DANIEL A. RAIHILL 19523 Oak Timbers Drive Humble, TX 77346 (832) 233-6421 dr11b8d6c@westpost.

net SUMMARY Creative, strategic, and experienced marketing and media research practitioner s killed in new business development and primary/secondary research solutions to a chieve bottom-line business objectives. Team player and excellent manager with high interpersonal and people-management skills. Highly organized and able to b alance many projects at once. Self-starter that can assume a diversity of respo nsibilities. Can work independently or within a team, and can manage projects f rom start to finish. EXPERIENCE Progressive responsibility for sales and marketing development, project design a nd task planning, operations management, client presentation, training and custo mer relations with manufacturing, medical, agricultural, consumer food, beverage and package goods companies, media companies and advertising agencies throughou t the U.S. Experienced in full spectrum of marketing development, including cli ent identification and acquisition, marketing plans and execution, primary and s econdary research operations, and sales staff training. AREAS OF EXPERTISE Sales and Marketing Skilled at developing strategic marketing research client development initiatives, preparing marketing communications and collateral mater ials using Microsoft Office, organizing and conducting multi-phase marketing dev elopment processes (new product development, prospecting, database development a nd maintenance, sales presentations, etc.). Ability to significantly increase m arketing research revenues from new and repeat clientele. Experienced in conduc ting client contract negotiations and working national conferences and trade sho ws. Education, Training & Corporate Communications Expertise in development of cus tomized training programs for client company marketing, research and sales staff , including a) research principles, terms, applications and interpretation, b) b asic selling skills and competitive sales strategies for sales and marketing per sonnel, c) sales presentation development, preparation and delivery, d) techniqu es for assisting customers and advertisers with developmental strategies, and de velopment and execution of marketing intelligence newsletters and websites to ai d in education of sales & marketing staff to stay up-to-date with specific indus try trends, research and breaking news. Marketing Research Skilled in all areas of marketing research process; needs a ssessment, project methodology, questionnaire design, sampling techniques, data collection, processing, analysis and final presentations to management. Skilled in statistical analysis techniques such as significance testing, regression, mu ltivariate designs, stated and derived importance methods, conjoint and cluster analysis and perceptual mapping. Client presentations developed using Microsof t Office (PowerPoint, Word, Excel, PhotoDraw, plus statistical tools including S PSS and others to derive descriptive and inferential statistics (basic and advan ced) for analytical support and strategic guidance. Have extensive experience d esigning and conducting brand awareness, image and competitive positioning resea rch, marketing and advertising development, tracking and effectiveness, customer satisfaction methods and more, using both quantitative and qualitative designs.

Media Research For daily newspapers, weekly and monthly publications, radio, t elevision, cable companies and advertising agencies; designing consumer and medi a research information to apply to consumer product and service marketing, media content development, media audience campaigns and guidance for optimum audience development and retention, rating points, and sustained growth from advertising revenues. Skilled in conducting research for media sales and delivering traini ng for sales reps in the most effective ways of selling their products. Page Two EMPLOYMENT: INDEPENDENT CONSULTANT, MediaSight (February 2006 December 2009) and ZQIntel ligenceTM New Product Development Specialist Engagement with various companies covering a wide spectrum of business and indus try to assess objectives and seek the most effective solutions to drive brand/co mpany revenues through pertinent data acquisition, processing, analysis, innovat ions in reporting and precision counsel. Work with individual companies, their p ersonnel, and internal teams to build forward-thinking marketing intelligence sy stems for use by groups ranging from corporate management to the sales force; ad dressing a variety of components to best connect brands to business and consume r markets. Founder and Director of MediaSightt -multimedia qualitative audience rating mechanism for media audience development, retailing consultation, advert ising sales and media investment guidance. ABC Audience-Fax accredited, MediaSi ght is the industry leader for precision and reliability, sales force applicatio ns, flexibility, value and ROI - www.mediasight.info. Worked on development of Project ZQ to track Internet site visitation/usage by consumer segments to deep en understanding of consumer purchasing logistics and preferences www.luthresea rch.com/ZQIntelligence. HEWLETT-PACKARD COMPANY (October 2004-December 2005) Worldwide Presales Industries & Solutions Intelligence Manager TSG Responsible for furthering and maintaining sales & marketing staff knowledge of vertical industry trends, research and breaking news through specialized website s and weekly publications/newsletters; leveraging multiple internal and external resources and tailoring content to best serve audience needs; in this case deli vering industry research and breaking news to Worldwide Presales staff - aligned with specific HP industry solutions offerings in each individual vertical space . Build and publish daily, weekly and bi-weekly corporate communications news b ulletins addressing the needs of staff specializing in government, healthcare, e ducation, manufacturing, financial services, telecom and data storage industries through the use of Office tools, industry websites and online news sources. ( Samples available on request) HEWLETT-PACKARD COMPANY (October 2001-October 2004) Competitive Sales Intelligence Manager Enterprise Systems Group Competitive Sa les & Presales Responsible for assessment of mission-critical competitive objectives and constr uction of solutions to meet those goals (SalesVision, ITWatch, vendor displaceme nt studies, competitive attack planning, brand positioning, customer needs and p urchasing process assessments, TCE (customer satisfaction) and more for CSPS, Am ericas and HPS. Manage secondary intelligence and staff training (IDC, Gartner, Forrester, Giga, Meta, Summit Strategies, AMR and more). Responsible for conte nt development and management of the HP Competitive Intelligence Portal serving

a secured audience of business strategy planners and tactical competitive sales managers. Prepare and publish weekly alert highlighting past weeks content upd ates and intelligence perspectives to the portal, which focuses on a variety of topics including HP verticals, competitive brand strategies and financial perfor mance, competitive positioning, research, industry analyst viewpoints, marketing research results and tactical sales guidance. Conduct educational webinars to assist sales management in prioritizing, selecting and applying the most effecti ve competitive intelligence. Also design and execute online surveys to obtain f eedback from sales and intelligence communities, plus employee surveys for upper management. Page Three COMPAQ COMPUTER CORPORATION (January, 2000 October 2001) Marketing Research Manager COMPAQ North America Business Planning & Strategy Design and manage marketing research projects for HP Americas Strategic Planning & Business Development, including customer satisfaction, advertising testing, e mployee surveys, secondary research models, strategic development, marketing con cept guidance and tracking, and specialized custom designs. Assess internal div ision needs, select and manage external research providers, develop and deploy i nternal research tools, and perform project tasks; including needs assessment, m ethodological approach, questionnaire design, data analysis, presentations, stra tegic recommendations to management, and continuous monitoring of market conditi ons to drive competitive brand positioning and market share. Assist in develop ment of go-to-market models and strategies based on vertical and horizontal mark et sizing, revenues, and brand penetration to develop sales starting points, quo tas, goals and model performance measurement. Developed the Americas CustomerCa re system to cost-effectively measure and manage HP customer satisfaction, ident ify and prioritize areas needing improvement, improve CRM, and maintain the high est levels of customer retention. Daniel A. Raihill INTERNATIONAL DEMOGRAPHICS, INC. (November 1992 January 2000) Vice President, Houston, TX Developed and executed marketing plans, prepared and distributed collateral mate rials, attended national conferences, conducted sales presentations and provided training and support for THE MEDIA AUDIT Qualitative Report (MRC-Accredited) in currently 86 U.S. markets. Designed custom software and skills development cur riculum for media client training. Pinpointed individual client strengths and w eaknesses in efforts to help organizations increase their marketing expertise an d company revenues. SCARBOROUGH & BELDEN ASSOCIATES (May 1990 October 1992) Senior Research Associate, Dallas, TX Conducted research for nationwide Belden CMS clients (daily newspaper). Steps i ncluded objectives assessment, project design, pricing, sampling, data collectio n, processing, analysis, preparation of Management Summaries, on-site presentati on of results, marketing materials, editorial and sales staff training and follo w-up consultations. NIELSEN MEDIA RESEARCH (January 1985 February 1990) Marketing Executive, Dunedin, FL (January 1987 February 1990) Developed and directed company marketing efforts through new custom products, st rategic promotions, customer identification and database marketing. Produced PA GETRAK for Yellow Pages marketing and SIGMA for television news and public relat

ions producers and distributors. Served as direct-line for inquiries, prepared and presented proposals and budgets, handled account management, supervised inte rnal staff, conducted internal training and directed staff in the execution of m ulti-phase projects. Significantly increased department revenues through new sa les of television and non-television research projects. Project Director, Dunedin, FL (January 1985 January 1987) Worked with all phases of research methodologies such as translation of objectiv es into methods, identifying and selecting representative samples, designing que stionnaires, supervising data collection and processing, weighting and projectin g data, analyzing results using basic to complex statistical methods, organizing and writing management reports, preparing graphics and presenting research resu lts to clients representing broadcast and print media, business, manufacturing a nd many other industries. Page Four HARCOURT, BRACE, JOVANOVICH PUBLICATIONS, INC. (January 1975 January 1985) Marketing Director, Cleveland, OH and Duluth, MN Managed multiple HBJ publications including Press Runs, BPA Publishers Statement s and ABC Audit Reports. Founded Infometrics National Research Center, an inter nal research department established to perform editorial, publication, advertisi ng and marketing research and support, prepare advertising sales materials, and provide marketing consultation to HBJ advertisers and prospects representing 140 + controlled circulation publications. Worked with publishers, advertisers and publication sales staff in educational, industrial, medical, agricultural, consu mer and other industries. Established new profit center to conduct marketing an d advertising research for advertisers such as H.J. Heinz, Frito-Lay, Heublein, Ore-Ida, Ciba-Geigy, Johnson & Johnson and many more. EDUCATION: University of Minnesota (1966 1973) Bachelor of Applied Science Psychology