QUESTIONNAIRE BUSINESS RESEARCH METHODS

LEVI STRAUSS & CO. Ltd NAME: ________________________________________ GENDER: ____________

AGE:

(a) 18 to 30

(b) 30 to 50

(c) Above 50

ANNUAL FAMILY INCOME:

(a) Below 1, 50,000 (b) 1,50,000 - 3,00,000 (c) 3,00,000 5,00,000 (d) Above 5,00,000

1. I How often you go out for shopping? (a) once in two weeks (b) once a week (c) once a month (d) once in two months (e) any other(please specify) _________________ II What is your average expenditure on shopping? (a) < 1000 (b) 1000-2500 (c) 2500-7000 (d) >7000 2. Which of the brands would be your preference if you do not get Levis in the store? (1) SPYKAR (2) UCB (3) LEE (4) ANY OTHER (Please Specify)

3. Would you buy any other brand if you dont find Levi Strauss? (1) Yes 4. When do you wear Levis brand? (i) Always (ii) Sometimes (iii) On special occasions (iv )Never (2) No

5. Would you buy any other brand rather than Levis if its price is increased? (i)Yes (ii) No

6. Would you go for Levis brand rather than your brand if you come to know about a Discount at Levis store? (i)Yes (ii) No

7. Describe your purchase decision criterion: (Rate 1-4,most important to least imp.) (i) Brand Name (ii) Design: (iii) Price: (iv) Fabric quality/fit:

8. You associate with Levis as: (i) Trendy apparel Brand (ii) Good fabric quality/fit (Good Product Quality) (iii) Economical (iv) High-end denim wear

9. Rate the importance of brand name while buying Denim? (i)Essential (ii) Desirable but not essential (iii) Not important

10. Rate the importance of design/style while buying Denim? (i)Essential (ii) Desirable but not essential (iii) Not important

11. Rate the importance of price while buying Denim? (i)Essential (ii) Desirable but not essential (iii) Not important

12. Rate the importance of product/fabric quality while buying Denim? (i)Essential (ii) Desirable but not essential (iii) Not important

13. Rate the following brands as per brand name: Levi Strauss SPYKAR UCB LEE 1 1 1 1 2 2 2 2 3 3 3

y y y

Definitely delivers benefit =3 Okay job in delivering the benefit =2 Not perceived to deliver the benefit =1

14. Rate the following brands as per design/style quotient: Levi Strauss SPYKAR UCB LEE 1 1 1 1 2 2 2 2 3 3 3 3

15. Rate the following brands as per the price: Levi Strauss SPYKAR UCB LEE 1 1 1 1 2 2 2 2 3 3 3 3

Thank you