of TCS' first assignments was to provide punched card services to a sister concern.Organizational Study at TCS. The first client-dedicated offshore development center was set up for Compaq (then Tandem) in 1985. TCS's first international order came from Burroughs. Tata Consultancy Services started exporting its services. chemicals. The company is listed on the National Stock Exchange and Bombay Stock Exchange of India. engineering. the Tata Group. for the company Tata Group whose main business was to provide computer services to other group companies. telecommunications. which catered to two million customers in the US. financial services. assigned TCS the task of maintaining and upgrading its computer systems. TCS set up India's first software research and development center. followed by Nani Palkhivala. Switzerland. It began as the "Tata Computer Centre". which has interests in areas such as energy. a data centre for ten banks. TCS followed this up with System X for the Canadian Depository System and also automated the Johannesburg Stock Exchange (JSE). In the early 1970s. It was by far the most complex project undertaken by an Indian IT company. Despite unfavourable government regulations like the Licence Raj the company succeeded in establishing the Indian IT Industry. This experience also helped TCS bag its first onsite project . IMK Adoor Page 22 . the Tata Research Development and Design Center (TRDDC). one of the first business computer manufacturers. Tata Steel (then TISCO). manufacturing. JRD Tata was the first chairman. TKS Teknosoft. In 1989. TCS is a flagship subsidiary of one of India's largest and oldest conglomerate company. which it later acquired. It also provided bureau services to Unit Trust of India. 3. TCS was assigned to write code for the Burroughs machines for several US-based clients. TCS associated with a Swiss partner. F C Kohli was the first general manager. thus becoming one of the first companies to offer BPO services.the Institutional Group & Information Company (IGIC).

Organizational Study at TCS, Trivandrum
In the early 1990s, the Indian IT outsourcing industry grew tremendously due to the Y2K bug and the launch of a unified European currency, Euro. TCS pioneered the factory model for Y2K conversion and developed software tools which automated the conversion process and enabled third-party developers and clients to make use of it. In 1999, TCS saw outsourcing opportunity in E-Commerce and related solutions and set up its EBusiness division with ten people. By 2004, E-Business was contributing half a billion dollars (US) to TCS. On 9 August 2004, TCS became a publicly listed company, much later than its rivals, Infosys, Wipro, Mahindra Satyam and Kale Consultancy Services. During 2004, TCS ventured into a new area for an Indian IT services company – Bioinformatics. In 2008, the company went through an internal restructuring exercise that executives claim would bring about agility to the organization. With effect from January 2009, TCS acquired Citigroup Global Services, the in-house Indian BPO of Citigroup thus entering the BFSI segment in a big way. The unit functions as a TCS e-Serve Ltd which is the Banking BPO of TCS.

3.10 Board of directors:
R N Tata (Chairman) S Ramadorai (Vice Chairman)  Aman Mehta  V Thyagarajan  Prof. Clayton M Christensen  Dr. Ron Sommer  Laura M Cha  S Mahalingam(CFO & Executive Director)  Phiroz Vandrevela (Executive Director)  Dr. Vijay Kelkar IMK Adoor Page 23

Organizational Study at TCS, Trivandrum
 Ishaat Hussain

3.11 Management Team
CEO - N Chandrasekeran CFO - S Mahalingam Corporate Affairs – Phiroz Vandrevala Global Human Resource – Ajoyendra Mukherjee

‘Global Top 10 by 2010’ 3.13 MISSION To help customers achieve their business objectives, by providing innovative, best-in-class consulting, IT solutions and services, to make it a joy for all stakeholders to work with us. 3.14 VALUES Leading change, Integrity, Respect for the individual, Excellence, Learning and sharing.

3.15 Awards and Recognitions
 Great Place to work (GPTW) 2009 Award for TCS BPO  Most Admired Knowledge Enterprise Award for 5th Year in a row.  Rank #1 employer among Software companies in Business Today’s Best companies to work for survey.  Best Human Resource Management Company in China.  Recruiting and staffing best in class (RASBIC) Award for Best use of Technology for recruiting for 3rd year in a row.  Best Overall Recruiting and Staffing Organization Award(RASBIC)  Best Employer Award for TCS BPO by the stars of industry Group.  TCS Recommended for enterprise-wide ISO 14001:2004 and OHSAS 18001:2007 Certifications.

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Organizational Study at TCS, Trivandrum
3.16 US Visa Program
TCS was the fourth largest visa recipient in 2008, preceded by Infosys, Wipro and Mahindra Satyam.

3.17 Tata Research Development and Design Center
TCS established the first software research center in India, the Tata Research Development and Design Center, in Pune, India in 1981.TRDDC undertakes research in Software Engineering, Process Engineering and Systems Research. Researchers at TRDDC also developed MasterCraft (now called TCS Code Generator Framework an artificial intelligence software that can automatically create code from a simple computer language, and rewrite the code based on the user's needs. Research at TRDDC has also resulted in the development of Sujal, a low-cost water purifier that can be manufactured using locally available resources. TCS deployed thousands of these filters in the Indian Ocean Tsunami disaster of 2004 as part of its relief activities.

3.18 Offices and development centres
Indian branches TCS has development centres and/or regional offices in the following Indian cities. Indian Branches Ahmedabad Bangalore Chennai Delhi Goa Hyderabad Kolkata Lucknow IMK Adoor Page 25

Taiwan. Norway. China Hong Kong. Indonesia. Denmark. Finland. Colombia. Singapore. United Kingdom Canada. Mexico. Israel. Hungary. Spain.2 Chennai is the Branch which is having large number of employees and Thiruvananthapuram is the branch (Corporate Learning Center) which is acting as a base branch. Portugal. Chile. Germany. Saudi Arabia. Trivandrum Mumbai Thiruvananthapuram Table No. Brazil. TCS mainly provides services to their customers in the following fields: • Business solutions Page 26 IMK Adoor . Morocco Bahrain.Organizational Study at TCS. South Korea. Iceland. Japan. Switzerland. Netherlands. Uruguay Table No. Sweden. Ecuador. France. Italy. Malaysia. Thailand. Global units Continent Africa Branches South Africa. Luxembourg. 3. UAE Asia (Outside India) Australia Europe: Australia Belgium. 3. USA Argentina. Ireland.3 North America South America Tata Consultancy Services maintains a very good relation with their clients.

Organizational Study at TCS. Some of the related industries are: • • • • • • • • • • Government Retail Manufacturing Telecom Energy and utilities Hi technology Banking and other financial services Travel and hospitality Insurance Healthcare 3.19 Strategy of the company: The core of TCS’ strategy is the focus on customer. This promise of certainty resonates with customers as it offers them real business results through optimal IT design and deployment. IMK Adoor Page 27 . We have built a customer-centric organization based on the brand promise ‘Experience Certainty’. 3.20 Customer-Centricity to enable certainty of experience: Our strategy is defined by our ability and experience to play criteria role of a trusted business partner to large global corporations. Trivandrum • • • • • IT services Business Process Outsourcing Consulting Industrial services and Engineering Infrastructure outsourcing Tata Consultancy Services offer their services to their clients from various industries. It enables client to experience a high level of certainty in their IT operations. It reflects our ability to solve the customers’ most challenging business problem.

1 TCS Revenue from Global Consulting (Source: TCS Annual Report 2009-10) 3.429 including those of its subsidiaries. This diverse and global base of employees from 80 nationalities is central to sustaining TCS competitive edge.21 Global Network Delivery Model: TCS has established a unique Global Network Delivery Model (GNDM) that allows the company to deliver services to customers from multiple global locations in India. North America and Latin America. Trivandrum 3. The percentage of woman working IMK Adoor Page 28 .22 Employees TCS is the largest private sector employer in India with total employee strength of 160. Figure No. Europe. The GNDM enables the company’s delivery centers to collaborate on project and leverage all its assets in order to ensure ‘One Global Service Standard’.Organizational Study at TCS. 3. TCS has 10400 non Indian nationals (including in subsidiaries) among its employee base globally. China.

054 employees last year. creating compelling work environment. competitive compensation. empowering employees at all level. 3.2 Attrition rate for the last twelve months – trends over last four years (Source: TCS Annual Report 2009-10) IMK Adoor Page 29 . This low attrition rate has been achieved by continuously investing in learning and development programmes for employees. The company has a gross addition of 38.Organizational Study at TCS. as well as well structured reward and recognition mechanism.8% in fiscal year is the lowest in the industry. Figure No. The attrition rate is 11. The company continues to invest in human resource development. Trivandrum for the company is 30%.

Trivandrum Figure No. 3.Organizational Study at TCS.3 Increase in Woman Employment of TCS (Source: TCS Annual Report 2009-10) IMK Adoor Page 30 .

Trivandrum CHAPTER 4 DEPARTMENT PROFILE IMK Adoor Page 31 .Organizational Study at TCS.

Delivery Center Head ILP.Initial Learning Programme ISM.Infrastructural Services Different departments are as follows 4. The Organizational structure of TCS Trivandrum is as follows DCH & HEAD AIP HEAD HR HEAD LIBRARY & INFORMATIPN HEAD ADMINISTRATIO NN HEAD IS HEAD ILP HEAD ISM HEAD FINANCE Chart No. The HR function consists of tracking existing employee data which IMK Adoor Page 32 .2 HUMAN RESOURCE DEPARTMENT(HR): The function of Human Resources departments is generally administrative. 4. Efficient and effective management of "Human Capital" has progressed to an increasingly imperative and complex process.1 TCS Trivandrum TCS Trivandrum is a training center for TCS.1 TCS TRIVANDRUM ORGANOGRAM Key Term: AIP-Academic Interface Programme DCH. Trivandrum 4.Information Security Management IS.Organizational Study at TCS. Here fresh graduates are trained and groomed.

• Document verification: Employees have to submit certain documents at the time of joining TCS. Performance evaluation and performance appraisal: A performance appraisal. where fresh graduates are posted for giving them basic training. discontinuation etc. • Background check (BGC): There are certain minimum qualifications that a candidate should satisfy to get selected to TCS (like 50% for 10th. Some of the functions of HR managers are as follows: HR Work related to Induction till Release of the trainees. policies. The Human Resource Development team at TCS Trivandrum is lead by Ms. Brinda Rani who is also the regional head of TCS Trivandrum. performance review. separation etc: New joiners may have certain doubts regarding leave. It is the duty of HR to give them information regarding TCS policies. skills. +2. HR will generate employee number to all new joiners. • • Employee number generation: Each employee is provided with a unique number known as employee number.Organizational Study at TCS. The functions of HR department start from induction to release. Preparing weekly and monthly report: HR has to prepare weekly and monthly report of the events happened in TCS. degree. rules. Trivandrum traditionally includes personal histories. employee appraisal. organizations began to electronically automate many of these processes by introducing specialized Human Resource Management Systems. accomplishments and salary. capabilities. Handling queries on leave discontinuation. It is the duty of HR to verify whether the documents are correct and in the manner that TCS has prescribed. To reduce the manual workload of these administrative activities. • Give induction to new joiners: TCS Trivandrum is an ILP centre. post-graduation etc). HR can clear all doubts related to the above matter. regulations etc. It is the duty of HR to check whether the employee satisfy these conditions. or (career) development discussion is a method by which the job performance of an employee is evaluated IMK Adoor Page 33 .

Organizational Study at TCS. quantity. and time) typically by the corresponding manager or supervisor. TCS Trivandrum is doing support work for recruiting like conducting aptitude test. and recording information about the relative worth of an employee to the organization. Employee can himself resign. and suitability for promotion or further training. Mainly support function is done and on the need basis recruitment is done by TCS Trivandrum. The employee can be terminated by TCS if he violates TCS policies or if his performance is not up to the limit expected by TCS. Recruitment: Recruitment of this area is done by Chennai branch. Employees enjoys lots of privileges like • Paid vacation: The employees are provided with certain number of paid vacation like casual leave. Trivandrum (generally in terms of quality. analyzing. A performance appraisal is a part of guiding and managing career development. It is the process of obtaining. The resignation is possible only after one moth of notice period. For the recruitment of experienced persons HR interview will be conducted by TCS Trivandrum on need basis. It is also the judgment of an employee's performance in a job based on considerations other than productivity alone. personal strengths and weaknesses. Talent management and performance appraisal is also done. IMK Adoor Page 34 . Members in HR Department: There is about 8 permanent staff in HR department. Separation: A permanent employee of TCS can work in TCS till he attain the age of 60. Separation is also possible before the age of 60 in certain cases. sick leave etc. arranging group discussion etc. cost. Performance appraisal is an analysis of an employee's recent successes and failures.

For that a fixed amount of money is deducted from their salary and there is a provision for employees to include their dependents. Besides resignation there are other ways of separation like termination. Contract employees do not enjoy all of the above privileges. Trivandrum • HIS coverage: Health Insurance Coverage is given to all employees. conducting exhibitions of things made by handicapped children etc. cultural programs etc. spouse and two children. counseling. They are either directly recruited by TCS or through some agencies. Mala Ramadorai wife of Mr. Separation can also be possible before this age. • Provident Fund and Gratuity: PF and gratuity is provided to employees as per the policies etc. etc Maitree Maitree is founded in 2002 by Mrs. Certain social services are also done under maitree like taking classes to children in slums. social services etc. They have less job security as compared to permanent staff. indiscipline action. IMK Adoor Page 35 . They are not eligible for performance appraisal. Stress Management Techniques: TCS is organizing certain Stress management techniques like. S Ramadorai previous CEO of TCS. Resignation is one form of separation and there will be one month notice period before designation. These permanent staffs can work in TCS till the age of 60. Terminations can be done to employees for their poor performance. of all members extended ‘beyond the corporate’. They don’t want to give notice one month prior to resignation.Organizational Study at TCS. family outing. The aim of this organization is to create a network of interaction between the corporate and the extended families and to add to values of each others life in various ways It has various functions such as stress management. Separation is one of the HR function.

Mngr. who takes care of employees. creating compelling work environment. Employees can directly post their grievance in Knowmax (TCS website). Regional Head HR Sr. empowering employees at all level. as well as well structured reward and recognition mechanism. This low attrition rate has been achieved by continuously investing in learning and development programmes for employees.4. Grievance handling is also done by the welfare officer. Trivandrum Welfare officer: TCS Trivandrum is having a welfare officer. The below diagram will show more details about the HR department.8% in fiscal year is the lowest in the industry. The attrition rate is 11.Legal Complianc e Induction / Release PMO Managem ent Maitree / Seperatio n Faculty Deploym ent RMG ILP Shared Services Figure No.2 HR ORGANOGRAM IMK Adoor Page 36 . Issue tracker is available in Knowmax which help to solve grievance. competitive compensation.Organizational Study at TCS.

Figure No. At present it accommodates an average of 35 to 36 trainees per batch under various technical and management streams. Here learning takes place alongside intelligent fun and other employee engagement activities.3 INITIAL LEARNING PROGRAMME [ILP] TCS ILP Trivandrum is the central and integrated training wing of TCS India where fresh graduates from technical and nontechnical streams are trained before they join their specific TCS branches as employees. Trivandrum 4.1 IMK Adoor Page 37 . 4. At present the course runs for duration of 3 months during which they also gain exposure to corporate functions and protocols apart from stream centric training. The Initial Learning Programme aims to convert the young professionals into more focused and competent resources with and infused spirit of the Tata Culture. The training runs for a stipulated duration with the formalities and procedures running alongside after which it wraps up batch wise.Organizational Study at TCS. The participants then are placed across the TCS organizations by the Resource Management Group (RMG) in consultation with the Corporate Head Office depending on the employment requirements for the particular quarters.

Global L&D would review and approve the ILP strategy. Business and HR. ILP strategy will also include directions on use of innovative ways and modes of delivering learning Review and approval of strategy for ILP: Head. Common ILP is conducted to make the trainees aware of TCS policies. Communicate strategy for ILP: Head. • Define Initial learning plan: Page 38 IMK Adoor . Stream training is for 3 months and based on the sucessful completion of stream training trainees are posted to placed across the TCS organizations by the Resource Management Group (RMG) in consultation with the Corporate Head Office depending on the employment requirements for the particular quarters Functions of ILP are as follows: • Formulation of strategy for initial learning program: Prepare strategy for ILP: ILP strategy will be formulated in tune with the growth strategies and organizational needs with respect to fresher recruitment. ILP will communicate the strategy to all relevant stakeholders including key roles in L&D. In otherwords it can be termed as general induction. Trainees are batched into streams on the base of TCS requirements and taent of the trainee. Tests will be conducted after the completion of common ILP and on the sucessful completion of common ILP trainees will be moved to stream training. Trivandrum Number of Trainees who completed Initial Learning Process(Source: TCS Annual Report 2009-10) TCS ILP Trivandrum has proven to be an effective grooming and training center by moulding well equipped workforce that fits the future career demands. common ILP and stream ILP. More than 17. 524 trainees completed ILP training during last financial year.Organizational Study at TCS. This is revised annually. Initial Learning Process consist of two parts.

etc • Prepare the schedule for the learning program Preparation of the schedule for the learning program includes  Identify faculty for conducting ILP components.Organizational Study at TCS. faculty needs plan.  Finalize and release the schedule. if any IMK Adoor Page 39 .The consolidated records of performance of ILP participants across centers shall be maintained by ILP PMO  Identify absenteeism of participants and take necessary follow-up actions  The ILP manager delivery /ILP coordinator shall keep track of absenteeism among participants and shall report to HR as per the organizational guidelines  Consolidate feedback form from participants  Consolidate feedback form from faculty  Initiate Remedial Action. Prepare or Revise/Customise ILP Curriculum.  Arrange for appropriate instructional resources.  Evaluate participants’ performance: Participants’ performance is evaluated based on the evaluation guidelines.  Arrange for all resources related to the program • Conduct the learning program:  Maintain record of participants’ attendance: Attendance of participants is tracked on a daily basis and records are maintained. Release and Approval of the ILP plan/Curriculum.  Maintain record of the participants’ performance :The ILP manager delivery/ technical/lifeskills shall keep record of the performance of the participants. Suitable follow up action is identified and implemented for participants who do not meet the performance criteria. Trivandrum Initial learning plan includes preparing batching plan.

• Conduct faculty Development programs:  Collect the details of the faculty identified for conducting ILP  Evaluate the identified faculty for the need to undergo FDP  Schedule and conduct FDP • Analyse effectiveness of learning program:  Collect feedback from past ILP Participants and their Project Leaders. • Update courseware:  Identify the person (s) for developing/updating ILP instructional resource  Update/Develop ILP instructional resource  Organize and conduct the review of the ILP instructional resource developed/modified  Authorize the release of ILP instructional resource (ILP-H) IMK Adoor Page 40 .  Generate Reports on Effectiveness of ILP.  Identify appropriate Remedial action. Trivandrum • Completion of the learning program:  Prepare and release the reports for every ILP batch: The ILP coordinator will ensure that the following reports are released when a batch completes all the learning programs.Organizational Study at TCS. if needed (QC) based on analysis.  Implement Remedial action.     Participants Performance Report (PPR) Program Summary Report (PSR) Place of Transfer and Missed Courses Report . if applicable Participants’ Performance Analysis Report  Maintaining ILP Records.

Trivandrum  Update ILP Directory of Instructional Resource (ILP-DIR) reflecting the version status of instructional resource • Reporting ILP activities:  Status Reporting  Collect & collate data  Report the ILP activities and metrics in respective areas.3 ILP ORGANOGRAM 4.4 FINANCE DEPARTMENT IMK Adoor Page 41 . VP HR L&D Head ILP Head Planning Manager Digitization Manager Delivery Managers Technical & Soft Skills Managers PMO Manager Chart No.Organizational Study at TCS. 4.

5.30. Post-tax as a percentage of revenue improved from 18.31% in fiscal 2010. the global economic environment continued to be difficult.028. Pre-tax profit as a percentage of revenues improved from 22.000.63 crore in fiscal 2010 (Rs. The financial performance reflected the strength of the company’s leadership. 4.88 crore in fiscal 2009) registering a growth of 7.150.07 crore in fiscal 2009) – a growth of 34.2 Industrial Segment Revenues 2009-10(Source: TCS Annual Report 2009-10) Finance Department TCS Trivandrum IMK Adoor Page 42 .812.11% in fiscal 2009 to 27.90% in fiscal 2009 to 23. This has resulted in record level of pre-tax and post-tax profit. In fiscal 2010. earning per share and cash flow from operations.Organizational Study at TCS. 7.79%.18%. and ability to navigate through challenging economic environment. TCS focused on the delivery value to its customers while improving its profitability. The consolidated profit after taxes aggregated Rs.256.61% in fiscal 2010.97%.289.8. Trivandrum Financial Performance In fiscal 2010.6. the consolidated revenue of the company aggregated to Rs.64 crore (Rs. Figure No.42 crore in fiscal 2009) – growth of 33. strategy.92 crore (Rs.27. The consolidated profit before taxes (PBT) aggregated Rs.

• • • • Asset accounting MIS Preparing cash flow statement of TCS Trivandrum Bank Reconciliation and Payment to employees (Partially) Head Finance Branch Assistance Head IMK Adoor Branch Assistance Head Page 43 . repair and maintenance of the building of TCS Trivandrum. • Expenses related to accommodation (trainees. Major financial functions like preparing financial statements. • Tax deduction: It is the duty of the employer to reduce the tax liability of the employees at the source. This is handled by the finance department. salary to the employees etc will be concentrated on the corporate finance department. like medical reimbursement. Mathew. etc is handled by this department. Major functions of Finance Department of TCS Trivandrum: • Claim handling: Employees can claim for certain reimbursement. advanced salary etc.Organizational Study at TCS. so the functions of this department are limited. clients. The department is constituted of its Branch head and two associate Branch head. Although being a three member department it runs efficiently and effectively. etc). Trivandrum The finance department TCS Trivandrum is headed by Mr. TCS Trivandrum is an ILP center. The finance department is deducting the tax of the employees of TCS Trivandrum.

Hospitality.4 FINANCE ORGANOGRAM 4. • • • • • Security and Fire fighting. Transport. Salary of the contract employees are given through these agencies. 4. Travel.Organizational Study at TCS. Hotel and TQ (Transit Quote) at Trivandrum. G Form (Green Form): Green Form is an agency which provides contract employees to TCS. Courier Service. Booking. Key functions at Administration department • • • Accommodation. IMK Adoor Page 44 . Hostel.5 ADMINISTRATION DEPARTMENT The administration department at TCS Trivandrum is headed by Brig Suresh Nair and is a team of 9 members . The roles are multi functional and interspersed which makes it not so easy to define each associates roles by distinct terms. Transit Quote maintenance.The array of functions handled by this department is large and it has no lines separating one role from another . Trivandrum Chart No. Housekeeping.

canteen etc. Maintenance of infrastructure. Building Management System (BMS). Import/export. Trivandrum • • • • • • • Communication. Contracts/ Statutory compliances. ) IPD ( TH Salim ) Admin Officer ( Shibu George ) Admin Officer ( J Geetha ) Admin Officer (P. 4.Organizational Study at TCS.5 ADMINISTRATION ORGANOGRAM 4.T Rajalakshmi) Admin Officer ( Reji S Nair ) Admin Officer ( Archana Baby ) Admin Officer ( Rakhi Vinod ) Chart No. VPS Nair Retd. Booking of meeting rooms. Tata Code of Conduct. HEAD ADMIN Retainer ( COL.6 LIBRARY & INFORMATION SERVICES DEPARTMENT IMK Adoor Page 45 .

All the activities pertaining maintaining and running a library are found here along with some special nodal activities exclusive for TCS. Transaction of books to employees is one of the functions of Library and information system. Basic functions of this department: • Transaction of books: Various types of books are like technical. All those who have India Domine ID and password can use computers. All trainees and employees have access to the library. The library timing varies according to the requirement. Trivandrum Library and Information Services department of TCS Trivandrum is headed by Mr. management. Krishna Kumar. fictions etc are available in the library. The department has three associates and caries out the functions in a timely manner.6 Library Officer LIB & INFO SERVICES ORGANOGRAM IMK Adoor Page 46 . • • Query based function: (Global Help Desk) Providing information to all employees.Organizational Study at TCS. Computers are available in the library. Branch Head Library Officer Chart No. 4. This department at TCS Trivandrum looks at the library needs of the Trainees at ILP and the TCS associates.

TCS has also setup an Industry – Academia collaboration network with some of the foremost universities in India and rest of the world. Lead by Mr KeshavaSwamy who is the Global Head AIP. the department functions on maintaining and establishing relationship with academic institutions as its primary objective. (Source: TCS Annual Report 2009-10) Talent acquisition IMK Adoor Page 47 . It is a four member team. Figure No.7 ACADEMIC INTERFACE PROGRAMME [AIP] The Academic Interface Programme at TCS Trivandrum is a functional unit that is connects between academic institutions and TCS. faculty trained. Trivandrum 4. 4. It also facilitates programs for the benefit of academia and nurtures the relationship for the purpose of hiring.Organizational Study at TCS. learning and meeting the research needs of the company. Academic program Continuous interaction with universities and other educational institutions remains a central plank of TCS strategy to attract the best scientific and engineering talent.3 Academic interface program workshops conducted.

TCS continues to be an employer of choice on engineering campuses across the country. IMK Adoor Page 48 . As a result of these initiatives. Trivandrum The company continues to invest in improving the overall quality of engineering talent in India through a stringent academic accreditation program that helps benchmark and improve the quality of learning at colleges.4 Number of TCS accredited academic institutions. 4. Figure No. The company also provides internships and projects to students. • Conduct workshops and faculty training programs in these institutions.Organizational Study at TCS. (Source: TCS Annual Report 2009-10) Functions of AIP • Create and maintain good relationship with foremost universities in India and rest of the world.

8 INFRASTRUCTURE SERVICES [IS] IMK Adoor Page 49 . Joining rate is a factor which determines the retention of the accreditation. Continuous interaction with universities and other institutions. Trivandrum • • • Providing internship and projects to students. AIP cooperates with Talent Accusation Group (TAG) in accruing fresh talents.7 AIP ORGANOGRAM 4. The department structure and reporting is seen in the diagram below. Global Head AIP Corporate Manager AIP Academic Relationship Manager AIP Coordinator Chart No. Mainly from those institutions which are accredited to TCS. He works from Trivandrum. Institutions are accredited on the base of quality of students. Talent acquisition.Organizational Study at TCS. Mr. 4. Most popular mode of recruitment in TCS is through campus selection. John Joseph is the Academic Relationship Manager (ARM) in the corporate level.

Trouble shooting. the Information Technology Infrastructure Services (ITIS) department stands to an efficient group tackling all issues concerning IT Infrastructure. SDO Resident Engineer Team Lead Windows Team Lead UNIX Team Lead Network SDO. They maintain internal servers. Remote installing process. Enterprise security Management and carry out various other mandatory tasks to suit the requirement of the ILP trainees and the whole system.Service Delivery Owner IMK Adoor Page 50 . Trivandrum Information Technology Infrastructural Services department at TCS Trivandrum exemplifies a well coordinated and cross functional department. Peter. trouble shoot procedures and other updating activities.Organizational Study at TCS. Functions of IS • Provides end-to-end IT Infrastructure Services that suite the requirements of ILP trainees and the whole system. Headed by Mr. • • • Enterprise security management. virus updates and other updating activities. The team undertakes Remote installing processes for other centers besides being responsible for timely virus updates.

8 IS ORGANOGRAM Over the last four years IS unit of TCS has been growing at a CAGR of 46%. Remote Infrastructure Management (RIM) and end-to-end infrastructure services. The organogram below illustrates the department structure and reporting structure.Organizational Study at TCS. 4. 4. insuring compliance to TCS Security Policy and aiding the security requirements of all the departments. Reasons for Security control measures: • Productivity loss: employees may be interested in social media sites. Neha Saran IT Analyst is the department head and holds responsibility for all the ILP in centers in India. The various roles and functions in the department are carrying out security awareness sessions. During the year TCS’ Infrastructure Management services offering won and receive evaluations and accolades throughout the year. Mrs. which can reduce productivity. During the financial year the unit bagged new deals in business transformation solution. IMK Adoor Page 51 . That is finding out any security violation and taking disciplinary actions.9 INFORMATION SECURITY MANAGEMENT [ISM] The ISM or the Information Security Management department is a part of the L&D OU of the Tata Consultancy Services. Different domain complies check. Trivandrum Chart No. Ensure complies check with TCS security policies. It is working very efficiently even though it is a one member team. Functions of ISM • • • Induction to the newly joined trainees about does’s and don’ts related to security. Incidence marking. new delivery models.

• Security: Security issues like virus attack. thus loss to the organization. band width of items downloaded may increase. Trivandrum • Bandwidth: If the employees started downloading. L & D Head Corporate ISM DCH ISM IT Analyst Chart No.9 ISM ORGANOGRAM IMK Adoor Page 52 . 4.Organizational Study at TCS. confidentiality.

Trivandrum IMK Adoor Page 53 .Organizational Study at TCS.

Organizational Study at TCS. Opportunities.1 SWOT Analysis Figure No. Weaknesses. Strategic Planning has been the subject of much research.1 SWOT analysis is a strategic planning method used to evaluate the Strengths. A SWOT analysis may be incorporated into the strategic planning model. and Threats involved in a project or in a business venture A SWOT analysis must first start with defining a desired end state or objective.5. Trivandrum CHAPTER 5 COMPETITIVE ANALYSIS Chapter 5. IMK Adoor Page 54 .

It is headquartered in Mumbai. • achieving the objective(s). infrastructure. information technology. This helps to acquire employees. • 5. Trivandrum • Strengths: attributes of the person or company that are helpful to achieving Weaknesses: attributes of the person or company that are harmful to Opportunities: external conditions that are helpful to achieving the Threats: external conditions which could do damage to the objective(s). Issue tracking is available through which issues of employees can be identified and tackled easily. The goodwill helps to acquire loyal customers. Performance evaluation is done for every employee and they are provided with reasonable remuneration. India and employs about 160. • • Brand Name of TATA: TCS is from TATA family. The company primarily operates in the US. • objective(s). talented employees etc.2 million during the fiscal year ended March 2010. business process outsourcing. customers and satisfy their needs. Strengths: • Good working Environment: TCS is providing good working environment for its employees.Organizational Study at TCS. IMK Adoor Page 55 .429 people . an increase of 7. The company provides wide range of services including business consulting. High R&D: TCS Corporate Technology Office (CTO) and TCS R&D continued to support TCS customers across vertical. The R&D efforts of the company have resulted in creation of software tools and thereby yield savings of $24.The company recorded revenues of INR 300289. and engineering.9% over 2009.8 million. the objective(s).11 SWOT analysis of TCS Tata Consultancy Services (TCS) is one of the leading provides of information technology services.

Maximum utilization of available workforce.63 crore in fiscal 2010 Weaknesses: • Limited accommodation facilities in the executive hostel: Only limited trainees can be accommodated in the executive hostel. cab. The consolidated revenue of the company aggregated to Rs. especially for lady staff.028. When the number of trainees is large then accommodation to the excess trainees are provided to outside hostels. Threats: IMK Adoor Page 56 . Currently BFSI is the largest vertical of TCS.289. There may be lots of talents in small IT companies with a dream to work in the reputed TATA group. Opportunities: • • • Opportunity to acquire more clients in all verticals. it will be difficult to travel alone. This may help in mosquito breeding and thus spread of diseases. TCS brand name can be used to acquire fresh talents from campus. Water gardens are not properly maintained in TCS Trivandrum campus. Reduce the unallocated time of employees (ie reduce bench strength and time release of an employee from project to project) Highly talented employees can be acquired by TCS by giving more emphasis on its Brand name.30. Trivandrum • Strong financial position: TCS is having a good financial position.8. If the employees have to extent their working time. • In certain branches TCS is restricted to ILP centre. etc) is not provided to general shift employees. • • Using large number of contract staff in this centre when unallocated employees (Bench staffs) are available in other branches.92 crore for the fiscal 2010 and the consolidated profit before taxes (PBT) aggregated Rs.Organizational Study at TCS. These can be developed to deployment centers. • Transport facility is not provided to general shift employees unlike other centers: Transport facility (TCS bus.

IMK Adoor Page 57 . • • Global market Risk: Unexpected economic slowdown like the global recession will affect the performance of the company. Accenture etc over the world. Wipro. Even though TCS attrition rate is lowest in the industry. Mahindra Satyam etc from India and companies like IBM. Increase in competition: TCS is facing competition from other companies like Infosys. • Attrition rate: The attrition rate of TCS is 11.8% in fiscal 2010. While in previous year it was 11.Organizational Study at TCS. Trivandrum • Foreign Exchange Volatility Related Risks: The Company uses various types of foreign currency forward and options contracts to hedge the risks associated with fluctuations in these currencies.4%. the tendency of growth in attrition rate is a serious threat.

Organizational Study at TCS. Trivandrum IMK Adoor Page 58 .

2 IMK Adoor Page 59 . 5.2 PORTER’S FIVE FORCE MODEL ANALYSIS Chapter 5.2 Porter's five force Analysis Figure No. Trivandrum CHAPTER 5.Organizational Study at TCS.

the threat of established rivals. business model or network to achieve a profit above the industry average. to contrast it with the more general term macro environment. the profit rate will fall towards zero (perfect competition). The other elements are the value chain and the generic strategies. A change in any of the forces normally. Porter of Harvard Business School in 1979.) The most attractive segment is one in which entry barriers are high and exit barriers are low. which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents. This results in many new entrants. and the threat of new entrants. Porter's five forces include .Organizational Study at TCS. A very unattractive industry would be one approaching "pure competition". • The existence of barriers to entry (patents. The threat of the entry of new competitors: Profitable markets that yield high returns will attract new firms. Firms are able to apply their core competencies. the entry of new competitors will not affect TCS. IMK Adoor Page 60 . An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. Trivandrum Porter's five forces is a framework for the industry analysis and business strategy development developed by Michael E. Attractiveness in this context refers to the overall industry profitability. It draws upon Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. etc.three forces from 'horizontal' competition: threat of substitute products. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. in which available profits for all firms are driven down to zero. Porter referred to these forces as the micro environment. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. Entering in an IT sector is restricted by patents. This five forces analysis is just one part of the complete Porter strategic models. rights. TCS being a well reputed company. rights etc. and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers. requires a business unit to re-assess the marketplace given the overall change in industry information.

Clients can experience certainty with TCS and this competitive strategy of TCS will help to reduce competitive rivalry. • The visibility of proprietary items on the Web: TCS is having an attractive website that can help to attract more customers. This innovation lab helps TCS to stay competitive. the intensity of competitive rivalry is the major determinant of the competitiveness of the industry. Powerful competitive strategy: TCS is having powerful competitive strategy with its slogan ‘Experience Certainty’. Especially when the customers switch to new IT companies. The intensity of competitive rivalry: • • For IT industries. So it will be difficult for the new companies to get or acquire loyal customers of existing companies. the switching cost will be high. Switching costs or sunk costs: Switching cost of the customers will be very high. • Government policies: Government policies related to the stating new companies. opening branches in onsite etc may also act as a threat to new entrance. Trivandrum • • Brand equity: TCS is having a very good brand. Capital requirement is a barrier to new entrance into IT sector. This brand will help TCS to maintain its stability even at the entrance of new competitors. • • Capital requirements: Capital requirement for staring an IT company is very high. • • Level of advertising expense: TCS is spending a huge amount for advertisement. This will also helps to stay competitive and to reduce competitive rivalry. Sustainable competitive advantage through innovation: TCS is having innovation Labs committed to create value for clients and are lead by some of the most established names in the academic and research communities.Organizational Study at TCS. Customer loyalty to established brands: Customers will be loyal to the existing brands if they are satisfied by the services provided by the company. The threat of substitute products or services: • The existence of products outside of the realm of the common product boundaries increases the propensity of customers to switch to alternatives: IMK Adoor Page 61 .

etc are having projects in competitors like Infosys. which prevents the clients to search substitutes. TCS always tries to retain its existing customers by making customers to ‘Experience Certainty’ Certain clients of TCS like GE. • • • TCS provides world class security procedure to its clients. which also affects the customer’s sensitivity to price changes. • • TCS is having a good brand name that helps to attract customers. TCS always tries to maintain good relation with top level management of its clients. In order to attract and maintain buyers TCS is following good pricing strategy. It maintain an inbuilt quality system iQMS (internal Quality Management System) The bargaining power of customers (buyers): • The bargaining power of customers is also described as the market of outputs: the ability of customers to put the firm under pressure. especially in IT industry. Once a particular service is selected. The bargaining power of suppliers: IMK Adoor Page 62 . Trivandrum • • • • • Relative price performance of substitute: TCS is offering good pricing policy to prevent the customers to move to the substitute products. TCS is having an inbuilt quality system iQMS which ensure internal quality. TCS is termed as CMMI Level 5 Company. The clients are provided with opportunity to visit their project to check the security given to their projects. TCS is termed as CMMI Level 5 Company. Buyer switching costs: Switching cost of buyers will be very high. Wipro etc. as online product can easily replace material product. Perceived level of product differentiation: TCS is having a strong product differentiation in terms of quality. THD. Buyer price sensitivity: Buyers are usually price sensitive.Organizational Study at TCS. it will cost much to move to another. delivery time etc. Ease of substitution. Quality depreciation: TCS always maintain specified quality in its product and services. Information-based products are more prone to substitution. So TCS is providing its customers with best quality to make the clients to switch to TCS.

In the case of supply of service like mainframes. Suppliers may refuse to work with the firm. In such cases TCS will enter into agreements with those companies to reduce the bargaining power. These can extend certain source of power over the firm. Trivandrum • The bargaining power of suppliers is also described as the market of inputs. or. only few suppliers like IBM are available.. • • For the supply of computers and related equipments TCS is having more than one supplier which again reduces the bargaining power of suppliers. when there are few substitutes. IMK Adoor Page 63 . Major suppliers as far as an IT industry is concerned are those who supplies labor. suppliers bargaining power can be reduced to certain extent because getting a client like TCS can increase their revenue.g. e. In this case the bargaining power is high. • Supplier competition: TCS being a well reputed company. charge excessively high prices for unique resources.Organizational Study at TCS. computers (and related items) and services (such as expertise) to the firm. • TCS is maintaining good relation with universities and certain institutions. A separate department Academic Interface Program (AIP) is working for this and ensures uninterrupted supply of fresh talents.

Trivandrum IMK Adoor Page 64 .Organizational Study at TCS.

• • • • Mostly TCS is recruiting fresher. Major mode of recruitment is campus placement. Gymnasium is available in the campus. CONCLUSIONS & SUGGESTIONS CHAPTER 6 FINDINGS. TCS Trivandrum is an ILP center. Hostel facility is available and it is mandatory that all trainees should stay in hostel. Academic Interface Programme (AIP) department in association with Talent Accusation Group (TAG) is maintaining a good relationship with top educational institution which helps TCS in accruing fresh talents.Organizational Study at TCS. Trivandrum CHAPTER 6 FINDINGS. Page 65 IMK Adoor . CONCLUSIONS & SUGGESTIONS FINDINGS OF THE STUDY • • • • • TCS is providing a good working environment to its employees. Large number of contract employees are working in TCS Trivandrum. TCS Trivandrum campus is eco friendly. The proportion of experienced persons recruited is less as compared to fresher.

Good cooperation between different departments. medical camp etc.Organizational Study at TCS. Under Maitree. Trivandrum • • • • • • • Library is available in the campus for trainees as well as employees. Canteen facility is available to employees. Health Insurance is available to all permanent employees PF and gratuity is also available to all permanent employees Provision for posting their Ideas is provided to employees. counseling. IMK Adoor Page 66 . TCS is conducting family day.

The earnest effort of management and the willing co-operation of the workers have put TCS on the track of prosperity. Trivandrum CONCLUSION CONCLUSION OF THE STUDY: It has been a great experience for me to do the study in TCS Trivandrum which is an MNC with branches all over the world The study carried out threw light on various department of TCS Trivandrum. TCS is from the family of TATA group and is having all the qualities of TATA family. IMK Adoor Page 67 . This study helped to gain practical experience in a topic which has got very relevance.Organizational Study at TCS.

Organizational Study at TCS. Trivandrum IMK Adoor Page 68 .

The center can be developed into a deployment center. Crushes can be made available. ‘Clicker’ can be provided to trainees to mark their attendance and to answer objective question. Interior of the campus can be made more greenish. Quality of food in the canteen can be increased. Camera should be made available in all class rooms to watch behavior of student during secessions. Trivandrum SUGGESTIONS SUGGESTIONS • • • • • • • • • • Transport facility can be provided to all employees. Reduce contract employees and make use of employees on bench.Organizational Study at TCS. More employees can participate in Technopark cultural activities. Give opportunities to trainees to participate in activities conducted by Maitree. IMK Adoor Page 69 .

Trivandrum IMK Adoor Page 70 .Organizational Study at TCS.

New Delhi. (2005). Nandagopal. Kothari. Tata Mc GrawHill Publishing Co.S (2004).G. Brand Management – Text & Cases. 7.Methods & Techniques. Bhattacharya Kumar Dipak.L.Gupta.Nair Rajan.New Delhi. New Delhi.R. 3.R. Vivek. (2006).K 6.S. 2. Percy Larry. Excel Books. New Delhi. New Delhi.(2006). IMK Adoor Page 71 . Strategic Brand Management. Brand Imitation. 9. Brand Management – Text & Cases.N.(2006). Nair Sajith-Marketing.S. New Delhi.Pandey. Himalaya Publishing House. Arul Rajan. (1993). Parameswaran. Mathur.U. Trivandrum BIBLIOGRAPHY BIBLIOGRAPHY 1.Research Methods in Business.C. Dr. Dr. 8. Richard Elliott ( 2007). Sultan Chand & Sons. Macmillan.S. 4. Brand Building.Excel Books. Dr.C. 5.Advertising Concepts & Cases.Kaptan. New Delhi. New Age International Publishers.K.Research Methodology. U.Organizational Study at TCS. New Delhi.(2008).M. Research Methodology. Himalaya Publishing House. Dr.N. Oxford University Press. (2001).

Research Methodology for Management & Social Sciences. (2008).com www. Annual Report 2009-10 Website IMK Adoor Page 72 .tcs. Excel Books.Organizational Study at Rao Bhujanga Aditham. 11. Trivandrum 10. New Delhi.

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