Michele Burghardt 1110 Bellarmine Ln. St. Louis, MO 63031 Cell: 314.566.1418 E-Mail: mb13bf8f4@westpost.

net Executive Profile Accomplished senior marketing professional with comprehensive strategic marketin g expertise and demonstrated ability to deliver mission-critical results in busi ness-to-business, and business-to-consumer markets. Experience includes strateg ic planning, brand management, media planning and placement, budget management, creative concepts, public relations, SEO, SEM, direct marketing, database manage ment and business development. Additional expertise includes the skill sets nec essary to create and manage marketing initiatives to increase revenue levels for well-established companies as well as developing the identity and strategic mar keting infrastructure for start-up organizations. Strengths include conceptuali zation skills, adaptive project management, forward thinking leadership, team de velopment and focus on bottom line results. Specific Expertise Development of vertical markets Budget development & management Strategic planning Brand management Collaboration with creative teams Project management Professional Highlights Guest lecturer - St. Louis University, St. Louis Community College and St. Louis Small Business Administration Developed and presented, Marketing for the Entrepreneur training program for Gra ce Hill Settlement House (2003-2005) Contributing author for the St. Louis Small Business Monthly, Legal Nurse Resour ce and various industry publications Professional Experience October 2007 to Current Brown Smith Wallace LLC St. Louis, MO Marketing Manager St. Louis' second largest privately held CPA and business advisory firm with nin e primary business units and 15+ sub units serving public and private companies with revenues of $20 million and above. Headed the strategic marketing of business units with strategies including SEM, print advertising, direct mail, trade shows, presentations, intellectual propert y, seminars, etc., which resulted in revenue growth in a flat economy. Strengthened firm's public relations strategy that resulted in the winning of 10 industry/professional awards. Facilitated the creative design, strategic development and SEO of two websites r esulting in a 34% increase in unique visitors, and 24% increase in returning vis itors. Guided the firm's initial social media strategic plan. Staged a client outreach event resulting in $72,000 in new revenue. Negotiated vendor relationships resulting in cost saving of $19,000.

Managed annual marketing budget of $500,000. Maintained full responsibility of hiring and training three direct reports. March 2003 to December 2007 Azione Marketing St. Louis, MO Principal Marketing consulting firm providing business to business, and business to consum er strategic planning and tactical implementation for companies from a variety o f industries with revenues of $2 million and above. Designed and implemented firm's internal strategic plan, including business deve lopment, resulting in revenue growth of 25%. Developed and managed branding and strategic marketing campaigns for clients wit h an average cost savings of 15%. Produced marketing campaigns for client companies with an average return-on-inve stment of from 100 - 250%. Led public relations efforts for clients resulting in local and national media e xposure in outlets including the St. Louis Business Journal, St. Louis Post-Disp atch, St. Charles Business Record, St. Louis Small Business Monthly and various national trade print and television outlets. Directed a collaborative creative team for tactical implementation including med ia relations, graphic design, website development, direct mail and e-commerce in itiatives providing streamlined internal operations. Designed a client research and development project which resulted in a cost sav ings of $150,000. January 2003 to November 2003 AET Medical St. Louis, MO Sales and Marketing Director IT company providing on-demand video nursing services for school districts, and web based on-line continuing education for the international medical community. Maintained total responsibility of negotiating collaborative partnership with Sp rint USA. Successfully launched the company's strategic branding campaign with a cost savi ngs of $22,000. Guided all national business development efforts in the K-12 education market. Implemented the established sales model by hiring, training and mentoring three direct reports. Education 1994 National-Louis University St. Louis, MO Bachelor of Arts Business Management Professional Affiliations Brown Smith Wallace Social and Charitable Committee - Member Association of Accounting Marketing - Member Sales Professionals Association - Co-founder and former Executive Director National Association of Women Business Owners, former Chairperson