QUESTIONNAIRE . T h e o b j e c t i v e o f t h i s questionnaire is to study the critical factors that influence customer choices in buyinga car.

Section 1: Personal information 1Gender Male Female 2 A g e 18-25 years old 26-35 years o ld 36-45 years old 46-55 years old More than 55 years old 3 . M a r it a l s t a t u s Single Married with no child Married with child Divorce 4. Oc cup at io n Business owner Office worker Student Specialist Retired Others ()

5. Perso na l inco me Less than 20,000 20,001-30,000 30,001-40,000 40,001-50,000 Mo re t ha n 50, 0 00 6 . H o u s e ho l d i n c o m e Less than 20,000 20,001-30,000 30,001-40,000 40,001-50,000 Mo re t ha n 50, 0 00

7.What is your current automotive brand? (Only one answer) Toyota Honda Nissan Mazda Mitsubishi Hyundai Subaru Chevrolet Ford Mercedes Benz BMW V o l v o

8.In future, will you plan to buy Toyota car? Yes No Section 2: Consumers attitude and perception

Please rate your agreement level toward product factor, price factor, place factor,promotion and advert ising factor, and branding factor. The agreement level is 1-5that are 1=strongly disagree, 2=disagree, 3=neutral, 4=agree, and 5=strongly agree. 1 2 3 9 T o yo t a p r o v i d e s p r o d u c e c a r t h e 4 h i g h 5 Product q u a l i t y m a t e r i a l s t o

1 0 T o y o t a h a s t h e e n g i n e a n d p o w e r

h i g h

p e r f o r m a n c e

1 1 T o y o t a h a s v a r i o u s c a r a n d m o d e l s

t y p e s

o f

12. Toyota provide consumers to customize car such asoptions, color, body parts, and etc. 13. Toyota car is the most durable car comparing to other brands

Price 1 4 I f o r 1 r 1 n 5 e 6 e

t h i n k m o n e y T a T w o s o y o y c o n o a

T o y o t a t o b u y t a t r has a b a p hig h o e h r

c a r

i s

v a l u e

f p s c

e r

r i l c o e w .

a i

e price in t he

17. To yot a car market . Place

seco ndhand

18. Toyota has high coverage of showrooms, dealers, and service centers. 19. I convenient to test car and receive information inPAKISTAN 2 0 Toyota has high service quality in the showrooms, dealers,and service centers. 21 Toyota has standardized service in every showrooms,dealers, and service centers. 2 2 T o y o t a h a s a t t r a c t i v e s e r v i c e c e n t e r s . Promotion and advertising 24. Toyot a has ot her brands. attract ive sales pro mot io n t han s h o w r o o m s a n d

25. Toyota has more monetary sales promotions such asdiscounts and coupons. 26. Toyota has more non monetary sales promotions such assweepstakes, free gifts and loyalty programmes. 27. I aware To yot a brand advert ising 2 8 . T o y o t a h a s a d v e r t i s i n g i n 29.I t h i n k T o y o t a i n P a k i s t a n h a s and car info rmat io n from

a t t r a c t i v e P A K I S T A N t h e l o c a l a d v e r t i s i n g

3 0 . I t h i n k a d v e r t i s i n g

T o y o t a h a s t h e i n T h a i l a n d . a d v e r t i s i n g

g l o b a l

3 1 . I t h i n k l o c a l t o b u y T o y o t a

c a n

i n f l u e n c e

m e

32. I think global advertising can influence me to buy Toyota Branding 33. From my opinion, Toyota is t he global automot ive brand 34 I think Toyota is the successful automotive brand in PAKISTAN because Toyota is the global brand. 3 5 . T o y o t a h a s t h e p o s i t i v e b r a n d i m a g e i n P A K I S T A N .