- Harish Baht, CEO, Tanishq.
Swot analysis
Strength Weakness
Capture Rs 70,000 crore.
Purity. Escalated gold cost lower margin.
Distribution network and retailing
stores.
Award winning deposit.
Diversity in jewellery / gold /
diamond / platinum.
Competitive price.
Opportunities Threats
Global market. Competition.
Low cost jewellery. Lack of skilled workers.
Customized jewellery design. Gold are not seen as a source of
Concentrate on gen-x by having investment.
trendy jewellery.
Expand retail store.
Vision Statement:
Vision:
To be innovative world class, contemporary and build India’s most desirable brands.
Customer focus:
Titan passionate about understanding customer needs and expectation delighting a
customer is therefore a nature outcome.
Creativity and innovation:
They were ideas company creativity and innovations are lifeblood.
Performance culture and team work:
They dare to dream big and work together to realize it. High performance is a way of life
with them.
Quality:
They will attain and maintain excellence in all that they do.
Wealth creation:
They ensure creation of value in all that they do for stake holders.
Respect and care for the individual:
They value every Titanium and strive to fulfill his/her needs and aspiration.
Corporate citizenship:
They care about the environment and the community; they live in and will invest a part
of their resources in improving them.
Mission Statement:
Titan seeks to achieve these value goals through a focused pursuit of outstanding quality
in both the ends that we target and the means that we adopt. Titan encourages and enables
individuals and groups to realize their fullest potential through rationality and creativity,
cerebration and passion, transparency and informality, pride in the past and excitement about the
future.
FUNCTIONAL AREAS OF TANISHQ JEWELLERS
Production.
Human resource.
Marketing.
Finance.
Systems.
Research and development.
