natural view systems gmbh

3D TV NOW
WITHOUT GLASSES

MAIN FEATURES

No need of 3D glasses 2D to 3D realtime conversion algorithm 24 bit RGB pixel analysing Uses standard LCD, LED or plasma displays with a parallax barrier Real time processing, latency 2-3 ms 6.53GB/s data throughput Large horizontal viewing angle No increased data-volumes in transmission Formats up to 1080/60p Support of any 2D or 3D content, even Black and White movies = backwards compatible Adjustment of each content to each auto stereoscopic display regardless its size or brand No need for new standard, compatibility is guaranteed iVu 3DTV avoids sickness typically associated with current 3D systems iVu 3DTV can be enjoyed by all viewers, even those 30% who can not see 3D with glasses natural view systems

object surface

tilted object surface visual focus visual focus

LCD or plasma display barrier

indidence of differency colored light

left eye

right eye

left eye

right eye

left eye

right eye

HUMAN PERCEPTION
The receptive performance of the human eyes is not restricted to the intensity of light and its different spectral ranges. Due to the different density and spreading of the receptors in charge of viewing colours and brightness the eyes can also distinguish the direction of the incidence of light. This is very important for the depth perception of images.

PROCESSING
Each single pixel has to be processed in a way the spectator sees it at least twice, spatially separated and differentiated in colour. The centrepiece of our development is an algorithm based on our discoveries regarding the neuronal processing of visual data within the human brain.

DISPLAYING

We use auto stereoscopic displays, which are standard TVs or monitors modified by adding a parallax barrier or lenticular lens in front of the display itself. There are three separate processing elements: video interface, evaluation of source material and processing of natural spatial images by our algorithm and a controller responsible for adjustment to various monitors.

natural view systems gmbh

7 reasons for choosing iVu 3DTV

IT JUST WORKS
Fits seamlessly into standard display systems.

RELAXING
Non strenuous TV-viewing, no 3D-glasses needed.

USER FRIENDLY
Simplicity and accessibility are key features.

SHORTEST LATENCY
Overall latency is short, very short .

COMPATIBILITY
Supports any 2D or 3D content.

INTEGRATION
Simple and cost effective.

SUPERB, COMPACT DESIGN

Small set top box or possible integration within monitor.

MANUFACTURING INFORMATION
No need to change production methods of standard TV/Monitor screens No investment in production methods or investment in production technology needed The integration of iVu is simple and cost effective (Set top box & FPGA core). The natural viewing system is a real step ahead in home entertainment, which is set to boost the demand for new auto stereoscopic displays and to create new opportunities.

NVS - natural view systems gmbh spatial-image-systems HEAD OFFICE: Buttenheim, Germany Handelsregister Bamberg: HRB 6332 Managing Director: Rainer Wei Phone: +49 9545 440-140 Fax: +49 9545 440-111 email: sales@natural-view-systems.com

NVS is member of SALZBRENNER STAGETEC MEDIAGROUP Industriegebiet See D-96155 Buttenheim, Germany Phone: +49 9545 440-0